News

PRCA Country Rep calls for ethics and standards in Lanka’s advertising and marketing industry

Published

2 years ago

2024/06/16

Thanzyl Thajudeen

Sri Lanka needs to put together a cohesive and comprehensive set of regulations and standards when it comes to advertising, marketing and communications and this should be done in consultation with various stakeholders in the industry, highlighted Thanzyl Thajudeen, the country representative of the Public Relations & Communications Association (PRCA), the world’s largest and influential PR body.

Thajudeen in a statement said: Even though there exist certain codes, they are certainly not implemented in practice. And many of them stand in isolation such as those targeted at medicines, health and food sectors or other channels such as media, telco, or outdoor. The industry is lacking a unified framework, enabling opportunities for exploitation, many of which have contributed to social, economic and psychological dysfunctions.

This is quite visible in many sectors in the country, from financial services to food and education, and there is little or no control over that which is being conveyed or carried out. There are no measures to monitor and report misleading advertising or claims made by brands, or discussions on the effect it has on children, or encouraging unhealthy choices or unethical consumptions.

Sri Lanka needs to establish an independent, non-governmental body that oversees such, and ensure they are accountable and socially responsible. There also needs to be more active dialogue and knowledge sharing, not just within the industry but vertically with other domains. This provides a holistic view and understanding of the impact of the actions and activities these brands and corporations have on the broader society and community.

Many industry leaders and veterans in the marketing and advertising fraternity invest a lot of time and money on bringing about the best of the best ideas and execution but are often shortsighted about the societal and behavioral impact. However, we see a generation today that demands quite the opposite, and times are changing, and so should marketers.

The industry needs to step up its efforts on this through advocacy, campaigning and recognition, not just for the sake of doing it but for all the right reasons. Today, consumers or the public demand for transparency and honesty, and are quite aware of any practices of greenwashing or attempts to do so, however many societies often compromise these due to other factors such as pricing or promotions, many of which are often manipulated or deceived, and marketers are often complicit in this.

Sri Lanka is rich in its culture, people and resources. This multidisciplinary initiative of setting an ethical framework and standards will undoubtedly go onto protect and sustain expectations and behaviors of its citizens, brands and corporations, and result in a more quality life.

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Italian Naval Vessel ‘ITS Giuseppe Garibaldi’ arrives in Colombo

Published

7 hours ago

2026/09/9

Priyan

The Italian Naval Vessel ‘ITS Giuseppe Garibaldi’ arrived in Sri Lanka today, 9 September 2026, on a replenishment visit.

The Sri Lanka Navy welcomed the visiting ship in accordance with naval traditions at the port of Colombo.

‘ITS Giuseppe Garibaldi’ is a 180m long Landing Helicopter Aircraft Vessel commanded by Captain Marco GUERRIERO.

During the ship’s stay in Sri Lanka, the Commanding Officer of ‘ITS Giuseppe Garibaldi’ is scheduled to call on the Commander Western Naval Area.

News

Bangladesh bank on bowlers in bid to bring India down

Published

12 hours ago

2026/09/9

Priyan

Bangladesh will look to curb Shafali Verma's aggression [cRICINFO]

If Bangladesh take the route of seeking inspiration from the past to bring down heavyweights India on Thursday, they will have to squint their eyes and go back to pre-Covid times for their last victory against them in the Women’s Asia Cup. India have had the better of their neighbours over their last eight meetings, and last lost to Bangladesh in a T20I three years ago, when a very similar-looking Indian batting line-up was kept to 102 for 9.

Before that, Bangladesh had shocked India with back-to-back wins that culminated in their maiden Asia Cup title, by again stifling India to an underwhelming 112 for 9.

The Bangladesh team of today – as their recent fights have shown over the last two World Cups – is a version far improved from the ones of 2018 and 2023. They have scared teams like Australia and England (ODI World Cup) and India (T20 World Cup) in the last 12 months and they recently beat the higher ranked Pakistan in the UK by keeping them to 100 for 8.

It is this bowling strength that Bangladesh must bank on to try and bring down India, whose batting has stuttered every now and then, including a collapse of 8 for 46 against Thailand earlier in the tournament. India have had middle-order issues for a while now – it’s one of the things that kept them from a knockout berth in the last T20 World Cup – and Bangladesh will be itching to strike while the iron is hot.

They have laid the foundations in the last 10 days by routing Indonesia for 58, making Sri Lanka sweat in a chase of 115, and suffocating UAE’s batters to 69 for 9 with semi-finals qualification on the line.

Pratika Rawal, India’s No. 3 for this tournament in place of the injured Jemimah Rodrigues, hasn’t quite shown the promise in this format that she has in ODIs. Her 36 runs in three innings have come at a strike rate of just 109.09, against some of the lower-ranked teams in the world. Now into the knockouts, the time is ripe for Rawal to step up against one of the stronger bowling attacks of the tournament, especially if one of the openers doesn’t get going.

Swing bowler Marufa Akter is doing Marufa Akter things at this Asia Cup. She has struck in her opening spell in each of her three games so far – including the big scalp of Chamari Athapathuthu for 1. She has made the ball talk with her prodigious swing, and is the top wicket-taker in this Asia Cup among pace bowlers, with an economy rate of 3.27. She will hold the key for Bangladesh as they come up against a top order comprising Smriti Mandhana, Shafali Verma and Rawal.

Team news

After constant chopping and changing during the T20 World Cup in the UK, India have gone unchanged in the three games of this tournament. They will be expected to field the same XI again.

India (probable): Smriti Mandhana, Shafali Verma, Pratika Rawal, Harmanpreet Kaur (capt), Richa Ghosh (wk), Bharti Fulmali, Deepti Sharma, Prema Rawat, Kranti Gaud, N Shree Charani, Nandani Sharma.

Bangladesh have used 14 players, in comparison, including a debut for 17-year-old allrounder Farjana Easmin. They may not make too many changes this time as the two players who came into the XI on Tuesday – Rabeya Khan and Sharmin Akter – played starring roles in beating UAE.

Bangladesh (probable): Juairiya Ferdous, Nigar Sultana (capt & wk), Sobhana Mostary, Dilara Akter, Shorna Akter, Rabeya Khan, Sharmin Akter, Nahida Akter, Sultana Khatun, Marufa Akter, Fahima Khatun.

[Cricinfo]

News

Establishment of National Trade Negotiation Committee (NTFC) and Trade Policy Consultation Committee.

Published

13 hours ago

2026/09/9

Priyan

Approval has been granted at the cabinet meeting held on 24-08-2026 to implement the recommendations submitted by the committee appointed to review Sri Lanka’s current Free Trade Agreements and future course of Free Trade Agreements in Sri Lanka.

Taking into account these recommendations, it has been
recognized the necessity of establishing a National Trade Negotiation Committee and Trade Policy Consultation Committee enabling Sri Lanka to follow a more targeted, sequential, and evidence-based approach in conducting negotiations for Sri Lanka’s future Free Trade Agreements and to ensure a sustainable and meaningful stakeholder consultation process.

The Cabinet of Ministers has approved the resolution furnished by the Minister of Trade, Commercial, Food Security, and Cooperative Development to act as follows.

• Establishment of a National Trade Negotiation Committee to guide trade discussions conducted with potential bilateral or regional trade partners
• Appointment of the Secretary to the Ministry of Trade, Commerce, Food Security, and Cooperative Development as the Chairman of the National Trade Negotiation Committee and
the Chief National Trade Negotiator.
• Establishment of 12 subject specific sub- committees with the required technical working groups under the National Trade Negotiation Committee
• Appointment of Trade Policy Consultative Committee comprising of trade experts, researchers engaged in research relevant to trade field, business community, unions, civil societies and relevant public officers to instruct the National Trade Negotiation Committee on active and technical sectors, to submit the policy recommendations to the Cabinet of Ministers regarding the matters relevant to the trade agreements, to inquire sustainable ideas regarding the Free Trade Agreements, and to ensure the communication mechanism.
• The Minister in charge of the Subject international trade and the Minister in charge of the subject of Industry to serve as Co-Chairpersons of the Trade Policy Advisory Committee.