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CEAT ranks as Sri Lanka’s Most Valuable Tyre Brand in 2025 Brand Finance Report

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Elevated to 6th strongest consumer brand in the country; brand value up 15% year-on-year

CEAT, Sri Lanka’s highest-selling pneumatic tyre brand, has once again reaffirmed its leadership in the country’s automotive sector by being ranked the ‘Most Valuable Tyre Brand in Sri Lanka’ for 2025 in the latest edition of the Brand Finance Lanka rankings.

According to the report by Brand Finance – the world’s leading brand valuation consultancy – CEAT has grown its brand value by 15% to Rs 2.325 billion, securing 44th place overall among Sri Lanka’s 100 most valuable brands.

Notably, CEAT has also been recognised as the 6th strongest consumer brand in the country based on its Brand Strength Index (BSI) score of 83.3/100, and retains its AAA- brand strength rating, a distinction shared by only a handful of top-tier brands in the island.

Globally, CEAT is ranked the eighth strongest tyre brand by Brand Finance.

Commenting on the brand’s performance in Sri Lanka, CEAT Kelani Holdings Managing Director Ravi Dadlani said: “To remain Sri Lanka’s most valuable tyre brand, and to be among the country’s top ten strongest consumer brands, is a tribute to the quality of our products, the clarity of our strategy and the consistency of our execution. It reflects the strength of CEAT’s consumer trust, operational discipline and financial commitment, and our relentless focus on quality and innovation.”

CEAT’s outstanding performance in the 2025 rankings comes amid intensifying competition in the local tyre market. Yet, the brand has maintained 100% brand awareness levels among the survey sample, a testament to its ubiquitous presence, widespread recall, and deep consumer trust.

With more than 1.2 million tyres sold annually, CEAT continues to dominate the domestic market across multiple categories, while maintaining its global footprint in over 110 countries, including key markets in Europe and the United States. CEAT is also the most awarded tyre brand in Sri Lanka.

Central to CEAT’s brand momentum in 2025 is its 360-degree strategic marketing campaign designed to “premiumise” its car radial range. The campaign, which repositions CEAT’s 15-inch and above car radials as German Engineered tyres, emphasises controlled and comfortable driving – a proposition supported by omnichannel activation across television, digital, cinema, press, outdoor media, and retail visibility.

In parallel, CEAT has announced significant investments in advanced manufacturing technologies and product development, with a focus on expanding its car and SUV radial portfolio. This includes the launch of the new CEAT Europe Range, designed for high-performance European vehicles, and the continuous enhancement of performance across its entire passenger vehicle line-up.

To reinforce brand premiumisation, CEAT has also rolled out a nationwide network of premium retail outlets, elevating both the customer experience and service quality standards.

Founded in 1996, Brand Finance is the world’s leading independent brand valuation consultancy. It produces the annual Brand Finance Global 5000 brand valuation database and operates in over 25 countries, including Sri Lanka. The 2025 rankings were based on a customer research sample from Colombo and Gampaha, using ISO 10668-compliant valuation methodologies.



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Business

Constituent Change in the S&P Sri Lanka 20 Index

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The Colombo Stock Exchange (CSE) announces the following change in S&P Sri Lanka 20 index constituents made by S&P Dow Jones Indices at the 2026 Mid-Year rebalance.

The exclusion and inclusion as announced by S&P Dow Jones Indices, effective from 22nd June 2026 (after the market close of 19th June 2026) are presented below.

The S&P SL 20 index includes the 20 largest companies, by total market capitalization, listed on the CSE that meet minimum size, liquidity and financial viability thresholds. The constituents are weighted by float-adjusted market capitalization, subject to a single stock cap of 15%, which is employed to reduce single stock concentration.

The S&P SL 20 index has been designed in accordance with international practices and standards. All stocks are classified according to the Global Industry Classification Standard (GICS®), which was co-developed by S&P Dow Jones Indices and MCSI and is widely used by market participants throughout the world.

To be eligible for inclusion, a stock must have a minimum float-adjusted market capitalization of 500 million Sri Lankan rupees (Rs), a six-month median daily value traded of Rs 0.25 million and have positive net income over the 12 months prior to the rebalancing reference date. For information, including the complete methodology, please visit: www.spindices.com

Effective from 22nd June 2026 the stocks in the S&P Sri Lanka 20 in alphabetical order are as above.

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Teejay Group navigates industry headwinds with financial strength and strategic focus

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Teejay Lanka Chairman Ajit Gunewardene and CEO Pubudu De Silva

The Teejay Group recorded revenue of LKR 60.04 billion during the period, reflecting a 10% year-on-year decline, primarily due to continued softness in global textile demand. This performance was largely impacted by reciprocal tariffs imposed by the United States, intensified pricing pressures across key markets, and the resulting decline in volumes, all of which collectively weighed on topline growth.

Group Gross Profit declined by 36% year-on-year to LKR 5.02 billion, mainly attributable to lower production volumes, underutilization of plant capacity, sustained pricing pressures, and an unfavorable product mix. Together, these factors adversely affected margin performance amid a challenging operating environment.

The Group reported a Profit After Tax (PAT) of LKR 54.7 million, representing a 98% year-on-year decline. This was primarily driven by higher rupee-denominated costs and non-recurring items, provision for doubtful debts, and restructuring costs associated with right-sizing initiatives.

Ajit Gunewardene, Chairman of the Teejay Group said, “The year was marked by persistent global demand softness and pricing pressures, which impacted results. Despite this, we focused on operational efficiency, cost discipline, and strengthening our financial resilience. These actions position the Group to navigate ongoing uncertainty while remaining committed to long-term value creation for our shareholders.”

Despite these near-term challenges, the Teejay Group continues to maintain a strong financial position, supported by disciplined working capital management and a robust liquidity base. As at 31 March 2026, cash and cash equivalents stood at LKR 8.3 billion, while the Group’s net asset base increased by 3% year-on-year to LKR 32.4 billion, reinforcing the resilience of its balance sheet.

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Fairfirst celebrates 7 years of supporting the Sri Lanka Police K9 Unit

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Fairfirst Insurance has once again partnered with the Sri Lanka Police K9 Unit, continuing its support for the seventh consecutive year. This partnership reflects the company’s long-standing commitment to giving back to the community.

Through this initiative, Fairfirst will provide comprehensive insurance coverage for the highly trained canines attached to the Sri Lanka Police K9 Unit. These dogs play a critical role in supporting police operations across the country, assisting with crime detection, narcotics investigations, search and rescue missions, and public safety efforts.

As a company that believes business should create a meaningful impact beyond insurance, Fairfirst remains committed to initiatives that support communities and recognise the vital contributions of those who help keep society safe. This shared commitment to protection and responsibility continues to drive the company’s long-standing partnership with the Sri Lanka Police K9 Unit.

Commenting on the continued partnership, Ravishankar Wickneswaran, CEO of Fairfirst Insurance, said, “It is a privilege for us to continue supporting the Sri Lanka Police K9 Unit for the seventh consecutive year. These dogs serve the country with incredible discipline and loyalty, often in challenging situations. Supporting their wellbeing is one small way for us to give back, and it reflects the FairfirstWay of standing by those who protect and serve our communities every day.”

Fairfirst looks forward to continuing this partnership and contributing to the wellbeing of the Sri Lanka Police K9 Unit in the years ahead.

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