Business
Tackling the urgent challenge of parallel imports for accelerated economic and industrial recovery
By Thushara Rathnaweera, Head of Mobile Experience at Samsung Electronics (Sri Lanka)
In the intricate web of today’s global economy, a burning issue demands our immediate attention, which is the challenge of parallel imports, often referred to as ‘grey goods.’ As the Head of Mobile Experience at Samsung Sri Lanka, I consider it my duty to delve into the intricate ramifications of parallel imports and propose strategic measures imperative for fortifying our nation’s economic resilience. The implications of parallel imports extend beyond mere surface observations, compelling us to explore their deeper repercussions. But first – what exactly is considered ‘Parallel Imports’?
Parallel imports, known as ‘grey goods,’ involve branded products entering markets without brand owners’ authorization and these genuine items lack consent for specific market distribution. Often sourced from countries with lower prices or different packaging, products are re-imported into other markets. This arises due to price disparities, regional market variations, and import taxes. Parallel imports offer reduced prices, attracting cost-conscious consumers.
The gravity of these parallel imports lies in their direct threat to Sri Lanka’s economic stability. These unauthorized imports divert substantial revenue away from legitimate channels and contribute to significant tax losses. For instance, Samsung incurred around LKR 330 million losses from 2020 to 2023 due to such imports, in stark contrast to the legitimate tax contribution of LKR 3,802,408,685. Authorized competitors contributed LKR 5,081,089,154 in taxes, highlighting the disparity between legitimate channels and parallel imports. Notably, parallel imports also led to job losses—2500 direct and 500 indirect—which impacts families and the industry.
Moreover, while parallel imports might offer seemingly alluring products at lower prices, this apparent affordability conceals a more sinister cost. The proliferation of these unauthorized products erodes consumer trust in authentic brands, discouraging investments in research and development. As consumers are enticed by these seemingly budget-friendly alternatives, the potential implications for authorized businesses loom large.
Furthermore, the challenge of parallel imports is not limited to economics alone; it has the power to induce a shift in consumer behavior. This shift can lead consumers away from legitimate distribution channels, inadvertently fostering a preference for cheaper alternatives. Such behavioral shifts disrupt market equilibrium and pose significant challenges to established businesses. These shifts have the potential to send ripples through the economy, leading to far-reaching consequences.
Addressing the multifaceted challenges posed by parallel imports requires a united effort spanning all sectors of our society. Strategically navigating the challenge of parallel imports necessitates collaborative efforts from all corners. To counteract the influence of parallel imports, we must establish and enforce robust Intellectual Property Rights (IPR) frameworks. These frameworks should comprehensively protect brand owners and their trademarks. This entails implementing stringent legal measures and penalties to deter involvement in parallel imports and trademark infringement.
Additionally, the power of knowledge is pivotal in combating parallel imports. Public awareness campaigns can illuminate the importance of supporting authorized distribution channels while shedding light on the potential repercussions of purchasing unauthorized goods. Furthermore, fostering productive dialogues with governmental bodies can amplify the understanding of the far-reaching consequences of parallel imports. By articulating the negative impact on our economy and society, these conversations can pave the way for stringent regulations and robust enforcement mechanisms.
We strongly advise customers, not just Samsung’s but of all brands’, to exercise caution when dealing with unauthorized sellers offering below-standard warranties, such as 6 to 3 months or shop warranties. Samsung Sri Lanka for example emphasizes authenticity and quality by exclusively partnering with authorized dealers. This strategic collaboration ensures strict adherence to Samsung’s rigorous standards, delivering peace of mind to our customers. When you purchase from our authorized dealers, you enjoy the exclusive benefits of a one-year comprehensive warranty. This warranty underscores our commitment to product excellence and serves as a testament to our confidence in the durability and performance of our devices.
Opting for Samsung’s official channels guarantees that you receive the full benefits and protection that come with a genuine Samsung device. Furthermore, at Samsung Sri Lanka, we exclusively offer TRCSL-approved products. TRCSL (Telecommunications Regulatory Commission of Sri Lanka) certification signifies adherence to local regulations and standards, ensuring quality and compliance. We encourage all our customers to verify the TRCSL certification status of their devices before making a purchase, which can be conveniently done by sending an SMS to 1909 with the message “IMEI (Space) IMEI Number.” On a broader level, these are some steps we take to ensure maximum safety and satisfaction for our customers.
Championing Sri Lanka’s economic prosperity amidst the challenge of parallel imports is a shared responsibility. The urgency of addressing this issue surpasses economic concerns; it embodies our commitment to innovation, consumer confidence, and sustainable growth. As a leader in Samsung Sri Lanka, I am steadfast in guiding our nation towards an economy characterized by resilience and strength. By harnessing strategic collaboration and unwavering determination, we can navigate the intricate landscape of parallel imports and forge an economic environment that enriches the lives of all Sri Lankans.
By Hiran H. Senewiratne
Sri Lanka’s financial literacy rate is approximately 58 percent. Such literacy is absolutely necessary for the inclusion of people in the country’s financial system which in turn is central to overall economic development, Central Bank Governor Dr. Nandalal Weerasinghe said.
‘One needs to have knowledge and skills of a financial nature to figure in financial inclusiveness. While 86 percent of Sri Lanka’s population has access to the country’s financial system, 82 percent of the public has at least a savings account in the country’s banking system, Dr Weerasinghe said.
The Governor made these comments recently at the inauguration of Financial Literacy Month 2026 at the Central Bank’s Centre for Banking Studies, Rajagiriya.
Dr. Weerasinghe added: ‘Suitable, affordable and quality financial instruments are needed to enhance financial literacy in the country.
‘Financial information has to be accurate, risk-free and accountable, thus creating confidentiality in the financial system, which would enable the sector to reach greater heights’.
Meanwhile CBSL sources said: ‘The Literacy Month opened with the two-day ‘FinLit Expo Colombo’. The expo gives the public the opportunity to engage with institutions, better understand financial services, gain practical insights into managing their finances and learn how to protect themselves from financial fraud and scams.
‘The CBSL is leading the program in collaboration with stakeholder institutions. It forms part of the Financial Literacy Roadmap for Sri Lanka, which is implemented under the National Financial Inclusion Strategy (NFIS), the national framework for widening access to and use of formal financial services.
‘The Colombo event will be followed by six regional ‘FinLit Expos’ aimed at direct engagement with local communities. Partner institutions will also run awareness activities. Together, the events are intended to provide financial education to communities and encourage people to apply financial knowledge in everyday life.
‘A public awareness campaign on television, radio, newspapers and social media will extend the program’s reach. The program also includes digital financial literacy activities and the promotion of QR codes and other online payment methods.
‘The public and stakeholder institutions are encouraged to take part in the month’s activities under the theme, “Towards a Financially Literate Sri Lanka”.
HUTCH Sri Lanka strengthened its position as a leader in digital engagement by securing five accolades at SLIM Digis 2.6, emerging as one of the most recognized brands at this year’s digital excellence awards. The achievement was further highlighted by HUTCH being the only telecom operator to be recognized at the event.
Organized by the Sri Lanka Institute of Marketing (SLIM), SLIM Digis is Sri Lanka’s premier platform celebrating excellence, innovation, and outstanding achievements in the digital marketing industry. The recognition highlights HUTCH’s growing strength in digital-first, agile, and creative marketing, and its ability to respond to everyday moments, engage audiences, and deliver impactful digital campaigns.
The Gold Award for Best Use of Agile and Moment Marketing, a Silver for Best Use of Digital in a Marketing Campaign, and a Bronze for Best Performance Marketing were all awarded for “Keeping Sri Lanka Connected Through Ditwah,” HUTCH’s response to the cyclone that struck Sri Lanka in November 2025, recognised for the speed and relevance with which HUTCH kept customers better connected and informed.
HUTCH Roaming also earned two further Bronze awards for Best Use of Digital in a Marketing Campaign and Best Use of Creative Content. Bringing together AI-led storytelling, the campaign was designed around distinct customer clusters, each characterized by unique travel behaviours, needs, and perceptions, delivering relevant content for different audiences within a single overarching campaign.
“These wins are a strong reflection of how HUTCH approaches marketing today, staying close to the moments that matter to our customers and responding with speed, relevance, and creativity. Being the only telco recognised at SLIM DIGIS 2.6, and across five categories, is proof that agility and thoughtful storytelling can go hand in hand. This recognition reflects the collective efforts with our strategic partners, whose collaboration, expertise, and shared commitment brought great campaigns to life,” said Hamdhy Hassen, Chief Marketing Officer, HUTCH Sri Lanka.
Sri Lanka’s Smart Luxury Business Hotel to Host Delegates and Contestants from Over 40 Countries as the Island Nation Hosts Its First-Ever Global Pageant of This Scale
Fairway Colombo, a subsidiary of Fairway Holdings (Pvt) Ltd, has been appointed as the Official Accommodation Partner for Manhunt International 2026, one of the world’s most prestigious male pageants, scheduled to take place in Sri Lanka.
The event marks a historic milestone for Sri Lanka, as the country prepares to host a global pageant of this scale for the very first time. More than 40 contestants representing countries from across the world will arrive in Colombo, bringing together diverse cultures, international media attention, and a global audience — further strengthening Sri Lanka’s position as a premier destination for tourism, culture, and hospitality.
As the official accommodation partner, Fairway Colombo will welcome and host international delegates and contestants throughout their stay in Colombo, delivering the exceptional hospitality experience and personalized service that the hotel is recognized for.
A Landmark Partnership for Sri Lankan Tourism
“We are truly honored to be selected as the Official Accommodation Partner for Manhunt International 2026. This partnership is a proud moment not only for Fairway Colombo but also for Sri Lanka as a whole. Hosting an event of this global stature provides us with an opportunity to showcase our commitment to smart luxury, innovation, and authentic Sri Lankan hospitality to an international audience. We look forward to creating a memorable and seamless experience for all delegates and guests,” said Avinga Wanigasekara, General Manager of Fairway Colombo.
Strategically located in the heart of Colombo’s historic Fort district, Fairway Colombo is recognized as a Smart Luxury Business Hotel, combining modern comfort, advanced technology, and exceptional service. As part of Fairway Holdings (Pvt) Ltd, the property represents the group’s vision of delivering innovative, world-class experiences across the hospitality and leisure sectors.
Heavy showers (100-150) mm likely at some places in the Western, Sabaragamuwa, Central, Uva and Southern provinces showerss above 75 mm are likely in the other areas of the island.
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