Business
Softlogic Life spearheads key initiative to eradicate dengue in Sri Lanka
Softlogic Life, Sri Lanka’s 2nd largest life insurer, has once again taken centre stage with the launch of an innovative campaign to raise awareness and educate individuals on preventing dengue in Sri Lanka. With the aim to curb the spread of the disease, Softlogic Life’s novel campaign harnesses the power of creative communication and engagement to reverse the tide of dengue infections, thereby hoping to protect Sri Lankans from this preventable illness.
Developed by Softlogic Life, the unique campaign introduces the captivating ‘Dengeez’ band, featuring two animated dengue mosquitoes named Maduri and Maduranga. Performing in a catchy music video, the duo asks the general public to create breeding grounds for them to perform on, as they plan to embark on a grand music tour across Sri Lanka. By curating this narrative, Softlogic Life employs a creative and strategic approach to capture the attention of the general public and encourage them to take necessary precautions to prevent dengue.
Iftikar Ahamed, Managing Director, Softlogic Life Insurance PLC stated, “At Softlogic Life, we believe in proactively contributing to the betterment of society, owing to our commitment to protect over 1.3Mn lives and the holistic well-being of our local communities.” Dengue fever continues to be a pressing concern in Sri Lanka, with a significant rise in cases observed in recent times. With this in mind, we are proud to take the lead through this comprehensive campaign, harnessing creative approaches and leveraging strategic partnerships to inculcate a meaningful impact on the country’s fight against dengue. We urge everyone to join us in this crucial endeavour and take necessary precautions to prevent the spread of dengue.”
“Softlogic Life Insurance has always prioritized the well-being of our policyholders and the wider Sri Lankan community. Witnessing the concerning rise in dengue claims, we felt compelled to take decisive action,” explained Pranama Perera, Chief Technical Officer of Softlogic Life. “Our comprehensive campaign is a proactive solution crafted with passion, aimed at countering the spread of dengue fever across the country. By introducing innovative approaches and fostering community engagement, we are empowering individuals with the knowledge and resources necessary to prevent dengue. This campaign exemplifies our unwavering commitment to protect our policyholders and ensure a safer, healthier Sri Lanka, free from the impact of dengue fever.”
“As a trusted life insurer, we took an innovative approach with this campaign that reflects our determination to combat dengue and protect lives of all Sri Lankans,” stated Kavi Rajapaksa, Chief Marketing Officer, Softlogic Life Insurance PLC. “By employing a strategy that utilizes reverse psychology, we aimed to disrupt the existing public mind-set and capture their attention in a unique way. Through the ‘Dengeez’ band, we sparked conversations and intrigue, compelling Sri Lankans to actively consider the urgency of preventing dengue. By challenging conventional marketing strategies, we hope to generate public dialogue and emphasize the need for collective action against dengue, thereby creating lasting change in our communities.”
Business
Tea market grappling with headwinds as 2025 comes to an end
As the curtain prepares to fall on Sri Lanka’s tea trading year, the penultimate auction of 2025 has painted a picture of a market grappling with headwinds. The sale, catalogued in the aftermath of the disruptive Cyclone Ditwah, presented 6.0 million kilograms to the trade, but was met with a predominantly bearish sentiment, casting a reflective shadow over the year’s closing.
The High and Medium Grown offerings, particularly from the Ex-Estate sector, set a cautious tone. With overall quality described as barely maintained, prices faced downward pressure. The better liquoring Western BOP/BOPF varieties, often a market bellwether, declined by up to Rs. 50 per kg. This easing trend rippled through the Below Best and Plainer categories, which were often cheaper by Rs. 20-40 per kg. Regional nuances were evident: Nuwara Eliya teas remained sluggish, Uda Pussellawa listings weakened, and Uva varieties were mostly steady only where quality was exceptionally upheld, with others declining. The CTC segment mirrored this fragility, with PF1s generally easier by Rs. 20 per kg, while the very bottom end of the market faced severe challenges, becoming at times unsellable.
This internal market dynamic was compounded by a notable sluggishness in global demand. The report notes a concerning inactivity from traditional buyers in the UK and the European continent. While shippers to Japan, China, the CIS, and the Middle East continued to operate, they did so at lower levels of engagement. Activity from South Africa was described as virtually absent, underscoring a broader pattern of restrained international participation.
In stark contrast to this overarching bearishness, the Low Growns sector emerged as a relative bastion of stability. With approximately 2.45 million kilograms on offer, this category witnessed fair demand across the board. In the Leafy and Semi-Leafy catalogues, Select Best and Best BOP1s held firm, with others even appreciating. Well-made OP1s also generally maintained their ground, though poorer teas at the bottom saw substantial declines. The Tippy and Premium catalogues told a similar story of selectivity, where well-made FBOPs, Very Tippy teas, and the best varieties either held firm or appreciated, while poorer descriptions faced irregular and easier conditions.
The tale of this penultimate sale, therefore, is one of a stark dichotomy. The market narrative bifurcates into a struggling, quality-sensitive mainstream estate sector weighed down by climatic after-effects and muted Western demand, and a more resilient Low Growns market where quality continues to find its price. This divergence highlights the increasingly selective nature of the global tea trade.
As the industry looks toward the final sale and the year’s reckoning, the events of this penultimate auction offer sobering reflection. The impact of Cyclone Ditwah, both real and psychological, coupled with the cautious stance of key international buyers, has applied palpable pressure. Yet, the enduring firmness for the best Low Grown teas provides a counter-note of confidence, suggesting that in an uncertain global environment, uncompromising quality and specific origin characteristics remain Sri Lanka’s most reliable assets. The challenge heading into the new year will be navigating this two-tiered reality.
By Sanath Nanayakkare ✍️
Business
First Capital to restore 15 acres of forest through partnership with WNPS
First Capital Holdings PLC, a subsidiary of JXG (Janashakthi Group) and Sri Lanka’s pioneering full-service investment institution, announced the signing of a Memorandum of Understanding (MoU) with the Wildlife and Nature Protection Society (WNPS) through its PLANT initiative (Preserving Land and Nature (Guarantee) Limited) to support a large-scale forest restoration initiative in the central highlands of Sri Lanka.
First Capital’s sustainability journey is anchored in the belief that long-term success stems from empowering people through financial literacy and responsible social and environmental practices. At the heart of our agenda is a commitment to advancing financial stability, enabling individuals and communities to make informed financial decisions, build economic strength and contribute meaningfully to national development.
This core focus is complemented by initiatives in community engagement, climate action, and environmental protection, ensuring a balanced approach to sustainable growth. Aligned with SLFRS S2 and global best practices, we champion programmes that promote inclusive progress, sustainable development and long-term wellbeing across Sri Lanka. By embedding financial literacy and sustainability into our core strategies, we aspire to create a financially empowered and environmentally conscious nation.
Business
Access Engineering gets contract for 615-unit housing project in Kirulapone
The Cabinet of Ministers has approved the proposal presented by Transport, Highways and Urban Development Minister Anura Karunathilake on the recommendation of the Cabinet appointed standing procurement committee to award Access Engineering PLC the contract to build 615 housing units at Colombage Mawatha, Kirulapone, which had been stalled.
On 30 December 2024, the Cabinet of Ministers approved following the relevant procurement process to select a contractor for the design and construction of the remaining works of the project.
“Accordingly, the Urban Development Authority (UDA) has invited bids and four bids have been received,” Cabinet Spokesman and Minister Dr. Nalinda Jayatissa said at the weekly post-Cabinet meeting media briefing yesterday.
He said the Cabinet of Ministers approved awarding the relevant contract to Access Engineering PLC based on the recommendations submitted by the High Level Standing Procurement Committee regarding these bids.
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