News
MullenLowe Group Sri Lanka to conduct Next Gen Digital Boot Camp
MullenLowe Sri Lanka will host clients and staff in an exclusive digital training program themed ‘Beyond Digital & Social Media’ (BDSM). The workshop will be held as an all-day session on Thursday(28) at Courtyard by Marriot and led by Roald van Wyk and Vaseem Edroos.
Roald van Wyk is the Global Creative Commerce Lead for the Interpublic Group (IPG), New York. Roald is responsible for developing new creative systems and forging strategic creative partnerships that position IPG agencies at the forefront of commerce channels, canvasses, and ecosystems worldwide. With over 28 years of experience in brand advertising, marketing, and strategy, Roald has built a reputation for integrating brand storytelling with high-performance marketing strategies. His international career has spanned cities such as Madrid, New York, Tokyo, Singapore, Oslo, Amsterdam, and Cape Town giving him a unique global perspective that informs his approach to marketing innovation. His deep understanding of the intersection between creative and commerce disciplines allows him to offer forward-thinking solutions to modern businesses’ most complex challenges.
Vaseem Edroos, National Planning Director at Lowe Lintas India. Vaseem oversees digital transformation and new technology adoption for major brands in the FMCG, E-commerce and BFSI sectors. His key clients include Hindustan Unilever, Bayer, Tata Motors, Tanishq, Brittania, and Whirlpool, amongst others. His expertise lies in the cross-section of brand planning and technology intervention with a focus on digital transformation as an outcome.
Thayalan Bartlett, Executive Chairman of the MullenLowe Group – Sri Lanka, says “Digital is perhaps the most abused term in the local advertising space misleading brands of the medium’s true potential. MullenLowe’s Full Stack Digital Suite (FSDS) covers design to delivery by integrating all the key prompts in the digital journey towards effective commerce. This workshop aims to equip marketers with a comprehensive understanding of the current and future landscape of digital marketing, highlighting the potential benefits for Sri Lanka and we are excited for the future of our business.”
“As MarTech reshapes the marketing landscape, this Digital Boot Camp offers brands an opportunity to pioneer, not just keep up. This isn’t just another training, it’s a transformative initiative that can redefine Sri Lanka’s digital landscape, empowering brands to harness true digital power. With practical strategies and innovative frameworks, this program is set to spark the change Sri Lankan businesses need to lead in this new era” says Dr. Sohan Dharmaraja who heads LoweTech, the group’s MarTech arm.
Some of the key areas participants can expect to be exposed to are Local Insights + Global Trends, Practical Frameworks, Privacy-Compliant Audience Targeting, and Interactive Ideation.
Three Sri Lankan leopard cubs that were born at the Singapore Zoo on Jan 1 have now made their public debut at the facility.
The two males and one female, born to mother Yala and father Asanka, are the first of their species yo be born at the Singapore Zoo. The last successful birth in Singapore was recorded at the Night Safari three decades ago.
The triplets, which are the pair’s first litter, are among around 80 Sri Lankan leopards in zoos worldwide.
The species is listed as vulnerable on the International Union for Conservation of Nature (IUCN) Red List, with fewer than 800 individuals estimated to remain in the wild.
Visitors can now see the triplets at the Wild Africa exhibit, said the Mandai Wildlife Group in a statement on April 16.
The cubs can be found in the exhibit with their mother daily until mid-May and, subsequently, every Wednesday, Saturday and Sunday.
Yala with her cubs in their nest box, a month after their birth on Jan 1. (Straits Times)
A leopard cub investigating a piece of meat suspended from a tree – one of the several enrichment items in the Wild Africa exhibit designed to keep the cats mentally and physically stimulated. (Straits Times)
Mandai Wildlife Group curator Anand Kumar said it took nearly three years and close collaboration across continents to bring together a compatible pair of Sri Lankan leopards.
(Straits Times)
https://www.straitstimes.com/singapore/singapore-zoos-first-sri-lankan-leopard-cubs-make-their-public-debut?ref=top-stories
The Sri Lanka Navy has seized a local multi- day fishing trawler, it’s four man crew together with a consignment suspected to be narcotics off the Southern Coast of the island.
The vessel is presently being escorted to the Dikowita fisheries harbour for further investigations and legal proceedings.
Latest News
Heat Index at Caution Level in the Northern, North-central, North-western, Western, Sabaragamuwa, Eastern and Southern provinces and in Monaragala district
Warm Weather Advisory
Issued by the Natural Hazards Early Warning Centre
Issued at 3.30 p.m. on 15 April 2026, valid for 16 April 2026.
The Heat index, the temperature felt on human body is likely to increase up to ‘Caution level’ at some places in the Northern, North-central, North-western, Western, Sabaragamuwa, Eastern
and Southern provinces and in Monaragala district.
The Heat Index Forecast is calculated by using relative humidity and maximum temperature and this is the condition that is felt on your body. This is not the forecast of maximum temperature. It is generated by the Department of Meteorology for the next day period and prepared by using global numerical weather prediction model data.
Effect of the heat index on human body is mentioned in the above table and it is prepared on the advice of the Ministry of Health and Indigenous Medical Services.
ACTION REQUIRED
Job sites: Stay hydrated and takes breaks in the shade as often as possible.
Indoors: Check up on the elderly and the sick.
Vehicles: Never leave children unattended.
Outdoors: Limit strenuous outdoor activities, find shade and stay hydrated.
Dress: Wear lightweight and white or light-colored clothing.
Note:
In addition, please refer to advisories issued by the Disaster Preparedness & Response Division, Ministry of Health in this regard as well. For further clarifications please contact 011-7446491
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