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Global tea convention positions tea as a versatile lifestyle choice

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By Ifham Nizam

The Colombo International Tea Convention recently brought together a global audience in Colombo to explore the future of the tea industry. A primary focus of the forum was the need to position tea as a versatile lifestyle choice.

Dr. Sharon Hall, Chief Executive of the UK Tea & Infusions Association (UKTIA), provided exclusive insights into the event’s success, the challenges facing the industry, and the emerging trends that are shaping the future of tea.

The convention proved to be a resounding success, with participants from across the globe converging to discuss the future of tea, which the world body on the subject stressed.

Dr. Hall, speaking exclusively to The Island Financial Review highlighted the event’s theme, ‘Tea, A Lifestyle & A Livelihood,’ as central to its success. This theme emphasized the need to position tea as a versatile lifestyle choice and to enhance its value proposition among tea drinkers.

Dr. Hall added: ‘The Convention’s focus on consumption trends and encouraging younger generations to embrace tea aligns perfectly with UKTIA’s mission. By advocating for the health benefits of tea and supporting consumer campaigns, UKTIA aims to bolster tea consumption and adapt to evolving preferences.

‘Key trends discussed at the Convention included health-conscious choices. With a significant portion of young people opting for tea over alcohol, there is a growing trend towards health-conscious drinking. The UK’s younger demographic, particularly 18 to 29-year-olds, prefers tea for its taste and perceived health benefits.

‘Younger consumers are experimenting with tea pairings beyond traditional snacks. This presents an opportunity to introduce tea into various meal contexts.

‘The Convention addressed the gap in out-of-home tea consumption compared to coffee. Enhancing the value and experience of tea in cafes and takeaway settings is a crucial area for growth.

‘The rise of Bubble Tea and spiced chai is driving new consumer interest and could serve as gateways to broader tea consumption. These trends reflect a desire for innovative tea experiences.

‘One of the primary challenges discussed was the perception of tea’s value. As tea producers face increased regulatory and environmental demands, ensuring fair pricing and recognition of these efforts is essential. The Convention highlighted the need for a comprehensive approach to valuing tea that considers all aspects of its production and benefits.

‘The importance of international collaboration in advancing the tea industry was stressed. The Convention served as a platform for fostering partnerships and initiating working groups to address the industry’s challenges and opportunities.

‘With tea already being the second most consumed beverage globally, the future looks promising. UKTIA is preparing for future developments by focusing on sustainability and on enhancing consumer experience.

‘The Colombo International Tea Convention set the stage for a dynamic future for the tea industry. By addressing current trends, challenges, and opportunities, the Convention highlighted the potential for tea to evolve and thrive in the global market. As actions and collaborations from the Convention take shape, the industry looks poised for a bright future, driven by innovation and a renewed appreciation for tea’s diverse offerings.’



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IMF staff team concludes visit to Sri Lanka

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An International Monetary Fund (IMF) team led by Evan Papageorgiou visited Colombo from April 3 to 11, 2025. After constructive discussions in Colombo, Mr. Papageorgiou issued the following statement:

“Sri Lanka’s ambitious reform agenda supported by the IMF Extended Fund Facility (EFF) continues to deliver commendable outcomes. The post-crisis growth rebound of 5 percent in 2024 is impressive. Inflation declined considerably in recent quarters and has fallen to ‑2.6 percent at end-March 2025. Gross official reserves increased to US$6.5 billion at end-March 2025 with sizeable foreign exchange purchases by the central bank. Substantial fiscal reforms have strengthened public finances.

“The recent external shock and evolving developments are creating uncertainty for the Sri Lankan economy, which is still recovering from its own economic crisis. More time is needed to assess the impact of the global shock and how its implications for Sri Lanka can be addressed within the contours of its IMF-supported program.

“The government’s sustained commitment to program objectives is ensuring policy continuity and program implementation remains strong. Going forward, sustaining the reform momentum is critical to safeguard the hard-won gains of the program and put the economy on a path toward lasting macroeconomic stability and higher inclusive growth.

“Against increased global uncertainty, sustained revenue mobilization efforts and prudent budget execution in line with Budget 2025 are critical to preserve the limited fiscal space. Boosting tax compliance, including by reinstating an efficient and timely VAT refund mechanism, will help contribute to revenue gains without resorting to additional tax policy measures. Avoiding new tax exemptions will help reduce fiscal revenue leakages, corruption risks and build much needed fiscal buffers, including for social spending to support Sri Lanka’s most vulnerable. Restoring cost recovery in electricity pricing will help minimize fiscal risks arising from the electricity state-owned enterprise.

“The government has an important responsibility to protect the poor and vulnerable at this uncertain time. It is important to redouble efforts to improve targeting, adequacy, and coverage of social safety nets. Fiscal support needs to be well-targeted, time-bound, and within the existing budget envelope.

“While inflation remains low, continued monitoring is warranted to ensure sustained price stability and support macroeconomic stability. Against ongoing global uncertainty, it remains important to continue rebuilding external buffers through reserves accumulation.

“Discussions are ongoing, and the authorities are encouraged to continue to make progress on restoring cost-recovery electricity pricing, strengthening the tax exemptions framework, and other important structural reforms.

“The IMF team held meetings with His Excellency President and Finance Minister Anura Kumara Dissanayake, Honorable Prime Minister Dr. Harini Amarasuriya ; Honorable Labor Minister and Deputy Minister of Economic Development Prof. Anil Jayantha Fernando, Honorable Deputy Minister of Finance and Planning Dr. Harshana Suriyapperuma, Central Bank of Sri Lanka Governor Dr. P. Nandalal Weerasinghe, Secretary to the Treasury Mr. K M Mahinda Siriwardana, Senior Economic Advisor to the President Duminda Hulangamuwa, and other senior government and CBSL officials. The team also met with parliamentarians, representatives from the private sector, civil society organizations, and development partners.

“We would like to thank the authorities for the excellent collaboration during the mission. Discussions are continuing with the goal of reaching staff-level agreement in the near term to pave the way for the timely completion of the fourth review. We reaffirm our commitment to support Sri Lanka at this uncertain time.”

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ComBank unveils new Corporate Branch at Head Office

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Commercial Bank Managing Director/CEO, Sanath Manatunge, Chief Operating Officer S. Prabagar, Deputy General Manager – Corporate Banking Hasrath Munasinghe, Corporate Branch Chief Manager -Ruvini Samarasinghe and representatives of the Bank’s corporate and senior management at the opening of the new Corporate Branch

The Commercial Bank of Ceylon has transformed its iconic ‘Foreign Branch’ into the ‘Corporate Branch,’ reaffirming its commitment to delivering dedicated, comprehensive financial solutions to corporate and trade customers.

The Bank said this transformation represents a new milestone in its illustrious journey, and resonates with the rich commercial heritage of Colombo, a city that has long served as a vital trading hub in the region.

Strategically located at the Bank’s Head Office at Commercial House, 21, Sir Razeek Fareed Mawatha (Bristol Street), Colombo 1, this rebranded Corporate Branch stands as a first of its kind in Sri Lanka —a premier financial hub tailored exclusively to the needs of corporate customers, the Bank said. The transformation aligns with the Bank’s vision of providing unparalleled service excellence, bespoke financial solutions, and fostering long-term business partnerships.

Commenting on this strategic initiative, Commercial Bank’s Managing Director/CEO Sanath Manatunge stated: “It is our aspiration that just as the historic Delft Gateway, at which our Head Office is located, once opened the path to the Dutch Fort, our Corporate Branch will chart a new era of enduring and prosperous business collaborations, that will extend beyond Sri Lanka’s shores.”

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Fits Retail and Abans PLC Unveil Exclusive DeLonghi Premium Coffee Experience

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The iconic DeLonghi coffee machines at Abans showroom

Fits Retail has partnered with retail giant Abans PLC to showcase the iconic DeLonghi coffee machines at two of Colombo’s most prestigious locations: Abans Elite Colombo 3 and Abans Havelock City Mall showrooms.

At these dedicated demonstration zones, visitors can discover the unparalleled precision engineering and user-friendly technology that have made DeLonghi machines the preferred choice for discerning coffee lovers in more than 46 countries worldwide. Renowned for consistently delivering café-quality espresso, cappuccino, and even specialty cold brews, DeLonghi machines exemplify Italian innovation at its finest.

Yasas Kodituwakku, CEO of Fits Retail, expressed excitement about the collaboration: “This partnership represents our unwavering commitment to bringing global coffee excellence to Sri Lankan connoisseurs. With Abans PLC, we’re creating more than just demonstration spaces; we’re curating premium destinations for an authentic coffee experience.”

“As pioneers of premium lifestyle experiences in Sri Lanka, our collaboration with Fits Retail aligns seamlessly with our vision of elevating everyday moments into exceptional experiences,” said Tanaz Pestonjee, Director Business Development at Abans PLC.

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