Business
Celebrating women and achieving an equal future in a pandemic world
Daraz, Sri Lanka’s largest online market place, has decided to hero the women of Sri Lanka, a little bit extra this Women’s Day. This International Women’s day, the world is embarking on a #ChoosetoChallenge campaign, aimed at inspiring a world that is more aware of the plight of women and therefore more inclined to change.
The International Women’s Day Missions for 2021 include celebrating women in tech and innovation, applauding equality for women in sport, educating women on health choice decisions, building inclusive workplaces so women can thrive, increasing visibility of women creatives and forging women’s empowerment worldwide.
As an online platform, Daraz has contributed greatly to celebrating women in tech and innovation. To further emphasize the contributions made by women, Daraz is creating a separate platform on the site on Women’s Day to uplift all women sellers. With over 800 women entrepreneurs selling more than 20,000 products ranging from electronics to groceries, clothes, fashion, accessories, cosmetics and toys, bags and a range of handmade products, Daraz is aiming at empowering the women of Sri Lanka. Over two million rupees’ worth of investment will be borne by Daraz and its women entrepreneurs on a free shipping promotion this Women’s Day.
By giving them a platform through which to showcase their innovation and creativity, Daraz is ensuring the increased visibility of Sri Lankan women’s creatives. By streamlining a platform to allow women to take the reins in their own lives, Daraz has shown their commitment to the welfare and development of opportunities for women, on a large scale. Speaking to Sheromi Priyadharshani, who after retirement from the army, was able to start focusing on her passion in making stuffed toys and handlooms, she said, “I am from a small town where there isn’t enough visibility for my products but thanks to Daraz, I am able to sell my products island-wide. I am thankful to Daraz for this opportunity.”
With specific focus on the mission of forging women’s empowerment, Daraz has already paved the way for numerous women, young and old who have utilized the online platform to sell their own products, passed down through generations or enable creative outlets for those no longer employed full-time. It is not an isolated incident designed specifically for Women’s Day. Daraz has facilitated the chance for numerous women across the country to make a name for themselves. By encouraging independence and self-sufficiency not only via their online marketplace but also through numerous educational and training schemes, Daraz aims at being a pillar of support to the women of Sri Lanka.
Nishadi Edirisinghe, the founder of Dreamy Collections adds, “I found out about Daraz when I was shopping online. Inspired by what I saw, I thought that I too could start my own business straight from the comfort of my own home. The online marketplace is increasingly more popular so after attending a workshop, I was able to set up my own business through Daraz. Any woman can easily set up their own business and sell via Daraz.”
Numerous other women sellers have been able to kick-start their careers from the comforts of their homes thanks to Daraz, who has encouraged them to take their futures into their own hands.
Conversing with Muditha Premarathne of Daraz, “We believe that women play an important role in the future of our country. Women sellers are important contributors to our platform and we would not be able to carry out our services successfully without them. By ensuring that our women sellers feel empowered and motivated to pursue their passions and dreams, we believe that we are contributing to the future of our country. These women deserve a spotlight on their efforts and by empowering them, we hope to encourage the entrepreneurs of tomorrow.”
Daraz is more than just a one-stop shop. They are investors in the future of Sri Lanka and in the sustainability of women-led businesses, which they believe go hand-in-hand. By supporting self-sufficiency of women and providing training schemes to assist them as they navigate the online marketplace, they have chosen to challenge themselves and the rest of the country, to take note of and empower women.
Business
Major investment push in Sri Lanka’s solar economy
Sri Lanka’s renewable energy sector is poised for a significant investment surge as the International Solar Alliance (ISA) moves to operationalise a comprehensive Country Partnership Strategy (CPS), positioning the island as a key emerging hub for solar deployment and green financing in South Asia.
A high-level ISA delegation led by Director General Ashish Khanna is currently in Colombo (April 6–9), engaging with policymakers, multilateral lenders, and private sector stakeholders to fast-track a pipeline of solar projects exceeding 4 gigawatts (GW) under the Renewable Energy Project Development Plan (2025–2030).
From Policy to Projects: Unlocking Capital Flows
At the heart of the mission is a decisive shift from policy frameworks to bankable project execution. The CPS outlines a multi-year roadmap aimed at mobilising private capital, strengthening regulatory systems, and accelerating project approvals—long seen as a bottleneck in Sri Lanka’s energy sector.
Energy Minister Eng. Kumara Jayakody emphasised that the strategy provides “clarity across the solar value chain,” particularly in investment mobilisation and regulatory alignment. For investors, this signals reduced risk and improved predictability—two critical factors for scaling infrastructure financing.
Industry analysts note that Sri Lanka’s solar ambitions could unlock billions of dollars in investments over the next decade, especially as global funds pivot toward climate-aligned assets in emerging markets.
A key commercial opportunity emerging from the ISA mission is the focus on floating solar projects and battery energy storage systems (BESS). These segments are expected to attract both foreign direct investment (FDI) and technology partnerships.
Floating solar, in particular, offers Sri Lanka a competitive advantage due to its extensive reservoir network. Coupled with battery storage integration, it enhances grid stability—an essential requirement as renewable penetration increases.
The mission includes a dedicated Floating Solar Workshop aimed at accelerating project readiness, indicating near-term opportunities for engineering firms, developers, and financiers.
University-Industry Linkages to Drive Green Jobs
A landmark Memorandum of Understanding (MoU) to establish a Solar Technology Application Resource Centre (STAR-C) at the University of Moratuwa is expected to strengthen local technical capacity and innovation.
Beyond academia, the initiative is designed to support testing, certification, and workforce development—critical for creating a domestic solar ecosystem. This move aligns with broader efforts to localise value chains and reduce dependence on imported expertise.
Khanna highlighted that the STAR-C would play a pivotal role in job creation and skills development, reinforcing the economic multiplier effect of renewable energy investments.
Sri Lanka’s push toward solar is also driven by macroeconomic imperatives. With global fossil fuel prices remaining volatile, the country’s heavy reliance on imports has strained public finances.
Solar energy, which has already surpassed 1 GW in installed capacity, is expected to contribute nearly 75% of emissions reductions under Sri Lanka’s Nationally Determined Contributions (NDC 3.0) for 2026–2035.
More importantly, it offers a pathway to reduce foreign exchange outflows and enhance energy security—key priorities as the country navigates post-crisis economic recovery.
DevPro Guarantee Limited (DevPro) and Affno Virtual Market (Pvt) Limited (AVM) recently entered into a partnership to launch a cloud-based Software-as-a-Service (SaaS) digital marketplace platform “Green Tape Agri Exchange’ to uplift smallholder farmers/ producers in the spice value chain by connecting them with end buyers.
Smallholder farmers are the backbone of Sri Lanka’s agriculture sector, managing nearly 80% of the nation’s farmland and producing about 80% of nation’s food production. They are essential to food security, rural employment, and economic stability. However, poverty among smallholder farmers is a persistent rural crisis. Recent studies have highlighted the depth of this issue with approximately 82% of the country’s poor being concentrated in rural areas where agriculture remains the primary livelihood.
Due to inefficient marketing systems – poor market access, inadequate storage facilities and a lack of information on market prices – smallholder farmers often receive less than the optimal market prices which considerably limit their ability to expand operations, improve productivity and achieve scale.
Speaking on the partnership, DevPro’s Executive Director Chamindry Saparamadu said ‘as an organization committed to building a sustainable agriculture sector, we are pleased to collaborate with AVM to explore means to address market barriers through digital innovation. Our ultimate objective is to empower smallholder farmers and strengthen the local economy by creating a transparent and sustainable supply chain’. The CEO/ Managing Director of AVM Suren Kannangara said ‘we are excited to partner with DevPro to digitally transform the agricultural value chain. Green Tape Agri Exchange represents a scalable, data-driven model to digitize fragmented markets, improving price discovery, reducing intermediaries, and creating predictable, quality-driven market access for both farmers and buyers.
Business
Nestlé brands NESCAFÉ and MAGGI triumph at SLIM-KANTAR People’s Awards 2026 for fifth consecutive year
Nestlé’s household favourites continued their winning streak at the SLIMKANTAR People’s Awards 2026, taking home two awards this year. NESCAFÉ was voted People’s Hot Beverage Brand of the Year while MAGGI emerged as the joint-winner for People’s Snack Brand of the Year respectively for the fifth consecutive year. Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-KANTAR People’s Awards is widely considered as one of the most prestigious awards ceremonies in the country, rewarding brands and personalities that are closest to the hearts of Sri Lankans.
Loved by Sri Lankans for its distinct aroma and rich taste, NESCAFÉ is made with the goodness of 100% pure coffee beans to create great coffee experiences that make life better. Made using Sri Lankan spices and the finest ingredients, the tasty goodness of MAGGI noodles has been a household favourite by Sri Lankans for over 40 years.
Sharing his thoughts, Bernie Stefan, Chairman and Managing Director of Nestlé Lanka said “The People’s Awards hold special meaning for us as they are shaped entirely by consumer choice. Being recognised for the fifth consecutive year for NESCAFÉ as Hot Beverage Brand of the Year and MAGGI as Snack Brand of the Year reflects the enduring trust Sri Lankan consumers place in our brands – trust that has been built over generations during our 120‑year journey in Sri Lanka. This recognition belongs to our teams, whose commitment to quality and understanding local tastes continues to earn the confidence of consumers. We are grateful for this continued support and remain focused on serving Sri Lankan households with tasty and nutritious products”.
Guided by its purpose of ‘unlocking the power of food to enhance quality of life for everyone, today and for generations to come’, Nestlé Lanka has been enriching Sri Lankan lives for 120 years, nourishing generations with tasty, and nutritious products across the country. The company remains committed to supporting healthier families, empowered communities, and a greener planet. Nestlé Lanka manufactures over 90% of its products locally at its state‑of‑the‑art factory in Kurunegala, upholding the highest standards of safety and quality.
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