Sports
Daraz becomes exclusive digital streaming partner for Lanka Premier League 2021
Continuing the excitement of cricket and taking local cricket to the next level, Daraz steps up as Exclusive Digital Streaming Partner for Lanka Premier League 2021. Through this partnership Daraz brings the excitement of cricket to the palm of its users, giving an opportunity to all to watch the LPL matches live and for free. Daraz also announced its partnership as the Associate Sponsor for the Lanka Premier League, which will be played from December 5 to 23.
The largest online shopping platform in the country, Daraz launched Daraz Live in September this year; Sri Lanka’s first in-app shoppable live stream feature, introducing the concept of ‘shoppertainment’ to its users. The LPL will be streamed via Daraz Live, creating one online platform for all cricket fans to watch the tournament.
Commenting on the partnership, Heshan Perera, Head of Marketing for Daraz Sri Lanka stated, “Sri Lanka is a cricket nation, revered and followed by those from all walks of lives. Our partnership with the Lanka Premier League enables us to enhance the experience of Daraz users by bringing entertainment in the form of live sports on an OTT platform. This partnership also strengthens our commitment to our customers, as we give them an opportunity to watch the game they love in a medium that is closer to them, as well as our commitment towards Sri Lanka cricket.”
“We are pleased to share the Digital streaming rights of Lanka Premier League with Daraz. As the official rights holder for the LPL including global media rights, the IPG Group continues to innovate and push towards sports excellence in the way that it is presented to the world. With over 350,000 daily users on Daraz, we are confident that this partnership will give LPL a high reach of viewership across Sri Lanka,” added Anil Mohan, Chief Executive Officer of IPG Group.
The partnership with LPL is part of Daraz’s marketing strategy to accelerate the growth of the brand through association with high-profile sports, and a continuation of Daraz’s sponsorship as overseas tour partner to the Sri Lanka national cricket team. With the huge following that cricket has in Sri Lanka, it presents an effective platform for Daraz to engage with the nation’s passionate fans and drive the brand to the next level, while giving Daraz users a new platform to enjoy the game they love.
Brands in Sri Lanka will be able to advertise on Daraz during the live stream of LPL 2021. With an ever-growing digital audience base in the country, this will be a great opportunity for all brands to be part of LPL and build strong customer sentiment with millions of viewers.
Sports
Power World joins hands with Kings Hospital
Power World Gyms, Sri Lanka’s leading fitness brand with over 30 years of promoting healthier lifestyles, has partnered with Kings Hospital Colombo as its Official Wellness Partner. This collaboration brings together expertise in fitness and healthcare to introduce a dedicated wellness programme for the hospital’s staff, supporting their physical and mental well-being. Through this partnership, Power World reinforces its commitment to making fitness and preventive wellness accessible, impactful and sustainable for those who care for our communities every day.
Sports
Maliban strengthens commitment to Sri Lankan rugby
With international rugby taking center stage in Sri Lanka, Maliban Biscuits continues to play a pivotal role in advancing the sport, coming on board as the title sponsor of the New Zealand U85kg Rugby Tour 2026, the Official Premium Partner of the New Zealand U85kg team and the Main Sponsor of Sri Lanka Rugby.
This multi-tier partnership reflects the brand’s deep and ongoing commitment to growing rugby in Sri Lanka while supporting meaningful international sporting exchange.
As one of Sri Lanka’s most trusted household brands with a legacy spanning over 70 years, Maliban’s continued involvement with the touring side-marking the second consecutive partnership that highlights its sustained investment in sporting platforms that inspire young athletes and elevate the standard of the game locally.
The tour will feature key matches at the Colombo Racecourse Grounds on 25 April and at Nittawela Grounds on 3 May, promising high-quality rugby action for fans across the island. Beyond the competition itself, the New Zealand side will also engage in community outreach initiatives, contributing to the development of the game and encouraging greater youth participation in sport.
Sports
The South African dream
When Gary Kirsten fronted the media for the first time as Sri Lanka’s head coach, he didn’t pad up with clichés. He went straight on the front foot, making it clear that the 2027 World Cup in his own backyard is the big ticket item.
This was no airy-fairy lip service. Kirsten, as methodical during his playing days, mapped out the kind of personnel required for South African conditions, quicks who can make the ball talk and climb awkwardly off a length, batters who won’t flinch when the ball spits at chest height. In short, horses for courses, not square pegs in round holes.
That’s vintage Kirsten. Whether with India or his native South Africa, he has built success brick by brick, not by rolling the dice. His coaching mantra could well be: well prepared is half the battle won.
Sri Lanka have 17 months and roughly 25 ODIs to get their house in order. That’s enough time to build a core, provided they don’t keep shuffling the team like a pack of cards. More importantly, the bowling template needs a rethink. For far too long, Sri Lanka have leaned on spin. But South Africa is no place for gentle tweakers, it’s a quicks’ paradise where seamers earn their bread.
Even at home, where the slow tracks of RPS traditionally favour spin-heavy combinations, there’s a case to start backing seam-bowling all-rounders. It may seem like swimming against the tide, but World Cups aren’t won by playing safe in familiar waters.
The last time South Africa hosted the World Cup was back in 2003, a different era altogether. Nelson Mandela was still a towering presence, while across the border, dictator Robert Mugabe ruled Zimbabwe with an iron fist. Kenya, then more than just makeweights, punched above their weight to reach the semi-finals, a fairy tale that now feels like ancient folklore.
Fast forward to today and Kenyan cricket has fallen off a cliff, replaced in the hosting roster by Namibia.
Sri Lanka have a template from that 2003 campaign, one worth dusting off. They made the semi-finals then, and not by accident. It was a well-oiled machine, driven by sharp minds and strong leadership.
At the helm was Hemaka Amarasuriya, a corporate heavyweight who handled off-field storms like a seasoned captain riding out a bouncer barrage. When the ICC’s ambush marketing clause triggered a global player revolt, with Indian stars leading the charge, Sri Lanka’s dressing room too got restless, nudged by Charlie Austin. But Amarasuriya, unfazed, played it late and under the eyes, guiding matters through choppy waters until contracts were signed.
Selection, meanwhile, was in the safe hands of Guy de Alwis, a man who didn’t blink, even when the heat was turned up. When then Sports Minister Johnston Fernando tried to poke his nose into team affairs, Guy de Alwis stood his ground like a batter refusing to be sledged into submission. No excuses, no conspiracy theories that we see these days from selectors, just accountability. A trait that seems to have gone missing these days.
On the coaching front, Dav Whatmore and Duleep Mendis plotted their moves with chess-like precision, while team manager Ajit Jayasekara ensured discipline didn’t slip through the cracks. A senior Air Force officer, Jayasekara was a god fearing man and a gentle soul off the field, but one who could lay down the law when egos within the dressing room threatened to run riot.
Then there was Sanath Jayasuriya, the captain who led from the front, scoring runs for fun and brooking no nonsense. Legend has it he gave his deputy Marvan Atapattu the cold shoulder for a fortnight after a dropped catch off Brian Lara.
Add to that the wizardry of Aravinda de Silva and the raw pace of Dilhara Fernando, whose bouncer famously floored Ramnaresh Sarwan. It was a side that could dish it out as well as take it, a rarity in those days.
Sri Lanka’s semi-final exit in 2003 still stings. They had Australia on the ropes at Port Elizabeth, restricting them to 212, but fluffed the chase despite batting deep. A missed opportunity, no doubt, but the campaign proved one thing beyond doubt: Sri Lanka could hold their own on seaming, bouncy tracks.
Kirsten would do well to note that Whatmore had a strong support cast, men who knew their roles and didn’t drop the ball. The current set-up, by contrast, doesn’t inspire the same confidence.
Still, hope springs eternal. The South African dream isn’t a pie in the sky just yet. After all, Sri Lanka remain the only Asian side to have conquered South Africa in a Test series, proof that when they get their act together, they can punch above their weight.
by Rex Clementine
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