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More on the Russian tea trade – bear traps and an Iron Lady

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(Excerpted from the Merrill, J, Fernando autobiography)

Up to the dissolution of the Soviet Socialist Republic, India had maintained a stranglehold on tea imports into Russia, on account of the existence of a barter agreement between the two nations since 1979. Indian tea imports into the USSR, approximately 10 million kilos per year in 1960, had increased to around 128 million kilos by 1990.

With the dissolution of the Soviet Union, the trade agreement was voided and replaced with an annually-renewable purchasing protocol, allowing tea and other Indian products under a ‘Technical Credit’ scheme. The release of the Indian grip on the Russian tea market was our opportunity to step in, as Ceylon Tea, despite being dwarfed in volume by the cheaper and lower quality Indian tea, still enjoyed an excellent reputation for quality amongst the consumers in the CIS bloc.

Liberalization of the Russian trade resulted in an immediate influx of short-term speculators from various countries, exploiting unsuspecting Russian merchants, who were equally ignorant of both tea quality and market prices. Hundreds of intermediaries from Europe and other regions contracted to supply the Russian distributors with tea, at relatively high prices, for average and low quality tea, purchased from the cheapest possible sources.

Many traders in Colombo, too, temporarily cashed in on this situation, going to the extent of getting the Government to relax the minimum quality standard for exports to Russia. Subsequent events proved that this was a serious error.

With our traders packing cheap tea for Russian labels, what followed was tragic in its predictability. As more and more supermarkets came in to existence, they resorted to the Western, multinational type of retailing. Soon the Russian traders set up their own packaging plants in the country, sourcing cheaper tea from other origins, but still retaining the Ceylon origin on the label, despite the diminution of real Ceylon Tea in the pack.

Today, some of those fully Russian-owned brands, developed on the value proposition of Ceylon Tea, with the support of our own exporters, are competing successfully with our exports, not only in Russia but in our traditional markets in other countries as well.

Consumer loyalty is built around brand names and claims of quality. Brand loyalty, the foundation of branding success, is the customer’s creation. Progressive variations in quality, caused by the gradual diminution of quality tea in the pack, are not detected by the average consumer in the everyday cup of tea, if the brand loyalty is strong. This is exactly what has happened in the case of the market in Russia. Our traders’ venality and greed for short-term profits got them entangled in a race to the bottom and lost us a golden opportunity, for the development of genuine Sri Lankan brands.

Ironically, it was a sad replication of this lack of enterprise and foresight that both our trade and the regulatory institutions demonstrated, just a few years previously, in the case of the Middle East market. Our failure to capitalize on that opening then did not serve as a lesson of history to us, just a few years later, in a different market but under very similar circumstances. Those opportunities will never come our way again.

Warning unheeded

In February 1994, at the invitation of Michael de Zoysa, then Chairman of the Ceylon Tea Traders’ Association, I made a presentation on the `Russian Tea Market’ on the occasion of the Centenary Celebrations Congress of the Association, held in Colombo. Within my allotted 20 minutes, I presented to the gathering, the history, background and the prevailing situation of the Russian market, accompanied by a concise Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, of and for Ceylon Tea, in relation to that market.

In the presentation, I briefly covered all the issues I have described in greater detail in the preceding paragraphs and elsewhere in this writing as well. I was invited to make the presentation, as it was acknowledged that of all our exporters, I had the widest and the longest experience in the tea trade with Russia. In retrospect, I am inclined to believe that many of my listeners would have agreed with me. However, I have not seen much evidence of the practical implementation of any of the suggestions I made then.

In or around 1995, the Russian Government imposed increased tariff rates on value-added tea imports to the country. That was an indication that investment incentives and other concessions aimed at invigorating the local tea packaging industry were in the pipeline. The State-sponsored protection measures compensated the incompetent Russian tea packaging industry against, the general inefficiency of that operation in its totality, whilst attracting the additional investment required to make the industry more viable. Since then, the development of the Russian local tea packaging industry and the parallel decline of our presence in Russia is a matter of history.

Interesting episodes

My trade with Russia was marked by many interesting episodes, some amusing, and a few fraught with danger the latter occurring during the general lawlessness which engulfed Russian society, arising from the loss of the strong central controls following the break-up of the Soviet Union.

Dilmah had become a household word, with singular demand in tea-drinking circles in Russia. One day, in 1993, the representative of one of our customers, Koncom of Nizhni Novgorod, rang me and said that he wanted to fly to Sri Lanka to purchase a plane-load of tea. I tried to talk him out of it as it seemed a preposterous idea, apart from being a very costly proposition as well.

However, he was insistent, and I found out that he could transport 16 MT of tea in the aircraft model he was planning on bringing in. I then proposed to him a date for arrival, giving myself time to purchase the tea. He agreed and requested me to make visa arrangements for nine passengers.

When I was notified of his arrival at Katunayake, I sent a Dilmah staff coach to collect them from the airport. My driver rang from Katunayake and said that the buyer had arrived with 33 passengers and I had to hastily send a staff bus instead.

I was amazed that they had been able, on their own, to obtain visas for the entire contingent, when my arrangement with immigration was for only nine named crew members. I asked my representative why he had brought so many passengers and his answer was simple: “They paid for the fuel”!

It was a Saturday and I was alone in the office. The group wanted to do some shopping and I sent them to the ‘Night Bazaar’ near the Fort Railway Station, where they negotiated with our traders for local goods, with mostly the vast quantities of Russian vodka they had brought with them, launching what was the first informal barter trade between Russia and Sri Lanka. I also hosted them for lunch and they loved the spicy food. Meanwhile, the plane was loaded with Dilmah tea and they left for Russia immediately thereafter. The next morning The Sunday Observer featured a bold headline: ‘Russians Come to Town’!

Earlier on, sometime in 1984, there was another incident which could have had unpleasant consequences for the company MJF Exports which was then regularly servicing very large Russian orders for bulk tea. During that period, before the dissolution of the Soviet Union, the tea export volumes were determined on a Government-to-Government purchase agreement, and the buying was distributed between six companies. Mine was one of them. The purchases were almost entirely from the High- and Medium-Grown catalogues and at periods of peak Russian buying, the volumes were such that the buying had a significant impact on the auction in its entirety.

One auction day, when we were scheduled to buy extensively from the High-Grown catalogue against an urgent Russian order, I got a call from the auction floor advising me that there was no buyer for MJF Exports and that, as a result, many of the ex-estate lots normally snapped up by me were unsold or being purchased by other traders, cashing in on an unexpected opportunity. I was astounded as my two junior buyers, David Colin-Thome and Hemantha Fernando, should have been active on the floor the former buying the Off-Grades and Hemantha bidding for the quality High-Growns. With some difficulty I managed to get David to the phone a difficult task in the middle of an auction before the mobile phone era and found that Hemantha had failed to turn up at the auction.

I instructed David to immediately switch to the High-Grown catalogue and start buying, pending my arrival at the auction to take over from him. Due to the early warning I managed to avert what would have been a serious embarrassment, resulting from Hemantha’s unpardonable and unexplained absence from the auction. Justifiably, he later felt the full weight of my wrath.

It was an infraction of trade protocol which affected Hemantha’s relationship not only with me but his standing in the trade as well. Our tea trade is a small, insular world, peopled by individuals with long memories.

In another instance several small traders from Russia had flown in to Colombo and, having secured a taxi, requested the driver to take them to the Dilmah office. The driver brought them up to our main gate and had told the security officer on duty that the Russians had actually wanted to go to another company, but that he had persuaded them to come to Dilmah instead. On the strength of this alleged favour to us, he also sought a commission!

This group walked into my office with a large briefcase stuffed full with US Dollars no longer an uncommon occurrence with Russian buyers and I immediately sent them off with one of my accountants to pay the money into the bank. Having finalised the banking, they returned to the office and asked me for the tea. I had to explain to them, much to their irritation, that the delivery of an order would take three to four weeks.

A significant feature of our business with Russia was the receipt of large sums of money into our bank accounts and our inability to immediately trace the source of funding. We would then get a call from a Russian buyer who would advise us that he had paid money into our account and asking why we had not shipped his tea. Then my office would hurriedly set about regularizing the transaction, for which we had developed a standard procedure.

We also received orders from Germany, France, and Italy for shipments of tea destined for Russia. For these orders, which we would meet at our usual FOB prices, the final Russian buyer would pay an additional 25%-30%. To me, these purchases were an affirmation of the strength of the Dilmah brand and the reliability of the service I had provided to Russian buyers over the years.

Russian bear traps

Zara Tolstenkova, of Dora Ltd., Moscow, was another regular buyer of Dilmah tea. She too once visited me with a bag stuffed full of US Dollars and said that she wanted to buy 25 containers of our specialty ‘Fruit Tea’. This variety, which I introduced as a ‘Fun Tea,’ became enormously popular both in Russia and in Western markets. Subsequently, a major competitor introduced 30 different flavours at prices substantially below those of Dilmah.

Zara incurred a huge loss in her business during a period when I was visiting Moscow. We were at lunch together when her warehouse manager called to tell her that it was a good day for them as they had sold a large volume of tea. When the surprised Zara said that she had not received any new orders, her manager advised her that two men had arrived at the warehouse with an order on a company letterhead, and driven away with the tea. Apparently, these two men, through some ploy, had obtained a company letterhead from her office and defrauded her of the tea. Zara was robbed, but in the context of the times in Moscow, she was unable to take any action to recover her losses.

The popularity of Dilmah in Russia caused me much grief as well. In Moscow and in the Ukraine, the Dilmah pack was replicated by fraudsters. The packaging was perfect, but the contents were terrible. When I approached the local Police and asked them to investigate, I was advised that such a course of action could endanger my life! Basically, what they gently told me was, “You could disappear.” As a counter-strategy, I reluctantly placed the image of my face on the packs. Within two months that too was replicated to perfection.

When I discussed this matter with my agent, he suggested that we change the distributor, he too advising me of the physical danger to myself in pursuing legal action against those responsible. However, we managed to counter the threat to an extent by well-orchestrated PR programmes and radio interviews. That was how my face became the focal point of our advertising, thereafter, even in other markets. Though I did not realize it then, my face on the pack later became one of our strongest marketing tools.

Viktor Mikhailchenko, another buyer who owed us a large sum of money which he delayed to settle, met Dilhan, who had agreed to a meeting in his (Dilhan’s) hotel room at the Moscow International, without understanding the implications. Mikhail had not been friendly. However, at my insistence, the discussion was moved to the hotel reception area and Mikhail agreed to produce the bank manager, who would guarantee payment within two weeks. Since he could have brought any individual and identified him as the bank manager, I suggested a meeting at the bank, which Mikhail did not agree to! We had no option but to agree to his verbal assurances of settlement, but surprisingly, he did pay us the outstanding some weeks later. However, despite his repeated requests, we stopped doing business with him thereafter.

When I first started visiting the USSR, in the early 1960s, it was a quiet, orderly society with a rigidly-controlled economy. There were absolutely no public displays of affluence and the only privileged people were Government officials. In the course of my business dealings with tradespeople in Russia, I used to be frequently invited to parties and other social gatherings. Apart from the wonderful array of traditional Russian food, a feature of these parties was the large consumption of vodka, for which my Russian hosts demonstrated an enormous capacity, as well as an inexplicable resistance to its impact.

My maximum would be about three glasses but that was totally insufficient to meet the demands of the innumerable toasts that would be drunk of an evening. I would, in every possible instance, surreptitiously empty my glass into the nearest flowerpot or some other container a move that would not be lost on my friend Rafiq Nishonov!

On my visits to Rafiq’s home in Moscow, an elegantly-appointed official residence, his wife Rano used to prepare a delicious ‘pilaf’ that we call ‘pilau’ with which our plates would be loaded. Whilst in Sri Lanka he had two fierce Doberman dogs, who used to be locked up when visitors were present. The same pair were guarding his household in Moscow as well. Traveling around in Moscow in Rafiq’s beautiful Mercedes 350 was a pleasure, as his official status enabled quick access to any destination, with highly-deferential treatment from security officers.

On one of my visits, with Dilhan also accompanying me, after finishing our work in Moscow we flew to Belarus, where we had direct importers of Dilmah tea. We stayed a couple of nights in a hotel which also had a casino where, in a rare gambling session, we won enough money to pay for our hotel and also purchase an old, traditional Russian tea samovar for around USD 300. I thought that it would be an attractive addition to the Dilmah Tea Archive in Colombo, but, unfortunately, at the Moscow Airport Customs, it was confiscated on the grounds that the samovar was an antique item and therefore not transferable out of the country.

In 2006 Herman Gref, Minister of Economic Affairs and Trade of Russia from 2000 to 2007, made an official visit to Sri Lanka. He first met the then Minister of Trade and Commerce, the late Jeyaraj Fernandopulle, in the latter’s office, in order to sign the WTO protocol. During the meeting he had told the Minister that he would also like to visit the Dilmah factory as he had grown up drinking Dilmah tea in Russia. When Minister Fernandopulle conveyed the request to me, I said I would be quite happy to come over to the Ministry to meet Gref, but the latter insisted on coming over to my office in Peliyagoda on his way to the airport, on the return journey to Russia.

He congratulated me on my trade with Russia and the quality of my products and offered me unconditional assistance, which included land at no cost, to set up a tea packaging operation anywhere in Russia. I had some difficulty in declining this seemingly-magnanimous offer! Gref was subsequently appointed CEO and Chairman of Sberbank, the largest bank in Russia. He still holds these positions.

Eventually, in view of my considerable losses in the trade with Russia, largely owing to illegal intrusions by the Russian mafia, from 1997 onwards I significantly downsized my presence in that market, despite having been a major player with my Dilmah brand since 1988. The devaluation of the ruble also had its impact on the import-export trade, as Russian traders experienced difficulties in obtaining US Dollars from banks. However, in retrospect, despite the difficulties, I feel that moving out of Russia was an error of judgment as when I returned to it, I was not able to recapture the dominance I had been enjoying earlier. In the relatively short period of my limited involvement, many other brands had moved in.

The iron lady becomes a friend

When marketing Dilmah tea in Russia more than a decade later, it was my intention to link up with one of the country’s largest supermarket chains, the X-5 Retail Group, which operated chains of convenience stores, supermarkets, and hypermarkets under different brands right across Russia. The X-5 Group was also Russia’s largest food retailer. In order to re-develop our business in Russia I had, in the meantime, set up a company in Russia called Dilmah Rus, as an associate company of the MJF Group. Megapolis, Russia, was appointed as the Dilmah distributor in the country.

Despite all our preparations, however, our team was facing problems in obtaining listings with the X-5 Group. Though Dilmah tea had previously been widely available in Russia, since we had changed distributors, as was the practice the retailer had de-listed us. Unquestionably, our success in Russia was contingent upon our linking up with the X-5 Group and that was to be determined solely by Olga Ivanovna, the Chief Commercial Buyer of Beverages for the X-5 Group. She was, reputedly, an uncompromising negotiator. Both Dilhan and Roshan Tissaaratchy, my Director, reported to me that Ms. Olga had laid out very rigorous conditions, which included wide-ranging discounts and a stiff listing fee, before she would consider accepting the Dilmah brand.

In 2010 I travelled to Moscow, accompanied by Roshan, for a meeting with this lady. She arrived alone for the discussion and, firstly, insisted that my Russian distributor, who was also present, be asked to leave the meeting as she dealt only with principals. We tried to convince her, without success, that the distributor’s presence was necessary. Fortunately, our distributor resolved the problem by courteously agreeing to withdraw and we commenced our negotiations with her with only me, Roshan, and our Country Manager present.

Olga was extremely business-like, controlled, and gave no indication of her true feelings, but I did get the impression that, inwardly, she was intrigued at having to deal directly with the owner of a brand. My guess was that it was an unusual situation for her, and for me an advantage that I would go on to use as a lever in the negotiation. We laid out our product range for inspection and I described my background in the tea trade in Russia to her. I also explained my business philosophy. I then told her that years before, I had introduced to the Russian market a large-leaf tea pack called OP-COP, which had sold very well and that it continued to be our best seller, along with our Pure Ceylon Tea bags, as I had provided the same product over the years with no change in quality.

However, whilst she was appreciative of our arguments, she still laid out pre-qualification conditions, which included a 50% discount on our price range and a USD 800,000 listing fee. I was startled at the stiffness of her terms, but told her very courteously that the tea I was proposing to deliver was of the finest quality, direct from the plantations and superior to any product that she already had.

I also made it clear to her that I would not be able to provide that package on the bargain-basement terms she was proposing, as that would compel me to compromise on the Dilmah benchmark of product purity and authenticity. I explained to her that those were was not concessions I was prepared to consider, irrespective of the rewards at stake. Having thus stated my position, I thanked her for her time and prepared to withdraw.

She then spoke to the Country Manager in rapid-fire Russian and, at the end of the that exchange, turned to me and asked how quickly we could deliver one million units of Dilmah tea, at my price, for a special promotion. She also agreed to fund part of the promotional expenses. We came away from that meeting with an order for one million X 100 tea bag units. Eventually, we also became great friends with Olga and subsequently, after she had left the X-5 Group, she visited Sri Lanka with her family for a vacation.

To me, the episode in its entirety was the reinforcement of my long-held personal ethos, that if you have a good product and refuse to compromise on quality, at a commensurate price, the buyer-consumer will eventually accept the proposition as a fair bargain. To both Dilhan and Roshan I think it was part of an interesting learning curve, the kind that is not normally reflected in marketing textbooks. Persistence, reinforced by integrity, rarely fails to produce a decent result.

However, the developments and the progression of events described above, were indisputable proof of a prediction and a statement I had made repeatedly, firstly to the Ceylon Tea Propaganda Board and later to the Sri Lanka Tea Board in any market, one must use the opportune moment to enter and establish the dominance of your product or brand. If you fail to do so, another trader-entrepreneur will step in and occupy that space. In large, lucrative markets, that kind of opportunity may come only once, and a belated re-entry carries a massive cost that only a few can afford.



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Features

Ditwah: A Country Tested, A People United

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Floods caused by Cyclone Ditwah

When Cyclone Ditwah roared across the island on November 27 and 28, 2025, it left behind a landscape scarcely recognisable to its own inhabitants—homes reduced to rubbles, vital infrastructure torn apart and entire communities engulfed by floodwaters that surged with terrifying speed. The storm’s ferocity carved deep scars into the island’s social and economic fabric, displacing thousands and severing lifelines that families had relied upon for generations. In its aftermath, the air hung heavy not only with the scent of mud and debris, but also with a palpable collective grief—a profound sense of loss etched on every face. As of December 9, the day of writing, the death toll had reached 635, with an additional 192 individuals reported missing. In Kandy alone, one of the most severely affected districts, 234 lives were lost. Island-wide, 12,123 families—amounting to 1,776,103 people—were displaced.

As a small island situated in the monsoon-fed waters of the Indian Ocean, Sri Lanka has long lived in intimate coexistence with hydro-meteorological hazards. For centuries, the monsoon winds that swept across the island brought not only life-giving rains to nourish paddy fields, forests, and communities, but also shaped the rhythms of daily life, agriculture, culture and even the island’s civilisation itself. Yet this same monsoon—when delayed, intensified, or disrupted—has had the power to unsettle entire ways of life and inflict widespread human suffering. Over generations, communities learned to read the sky and the sea, developing localised knowledge systems and adaptive skills to cope with the uncertainties of winds and waves. This reservoir of traditional wisdom fostered a form of social resilience deeply embedded in the island’s cultural fabric. At present, however, this traditional resilience is increasingly tested by the new realities of climate change and the growing frequency of severe cyclones.

When Cyclone Ditwah struck on November 27, 2025, it unleashed a force so violent that it reshaped many districts within hours, leaving behind a trail of destruction that stretched as far as the eye could see. Whole neighborhoods were crushed under winds that tore roofs from their foundations, while surging floodwaters swept through villages, carrying away homes, livelihoods, and the fragile sense of security people had built over generations. Roads lay fractured, communication lines collapsed, and families found themselves cut off in pockets of isolation marked by debris and despair. In the storm’s wake, the silence was haunting—broken only by the cries of survivors searching for loved ones and the distant hum of rescue teams navigating the ruins. The scale of the devastation was overwhelming, a human and infrastructural tragedy so profound that it demanded not just an emergency response, but a coordinated, compassionate, and deeply human-centered approach to crisis management.

The most devastating natural disaster Sri Lanka has experienced in recent history remains the 2004 Indian Ocean tsunami, which claimed over 35,000 lives and displaced nearly a million people. Sweeping across two-thirds of the nation’s coastline—more than 1,000 kilometers—it affected approximately 234,000 families and destroyed over a million houses. More than two-thirds of the country’s fishing fleet was obliterated. Beyond the immense human suffering, the tsunami exposed profound gaps in preparedness and underscored the urgent need for a systematic, coordinated approach to disaster risk management.

Over the last decade, Sri Lanka has increasingly confronted hydro-meteorological hazards driven by the accelerating impacts of climate change. Cyclones such as Roanu (2016), Mora (2017), Burevi and Amphan (2020), and Yaas (2021) highlight the growing frequency and severity of extreme weather events. According to the Sri Lanka – Disaster Management Reference Handbook, Cyclone Roanu brought the highest recorded rainfall in more than 18 years, triggering floods in 24 of the country’s 25 districts. Covering 1,400 square kilometers, the flooding affected nearly half a million people and inflicted damages estimated at US$600 million. Just a year later, Cyclone Mora caused severe flooding across 15 southern districts and unleashed landslides that further compounded human and infrastructural losses.

These climate-induced pressures have been accompanied by increasingly destructive monsoon-related disasters. In May 2016, the Aranayake landslide wiped an entire village off the map, killing 144 people, leaving 96 missing, and rendering hundreds homeless as their dwellings were buried under rubble. The following year, unprecedented monsoon rains caused flash floods and landslides that killed more than 210 people and displaced 630,000 across 15 districts. Subsequent monsoon seasons delivered similar devastation: in 2018, floods and landslides resulted in 24 deaths and affected 170,000 people; in 2019, heavy rains left 16 dead and displaced more than 7,000. Even in 2020, despite the successful evacuation of more than 75,000 residents ahead of Cyclone Burevi—an example of improved preparedness—post-cyclone flooding still affected over 100,000 people and destroyed or damaged nearly 4,000 homes.

Compounding this pattern of extreme rainfall and flooding is the paradoxical increase in drought conditions, another manifestation of climate variability. The worst drought in four decades struck between October 2016 and October 2017, affecting 2.2 million people across the North Western, North Central, Northern, and Eastern Provinces. From March to May 2020, another severe drought impacted more than 500,000 individuals in 14 districts, forcing the government to implement emergency drinking water distribution across six provinces. These cycles of excess and scarcity are further aggravated by the seasonal rise in vector and rodent-borne diseases—most notably dengue fever and leptospirosis—adding another layer of complexity to Sri Lanka’s disaster management landscape.

Societal Resilience in Disaster Management

As these converging crises demonstrate, Sri Lanka’s vulnerability to climate-driven disasters is no longer episodic but structural—woven into the lived reality of communities across the island. Yet amid repeated cycles of loss and recovery, what stands out most is not only the scale of devastation but the remarkable capacity of ordinary people to adapt, support one another, and rebuild their lives. This enduring strength points to a deeper truth: effective disaster management cannot rely solely on institutions or technologies; it must draw upon—and reinforce—the social resilience embedded within communities themselves.

Having lived under the influence of monsoons for generations, traditional communities developed sophisticated knowledge and skills to cope with nature’s unpredictability. Long before formal disaster management systems existed, villagers relied on environmental cues and collective action to prepare for seasonal threats. In the upstream and valley areas of the Kalu Ganga, for example, older generations still recall how communities repaired boats and rafts through shramadana well before the rainy season began. They observed the behavior of birds, animals, and changes in wind patterns to decode early warning signs that modern meteorology would later confirm.

Such practices demonstrate that traditional communities were not merely passive recipients of natural hazards; they were active interpreters of their environment. Their resilience stemmed from a deep ecological intimacy, a lived knowledge system refined through experience. Today, there is immense value in unpacking this traditional knowledge and synergising it with modern technology—not to romanticise the past, but to strengthen contemporary preparedness.

The Role of Community and the Political Domain

Building societal resilience requires more than cultural memory; it demands structured collaboration between communities and the political system. While communities are often the first responders in any disaster, the political domain plays a crucial role in mobilising, legitimising, and coordinating their efforts. Transforming political will into national will requires an organic articulation between civil society and political leadership—a partnership where both domains reinforce one another rather than operate in isolation. Within this broader framework, disaster management encompasses three equally critical components:

Disaster Risk Management

In each of these, the state has a vital role—from policy formulation to resource allocation, coordination, and accountability. Yet, the effectiveness of state-led initiatives ultimately hinges on the strength of the relationship between institutions and the communities they serve.

Beyond Culture: Technology and Institutions as Pillars of Resilience

While socio-cultural resilience forms an indispensable foundation, it is no longer sufficient on its own, given the scale and complexity of contemporary climate-induced hazards.

Modern disaster risk management relies on a robust interface between technology, institutional networks, and community participation. Advanced and accessible communication technologies—early-warning systems, mobile alerts, satellite data, and community-level dissemination platforms—play a crucial role in transforming timely information into effective action.

But technological tools reach their full potential only when supported by strong institutional structures, in both formal and informal, capable of mobilising people and resources rapidly and equitably. Thus, societal resilience can be understood as a system supported by three interdependent pillars.

Societal Resilience

When these elements function in harmony, the collective capacity to withstand and recover from disasters is significantly enhanced. Ultimately, social resilience is not merely the ability to endure shocks—it is the ability to recover with dignity. A humane disaster management system recognizes the agency, knowledge, and lived experiences of affected communities. It integrates cultural wisdom with modern capabilities, fosters trust between citizens and institutions, and ensures that every step of the disaster cycle reflects empathy, inclusion, and respect.

Immediate Community and Government Responses to the Crisis

Within ten days of the Ditwah disaster, the Sri Lankan government succeeded in rapidly mobilizing the security forces, key institutional structures, political leadership, and community organisations to confront the crisis. Given the scale and depth of the devastation, meeting the challenge and mitigating its effects seem to be a formidable task. The armed forces and government departments, supported by unaffected communities, provided exceptional assistance to meet the initial challenge. People in the South—often guided directly or indirectly by local political/community leadership—volunteered in large numbers, travelling to the hills to support recovery efforts. Much of the initial work of clearing debris and cleaning homes was carried out through community participation. Infrastructure repairs, particularly the restoration of roads, water supply, and electricity, were undertaken through coordinated action by relevant government agencies who worked tirelessly day and night. As a result, nearly 80 per cent of essential infrastructure was restored within ten days, with the exception of the severely damaged railway network, which requires longer-term reconstruction.

In the immediate aftermath, the government declared a nationwide state of emergency under the Public Security Ordinance, enabling the rapid deployment of resources across sectors. Through the Disaster Management Centre (DMC) and relevant ministries, authorities activated emergency operations: evacuation orders were issued in high-risk flood and landslide zones, shelters were established across the country, and search-and-rescue missions commenced immediately after landfall.

Concurrently, the government announced a comprehensive relief and recovery package. Affected households received allowances for cleaning and resettlement, support for temporary accommodation, and financial assistance for the repair or reconstruction of damaged homes. Immediate access to financial resources—including a Rs. 30 billion contingency allocation that did not require prior parliamentary approval—enabled swift implementation. The declaration of this extensive and unprecedented relief package played a key role in restoring hope and strengthening the self-confidence of affected communities.

Recognizing the magnitude of the crisis, the government established a special recovery fund that brings together public and private sector contributions to support long-term reconstruction, infrastructure repair, and livelihood restoration. Involving prominent private sector leaders—including those who are not aligned with the ruling administration—alongside government officials and key ministers is intended to build trust within the business community and reinforce transparency in the fund’s management. The substantial international assistance received and pledged reflects a renewed confidence among external partners in the government’s ability to manage funds transparently and ensure that aid reaches intended beneficiaries. Sri Lanka further collaborated closely with international and humanitarian agencies to scale up multi-sector support. Organizations such as the World Food Programme (WFP), International Organization for Migration (IOM), and World Health Organization (WHO) mobilized food, water, medical supplies, shelter materials, and rapid-response teams—often in coordination with government efforts—to reach displaced persons and vulnerable populations, particularly in remote and landslide-prone areas.

During this ten-day period, the President personally attended the district coordinating committee meetings in all cyclone- and flood-affected areas. These meetings brought together political leaders—both from the ruling party and the opposition—along with key administrative officers and representatives from the relevant line ministries to review disaster response, mitigation measures, and recovery needs. The manner in which the President raised issues, sought clarification, and directed action demonstrated a high level of preparation and a clear understanding of the scope and complexity of the damage. His engagement signaled a proactive and informed approach to crisis governance, contributing to more coordinated and timely interventions across affected districts.

Thus far, these measures largely pertain to confronting the immediate challenge and mitigating its impacts. Yet effective mitigation must ultimately lead into long-term recovery planning and strengthened preparedness for future climate-induced crises. Ditwah is not the first or the last. Climate change has altered the frequency, scale, and unpredictability of extreme weather events, making it clear that Sri Lanka must now learn to live with recurring climate hazards as a structural condition rather than an episodic disruption. This requires a sustained investment in resilient infrastructure, risk-sensitive development planning, and community-level adaptive capacity. In this sense, the response to Cyclone Ditwah should not only be understood as an emergency undertaking, but also as a critical moment to embed long-term climate resilience into national policy and institutional practice.

Lessons learned

The devastation wrought by Cyclone Ditwah has once again tested Sri Lanka’s institutional capacity, the NPP political leadership and peoples’ resilience. Since the 2004 Tsunami, the country has made significant progress in establishing organisational structures and policy frameworks for disaster management, making it a central domain of contemporary statecraft. Yet, the experience of Ditwah underscores the need for further strengthening in four key areas. First, given the multiplicity of ministries and agencies involved—from the Ministry of Disaster Management and the National Council for Disaster Management to the Disasters Management Center, the Meteorological Department and the National Disaster Relief Services Centre—clear mechanisms are essential to avoid overlap and ensure coherent, efficient action.

Second, disaster preparedness and response must harness the collective capacities of state institutions, NGOs, and community-based organisations, whose collaboration is indispensable for effective disaster risk governance. Third, the integration of traditional knowledge systems—rooted in long-standing practices of environmental stewardship and community resilience—should inform planning and implementation, complementing modern technology and institutional expertise. Finally, in a multi-ethnic, post-conflict society, sensitivity to ethno-political dynamics is imperative across all three phases of disaster management: preparedness, emergency response, and post-disaster recovery.

Ultimately, Cyclone Ditwah revealed both the vulnerabilities and strengths of the nation—demonstrating that while Sri Lanka’s systems were tested, its people were united in response, reaffirming the country’s capacity to confront adversity through collective resolve. The spontaneous networks of support that emerged in the cyclone’s aftermath demonstrated that unity is not merely an aspiration but an operational force in moments of crisis. In reaffirming the country’s capacity to confront adversity through collective resolve, the response to Ditwah offers a powerful reminder that the resilience of the people remains Sri Lanka’s most reliable foundation for future challenges.

by Prof. Gamini Keerawella ✍️

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Rare Seahorse discovered in Sri Lankan waters sparks urgent conservation debate

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Sri Lankan marine researchers have formally documented the presence of the rare and Vulnerable Three-Spot Seahorse (Hippocampus trimaculatus) in Sri Lankan waters for the first time, an important milestone in the country’s marine biodiversity records.

The discovery was made through the examination of four dried specimens collected from fishermen operating off the southern coast near Madiha, nearly 150–200 km offshore. The evidence confirms that the island’s marine ecosystem hosts a greater diversity of seahorses than previously recognized.

Until now, only two species—Hippocampus kuda and Hippocampus spinosissimus—were scientifically confirmed in Sri Lanka, both largely linked to the northwestern lagoon systems. This discovery shifts that narrative southward.

Lead scientist Janamina Bandara emphasised the importance of the breakthrough, saying the identification not only verifies the species’ presence but also extends its known distribution range in the Indian Ocean.

He told The Island:”This is the first authentic record of Hippocampus trimaculatus from Sri Lankan waters. This species was assumed to occur here based on regional presence, but until now, we lacked verified scientific proof.”

Found in an Unexpected Habitat

While seahorses are typically associated with seagrass beds, shallow estuaries, or mangroves, the discovery revealed a surprising observation—these specimens were found attached to floating masses of marine debris.

Bandara described it as one of the most unusual natural behaviours documented in local marine fauna.

 “The specimens appear to have utilised drifting debris as habitat, which has not been explicitly recorded before,” he explained.

Photographs obtained from young field biologists show pieces of plastic waste, frayed fishing nets, fabric residues, and other floating refuse entangled into large drifting clusters.

Marine scientists say this phenomenon—informally referred to as “floating artificial reefs”—has been increasingly documented elsewhere in Asia and the Pacific. However, Sri Lanka has lacked records until now.

Bandara added that the drivers behind such habitat use remain unclear, raising questions about whether this behaviour reflects adaptation or desperation.

Specimens Documented, Sexed and Archived

Janamina Bandara

The research team collected four specimens—one male and three females—over two separate encounters, in March 2024 and June 2025. Measurements included head-to-snout ratios, ring counts, and coronet shape, all critical criteria in identifying seahorses.

 “All diagnostic features matched published descriptions, including distinct hook-shaped cheek and eye spines,” Bandara confirmed.

The specimens have since been deposited at the University of Ruhuna for long-term academic reference.

Illegal Trade Still Active

The finding has also shed light on the continuing illegal trade of dried seahorses in Sri Lanka—an industry long suspected, but seldom traced with scientific evidence.

The specimens originated from fishermen who admitted they sell dried seahorses to intermediaries and tourists. The team found that prices vary by size and buyer type.

“Smaller specimens sell for roughly Rs. 1,000 locally, while foreign buyers pay up to Rs. 5,000. Larger specimens fetch significantly more,” Bandara said.

Map. Known distribution of Hippocampus trimaculatus with the current study site indicated. Red dots: confirmed research-grade observations (n = 76) of the species from iNaturalist. Blue dot: study site location (Madiha coast, Southern Sri Lanka).

Many dried specimens are reportedly converted into gold-plated pendants, marketed under the claim of bringing luck and prosperity. In some tourist markets, dried seahorses are sold discreetly alongside shells and corals.

While enforcement exists, Bandara says it remains largely symbolic.

 “Raids happen, but are limited. Without awareness among fishermen and tour operators, the trade will continue,” she said.

Global Conservation Context

The Three-Spot Seahorse is listed as Vulnerable by the IUCN Red List and is protected under Appendix II of CITES, meaning its international trade requires permits. The species faces high risk from:

Bycatch in trawl fisheries

Rising demand from Asian traditional medicine markets

Rapid habitat decline due to marine pollution

Slow reproductive turnover

Seahorses exhibit monogamous pair bonding and unique male pregnancy, making their populations extremely fragile when harvested.

Sri Lanka, positioned at a central point in the Indian Ocean trade network, remains vulnerable to illegal wildlife trafficking routes.

Bandara emphasised that biodiversity verification has regulatory relevance.

 “Scientific records strengthen diplomatic and policy decisions. Without confirmed presence, enforcement remains weaker,” she explained.

Calls for Greater Action

Following the discovery, the research team is urging local authorities and NGOs to prioritise:

Awareness programmes for coastal communities

Monitoring of multi-day fishing vessels

Inclusion of seahorses in biodiversity assessments

Tourism-season enforcement in southern coastal markets

Bandara believes this new evidence allows Sri Lanka to become an active contributor to global seahorse conservation efforts.

A Turning Point for Marine Biodiversity Research

Beyond the immediate conservation implications, this finding marks one of the most scientifically significant marine records of recent years.

It suggests that Sri Lanka’s offshore ecosystems are both understudied and vulnerable to emerging human-driven pressures. Researchers now believe more undocumented marine species may inhabit local waters, awaiting formal identification.

 “This discovery is not only a scientific milestone but also a reminder that our oceans hold species that are disappearing faster than we are documenting them,” Bandara said.

As marine debris continues to accumulate and demand for illegal ornamental wildlife persists, researchers warn that scientific discovery alone will not ensure the species’ survival.

Bandara says what happens next will determine the fate of this newly confirmed marine icon.

“If we act now—educate, regulate and monitor—we stand a chance to protect these animals before they vanish unnoticed.”

By Ifham Nizam ✍️

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Human-elephant conflict and housing needs of villagers

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Agbo is back home at Mahakanadarawa leading his harem (Source: YouTube).

During the recent Ditwah cyclone, elephants were seen floating in treeless floodplains that were once their forest habitats. On a good-weather day in 2017, near Kokilai, the Navy found a pair of elephants riding waves after a beach outing two kilometers offshore in the high seas. Divers guided them ashore after a 12-hour struggle.  Trains barrel through elephant herds regularly, decapitating half a dozen in one tank. A herd of elephants over 100 parades across a highway serenading motorists stuck in a kilometer-long traffic jam. Recently, adding insult to injury, a lone elephant was sitting deep inside a latrine pit behind a small house, and was dug out by a caterpillar tractor.  A speeding bus ran over and killed a baby elephant, and police shot dead the mother who stood crying over her baby’s body. The tusker named Sinharaja was still a baby when the Army pulled it out from an agri-well some years ago in Nuwarakalaviya.  He is now royalty tasked with carrying the sacred tooth relic at the Dalada Maligawa.   These extraordinary events, rubrics of a national drama, show that fates, ours and elephants, are inexorably linked.

Over 7,000 elephants and countless villagers in Sri Lanka are torn apart daily by myriads of unpleasant encounters. Our elephant population is multiplying alongside us, making these encounters even more remarkable.   As the government owns all elephants and writes laws for them, it also owns the product of these encounters. Since it has law books for the villagers, too, it cannot disregard the mess its protégé, this patrician in the wild, leaves on the villagers’ doorstep. Only the government can find a lasting solution to blunt the prickly edges of this national emergency, but not without contributions from the villagers.

George Orwell wrote in Animal Farm, “Some animals are more equal than others.” But the sentimentally charged public opinion about our cultural icon cannot outweigh the burden it placed on villagers living on the edges of elephant habitats.

As will be explained later, I propose a Gam Udawa-type house for each newly married couple who choose to remain within their village’s boundaries. If anyone edits this out as impractical, please come down from the ivory towers and visit a village bordering an elephant corridor to see for yourself the internecine damage elephants and villagers cause to each other.

There is no rich body of literature on the kinetics of village housing. But the volume of villagers’ experience is a safe guide to navigate it. I saw, over the span of three decades, how a major elephant corridor, one or two kilometers wide, adjoining my village above Mahakanadarawa reservoir, got swallowed up as villagers built (and still do) homes there.  Thus, one way to stop this is to contain the village where it is now. Halting home-building activities in elephants’ homes is a futuristic idea that the government has not tried. This experience also suggests that a study of the environmental impact of new village housing is in order.

Little parts that drive conflict

The government does not hear or see the little parts that drive the human-elephant conflict in the village. The only elephant problem it has is an 8 am to 5 pm thing, caged and tied to concrete stumps with steel chains at a compound in Dehiwala, minutes from Colombo’s urban universe. Together with Dehiwala, provincial compounds like Pinnawala, and a few national parks hold less than 1% of the Sri Lankan elephants, leaving the rest to roam around and harass villagers. Officials who have the power and know-how to resolve this tragedy do not feel it in real time. They do not live anywhere near where elephants live.

Indeed, it is a stretch one may suggest the government can find new space for the elephants like grandiose, unwieldy ideas like port-city-style landfills along the coast. However, we can work with existing landmasses more studiously using other methods. Driving elephants to the current Managed Elephant Ranges (MER) is not one of them. MER seems to lack sufficient food, as evidenced by the emaciated elephants we see in these ranges.    An elephant is a big animal and needs a bigger lunch setup.

HOW WE GOT HERE 

Until the mid-20th century, abundance of forest accommodated all villages and some more elephants; there was no reason to think villagers were taking elephants’ feeding ground any more than governments had any plans to reduce friction before it reached an unmanageable level.  Elephants’ feeding grounds occupied forest area about two kilometers wide in higher ground between two tank cascade systems, each independently sharing water from parallel watersheds.

Islands in the sea of forest

Villages in the North Central, Northwestern, Eastern, and eastern half of the Southern Province remained as islands in this sea of forest. Collective personality embedded in the village was that residents could hunt, harvest timber, and make small chena plots in these forests.  The concatenation of many such forest buffers formed elephant highways that were major feeding grounds. Everyone lived happily until the government’s neglect in addressing the population explosion of elephants and our own created the present predicament like a Class 4 wound.

A village community is a swarm, usually numbering around 100 individuals. Increasing membership in a swarm trigger some to move out to new locations. In a colony of bees, for example, an alternate queen bee will lead a part of the overpopulated colony out to set up a new community. Similarly, in the village, where two or three couples marry each year, and if the space for housing sites is limited, as is the case in old villages, a couple might emigrate to another village or town. The one or two with what biologists call the ‘group mind’ stay in the village, becoming the seeds that begin to spawn more warms, amplifying the elephant-human problem.

The new couple is looking to build a house closer to their larger family. But as space for potential housing is gone, the next option is to move beyond the traditional village boundary, where the one- to two-kilometer elephant feeding grounds begin. On these grounds, this family finds not only a spot for a house but also timber that had been the property of elephants and other wildlife since before the village’s genesis.  In a nutshell, this is how elephants began to lose their land.

Land grab

With this land grab, though isolated, friction over space ensued, leading to physical confrontation with elephants. The government’s inaction in mediating this problem is telling.

As years go by, this progression has led to the appearance of dozens of new home gardens, each slowly taking up at least a hectare of virgin forest. In a few decades, hundreds of such hectares will have been devoured by these progenitors entering the village marriage fraternity.

Meanwhile, the explosion of the rural population seems to influence the mechanics of elephants’ behavioral evolution.  Back then, elephants were shy.  I remember a herd disappearing into the woods in seconds after seeing a moving firebrand tipped with glowing embers. Aiming a flashlight made the herd disappear into the woods like blowing smoke into a beehive.  In contrast, now a wild elephant caparisoned with a dry crust of mud bath walks casually on a road, duly giving right of way to motorists, and stops by a lonely roadside tea kiosk.  He waits patiently, not for tea, but until the kiosk owner offers him a bunch of ripe bananas!

Today, elephants are so common and share our space more often, villagers assign lovely names to identify tuskers. In our childhood, we rarely saw a tusker because he owned a large swath forest, so his contact with us was minimal. Hence, the name tag was the least he needed.

HOUSING IN CITY AND VILLAGE

Whether people live in a crowded city with sprawling multistory housing compounds or in a village with two dozen homes under an irrigation tank, their universal human need is housing. In the city, with limited horizontal expansion, the housing idea must become improvisational. Thus, it grows vertically because it’s the only direction the cramped city can build.  Having no such problem, after the old gammedda ran out of space, villagers moved horizontally to new tracts of forest beyond the village borders. Missing in the discussions on the loaded thesis of elephant-human conflict is this premise – the housing need of newly married villagers, the overarching subtext of this problem, not seen by anyone outside of the village. This married couple clear a track of forest, marking the beginning of the gradual encroachment of the village into an existing elephant range.

When it comes to housing, villagers in elephant-roaming areas are left to fend for themselves. Overcrowding in villages had not received the government’s attention because it never put a premium on housing in a village.

Both parties are victims here. Any steps to help them have become untenable due to poor management (of the problem) and the uncontrolled population upsurge of the parties. This drama is what the successive governments have missed seeing. Although the government and private sector have been generous with housing issues in the city, not extending the same kindness to villagers is why they are in this loveless embrace with elephants.

Meanwhile, beginning in the mid-20th century, the city has adapted to meet its residents’ housing needs.  The scale ranged from clusters of one-room homes like UC Quarters in Urban Council jurisdictions, to modest multi-unit housing compounds, ‘flats,’ like the eponymous ones at Narahenpita, Maligawatta in Colombo. Over the past couple of decades, towering megastructures catering to the new affluent residents have further diversified the city’s housing options.

The elephants are wanderers and have all the land to move around. But villagers are no longer the itinerant bands they once were in their distant past.  Due to their proclivity to acquire acreage from freely growing forests, they become fixed targets for elephants. But don’t accuse the villagers of being xenophobic towards elephants.  We see they never show schadenfreude – enjoying an elephant’s misfortune, while it struggles to climb out from an agri-well or a canal. Instead, standing on the edge, they speak kind, encouraging words to the traumatized animal. Some even throw banana stumps at him to eat.

FAILED HOUSING PROJECTS (WIYAPARA) IN THE 1980S

Often, the government itself is the culprit of expanding the village into elephant corridors by introducing new housing projects. Such housing schemes were called wiyapara gewal (project homes). It turned out to be a failed government idea.

   Near my village, in the 1980s, the government marked off housing plots along a cart road that ran through a 2-kilometer elephant corridor which began from the end of our tank bund.  This stretch separated us from a series of neighbouring villages in the upper reaches of the Mahakanadarawa reservoir, built in 1959. Until then, elephants freely moved between Padaviya, Nachchaduwa, and Kalawewa tanks, using forest corridors between tank cascade systems, including the above, rarely entering villages.

After Mahakanadarawa gobbled up an extensive virgin forest area, elephants circumventing it on the way to Kalawewa stumbled upon a surprise: a society of homes was sitting on the above forest corridor that had always belonged to them.  Villagers cut down the verdant forest and started home gardens in their place under the aegis of the aforesaid wiyapara project. It bridged the neighboring village into one extended community. One family even fenced off the kamatha-sised water hole that elephants enjoyed on the rocky outcrop called Wannamgala and enclosed it in the new garden lot with the sign “balla hapai” (dog will bite)!

The Member of Parliament for the area was behind this project, with a piecemeal aid package worth about Rs. 25000 to each land recipient.  With that kind of economic magic wand, a half dozen villagers yielded, and now this row of houses bisects what was an elephant highway, sending elephants’ equanimity to coexist with human settlers downhill. Historical blunders like this tell us to reconstruct untested housing concepts to fit the present.

FEW PROPOSALS

Discouraging villagers from spilling beyond village boundaries to build new homes must be a priority in any plan designed to address elephant management issues.  It is a way to stop the slow oxidation of elephant corridors where newlyweds continue to stake out claims for home sites.

It is unfair to deny villagers the opportunity to own a piece of their own home garden. On its part, the government can help by creating employment or home-garden opportunities by introducing them to garden crop methods and small-scale industries, which will provide them with a meaningful livelihood and a reason to stay within the village’s borders.

The government must also devise the same plan it uses to address overcrowding in city swarms, by building small irrigation colony-type houses within the village situated for newlyweds in villages on the borders of elephant habitats.  New families will appreciate this idea that their government is giving them a hand with a small house within the village limits.

My proposal may sound like a fictive reverie. But math speaks for itself. Consider this: conceivably, if we can prevent that one newlywed couple from carving out its space in a forest tract used by elephants, after a few decades, we would have saved dozens of hectares for elephants by preventing couples from moving there to build new dwellings.

I ask the government not to think of the pink elephant – the cost – in considering this project.   If it cannot build the house for free, recover a partial cost from new owners in easy installments based on their verified income.

There are many private and public tracts within a village that remain fallow or undeveloped. The government can offer to purchase these to build new homes.  What happened to Alfred House Gardens in Colombo – 3 over a century ago gives us ideas on how to apply the summary of that history to a village where, generally, real estate behaves similarly.

Towards the end of the 19th century, the owners of Alfred House Gardens partitioned the opulent estate, endowing it to the city for a greater purpose. My premise here is that a villager with his own Alfred House estate in the village, parts of which remain fallow, may wish to place a corner of it on the market for ready cash.  Suppose the government offers an enticing price. In that case, I have no doubt the owner might consider it. Haven’t we seen this in newly partitioned large coconut plantations elsewhere?

The government will then build a small house here and bestow it on the newly married couple.  This is one couple that will not pose a threat to elephants’ right of way.  If we can push this simple idea to fruition, in a decade or two, encroachment into elephants’ roaming lanes can be reduced considerably around this village.  A fitting paradoxical allegory for this is an African proverb that says: “The way to eat an elephant is to take one bite at a time.”

Furthermore, the government may amend the President’s Fund or create an Elephant Fund to provide small housing loans specifically to newlywed couples in such villages. It must suspend the irrational, sneaky and flagrant absurdity of tax-exempted vehicle imports, now allowed to certain privileged government officials.  Tax this exclusive club and use the money for this program.  Each new car landing on Sri Lankan soil will pollute the environment and be one more headache for elephants feeding at Minneriya tank.

To identify which villages are likely to encroach on elephant corridors, the wildlife department must survey and designate their boundaries. This step is every bit as essential as declaring stretches of forest as elephant corridors.   Also, an accelerated tree-planting program to rehabilitate deforested areas on the edges of elephant corridors must be a government priority.

The government must not reward large farming interests and the solar power industries by allowing them to take up elephant habitats. A papaya plantation has alternatives that an elephant family does not.

Finally, failure to resolve this problem will itch our nation’s conscience and shame us deeper. The few patches of forest we can keep uncleared are the ones that tell us just how many more hectares of them refuse to be cleared.

Lokubanda Tillakaratne chronicled life in a village in Gammadde Ninnadaya, and a defunct traditional judicial system practiced in Nuwarakalaviya villages in Rata Sabhawa (Sarasavi Books).

By Lokubanda Tillakaratne ✍️

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