News
700 million people may watch IPL matches
BY S VENKAT NARAYAN,
Our Special Correspondent
NEW DELHI, August 27: An estimated 700 million cricket fans are expected to watch the 13th edition of the Indian Premier League’s (IPL) 13th tournament that will be played in the United Arab Emirates (UAE) from next month. Analysts say more people will watch this year’s IPL than in the past.
Due to India-wide lockdown due to the Covid-19 pandemic, the IPL matches will be played in Dubai, Abu Dhabi and Sharjah in stadia that may be only filled only partially during September 19-November 10. The cash-rich IPL is owned by the Board of Control for Cricket in India (BCCI).
“Ratings will be good. This will be the biggest IPL ever,” declares Vinit Karnik, business head for entertainment, sports and live events, Group M, India’s largest media buying agency.
“Dream11 IPL will be the biggest platform available for marketers during this festive season. With matches beginning half-hour early (at 7:30 pm instead of 8 pm), fewer double headers (two matches a day) and stay-at-home fans anxiously waiting for their favourite cricket tournament, Dream11 IPL will be the most-watched season ever,” declares Gautam Thakar, CEO, Star Sports.
The estimated INR 180-billion Disney Star owns all media rights to the IPL in 2018-2022.
Over 462 million Indians watched IPL 2019. This includes out-of-home viewing at pubs, restaurants and so on, says the Broadcast Audience Research Council.
Based on the growth rate for the last four years and the pandemic-fuelled surge in TV viewership, this edition of the IPL could hit over 530 million viewers. That is just on TV. Disney Star also owns Disney+Hotstar, the second largest OTT in the country.
IPL 2019 had seen a consolidated viewership of 613 million IPL 2020 should cross 700 million, analysts estimate.
This is where the speculation begins. Over the two years since it has held the rights, Disney Star has done well on viewership, especially in Indian languages and also on revenue.
About a fourth of the IPL’s viewership comes from the Tamil, Telugu, Kannada and Bangla audiences. From an estimated INR 15 billion in 2017, when Sony telecast its last IPL, revenues touched INR 30 billion in 2019.
This year, if Star manages a revenue of INR 33-35 billion, it will have done a fantastic job, point out industry watchers. But it would still not be close to covering its annual outgo and running expenses on the IPL. In 2017, Star committed INR 163.47 billion spread over five years to the IPL “There has been no marquee live sports for a long time. So, at a philosophical level the Dream11 IPL signals a return of life to normalcy,” says Thakar.
Add to that, pent-up demand. Many brands had held off spending in the last five months. On TV, fresh programming in July has already perked up the ad demand.
Of the four major sports properties – IPL, Pro-Kabaddi League, Asia Cup and the T-20 World Cup — only one is happening. “In a market where sentiment is low, this (IPL) is a positive. For marketers, it’s a make or break moment in a bad year,” according to Shashi Sinha, CEO, IPL Mediabrands.
IPL is usually held in April. Many of the advertising deals were signed in March. Some seasonal ones have stayed on board at roughly the same rate of INR 10-11 lakh per 10 seconds. This is a bit over last year’s rates, say buyers. Amazon, PhonePe have signed on and others are close to.
In April IPL has the field to itself. But, in September it will be fighting new seasons of blockbuster TV shows — Kaun Banega Crorepati and Bigg Boss. A late Diwali (November 14) means marketers might defer their spends to the second half of the IPL which ends on November 10. This would coincide with the festival bump. Or they might simply wait out for the next IPL in April 2021. “The advertiser mix and the purse size has changed (gone down),” agrees Karnik.
The third challenge is how families in homes will enjoy the stadium feel with tech-enabled value addition and innovation. Look at what the Danish soccer league did,” says Karnik. In May, a Danish team’s fans took part in the game through a giant Zoom meeting.
Disney Star is contemplating something similar, say industry insiders. “Usually, the IPL is in eight cities and eight stadiums when played in India.
Now people from anywhere can join in on Zoom. They could do Hotstar watch-along parties or have say six giant LeD screens at the venue with 50 users per screen. In a 40-over match, that’s more than 12,000 users. A vast number of people can be part of the action,” says an analyst.
And action is something Indians have been thirsting for.
Latest News
Sun directly overhead Pomparippu, Anuradhapura, Mihinthale, Galenbindunuwewa, Agbopura and Serunuwara about 12:11 noon today (11)
On the apparent northward relative motion of the sun, it is going to be directly over the latitudes of Sri Lanka from 05th to 15th of April in this year.
The nearest areas of Sri Lanka over which the sun is overhead today (11th) are Pomparippu, Anuradhapura, Mihinthale, Galenbindunuwewa, Agbopura and Serunuwara about 12:11 noon.
News
Opposition NCM against Energy Minister defeated
A no-confidence motion brought by the Opposition against Energy Minister Kumara Jayakody was defeated in Parliament yesterday by a majority of 104 votes.At the end of the debate, 49 members voted in favour of the motion, while 153 voted against it.
The motion, submitted to the Speaker on 19 March, was signed by Opposition Leader Sajith Premadasa, SJB MPs, and other Opposition members.
It accused Minister Jayakody of failing to ensure the procurement of adequate and quality coal for the Lakvijaya Coal Power Plant in Norochcholai, alleging that such negligence amounted to a breach of ministerial responsibility over a critical national energy asset.
The motion also cited ongoing legal proceedings against the Minister, noting that he has been indicted by the Commission to Investigate Allegations of Bribery or Corruption and produced before the Colombo High Court under Section 70 of the Bribery Act, in connection with alleged acts of corruption during his tenure as Procurement Manager of the Ceylon Fertiliser Company Limited.
The motion read: Vote of No Confidence against Kumara Jayakody, Minister of Energy,— Whereas the Provision in Section 6 of the Part III of the Code of Conduct for Members of Parliament which states that: “The Members shall on all occasions act in accordance with the public trust entrusted with them and shall always behave with probity and integrity, including the use by them of any public resources.” has been violated; And whereas the following rules of conduct set out in Section 9 of the Part V of the Code of Conduct for Members of Parliament have prima facie been breached, namely:- “(a) to be conscience; (c) to act so as to merit the trust and respect of the people; (e) to hold themselves accountable for the conduct and duties for which they are responsible;” And whereas it is observed that the Minister has failed, in his capacity as a Minister of the Cabinet of Ministers, to discharge the fundamental duties incumbent upon him in accordance with Article 28 of the Constitution;
And whereas it is established that the Minister of Energy has failed to discharge his primary duty of ensuring the procurement of adequate and good quality coal for the Norochcholai Lakvijaya Coal Power Plant;
And whereas such gross negligence in overseeing a critical national energy asset constitutes a fundamental breach of ministerial responsibility;
And whereas the Minister of Energy has failed to carry out the subjects and functions vested in him by the Notification of Gazette Extraordinary No. 2412/08 of 25th November 2024 of the Democratic Socialist Republic of Sri Lanka, including taking necessary steps to reduce the losses at the institutional management level and technical damages that occur to the electricity generation and distribution system and reduction of costs for generating electricity and removal of uncertainties during generation;
And whereas the Commission to Investigate Allegations of Bribery or Corruption has filed formal indictments before the Colombo High Court against the incumbent Minister of Energy under Section 70 of the Bribery Act (Chapter 26) for the offence of “corruption” in connection with acts of corruption allegedly committed while he was serving as the Procurement Manager of the Lanka Fertilizer Company;
And whereas, in light of the foregoing, the Minister of Energy has irretrievably forfeited the confidence of Parliament and the people of Sri Lanka by causing losses to public finances, endangering national energy security, corruptly mishandling the procurement process, being subjected to active judicial proceedings for the offence of “corruption”, and betraying the Government’s own “anti-corruption mandate”, and his continued tenure as the Minister of Energy is contrary to the public interest, the rule of law, and the principles of good governance;
That this Parliament resolves that it has no confidence in the competence of Kumara Jayakody, Minister of Energy to function as a Minister of the Cabinet of Ministers any longer.”
by Saman Indrajith
News
Chinese Ambassador assures Lanka China will not allow a fuel crisis to develop here
Chinese Ambassador to Sri Lanka Qi Zhenhong yesterday assured that China would not allow a fuel crisis to arise in Sri Lanka, under any circumstances, reaffirming Beijing’s continued support to the country.
The Ambassador made these remarks addressing the media after attending a dry ration distribution programme for 350 low-income families at Sri Chandananda Buddhist College, at Asgiriya, in Kandy.
Highlighting the longstanding ties between the two countries, Ambassador Qi said China has consistently stood by Sri Lanka and remains ready to extend assistance whenever required.
Amid concerns over global energy disruptions, stemming from the ongoing Middle East conflict, he noted that several countries are already facing difficulties, but stressed that China is prepared to support Sri Lanka at any time.
He said that any potential fuel shortage in Sri Lanka could be managed with the involvement of China’s Sinopec.
Reiterating Beijing’s commitment to Sri Lanka’s economic recovery and development, the Envoy also expressed hope that the current ceasefire in the Middle East would hold, while assuring that China stands ready to respond to any future developments and assist Sri Lanka as needed.
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