Business
LAUGFS Super Nugegoda is all about overall customer experience, says CEO
‘Getting best deals is very important in satisfying valued shoppers’
by Sanath Nanayakkare
The full range of expectations of a customer vising a supermarket can be vast in this day and age. Identifying just how expansive they can be and the numerous ways in which a supermarket can try to exceed customer expectations is therefore very critical. Whether one likes it or not, these expectations tend to involve a comparison when implicit expectations are not being met. The Island recently had an interview with Pravin R. David, CEO of LAUGFS Supermarkets where we probed one of the leading supermarket CEO minds in the country about this particular challenge. Notably, the interview was conducted on the sidelines of an event where LAUGFS recently opened its brand-new outlet located at 225, Stanley Thilakarathne Mawatha, Nugegoda. Pravin said it marked the 38th addition to the chain, but is different from other LAUGFS outlets and other competitive retail formats as well. The following are some excerpts from the interview.
Q. Supermarkets already battle it out on prices for products that matter most to customers. How does LAUGFS Supermarkets work with its supply chain to bring its grocery prices down?
As a consumer centric business organization, LAUGFS Supermarkets touch thousands of customer lives on a daily basis, so as a company, we are very concerned about the prices we offer to our customers on daily essentials and groceries. Adapting a competitive pricing policy via effective supply chain strategies is vital for maintaining competitive prices. Most importantly it’s a challenge to maintain a competitive pricing in an environment where prices are frequently fluctuating.
Q. Sri Lanka is now at a point where the spikes in essential commodities are reversing, perhaps allowing your margins to drift higher from an all-time low. Is this a welcome development for supermarkets from a balance-sheet point of view?
Prices of essential items are fluctuating and both cost and selling prices are adjusted accordingly. So there won’t be a drastic increase in profitability, but compared to the previous period it is a stable condition as there aren’t many supply issues which is directly impacting on price and availability. But overall, certain cost elements of the business operations such as taxes, power and utility, interest cost have gone up drastically which has a direct impact on the profitability.
Q. Competition largely depends on how many supermarkets are present in any local area. Nugegoda is a place where you would face fierce competition. Why did you really want to enter this battleground?
There are a few reasons why we entered a highly competitive area like Nugegoda. This new store format is totally different to all our existing LAUGFS Super outlets and other competitive retail formats too. So we wanted to bring this new concept to an area with many residential customers in line with our target-group.
Q. What’s the specialty of your bakery products and ready meals at your Nugegoda store?
We have first launched our hot kitchen + Bakery concept of “Sugar & Spice” by Crimson Bakery at Nugegoda store. This caters to a diverse range of ready- made hot food and savories/ snacks and there are seating facilities to relax and enjoy your food while shopping with your family. We maintain high standards of quality and hygiene as it is our primary promise.
Q. How tough is your job as CEO in getting the best deals for shoppers including the quality of service?
Getting best deals is very important in satisfying our valued shoppers and to offer the best prices in daily essentials, fresh items and other grocery items. It is mandatory to maintain a better relationship with suppliers and our farmer networks are key in managing this proposition. Whereas, maintaining service levels requires continuous training and development of our front line staff, retaining them, upgrading their attitudes and soft skills are the main challenges ahead.
Business
Development deficit getting in the way of SL joining RCEP – Trade Ministry Secretary
Sri Lanka is not quite ready to join the Regional Comprehensive Economic Partnership (RCEP), since it is lacking sufficient development, Trade Ministry Secretary K.A. Vimalenthirarajah said.
‘At present the Trade Ministry is establishing Sri Lanka’s readiness to join RCEP, which consists of 15 countries, through several channels, Vimalenthirarajah said at a recent round table discussion titled, ‘Sri Lanka’s Pathway to RCEP and the Emerging Global Trading Order’, organized by the Pathfinder Foundation and held at the Colombo Club, Taj Samudra.
‘Sri Lanka is actively accelerating its compliance efforts to join the 15-nation RCEP having submitted its required accession questionnaire in early 2026, he explained.
Vimalenthirarajah added: ‘The Cabinet has established a high-level policy and working committee and also obtained some technical assistance from multilateral partners because complying with RCEP requirements is challenging. Subsequently, this body responded to the follow-up questions that came up and had discussions with RCEP representatives and it expects more follow-up questions with regard to Sri Lanka’s readiness to join RCEP.
‘Sri Lanka has also secured political and diplomatic support from current RCEP members, including Australia, New Zealand, and Indonesia, to facilitate its entry process.’
Meanwhile, state officials, including Industries and Entrepreneurship Development Deputy Minister Chathuranga Abeysinghe, are implementing key economic structural reforms, a new tariff policy, and transparent investment criteria required by the bloc. Because formal accession protocols for RCEP are still being finalized, Sri Lanka is also simultaneously negotiating bilateral trade and investment agreements with regional members to accelerate integration.
Abeysinghe, participating virtually in the event said that Sri Lanka cannot achieve sustained export growth and attract large-scale investment by relying solely on its domestic market. ‘As a small economy, the country’s future lies in deeper integration with regional and global value chains. RCEP connects 15 economies, including Japan, South Korea, Australia, New Zealand, China and ASEAN member states, collectively accounting for nearly 30% of global trade, he explained.
Abeysinghe added: ‘Access to such a market would create new opportunities for Sri Lankan businesses, particularly the country’s Small and Medium Enterprises (SMEs), which currently contribute only around 10 percent to national exports.
‘However, Sri Lanka is at least a decade behind in implementing many of the reforms required to fully participate in modern global trade. Recognizing this challenge, the government is now moving forward with several critical reforms: A new tariff policy to improve competitiveness and eliminate barriers to trade, transparent and predictable investment criteria, investment facilitation reforms to improve the ease of doing business, new legislation including the Public-Private Partnership (PPP) Act and SOE reforms to strengthen investor confidence and measures to improve investment protection and unlock new sources of capital, including venture capital and angel investment funds.
‘Sri Lanka’s exports currently stand at approximately US$ 17 billion and have grown only gradually over the years. Expanding market access through bilateral and multilateral agreements, while continuing domestic reforms, is essential if the country is to achieve its long-term economic ambitions.’
By Hiran H Senewiratne
Business
Pussalla Agri Ventures secures EU, USDA organic certs, paving way for high-value exports
In a landmark development for Sri Lanka’s organic spice sector, Pussalla Agri Ventures has been awarded both EU Organic and USDA Organic certifications for its premium Ceylon cinnamon products. The certifications were officially conferred at Control Union Sri Lanka, signaling a major milestone in the company’s strategic transformation toward fully certified organic operations.
The recognition strengthens Pussalla Agri Ventures’ position as an emerging exporter of certified organic products, with its flagship offering, organic Ceylon cinnamon (Cinnamomum verum, also known as Cinnamomum zeylanicum), cultivated in Sri Lanka’s traditional cinnamon-growing regions.
Notably, the dual certification opens doors to some of the world’s most lucrative and compliance-driven organic markets, including the European Union and the United States.
Pussalla Agri Ventures began its structured transition into organic cinnamon cultivation several years ago, building a fully integrated system covering cultivation, processing, and value addition. The company currently manages extensive cinnamon cultivation lands and operates under strict organic agricultural principles, ensuring compliance with global certification standards.
These certifications, issued through Control Union Sri Lanka, validate that the company’s farming and processing systems meet rigorous international requirements, including restrictions on synthetic chemicals, comprehensive traceability controls, and environmental sustainability practices. These certifications add to an existing portfolio that already includes SL GAP, Food GMP, and Cosmetic GMP certifications.
Company representatives described the achievement as a “milestone” in the Pussalla organic journey, one that paves the way for expanded access to premium export markets in Europe and the United States. According to them, the certifications are expected to enhance buyer confidence, particularly among health-conscious consumers and clean-label food brands.
Pussalla Agri Ventures emphasised that its organic cinnamon is sourced entirely from its own cultivated estates.
“This estate-to-exporter integration ensures full control over quality, traceability, and processing integrity. The company’s model allows cinnamon to be harvested, processed, and packed under continuously monitored conditions, maintaining strict alignment with international organic standards,” they noted.
Speaking further they said:
“Sri Lanka supplies the majority of the world’s True Ceylon Cinnamon, a spice prized for its delicate aroma, low coumarin levels, and reputed medicinal properties. The growing global demand for certified organic spices has created new opportunities for local producers who meet international compliance standards. Pussalla Agri Ventures’ certification achievement places it among a select group of Sri Lankan exporters adopting globally recognised organic systems, thereby enhancing the country’s reputation in high-value spice markets.”
“As organic food sales continue to rise in North America and Europe, certifications such as these are becoming essential rather than optional. For Pussalla Agri Ventures, the journey from conventional to certified organic is not merely a compliance exercise but a strategic repositioning aimed at long-term sustainability and premium pricing power.”
By Sanath Nanayakkare
Business
NCCSL to host seminar on data protection & privacy
The National Chamber of Commerce of Sri Lanka (NCCSL) will host a timely and insightful seminar titled “Data Protection & Privacy: Safeguarding Businesses in the Digital Era” on 18th June 2026, from 9.00 a.m. to 12.30 p.m., at the National Chamber of Commerce Auditorium, Colombo 10 with the objective of enhancing awareness among businesses on emerging cyber risks, data protection requirements, and digital security best practices.
As organizations increasingly rely on digital platforms, online transactions, cloud-based systems, and data-driven operations, protecting sensitive information and ensuring privacy compliance have become critical priorities for organizations of all sizes. The seminar aims to provide practical knowledge and strategic guidance to help businesses strengthen resilience against cyber threats while fostering trust and confidence among customers and stakeholders.
Interested parties are encouraged to register by contacting Udula – 0714034775/ 0114741788 | udula.nccsl@gmail.com or Nishanthi – 0762555707 | nishanthi@nationalchamber.lk
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