Business
‘How to attract and gain repeat local visitors right now’
Sri Lanka Tourism Alliance returned with the 6th edition of its Resilience Webinar series aptly titled ‘How to Attract and Gain Repeat Local Visitors Right Now’ featuring a panel consisting of industry experts, Jerome Auvity, Director Operations, Jetwing Hotels, Rajiv Welikala, Manager, Classic Destinations (Pvt) Ltd and Niranka T. Perera, chairman and CEO, Antyra Solutions as well as new entrant Dilshan Rabbie, Co-founder, Ceylon Haven who shared some immensely insightful learnings from their experience of engaging with the domestic market.
Sharing key learnings from the past three months Niranka stated that there was a notable spike in booking demand as soon as the lockdown was lifted in June 2020 possibly fueled by pent up demand and heavy discounts offered by local properties. This trend has slowed down in recent months with data indicating a 36% decline in bookings from June to August 2020.
While discounting has worked to some extent during this period the sustainability of the discounting approach remains questionable especially given that the tourism industry would need to survive on domestic travel for considerably longer than initially anticipated.
In this context targeting the existing local client base with specially curated experiences remains as important as ever. Rajiv and the team at Classic Sri Lanka have understood that the Sri Lankan audience sees value in paying full price for a well organised, interesting, hosted experience that is specially curated for them. As a result, Classic Sri Lanka has not felt the need to offer discounts for any of its tours. Instead, the team’s focus has been on curating different types of experiences that are appealing to multiple segments of the local audience, and ensuring that they are hosted by experts on the subject matter.
It is also important to utilise this time to better understand the many segments within the domestic market and tailor make packages and messages for each segment. Businesses need to think local and pay attention to the nuances and preferences of different types of travellers within the domestic market. Dilshan highlights that one of the key aspects Ceylon Haven emphasises on is personalization. A concept that is possibly rather new to the local market. When it comes to the domestic market, local operators have always gone with standard options that are pre-made and off the shelf. Hardly any effort has been made to create opportunities specifically for local travellers. Ceylon Haven looks at personalisation in myriad ways, from tailor made menus for each group to special amenities based on the needs of the individuals within the group. Every conversation that a potential client has with the brand is a personalised one.
The Jetwing Group attributes 25% of its overall audience to the domestic market. The group has always considered the domestic market important, and has made an effort over the years to cater to this market with special offers and packages. According to Jerome, Jetwing has used this time to create different types of experiences for local guests who visit its properties. The group has developed experiences for each hotel, allowing guests to immerse themselves in the special brand of hospitality offered by Jetwing. Another interesting offer being promoted by Jetwing is a curated tour of one or more destinations, hosted by Hiran Cooray. The response for these tours has been phenomenal, indicating that having a recognisable and expert host makes an experience that much more attractive to a local audience.
Business
From Mt. Fuji to Sri Pada: Lessons from a father-son climb
by SK Samaranayake
For Daham Gunasena, reaching the summit of Mt. Fuji with his 12-year-old son was not the end of the journey but the beginning of a different kind of lesson.
Gunasena, Director – Commercial at SPAR Sri Lanka and a senior business leader, academic and Chartered Accountant, spent nearly 12 hours on August 19 climbing Japan’s highest mountain with his son, Methum. After eight hours of climbing, the pair reached the 3,776-metre summit before beginning a demanding four-hour descent to Fujinomiya 5th Station.
“The summit was only halfway,” Gunasena reflected, describing the experience as a lesson in preparation, perseverance and responsibility.
Their journey began two days earlier with a trial excursion to the 6th Station and the volcanic landscape around Mt. Hoei. The experience allowed Gunasena to assess the altitude, terrain, weather and equipment before deciding whether his son was ready for the summit attempt.
The climb itself reinforced the value of taking one step at a time. Rather than focusing on the distant summit, father and son concentrated on the next marker, the next few steps and short periods of rest.
Reaching the summit brought another lesson. After taking photographs and celebrating, they still had four hours of descent ahead of them over loose volcanic terrain.
“Reaching the top was an achievement. Returning safely was success,” Gunasena said.
The experience also prompted him to reflect on how Japan manages Mt. Fuji, including visitor education, digital information, sanitation, transport, safety and environmental protection.
Having climbed Sri Pada 12 times last year and five times so far this year, Gunasena sees opportunities to apply some of these principles in Sri Lanka without compromising the mountain’s unique pilgrimage traditions.
He suggested a comprehensive digital platform for Sri Pada providing information on weather, congestion, transport, sanitation, first aid and emergencies, while educating foreign visitors about its religious significance.
For Gunasena, however, the most enduring lesson was personal: a mountain can teach what lectures cannot—through preparation, perseverance, respect for nature and the shared experience of taking each step together.
Business
FLIR, Marlbo promote smarter industrial maintenance
Sri Lankan industries are being encouraged to adopt advanced condition monitoring technologies to detect equipment problems before they develop into costly failures, as global technology company FLIR and its local partner Marlbo Trading Company strengthen their collaboration.
The companies brought together industry professionals at a technical seminar held on August 20 at Taj Samudra, Colombo, focusing on the use of thermography and acoustic imaging to reduce unplanned downtime, improve energy efficiency and lower maintenance costs.
Organised by Marlbo under the theme “Condition Monitoring Using Thermography and Acoustic Imaging for Measurable ROI,” the seminar highlighted the growing importance of proactive and predictive maintenance in improving equipment reliability and operational efficiency.
FLIR Sales Director – Instrumentation, India, Bhaskar Lala, and APAC Condition Monitoring Specialist David Gambarte shared their expertise on the latest diagnostic technologies and their practical industrial applications.
Thermal imaging can identify abnormal heat patterns linked to electrical and mechanical faults, while acoustic imaging can detect problems that may go unnoticed during routine inspections.
The technology is particularly useful in identifying compressed-air leaks, which can cause significant energy losses and increase operating costs.
Shevon Liyanage, Engineer – Measuring Instruments at Marlbo, also shared insights into applying condition monitoring technologies in the Sri Lankan industrial environment.
Business
Lumbini Tea Valley wins intl award for Singharaja Wirytips
Lumbini Tea Valley Ceylon won an award for its Singharaja Wirytips at The Leafies: International Tea Awards held in London in 2024, marking another international recognition for the Sri Lankan tea producer.
The award comes as the company marks two decades of direct exports, with its premium and organic Ceylon teas now reaching 35 countries across six continents.
Established in 1984, Lumbini Tea Valley began its direct export drive after Chaminda Jayawardana joined the family business in 2000 alongside his father, Dayapala Jayawardana. The initiative materialised in 2006 with the company’s first direct shipment—a 15-kilogram consignment of Flowery Broken Orange Pekoe (FBOP) tea to the United States.
Since then, the company has expanded its direct-export operations, which now account for around 20% of its total manufacturing output. Following its transition to organic production, approximately half of its organic tea output is exported directly by the company.
Its key export markets include Japan, the United States, France, the Netherlands, Switzerland and Australia, with direct shipments now reaching 35 countries.
The company said its direct-export model would continue to expand amid growing international demand for traceable, single-origin Ceylon tea, with premium and organic grades at the centre of its export strategy.
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