Business
CEAT ranks as Sri Lanka’s Most Valuable Tyre Brand in 2025 Brand Finance Report
Elevated to 6th strongest consumer brand in the country; brand value up 15% year-on-year
CEAT, Sri Lanka’s highest-selling pneumatic tyre brand, has once again reaffirmed its leadership in the country’s automotive sector by being ranked the ‘Most Valuable Tyre Brand in Sri Lanka’ for 2025 in the latest edition of the Brand Finance Lanka rankings.
According to the report by Brand Finance – the world’s leading brand valuation consultancy – CEAT has grown its brand value by 15% to Rs 2.325 billion, securing 44th place overall among Sri Lanka’s 100 most valuable brands.
Notably, CEAT has also been recognised as the 6th strongest consumer brand in the country based on its Brand Strength Index (BSI) score of 83.3/100, and retains its AAA- brand strength rating, a distinction shared by only a handful of top-tier brands in the island.
Globally, CEAT is ranked the eighth strongest tyre brand by Brand Finance.
Commenting on the brand’s performance in Sri Lanka, CEAT Kelani Holdings Managing Director Ravi Dadlani said: “To remain Sri Lanka’s most valuable tyre brand, and to be among the country’s top ten strongest consumer brands, is a tribute to the quality of our products, the clarity of our strategy and the consistency of our execution. It reflects the strength of CEAT’s consumer trust, operational discipline and financial commitment, and our relentless focus on quality and innovation.”
CEAT’s outstanding performance in the 2025 rankings comes amid intensifying competition in the local tyre market. Yet, the brand has maintained 100% brand awareness levels among the survey sample, a testament to its ubiquitous presence, widespread recall, and deep consumer trust.
With more than 1.2 million tyres sold annually, CEAT continues to dominate the domestic market across multiple categories, while maintaining its global footprint in over 110 countries, including key markets in Europe and the United States. CEAT is also the most awarded tyre brand in Sri Lanka.
Central to CEAT’s brand momentum in 2025 is its 360-degree strategic marketing campaign designed to “premiumise” its car radial range. The campaign, which repositions CEAT’s 15-inch and above car radials as German Engineered tyres, emphasises controlled and comfortable driving – a proposition supported by omnichannel activation across television, digital, cinema, press, outdoor media, and retail visibility.
In parallel, CEAT has announced significant investments in advanced manufacturing technologies and product development, with a focus on expanding its car and SUV radial portfolio. This includes the launch of the new CEAT Europe Range, designed for high-performance European vehicles, and the continuous enhancement of performance across its entire passenger vehicle line-up.
To reinforce brand premiumisation, CEAT has also rolled out a nationwide network of premium retail outlets, elevating both the customer experience and service quality standards.
Founded in 1996, Brand Finance is the world’s leading independent brand valuation consultancy. It produces the annual Brand Finance Global 5000 brand valuation database and operates in over 25 countries, including Sri Lanka. The 2025 rankings were based on a customer research sample from Colombo and Gampaha, using ISO 10668-compliant valuation methodologies.
Business
Sri Lanka Brand Forum aims to reshape business for a ‘BANI world’
A newly launched initiative, the Sri Lanka Brand Forum (SLBF), seeks to redefine the role of business in national development, urging companies to move beyond profit and become “institutions of trust, clarity, and progress.”
At a recent press conference in Colombo, founders announced the forum as a response to what they described as a BANI world – an acronym for Brittle, Anxious, Nonlinear, and Incomprehensible – where uncertainty has become the norm.
Central to the forum’s launch is its flagship event, the Leadership Summit, themed ‘Resilience Redefined: Leadership for a New Era.’
The upcoming Summit will gather business leaders, policymakers, and innovators to explore how leadership must evolve amid rapid disruption and global uncertainty. It will feature global experts including David Aaker (UC Berkeley), Sanjiv Mehta (former Unilever South Asia chairman), and Prof. Kulvant Singh (NUS Business School).
Rohan Somawansa, Co-Founder of Sri Lanka Brand Forum said, “Today’s launch of Sri Lanka Brand Forum marks a defining moment for our nation. Sri Lanka’s potential has always been undeniable. What we need now is to harness that potential with strategic intent, meaningful leadership, and collective action. The Brand Forum will be a catalyst for that change.”
“Sri Lanka Brand Forum is not just an initiative – it is a movement to reimagine the future of business and the future of Sri Lanka,” said Chairman Shariful Islam.
When The Island Financial Review asked why no Sri Lankan business leaders were featured even as guest speakers despite the summit’s inclusive vision, Islam confirmed that several Sri Lankan business leaders will indeed be speaking at the event.
By Sanath Nanayakkare
Business
SLS rule on plastic bottles takes effect amid health concerns
A sweeping regulatory move to safeguard public health came into force April 1, banning the manufacture and sale of baby feeding bottles and reusable plastic bottles containing harmful chemicals such as Bisphenol A (BPA), while making Sri Lanka Standards (SLS) certification mandatory across the sector.
The new regulation, issued by the Consumer Affairs Authority under Extraordinary Gazette No. 2456/42 dated October 1, 2025, requires all manufacturers, importers, distributors and traders to comply with strict safety standards or face a complete prohibition on their products.
Under the directive, no plastic bottle falling within the specified categories can be manufactured, imported, transported, stored or sold unless it carries the official SLS certification mark issued by the Sri Lanka Standards Institution.
The regulation covers two key product categories: reusable plastic bottles used for carrying potable liquids, governed by SLS 1616, and polymer-based feeding bottles, regulated under SLS 1306.
Environmental Scientist Hemantha Withanage welcomed the move, describing it as “long overdue and critically important” in addressing the silent health risks posed by chemical leaching from low-quality plastics.
“Bisphenol A is a known endocrine disruptor. Its presence in food and beverage containers, especially those used by infants, is extremely dangerous. This regulation is not just about standards — it is about protecting future generations,” Withanage told The Island Financial Review.
He stressed that substandard plastic products have long flooded the local market due to weak enforcement and lack of consumer awareness.
“For years, Sri Lanka has been a dumping ground for inferior plastic products. Without strict compliance mechanisms, regulations remain on paper. What is important now is rigorous enforcement and continuous market surveillance,” he said.
Withanage also pointed out the broader environmental dimension, noting that improved standards could indirectly reduce plastic pollution by encouraging higher-quality, longer-lasting products.
“Better standards mean fewer disposable plastics and less environmental damage. This is an opportunity to shift towards safer and more sustainable consumption patterns,” he added.
Industry stakeholders, however, are expected to face short-term adjustment pressures, particularly smaller importers and retailers who may struggle to meet certification requirements. Analysts say the regulation could temporarily tighten supply but will ultimately elevate product quality and consumer trust.
Officials of the Consumer Affairs Authority said that raids and inspections will be intensified islandwide to ensure compliance, warning that legal action will be taken against violators.
The move aligns Sri Lanka with growing global restrictions on BPA and unsafe food-contact materials, reinforcing the country’s commitment to consumer safety and environmental protection.
Withanage added that as regulation takes hold, its success will hinge not only on enforcement but also on public awareness — ensuring that consumers actively seek out certified products and reject potentially hazardous alternatives.
By Ifham Nizam
Business
IMF reviews progress as Sri Lanka stresses economic resilience amid external pressures
Sri Lanka has made steady progress under the International Monetary Fund Extended Fund Facility (EFF) programme, with the fifth and sixth reviews now under close assessment, informed officials said following high-level discussions held at the Presidential Secretariat yesterday.
A visiting delegation led by IMF Mission Chief for Sri Lanka Evan Papageorgiou met President Anura Kumara Dissanayake and senior government leaders to evaluate the country’s performance against key reform benchmarks, including fiscal consolidation, revenue mobilisation and external sector stability.
“Informed officials indicated that Sri Lanka has demonstrated notable resilience despite a challenging global environment,” sources familiar with the discussions told The Island Financial Review. “There has been measurable progress in stabilising macroeconomic conditions, particularly in terms of rebuilding foreign reserves and strengthening public finance management.”
The talks focused extensively on maintaining the current reform momentum, with both sides acknowledging that policy consistency would be critical to sustaining recent gains.
“Officials emphasised that the economy is now in a more shock-resilient position compared to the height of the crisis,” a senior source said. “However, they also cautioned that this stability remains fragile and requires continued fiscal discipline and structural reforms.”
Particular attention was paid to Sri Lanka’s revenue performance, which has been a cornerstone of the IMF-supported programme.
“The improvement in revenue collection has been a key positive,” an official noted. “It reflects both policy measures and better administration, but sustaining this trajectory will be essential to meeting programme targets.”
The discussions also addressed the buildup of foreign reserves, a critical buffer against external vulnerabilities.
“Rebuilding reserves has strengthened confidence,” another official said. “It provides a degree of insulation against global shocks, although the country is not yet fully out of risk territory.”
Officials acknowledged that emerging geopolitical tensions—particularly the ongoing instability in the Middle East—pose a fresh external challenge.
“The impact from the Middle East situation is unavoidable,” a source said. “Higher energy prices and supply uncertainties are already exerting pressure, and these factors could affect inflation and the balance of payments.”
In response, the government has prioritised targeted relief measures to cushion vulnerable groups from rising costs, particularly in relation to fuel and energy.
“There is a clear focus on ensuring that any shocks are managed without derailing the broader reform programme,” an official explained. “Targeted support, rather than broad subsidies, remains the preferred approach.”
Energy security and pricing were also
key areas of discussion, given their direct impact on both fiscal stability and household welfare.
“Maintaining cost-reflective pricing while protecting the most vulnerable is a delicate balance,” a senior official said. “But it is essential for the sustainability of the sector.”
The IMF team is expected to continue its assessment in the coming days, with outcomes of the fifth and sixth reviews likely to play a crucial role in determining the next phase of disbursements under the programme.
“Informed officials stressed that successful completion of these reviews would send a strong signal to international markets and development partners,” sources said.
They added that Sri Lanka’s reform trajectory has already contributed to improved investor sentiment, although sustained confidence will depend on consistent policy implementation.
“The message from both sides is clear—stay the course,” an official said. “The foundations for recovery are being laid, but the process is far from complete.”
By Ifham Nizam
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