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AIA Sri Lanka rises from Silver to Gold at Hashtag Asia Awards 2025

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AIA Sri Lanka has elevated its standing on the regional stage, winning Gold in the ‘Best Social Media Campaign: Facebook’ category at the Hashtag Asia Awards 2025. This marks a proud progression from last year’s Silver accolade, reinforcing the brand’s commitment to innovation and impact in digital storytelling. With this win, AIA becomes the first Sri Lankan brand to secure top honours at the Hashtag Asia Awards for two consecutive years.

This year’s recognition celebrates AIA Sri Lanka’s pioneering initiative, AIA Suwa Walan, a culturally resonant campaign designed to raise awareness about breast cancer among Sri Lankan women. The campaign stood out among hundreds of entries from across Asia-Pacific, showcasing the power of creativity and digital engagement in driving meaningful social change.

According to National Cancer Control Programme Ministry of Health Sri Lanka, breast cancer remains the most commonly diagnosed cancer among Sri Lankan women. Despite its treatability when detected early, many women hesitate to undergo regular screenings due to stigma, misconceptions, and cultural sensitivities. AIA Suwa Walan was initiated to address these barriers through a unique blend of tradition and innovation.

At the heart of the campaign was a powerful metaphor: Inspired by the everyday practice of inspecting clay cooking pots (walan) for imperfections, AIA Suwa Walan campaign cleverly drew parallels to breast self-examinations. During the campaign activation period, AIA distributed specially crafted clay pots rendered in traditional Sri Lankan art styles and embedded with symbolic lumps and illustrated with five simple steps for self-checks as tangible educational tools. The campaign’s digital storytelling brought the message to life on the world wide web.

The initiative gained widespread support from social media influencers and the public, sparking nationwide conversations around women’s health. The campaign’s digital reach was amplified by strong engagement metrics and endorsements from prominent social media personalities, successfully transforming the campaign into a social movement, using Facebook as a platform for education and empowerment.

As part of the campaign, AIA Insurance partnered with the Sri Lanka Cancer Society to conduct activations across the country and further drive home the importance of taking steps to proactively manage breast cancer. These activations feature detailed demonstrations on breast cancer, self-checks, and guidance on further steps in case any anomalies are detected.

AIA Suwa Walan is a campaign rooted in Sri Lankan heritage, and to see it celebrated globally is incredibly rewarding. This award highlights the power of culturally sensitive storytelling and the unmatched reach of digital platforms like Facebook in driving social change. This milestone reinforces AIA Insurance’s leadership in innovative marketing while highlighting Sri Lanka’s growing influence in the global digital landscape.



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GDP data reaffirms persistent asymmetry of Sri Lanka’s provincial economy

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Western Province maintains its dominant position, accounting for 42.4% of nominal GDP

The 2024 provincial GDP data reaffirms the profound and enduring structural asymmetry in Sri Lanka’s economic geography. The Western Province continues to function as the nation’s overwhelming economic core, while the second and third runners-up, the North Western and Central Provinces respectively, operate on a markedly different scale and sectoral foundation.

The Western Province maintains its dominant position, accounting for 42.4% of the country’s nominal GDP. This preeminence is rooted in its commanding role across the high-value Services and Industry sectors, where it contributes 44.5% and 47.6% of national output, respectively. Its economy is distinctively modern, with a scant 2.3% reliance on agriculture and over 98% of its output derived from industry and services. This concentration of finance, trade, administration, and manufacturing creates an unmatched gravitational pull for investment and talent.

In stark contrast, the combined economic share of the North Western (11.5%) and Central (10.7%) Provinces is just over half that of the Western Province alone. Their paths to relevance are fundamentally different. The North Western Province has solidified its role as the nation’s agricultural heartland, contributing a full 20.0% of national agricultural activity. It also holds a significant, though secondary, position in industry at 12.0%. Its internal economic composition is more balanced across sectors than the west, with a notable reliance on industry (29.1% of its own GDP) alongside agriculture.

The Central Province, meanwhile, presents a more services-oriented profile among the runners-up, contributing 10.7% to the national services total. It also holds important shares in agriculture (13.9%) and industry (9.6%). Internally, its economy mirrors the national structure most closely among major provinces, with services constituting about 63% of its output. This suggests a diversified regional economy centered on urban hubs like Kandy, but one that lacks the concentrated high-end service power of Colombo.

The comparative analysis reveals a clear hierarchy. The Western Province is the integrated, metropolitan driver of the modern economy. The North Western Province serves as a vital agro-industrial base, and the Central Province as a diversified regional center. Despite a noted increase in the combined share of the other provinces, the gap remains vast. The economic landscape is thus characterized not by convergence, but by a persistent and specialized asymmetry, where the runners-up support the national economy through different, but essential, sectoral strengths, all while operating in the long shadow of the western province.

by Sanath Nanayakkare

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Sri Lanka Insurance supports 1,000 families in flood-affected areas

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Dry ration packs were distributed through the NDRSC

Sri Lanka Insurance Life and Sri Lanka Insurance General, in collaboration with the National Disaster Relief Services Centre (NDRSC), extended vital assistance to 1,000 families affected by the recent ‘Ditwah’ cyclone. The relief initiative was carried out in two phases on 30th November and 2nd December 2025, reflecting the company’s continued commitment to supporting communities in times of distress.

Dry ration packs were distributed through the NDRSC to the Maharagama Urban Council and the Divulapitiya Pradeshiya Sabha, ensuring that aid reached the most affected households swiftly and efficiently. Both distribution programmes were held with the participation of local authorities and the management teams of SLIC Life and SLIC General, further strengthening the company’s close partnership with the communities it serves.

Speaking on the initiative, Chairman of Sri Lanka Insurance, Nusith Kumaaratunga, stated; “Sri Lanka Insurance has always placed community wellbeing at the heart of its purpose. In difficult times such as these, it is our responsibility to stand with the families who have been affected and offer meaningful support. This relief effort reflects our ongoing commitment to uplift communities and reinforces our role as a trusted national insurer focused on protection, care, and compassion.”

In addition to the relief programme, Sri Lanka Insurance has implemented extended operating hours at selected SLIC General branches in the affected areas to ensure uninterrupted service. Claims, customer care teams, and branch staff are working beyond regular hours to provide prompt assistance to policyholders impacted by the severe weather conditions.

Sri Lanka Insurance remains dedicated to safeguarding its customers and supporting communities across the nation, reaffirming its longstanding promise of protection, stability, and service excellence.

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Jaffna Hindu College wins regional AIA Healthiest Schools award

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The college was honoured at a vibrant regional awards ceremony

Jaffna Hindu College was named as one of the winners at the regional award ceremony of the prestigious AIA Healthiest Schools Competition, a flagship initiative by AIA Group aimed at promoting healthier habits among students across Asia-Pacific region through innovative school-based projects. The competition, which drew a record number of entries from eight regional markets, recognises schools that implement innovative and impactful initiatives in the areas of healthy eating, active living, mental wellbeing, and sustainability. Jaffna Hindu College stood out in the Active Lifestyles Award Category for its creative and community-focused project that introduced a bicycle rental system, ensuring greater access to physical activity for all students and encouraging healthier lifestyles across the region.

The winners of AIA Healthiest Schools programme were honoured at a vibrant regional awards ceremony in Da Nang, Vietnam, where the prize money was awarded to the respective schools to support the ongoing health and wellbeing initiatives.

The Cycling Club was introduced to make physical activity accessible and enjoyable for all students. The club introduced a bicycle rental system, managed via a custom software platform, ensuring equitable access regardless of financial background. Students participated in a cycle parade and three themed challenges focused on endurance, speed, and teamwork. The initiative quickly became popular, engaging over 100 students and receiving enthusiastic support from teachers, parents, and local businesses. Experienced cyclists from the community volunteered as coaches, while cycling organisations provided safety training and route planning.

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