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Lalith and Gamini’s plight after Premadasa was elected president

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But what of Lalith and Gamini who had been led to believe that the call (to be the new prime minister) will come to one of them? They were disappointed but there was nothing they could do about it. Furthermore, they had been given plum positions in the Cabinet though removed from their earlier portfolios. Lalith was made Minister of Agriculture, Food and Cooperatives and Gamini was appointed the Minister of Plantations.

When I visited them in their homes they were enthusiastically studying their subjects and planning reforms. Gamini had many friends among the planter community and they were busy in his house preparing future plans. Their chief recommendation was to imaginatively integrate the estates with the surrounding villages so that the plantation workers too could benefit from the welfare policies of the Government.

On the other hand, hard work and greater productivity of the plantation workers would be an example to the nearby villagers. But the problem was with the hangers on of Gamini and Lalith. They had planned to ride high in the entourages of their leader who would be prime minister. Since they were thwarted they began to slander the new president, little realizing that tale carriers would interpret them as the utterances of the disappointed duo. As a result the atmosphere became colder by the day and Gamini in particular, whose hangers on were extremely vicious in using caste innuendos against the P president, began to feel the hostility of the president which was a contrast to the warm relationship that he had with JRJ and Mrs. Jayewardene.

On being wrongly advised that he should stay out of the way for a while he planned to ask for leave of absence to follow a degree at Cambridge University. BH Farmer, who wrote a classic work on “Pioneer Peasant Colonization in Ceylon” and was a teacher in a Cambridge college accepted him as a student. Rajiv Gandhi also supported Gamini’s application which infuriated Premadasa still more and was probably the last straw in his relationship with Gamini – his bete noir.

He reshuffled the Cabinet on March 30, 1990 and dropped Gamini with the sarcastic comment that “he could now study full time without cabinet responsibilities”. Lalith who had become popular with innovative agricultural policies was moved to Education and Higher Education replacing Hameed who was made Minister of Justice. Hameed was helping Premadasa in his negotiations with the LTTE. Ranjan replaced Gamini as the Minister of Plantations.

This unanticipated sacking shocked Gamini and when I visited him on that day he was depressed and joked “surely he could have at least made me the Minister of Cultural Affairs”. He advanced his dates to leave for Cambridge but Premadasa had not finished with him. The next move by Premadasa, assisted by Ravi Jayewardene, which would have landed Gamini in prison will be described later in this book.

Officials

President Premadasa brought in his favourite officials who had served him as Prime Minister. He did not have much time for protocol and claims of seniority. Leading his team was R. Paskaralingam – a civil servant with a well deserved reputation as a no nonsense “go getter”. He too was a hard worker who would execute Premadasa’s wishes without delay. Members of the public as well as officials knew that “Paski” was carrying out his bosses orders and that resistance would lead to trouble with the big man.

The President also used Bradman Weerakoon. an iconic civil servant who had befriended him from the time of Dudley Senanayake as his trouble shooter. KHJ Wijedasa was Premadasa’s Secretary. As a senior civil servant he followed through on the President’s decisions and was in the receiving end of his master’s impatient demands. However Wije had a good reputation in the CCS as a tactful and efficient officer who could keep the wheels of the administration moving. As he himself wrote later he was torn between dismay when pulled up by the President and elation when the boss went out of his way to praise and reward him.

Wijedasa also had capable assistants like D J Amarasinghe and Chandra Wickremasinghe to help him. For his Corporations and Statutory bodies the President hired SLAS officials like Susil Siriwardhana, Ailapperuma. Alwis and Weerapana who were efficient, forward looking and incorruptible. They were comparatively junior in the CAS but that did not worry the president. Always conscious of the role of the media he had a team led by Evans Cooray at his beck and call.

It was also said that he had a team of “ghost writers” led by several ex-journalists who wrote novels, newspaper articles and patriotic songs which were attributed to Premadasa who was presented to the public as a formidable Sinhala literary figure. The above mentioned group of officials were listened to by the Pressident though they did not dare contradict him when he was fixated by an idea. Together they formed a loyal “coterie” who were in his comfort zone. They were managed by the Presidents “alter ego-Sirisena Cooray who was usually the “go between” with them and the President when they had occasionally to face his wrath. Every one in the administration knew that the President was a hard task master who expected the best from both politicians and public servants.

He himself followed a punishing schedule, starting work at four in the morning after scanning the days newspapers and telephoning officials to check up on the veracity of the newspaper reports. When he was Prime Minister and I was a Permanent Secretary he would telephone me at five in the morning with his usual opening gambit of “Are you still sleeping?” As an example of his many demands I remember that he once woke me up at an ungodly hour to ask for details of a baby elephant in the Dehiwela zoo that he wanted to take as a gift to a head of state. I, in turn, had to wake up the Director of the Zoological gardens to get that information and call him back pronto as he was impatiently waiting for a reply. He took a special delight in waking up his ministers particularly on Wednesdays when Cabinet meetings were held so that he could confront them and pull them up for lapses reported in the media.

World View Foundation

When JRJ asked me to return to Sri Lanka from Paris, I was determined not to come back as a state official. I did not want to be fettered with the usual rules and regulations which would have been inevitable if I got a state salary. This problem was solved for me when Arne Fjortoft the Secretary General and founder of World View International, met me in Paris and offered me the post of Additional Secretary General of WIF, tenable in Colombo. He had to move back to Norway because he was elected the leader of a Norwegian political party allied to the “Greens”. They were preparing for the forthcoming Parliamentary election. Arne was tipped to be the Norwegian Minister for International Cooperation in which event he would have to leave WIF and I would takeover.

The good news was that if he became a Minister, as we hoped, WIF would garner sufficient development assistance to take it to a higher level of activity for which we had made plans. In fact I visited Arne’s electorate Stavvanger in northern Norway and all appeared to be well set for both Arne and WIF to win. When in Paris we discussed my likely emoluments. I found that WIF was very generous and made me an offer close to what I was earning in the UN. Furthermore I could travel anywhere in the globe on WIF business and operate out of Colombo where we had a spacious office in Kinross Avenue.

I may also add that I too as then Director of IPDC, had much to offer as the IPDC was the premier UN agency in the field of communications. Thus I had good relations with all donor countries and their specialized agencies which enabled me to seek funding for WIF projects including a grant from the IPDC budget itself. Thus I was advising JRJ in my personal capacity with no obligations to government or state media. This no doubt ruffled some feathers among bureaucrats but I decided to go ahead on that basis. Accordingly I resigned from UNESCO and moved to Colombo while Arne left Colombo for Oslo.

He began a strenuous election campaign on behalf of his party in Norway. Looking back now this arrangement may have saved my life from JVP assassins. The JVP could not identify me as a government employee, especially after Premadasa became President as I had no role either within his government or outside. Unfortunately many media leaders like Thevis Guruge and many others in SLBC were identified with the Premadasa administration and were brutally put to death by the JVP. Also since I travelled very frequently on WIF business my movements could not be traced easily by the JVP though I was on their “hit list”.

Fortunately my friend Daniel Levferbe from Paris was the UTA manager in Colombo and I could always depend on him to book me on a flight at short notice. A common factor in JVP assassinations, and of LTTE as well, was that their victims tended to follow a regular pattern of activity which could easily be tracked. Their murders were planned with precision as in cases of Thevis Guruge and Vijaya Kumaratunga.

Richard de Zoysa

The WIF shared its Kinross office building with the IPS (Inter Press Service) which was a third world news agency created by my friend Roberto Savio with Rome as its headquarters. The Asian Bureau of IPS was located in Colombo to take advantage of the attractive telecom charges that we could offer them. Their Colombo bureau chief was Richard de Zoysa. He was assisted by Kunda Dixit of Nepal who later became a well known Asian journalist covering environmental issues in a magazine called “Himal”.

Vijaya Kumaratunga

Richard de Zoysa

Richard and Kunda would often come up to my office on the top floor of the building for a chat and I would occasionally meet Richard in his office which was located in the ground floor. On all those occasions I found that his room was full of young men who freely came and went to his Kinross Avenue office. Richard told me that he was being recalled to the Rome office by Savio as the situation was bad for local reporters in Colombo. Since Richard was looking after his mother he was reluctant to leave but under pressure from his chief he had booked his ticket for Rome. Imagine our shock when we heard that he had been killed

His body, had been washed ashore in Moratuwa. Richard’s mother who was a brave lady told the press that her son had been abducted by a police squad and taken for questioning on allegations of being a JVPer. He was accused of translating JVP documents and writing JVP notices in English. I remembered the many bearded young men who had thronged Richard’s office in Kinross Avenue. He always behaved in a disturbed way when I went to his office and would come up to my room when the boys had left.

Some of his friends wanted to bring out a newspaper supplement on the day of the burial of his remains and I contributed an article though some of his erstwhile friends were afraid to be associated with that publication. We all assembled in Kanatte on that overcast evening to bid him farewell. Richard’s ghastly murder did much to harm Premadasa’s reputation, especially among the elite. It may also have embittered Lalith Athulathmudali who was a close friend of the family.

It was suspected that Richards collaboration in a Sinhala play which satirized the President had also contributed to his demise. The main dramatist of the play, who also happened to be a confidante of Lalith, disappeared and his body was never found. It was alleged that targeted individuals were killed by Police “death squads” and taken in a helicopter to be dumped far in the sea so that officially they were reckoned as “disappeared”- a word made famous by the killer squads of Latin America. It was a stroke of fate that washed Richards body ashore.Otherwise we would not know what happened to him to this day. Though he did not acknowledge it, the President was losing his popularity and increasingly falling prey to conspiracy theories.

He consulted astrologers regularly. I knew of these details because among his favourite astrologers was Fonseka, my roommate from Arunachalam Hall in Peradeniya who was by now a popular soothsayer among the Colombo elite. Premadasa would take him and Sirisena Cooray by helicopter to his Ambanpola estate for extended sessions of astrological readings. It is remarkable that my friend Fonseka did not see any dark clouds in the President’s horizon.

(Excerpted from Vol. 3 of the SARATH AMUNUGAMA autobiography) ✍️



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Features

Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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