Business
Browns Introduces Exide Matrix – The Battery that Powers the Future

Exide unveils its latest revolutionary battery range ‘Exide Matrix’, exclusively designed for cars and SUVs. Exide Matrix boasts technological superiority and represents a paradigm shift in the Sri Lankan automotive battery industry. Exide Matrix is a groundbreaking technological collaboration among Furukawa-Japan, East Penn-USA and Moura-Brazil, which enables the battery to be upgraded with all latest and cutting-edge technologies such as Punched Grid, Roche and EFB (Enhanced Flooded Battery).
A forward-thinking enterprise, Browns joined hands with Associated Battery Manufacturers Ceylon Limited (ABM) to launch Exide Matrix. Together with Exide Industries who has mastered the art of thriving amidst challenging environments, evolving customer demands and dynamic competitive landscapes, Browns and ABM introduced the new Exide Matrix battery range to Sri Lanka. Battery technology is the cornerstone of energy transition and Browns firmly believes that better automotive batteries could revolutionise the automotive world. The ceremonial product launch — a one-of-a-kind immersive experience — was recently held at Shangri-La Colombo, in line with strict health and safety guidelines. The ceremony was graced by the presence of Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC; General Daya Rathnayaka, Secretary to the Ministry of Industries and other distinguished guests. The event was organised by Browns Batteries together with ABM to unveil the product line to their business partners and other stakeholders.
Exide Matrix redefines battery technology with a host of innovative features, including a patented cover with a special omega lid design that supports less evaporation and avoids the battery getting dried up. The special plate chemistry, higher CCA and super charge acceptance of Exide Matrix perfectly meet the advanced auto electrical needs of modern cars and SUVs. The battery is engineered to cater to a wide range of requirements under different standards, technological advancements and layouts, including ISS, JIS and EFB. Moreover, the use of “silver alloy metal” ensures increased resistance to corrosion and high temperature, while promising a longer shelf life. The special plate formulation for positive and negative plates ensures higher life expectancy and superior charge acceptance. The double-clad polyethylene and glass mat separators make Exide Matrix highly reliable. Furthermore, Exide Matrix is spill resistant and ensures little or no water loss compared to conventional automotive batteries.
Exide Industries Ltd. is South Asia’s largest manufacturer of lead acid storage batteries and power storage solutions provider. With seven international standard factories spread across India, the company offers a wide array of batteries for every conceivable application in automotive as well as industrial segments. In order to streamline the entire value chain, the company has established three lead smelting units and two UPS manufacturing facilities. Exide also has manufacturing facilities in Sri Lanka—ABM—which is a joint venture with Browns. Exide conducts business globally through its subsidiaries and international affiliates, and the products are sold across the world, particularly in developed markets such as Australia, Japan and Western Europe, under its own brand names. Exide’s vast product range represents both conventional and non-conventional energy sectors.
Commenting on the launch of Exide Matrix, Ajith De Silva, Cluster Chief Operating Officer, Automotive and Hardware Cluster, Browns said, “The launch of Exide Matrix unveils a whole new chapter of the Sri Lankan automotive industry. Exide Matrix challenges global standards and sets itself apart from all other automotive batteries in the local market. Manufactured in line with the latest technology, Exide Matrix is ideal for both European and Japanese cars and SUVs. We are elated to introduce this revolutionary battery to the market as a technology-driven company where innovation and agility are hallmarks of existence. Our future-oriented mind-set is the powerful tool that drives innovation throughout every aspect of our business—today and tomorrow.”
Operating in the market for over nine decades, Browns dominates the automotive battery market with a significant market share over 80%. Browns is the sole distributor for Exide automotive batteries in Sri Lanka. Fuelled by a passion and commitment to drive innovation beyond the frontiers of excellence, Browns Exide, the best SLS certified battery in Sri Lanka, has been able to position itself as a product of global acclaim and strength, and to stay in the local market as the market leader.
Established in 1875, Browns has flourished over the years to grow into a household name with a reputation as strong as its years are long. Today, the prestigious Browns Group is one of Sri Lanka’s largest diversified conglomerates, which manages a fast growing and valuable portfolio of brands across several key industry sectors, such as automotive; power generation; agriculture and plantation; pharmaceuticals; investments; marine and manufacturing as well as leisure.
Business
President and Indian PM jointly launch and inaugurate three development projects

The inauguration and commencement of three development projects implemented in the country with the assistance of the Indian Government took place on Saturday (05)
These projects include the commencement of construction of the Sampur Solar Power Plant, which will add 50 megawatts to the national grid, the inauguration of the Temperature and Humidity Controlled Agro Cold Storage complex in Dambulla and the installation of solar panels on 5,000 religious sites. President Anura Kumara Disanayake and Prime Minister Shri Narendra Modi jointly inaugurated and launched these projects via virtual technology following their official meeting at the Presidential Secretariat on Saturday morning.
Prime Minister Modi’s visit to Sri Lanka reaffirms the concept of “Friendship of Centuries, Commitment to a Prosperous Future,” strengthening the deep-rooted ties between the two nations.
The Sampur Solar Power Plant is part of the Eastern Renewable Energy Zone, which is being established under Sri Lanka’s Long-Term Generation Expansion Plan (LTGEP). It is being developed by Trincomalee Power Company, a joint venture between India’s NTPC Limited and the Ceylon Electricity Board (CEB).
The project is planned in two phases, with the second phase scheduled to commence in 2027. A 500-acre land area has been allocated for this initiative, under the first phase it will contribute 50 megawatts of electricity to the national grid. The project will incorporate state-of-the-art N-type TOPCon solar cell technology, enhancing energy security and promoting a shift from fossil fuel dependency to renewable energy sources. Consequently, the Sampur Solar Power Project is expected to reduce annual carbon dioxide emissions by approximately 200,000 tonnes.
The Dambulla Agricultural Storage Complex (Cold Storage Facility), with a capacity of 5,000 metric tons and equipped with temperature and humidity control, was inaugurated today with the objective of reducing post-harvest losses by approximately 40%, stabilizing fluctuations in agricultural product prices, ensuring the supply of high-quality food to consumers and enhancing agricultural sustainability.
To facilitate research on advanced storage methods for different crops, the facility includes six storage chambers, each designed to simulate various climatic conditions. This is the first facility of its kind in Sri Lanka, built at a total cost of LKR 524 million, with LKR 300 million provided as a grant by the Government of India and LKR 224 million contributed by the Government of Sri Lanka.
The Government of India has invested USD 17 million on the project to install solar panels on 5,000 religious sites and places of worship representing all major religions in all 25 districts. The nitiative, is being implemented jointly by the Ceylon Electricity Board, the Sri Lanka Sustainable Energy Authority and Lanka Electricity Company (Pvt) Ltd.
Under this project, 5,000 solar panel systems with a capacity of 5 kW each will be installed on the rooftops of Buddhist, Hindu, Muslim, Catholic and Christian places of worship. This is expected to add 25 megawatts of solar power capacity to the national electricity grid. The initiative underscores the government’s commitment to a cost-effective, sustainable and reliable energy system.
[PMD]
Business
Will the U.S. 44% Tariff on Sri Lankan Exports Harm Key Industries? Examining the Impact and Sri Lanka’s Path Forward – Ambassador Kananathan

Sri Lanka’s export sector is grappling with a significant challenge following the United States’ decision to impose a 44% reciprocal tariff on Sri Lankan goods. This steep tariff threatens the country’s trade with the U.S., particularly in the apparel industry, which serves as a cornerstone of Sri Lanka’s economy.
Tea and Other Exports Also Under Threat
The repercussions extend beyond apparel, with tea exports at risk due to increased costs that may reduce Sri Lanka’s competitiveness against major producers like India, Kenya, and China. Other key export segments, including spices, seafood, and coconut-based products, are also likely to face price pressures, making it difficult for Sri Lankan exporters to sustain their foothold in the U.S. market.
Given that the United States is a major buyer of Sri Lankan goods, this move raises concerns about trade competitiveness, long-term sustainability, and economic stability. The question now is: how will this tariff impact Sri Lanka’s export-driven industries, particularly apparel, and what strategies can be employed to counteract the effects?
A Major Blow to the Apparel Sector – Sri Lanka’s Leading Foreign Exchange Earner
Ambassador Kana Kananathan, former High Commissioner to Kenya, has warned that this development could severely impact the apparel sector, which accounts for nearly 40% of Sri Lanka’s total exports. With U.S. buyers contributing approximately $3.3 billion annually, the apparel trade constitutes a crucial revenue stream for the nation.
A 44% tariff would substantially raise the cost of Sri Lankan apparel, making it less competitive compared to manufacturers in Bangladesh, Vietnam, Cambodia, and India. This could lead to a significant drop in orders from American buyers, posing a serious threat to the industry’s growth and employment rates.
Navigating the Challenge: Government and Industry Response
While immediate government intervention is necessary to mitigate these effects, businesses must also take proactive measures. Innovation, market diversification, and strengthening supply chain resilience will be essential strategies for overcoming these trade barriers. With the right approach, Sri Lanka can navigate this challenge and position itself more robustly in the global marketplace.
Ambassador Kananathan also suggested that exporters explore the ‘1/3 Cost-Sharing Model’ as a potential solution. Under this approach:
=Sri Lankan Manufacturers accept a partial reduction in profit margins, ensuring their products remain competitively priced.
=U.S. Retailers and Brands agree to absorb a portion of the tariff, recognizing the value of maintaining a reliable Sri Lankan supply chain.
=Raw Material Suppliers provide pricing flexibility, such as offering discounts or extending credit terms, to help offset cost increases.
By adopting these strategic adjustments, Sri Lanka’s export industry can mitigate the immediate impact of the tariff while laying the foundation for long-term trade resilience.
( Ambassador Kananathan was Sri Lanka”s former High Commissioner to Kenya and with concurrent accreditation to 23 African countries as well as Sri Lanka’s Permanent representative to UNEP and UN Habitat)
Business
Three Sinha Industries wins award for excellence at SLIA

Three Sinha Industries Pvt. Ltd. has been recognised with the Award of Excellence at the Sri Lanka Institute of Architects (SLIA) Annual Product Awards, held recently in Colombo. The award was presented for the company’s high-quality, fire-resistant doors, which are made using locally sourced materials and designed to meet the highest safety standards. The award ceremony was held recently in Colombo, and Managing Director Manjula Ariyakumara accepted the award on behalf of the company, marking yet another milestone in Three Sinha’s journey of excellence.
From its establishment as a small-scale business, Three Sinha has grown into a trusted name in Sri Lanka’s construction industry. The company has built a strong reputation for its commitment to quality, innovation, and reliability, earning both local and international recognition. Over the years, it has received several certifications for maintaining top-tier quality standards. Three Sinha has also received many other local and international awards.
Three Sinha Industries offers a diverse range of products and services, including roller doors, shutters, and fire-resistant doors that provide enhanced safety and durability. The company also specialises in aluminum fabrications, sensor doors, and automatic barriers, ensuring a comprehensive suite of solutions for the construction sector. Embracing sustainability, Three Sinha has expanded into green energy solutions, offering three types of solar PV electricity systems: on-grid, off-grid, and hybrid. Additionally, its subsidiary, IKLO Industries, focuses on pre-fabricated and pre-engineered steel buildings, incorporating advanced technology to meet modern construction demands. IKLO has also ventured into the agricultural sector by introducing tractor trailers tailored for farming needs. Moreover, the company manufactures high-quality diesel tanks that meet the standards of both the Ceylon Petroleum Corporation and the Indian Oil Corporation.
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