Business
DFCC Bank excels among finalists at SLIM DIGIS 2.1 –
“Salli Athin Allanne Na” – Digital Marketing Campaign
DFCC Bank, the bank for everyone, was recognised as a finalist at the SLIM DIGIS 2.1 awards recently for its exceptional digital marketing campaign, “Salli Athin Allanne Na” that was launched to promote the DFCC Virtual Wallet.
The timely launch of this campaign saw a faster adaptation of DFCC’s digital wallet amongst customers during an era where the use of cash was not the preferred option for transactions due to the rapid spread of COVID-19.
This marks the first instance in which DFCC Bank has participated in the SLIM DIGIS awards, which recognised outstanding efforts in digital marketing on a national platform. DFCC Bank’s campaign for its innovative digital wallet and banking solution, DFCC Virtual Wallet, was recognised amongst the finalists for Best Digital Marketing Campaign in the Banking and Finance category.
The SLIM DIGIS awards ceremony was held at Monarch Imperial, Thalawathugoda with over 400 digital marketers representing all industries in attendance. The Bank’s contracted digital and creative agencies; Loops Digital and Storybook respectively were also recognized for their contribution to this campaign.
Expressing his sentiments, Thimal Perera – CEO at DFCC Bank said, “Being recognised among the finalists during our very first involvement with such a reputed platform as SLIM DIGIS, is a great source of pride for us. As one of the Sri Lanka’s fast growing commercial banks in Sri Lanka, and one that is committed to providing banking for everyone, we understand the critical importance of digital enablement. DFCC Virtual Wallet is a result of that understanding, providing a fully-featured digital banking experience, which goes beyond transactional banking and embraces a lifestyle approach that is open to collaboration with other partners. Thus, this achievement is an important milestone for us on our brand journey towards emerging as one of Sri Lanka’s most customer-centric and digitally enabled banks.”
Nilmini Gunaratne – Head of Marketing and Sustainability at DFCC Bank added, “We understand that the marketing environment today is in flux with digital marketing emerging as the most widely consumed channel that allows you to measure the reach and success rates. Thus, Digital is now a key element of the Banks communication strategy to reach our target markets on the varied financial propositions we have to offer. The “Salli Athin Allanne Na” campaign was a digital-led 360 campaign, where our objectives were to obtain maximum possible App installs, activations and increase transaction volumes on the Wallet. With these objectives in mind we rolled out the digital campaign across multiple channels including Face book, Instagram, YouTube, TikTok, Google and programmatic ads. The campaign ran for several months and was successful. Thus, it is with great pride and satisfaction that we accept this recognition which was a result of great team work.”
The SLIM DIGIS awards are organized by the Sri Lanka Institute of Marketing (SLIM) and recognize and celebrate Sri Lanka’s best digital marketing work, innovation and talent. SLIM is the national body for marketing in Sri Lanka and the SLIM DIGIS is among Sri Lanka’s most prestigious awards programmes that recognize innovation and budding talent in the digital marketing space.
Business
CBSL and Australia’s S4IE programme partner to advance digital financial literacy for MSMEs
The Central Bank of Sri Lanka (CBSL) has entered into a Memorandum of Understanding (MoU) with Australia’s Skills for an Inclusive Economy (S4IE) programme to launch a pilot initiative aimed at enhancing digital financial literacy among micro, small, and medium enterprises (MSMEs). Recognised as a vital engine of Sri Lanka’s economic recovery and inclusive development, MSMEs stand to benefit from targeted interventions designed to improve access to finance, strengthen institutional coordination, and foster a more supportive enabling environment.
The pilot will test evidence-based approaches, the outcomes of which will inform future policy design and programming. CBSL intends to scale successful measures in collaboration with national and international partners.
Commenting on the partnership, Dr. P. Nandalal Weerasinghe, Governor of the Central Bank of Sri Lanka, stated: “This initiative reflects CBSL’s dedication to practical, evidence-based solutions. The pilot enables us to test and refine methodologies that can be expanded over time to deliver sustainable outcomes for MSMEs across the country.”
His Excellency Matthew Duckworth, Australian High Commissioner to Sri Lanka, emphasied the program’s long-term vision: “Australia is pleased to partner with the Central Bank of Sri Lanka on this initiative. From the outset, our focus has been on building systems and partnerships that are both sustainable and scalable, ensuring benefits extend well beyond the pilot phase.”
The initiative aligns with broader efforts to promote inclusive economic growth and strengthen institutional capacity. It reflects Australia’s ongoing partnership with Sri Lanka in support of reforms that advance economic stability, resilience, and shared prosperity.
Representing the Australian High Commission, Zoe Kidd, First Secretary (Development), and R. Sivasuthan, Senior Programme Officer, reaffirmed Australia’s commitment to close collaboration with CBSL. Their aim is to ensure the pilot yields actionable insights and sustainable outcomes, with a clear pathway toward future scaling.
Business
Higher power costs and a weakening rupee set to strain Sri Lankan kitchen budgets
Adding to the existing pressures, the Public Utilities Commission of Sri Lanka (PUCSL) has approved a revision of electricity tariffs for the second quarter of 2026, effective from today for users who consume over 180 electricity units. This increase arrives just as the Sri Lankan rupee faces renewed pressure, having recorded a 3.6% depreciation against the US dollar year-to-date. The convergence of a weaker currency and higher power costs creates renewed pressure on the cost of living.
For the average Sri Lankan household, this policy shift is not just a line item on a utility bill; it is a catalyst for a broader inflationary trend. Even before this revision, headline inflation had already shown signs of a sharp ascent, with the Colombo Consumer Price Index (CCPI) surging to 5.4% in April 2026, a stark jump from the 2.2% recorded only a month prior.
This statistical climb is most painfully visible at the local marketplace. At the Narahenpita Economic Centre, the cost of essentials has become highly volatile: beans have climbed to Rs. 700/kg, while carrots have reached Rs. 400/kg. The protein basket is equally strained, with Kelawalla fish priced at Rs. 2,980/kg. With the new electricity tariffs taking effect, the food manufacturing industry now faces fresh overheads for processing, refrigeration, and packaging. These increased costs will inevitably trickle down to the retail shelf, threatening to push these prices even higher.
While global energy markets offered a brief moment of relief with Brent crude prices dipping by over $6 per barrel last week, the domestic impact of a depreciating rupee means that the cost of imported fuel and raw materials remains high.
This invisible pressure, combined with the visible hike in electricity rates, leaves little room for families to breathe.
Despite these immediate challenges, the broader economic framework shows pockets of resilience, according to the Central Bank’s economic indicators. Industrial production in food and apparel grew steadily earlier this year, and the government recorded a notable budget surplus of Rs. 169.7 billion in the first two months of 2026.
However, as the nation moves into the second quarter, the strength of this fiscal discipline will be tested against the lived reality of its citizens. As the new rates come into effect from today, Sri Lankans are left to wait and see just how much further their kitchen budgets can be stretched.
By Sanath Nanayakkare
Business
Janashakthi Finance relocates Nugegoda branch
Janashakthi Finance PLC, a member of JXG (Janashakthi Group), has relocated its Nugegoda Branch to a more accessible and customer-friendly location at No. 136/5, S. De S. Jayasinghe Mawatha, Nugegoda, further strengthening its commitment to convenience and service excellence.
Situated in the heart of one of Colombo’s busiest urban centres, the new premises offer improved accessibility and enhanced facilities, enabling customers to engage with the Company’s services in a more comfortable and efficient environment.
The branch continues to provide a comprehensive range of financial solutions, including deposits, savings accounts, leasing, gold loans, alternative finance solutions, corporate and SME financing and other tailored financial services designed to meet both individual and business needs.
Speaking at the opening, Sithambaram Sri Ganendran, Chief Executive Officer of Janashakthi Finance PLC said, “Customer convenience and accessibility remain central to our branch strategy. Nugegoda is a vibrant and densely populated commercial hub, and this relocation allows us to enhance service delivery while providing an improved experience for our valued customers. We remain committed to supporting the financial aspirations of individuals and businesses within the community”.
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