Connect with us

News

Thanzyl Thajudeen joins PRCA Asia Pacific Regional Board

Published

on

The Public Relations and Communications Association (PRCA) has appointed Thanzyl Thajudeen MPRCA to its Asia Pacific Regional Board for two years from October 2022.The Regional Board provides a formal mechanism to consult with the industry’s most senior practitioners on the issues PR and communications faces; to act as a think-tank for the industry; to inform the PRCA’s strategic priorities; and to produce helpful commentary, advice and best-practice guidance for PR and communications professionals.

In addition to his role as the country representative in Sri Lanka, Thajudeen will proactively work together with members and decision makers from diverse industry sectors and vertical disciplines in the region, to curate and mutually share knowledge, learning and culture-rich insights to help uplift the PR industry standards. ‘‘The APAC region holds tremendous potential in setting world-class benchmarks and practices given its rich diversity, heritage and inclusivity.’’

Thajudeen counts over 10 years of experience in PR, communications and responsible marketing including advising for numerous brands and organizations including startups and scaleups, and actively advocates among diverse industry peers and writes on contemporary challenges and reasoning. He is the founder and consultant of Mark & Comm Ltd, a reputation, strategy design and growth agency. He is also a Member of the Chartered Institute of Marketing and a Chartered Marketer, and a Fellow of the Royal Society of Arts.

During mid-October, PRCA APAC concluded and published various insights and stats into the PR industry landscape in Sri Lanka, after surveying over 33 leaders and senior colleagues from both local and multinational agencies. This will be followed by an industry webinar taking place on mid this Month, which will discuss contemporary challenges and solutions taking the local context.

Among the new Regional Board for 2022/2023 are Nitin Mantri, Group CEO- Avian WE, Caroline Hsu, Chief Global Officer- The Hoffman Agency, Carolyn Devanayagam, EVP & APAC Head of Corporate- Weber Shandwick, Thanzyl Thajudeen, Founder and Senior Consultant- Mark & Comm Ltd, Ferdinand L. Bondoy, Group Chief Executive Director- Partner and Co-Founder- COMCO Southeast Asia, Jian Yang, Head of Strategy- Distilleri, Ong Hock Chuan, Managing Partner- Maverick Indonesia, Dr. Tuong-Minh Ly-Le, Managing Director- EloQ Communications, Lee Nugent, Regional Director APAC- Archetype, Shawn Kim, Global Communications Director- Hahm Partners, Kiri Sinclair, Founder and CEO- Sinclair Comms, Amelia Tipping, Managing Director- H+K Strategies Australia.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Death toll 635 as at 06:00 AM today [09]

Published

on

By

The Situation Report issued by the Disaster Management Center at 06:00 AM today [09th December] confirms that 635 persons have died due to floods and landslides that took place in the country within the past two weeks. The number of persons that are missing is 192.

Continue Reading

News

Cyclone Ditwah leaves Sri Lanka’s biodiversity in ruins: Top scientist warns of unseen ecological disaster

Published

on

Prof Wijesundara

Sri Lanka is facing an environmental catastrophe of unprecedented scale in the wake of Cyclone Ditwah, with leading experts warning that the real extent of the ecological destruction remains dangerously under-assessed.

Research Professor Siril Wijesundara of the National Institute of Fundamental Studies (NIFS) issued a stark warning that Sri Lanka may be confronting one of the worst biodiversity losses in its recent history, yet the country still lacks a coordinated, scientific assessment of the damage.

“What we see in photographs and early reports is only a fraction of the devastation. We are dealing with a major ecological crisis, and unless a systematic, science-driven assessment begins immediately, we risk losing far more than we can ever restore,” Prof. Wijesundara told The Island.

Preliminary reports emerging from the field point to extensive destruction across multiple biodiversity-rich regions, including some of the nation’s most iconic and economically valuable landscapes. Massive trees have been uprooted, forest structures shattered, habitats altered beyond recognition, and countless species—many endemic—left at risk.

Among the hardest-hit areas are the Royal Botanical Gardens, Peradeniya, Seethawaka Botanical Garden, Gampaha Botanical Garden, and several national parks and forest reserves under the Department of Wildlife Conservation and the Forest Department. Officials describe scenes of collapsed canopies, destroyed research plots, and landscapes that may take decades to recover.

Prof. Wijesundara said the scale of destruction demands that Sri Lanka immediately mobilise international technical and financial support, noting that several global conservation bodies specialise in post-disaster ecological recovery.

“If we are serious about restoring these landscapes, we must work with international partners who can bring in advanced scientific tools, funding, and global best practices. This is not a situation a single nation can handle alone,” he stressed.

However, he issued a pointed warning about governance during the recovery phase.

“Post-disaster operations are vulnerable to misuse and misallocation of resources. The only safeguard is to ensure that all actions are handled strictly through recognised state institutions with legal mandates. Anything else will compromise transparency, accountability, and public trust,” Prof. Wijesundara cautioned.

He insisted that institutions such as the Department of Wildlife Conservation, the Forest Department, and the Botanical Gardens Department must take the lead—supported by credible international partners.

Environmental analysts say the coming months will be decisive. Without immediate, science-backed intervention, the ecological wounds inflicted by Cyclone Ditwah could deepen into long-term national losses—impacting everything, from tourism and heritage landscapes to species survival and climate resilience.

As Sri Lanka confronts the aftermath, the country now faces a critical test: whether it can respond with urgency, integrity, and scientific discipline to protect the natural systems that define its identity and underpin its future.

By Ifham Nizam

Continue Reading

News

Disaster: 635 bodies found so far, 192 listed as missing

Published

on

The Disaster Management Centre (DMC) has categorised 192 persons as missing as search operations were scaled down in flood-affected areas.

The death toll has been placed at 635, while the highest number of deaths was reported from the Kandy District. Kandy recorded 234 deaths.

According to the latest data, a total of 1,776,103 individuals from 512,123 families, in 25 districts, have been affected by the impact of Cyclone Ditwah.

The DMC has said that 69,861 individuals from 22,218 families are currently accommodated in 690 shelters established across the country.

Continue Reading

Trending