Business
Embodee showcases cutting-edge fashion technology in Sri Lanka
Embodee, a trailblazer in 3D software for fashion, recently unveiled its latest technological advancements at an exclusive event in Sri Lanka. Headquartered in Florida, USA, Embodee has played an active role in shaping the Sri Lankan apparel business over the past four years, solidifying its position as a key player in the global fashion market
The highlight of Embodee’s journey was marked by the official launch of its ground-breaking 3D web platform in 2021. This platform seamlessly integrated digital product creation and development, with a strategic focus on boosting collaboration, boosting cost efficiency and elevating sales within the fashion industry.
Founded in 2008, Embodee proved to be a seasoned player in the realm of 3D software for fashion. Its transformative impact on the apparel industry was underscored by notable achievements, including patents for virtual try-on technology and successful collaborations with major brands like Nike and Adidas.
Embodee Sri Lanka emerged as a pivotal hub, driving sales and providing essential customer support in the dynamic Asian market. This regional presence showcased Embodee’s commitment to global expansion and catering to diverse industry needs.
Over the past three months, Embodee marked significant milestones. The journey culminated in the successful launch of the 3D web platform, complemented by a strategic partnership with the Pantone® Color System. Noteworthy features were also developed to enhance the efficiency of customer design workflows, positioning Embodee as an industry leader in innovation.
Looking ahead, Embodee’s immediate feature roadmap includes streamlined componentization, higher quality renderings, generative all-over prints (AOPs) and placement prints, product annotations, modular costing, and plans for expanding its reach deeper into Asia.
The highlight of the event in Sri Lanka was the presence of Ben Sosinski, Vice President of Product & Technology Operations. His participation underscored Embodee’s commitment to advancing technology and fostering collaboration in the global fashion market. Sosinski’s visit was specifically geared towards engaging with new and emerging customers/brands within Sri Lanka, highlighting the company’s dedication to building meaningful relationships in the region.
In reflection of the showcase event, Chandi Rambukpotha, Managing Director, Embodee Asia expressed, “Embodee’s journey in Asia has been marked by continuous innovation and collaboration. The event in Sri Lanka signifies our commitment to providing cutting-edge solutions to the fashion industry in the region.” Rambukpotha thanked Dr Prabhoda Munasinghe, from the Department of Textile & Apparel Engineering, of University of Moratuwa who initiated Embodee to be part of the lectures for students, S. N. Niles – Head of Department of Textile and Apparel Engineering and Dr. Jayamali De Silva of the Department of Textile & Apparel Engineering for the assistance granted and their involvement in making Embodee as part of their continuous lectures for the students throughout their academic programme at the university.”
Business
IMF approves USD695 million for Sri Lanka
AFP –The International Monetary Fund’s (IMF) board approved two reviews of Sri Lanka’s loan programme, making USD695 million in additional loans immediately available to the island nation.
It is the latest tranche in the country’s four-year USD3 billion bailout, with the Fund warning of further risks due to the economic impact of the Middle East conflict.
Surging oil prices due to the conflict have heavily impacted many import-dependent Asian countries.
“Sri Lanka’s strong implementation under the EFF arrangement has continued despite challenging circumstances,” said the IMF’s Deputy Managing Director and Acting Chair Kenji Okamura.
“Gains from the economic reform programme helped preserve economic resilience and provided room to respond to cyclone Ditwah and the Middle East conflict. The latter, however, has significantly worsened Sri Lanka’s economic outlook and tilted risks to the downside.”
The IMF projects 2026 growth to slow to three per cent, with higher oil prices increasing inflation and weighing on the current account balance.
The board’s approval was contingent on Sri Lanka adjusting certain energy market subsidies issued in the wake of the conflict.
The statement said the Sri Lankan authorities had met the Fund’s requirements on fuel and electricity prices meeting cost-recovery criteria.
Criteria on ensuring no new external debts and on not imposing or intensifying import restrictions “were not observed”, however.
Business
Cambridge College honours students at awards ceremony
The Cambridge College of English Language Training recently held a certificate and medal awarding ceremony to recognize the academic achievements of students who successfully completed Cambridge English examinations.
The ceremony was held at the Hindu Cultural Hall in Kandy with the Vice Chancellor of the University of Peradeniya, Prof. W.M.T. Madhujith, attending as the Chief Guest, while Kandy Mayor Chandrasiri Wijenayake participated as the Guest of Honour.
Founded on March 1, 2024, by English tutor, author and Cambridge TKT lecturer T. Ravichandran, the institution has emerged as a leading centre for Cambridge English examination preparation in Kandy.
Beginning with an initial intake of 30 students, the college has expanded rapidly and currently serves more than 300 students.
The institution’s achievements were further recognized when it received the “Emerging Star Award 2025” at the Annual Coordinators Conference 2025 (South Asia).
The college provides training for students between the ages of seven and 18 across six stages of Cambridge English examinations, including Young Learners English (YLE) Starters, Movers and Flyers, as well as KET, PET and FCE examinations.
Cambridge English qualifications are internationally recognized and are designed to assess language proficiency in line with the Common European Framework of Reference for Languages (CEFR).
The ceremony concluded with the presentation of certificates and medals to students in recognition of their academic performance and commitment.
Text and Pic by SK Samaranayake
Business
ABC Australia, Maharaja Media Network ink MoU to expand Indo-Pacific media collaboration
The Australian Broadcasting Corporation (ABC Australia) has signed a Memorandum of Understanding with Sri Lanka’s Maharaja Media Network (MMN), marking a significant expansion of media cooperation aimed at strengthening content exchange, co-productions and professional collaboration across the Indo-Pacific.
The agreement builds on an initial broadcast partnership established in 2022 and an expanded licensing arrangement in 2023, under which ABC programming was made available free-to-air to Sri Lankan audiences through MTV Channel (Private) Limited, part of the Capital Maharaja Group.
Under the new framework, the two organisations will collaborate across television, radio and digital platforms, with a focus on co-produced content, editorial exchange, training opportunities and joint storytelling initiatives.
MMN, Sri Lanka’s largest media network, operates across television, radio, digital media, music and film, including MTV Channel (Private) Limited and MBC Networks (Private) Limited.
Australian High Commission officials described the agreement as a deepening of regional media ties. “This will cover co-production, content sharing and broader cooperation across the Asia-Pacific in telling stories that speak to both countries,” said Matthew Duckworth.
ABC International Head Claire M. Gorman said the partnership reflected a shared commitment to public-interest media and stronger regional storytelling.
Capital Maharaja Group Director Chevaan Daniel said the relationship, which began during Sri Lanka’s economic crisis in 2022, had grown through continued collaboration, including during the 2025 Ditwah cyclone response.
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