Connect with us

Business

Sunshine Consumer launches ‘Project Delta’ to redefine sales operations amid challenging times

Published

on

Helps to transform Sunshine Consumer to cater to evolving consumer demands in the future

 In a strategic move to navigate challenging macroeconomic conditions, Sunshine Consumer Lanka (SCL)—the consumer arm of diversified conglomerate Sunshine Holdings PLC —has unveiled ‘Project Delta’, a transformation initiative across supply chain, marketing and sales to cater to a more dynamic, consumer-driven market in the post-pandemic era, the company announced.

Launched in April 2023, ‘Project Delta’ signifies a multifaceted initiative to redefine the company’s approach to all its revenue-generating functions. Under the consultation of veteran marketing and sales strategist Nandana Wickramage, Sunshine Consumer embarked on the first stage of Project Delta for its sales transformation, focusing on a comprehensive assessment of the existing sales structure, sales systems, and the dedicated sales workforce, a news release explained.

Building on the insights gathered in stage one, stage two ushered in transformative recommendations. These forward-thinking proposals have outlined the importance of agility, digitalization, and customer-centricity in reshaping its sales operations. Furthermore, stage two of Project Delta has paved a path for the company to leverage cutting-edge technologies, harness data-driven insights, and empower its sales workforce with the skills and tools needed to excel in a more dynamic business landscape, it added.

“Sunshine Consumer is committed to innovation and adaptability as we navigate through challenging economic conditions. With the dedicated consultation of Nandana Wickramage to lead our sales transition, we are keen to build a resilient sales workforce capable of thriving in any business environment,” commented Shyam Sathasivam, Managing Director of Sunshine Consumer.

The strategic steps implemented under ‘Project Delta’ have already shown impressive growth and revenue performances for Sunshine Consumer. During the first quarter of the current financial year (1QFY24), the company reported a 21% YoY increase in revenue to close at Rs. 4.7 billion and accounted for 35% of Sunshine Group revenue for the period. Consumer local business showcased strong performance with consumer brands—Zesta, Watawala, Ran Kahata and Daintee—continued to grow market share.

About Sunshine Consumer

Sunshine Consumer is a young, evolving food and beverage brand company with market leadership in Tea and Sugar Confectionery. Our brands are Zesta (tea), Watawala Tea, Ran Kahata (tea), Daintee (toffees and chocos), Milady (candies) and Xtra (lozenges and gums). Our three tea brands combined have over 50% market share and serve different consumers with deep personal taste profiles as would be expected in the land of Ceylon Tea! Our Confectionary brands have over 40% market share and over 90% penetration across the entire grocery channel.

 About Sunshine Holdings PLC

Sunshine Holdings PLC is a publicly listed conglomerate contributing to ‘nation-building’ by creating value in vital sectors of the Sri Lankan economy – mainly in the healthcare and consumer sectors, with strategic investments in agribusiness.

Established over 55 years ago in 1967, the Group is now home to leading Sri Lankan brands such as Zesta Tea, Watawala Tea, Ran Kahata, Daintee, Milady and Healthguard Pharmacy, with over 1,500 employees and revenue of LKR 51 billion. The business units comprise of Sunshine Healthcare Lanka, Sunshine Consumer Lanka, and Watawala Plantations PLC, which are leaders in their respective sectors and all of them certified as a “Great Place to Work” in 2023.



Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Commercial Bank scales up ADB credit line to empower Jaffna SMEs

Published

on

Empowering Regional Enterprise: ADB Country Director Shannon Cowlin (right), T. Thivaharan, Manager of Commercial Bank’s Manipay Branch (center), and P. Prabakaran, Proprietor of New V.S.P. Gingelly Oil (left),at the production facility in Sandilipay, Jaffna (415 km north of Colombo). The visit highlighted how targeted ADB-backed financing helps local small and medium-sized enterprises overcome financing barriers, upgrade operations, and stimulate employment across regional supply chains.

By Sanath Nanayakkare

Continuing its mission to drive inclusive economic recovery and empower Sri Lanka’s grassroots business sector, the Commercial Bank of Ceylon PLC has actively accelerated the disbursement of the Asian Development Bank’s (ADB) Enhancing Small and Medium-Sized Enterprises Finance Project line of credit.

As Sri Lanka’s premier private sector lender, Commercial Bank drives regional development by bridging financial gaps outside the Western Province. Jaffna and the broader Northern Province remain pivotal focus areas due to their immense potential for industrial regeneration, vibrant agricultural output, and entrepreneurial resilience in the post-crisis economic landscape.

Directing targeted, affordable financing enables local enterprises to overcome historical financing barriers, expand production capacity, and stimulate employment across regional supply chains.

Quality at the Source: ADB Country Director Shannon Cowlin inspects a bottle of premium sesame oil at the New V.S.P. Gingelly Oil factory floor in Jaffna. Working capital facilities extended through Commercial Bank under the ADB line of credit enable manufacturers like Harish Industries to meet growing wholesale and retail demand across Sri Lanka while securing long-term economic resilience.

The dedicated credit scheme offers affordable interest rates to help small and medium-sized enterprises (SMEs) rebound from recent macroeconomic shocks, maintain employment stability, and build long-term sustainability. Designed to target underserved segments, the funding line prioritizes viable enterprises located outside the Colombo district, women-owned and women-led businesses, and ventures incorporating strong climate finance components. Eligible sectors span manufacturing, agriculture, animal husbandry, technology, tourism, and direct export industries.

A standout beneficiary showcasing the transformative impact of this regional focus is Harish Industries, a flourishing manufacturing firm located within the purview of Commercial Bank’s Manipay branch in Jaffna. Owned and operated by proprietor Ponnuchamy Prabakaran, Harish Industries manufactures premium sesame oil under the popular brand name “New VSP Gingelly Oil”.

The working capital facility extended by the line of credit to Harish Industries helped to cater to short-term liquidity needs, ease out cash flow pressure, and operate the business in a sustainable manner.

Additionally, this financial backing helped create more employment opportunities, strengthen its supply chain, and expand business operations to meet growing wholesale and retail demand across Sri Lanka.

Continue Reading

Business

Commercial Bank leverages its extensive network for a cleaner future

Published

on

Commercial Bank Managing Director/CEO Sanath Manatunge rallies staff, volunteers, and partners across 20 island-wide locations - from coastal shores to inland waterways - to translate the bank's "Forward Together for a Cleaner Future" sustainability pledge into tangible environmental action on International Coastal Cleanup Day 2026.

by Sanath Nanayakkare

True corporate leadership extends far beyond financial metrics and market dominance. For the Commercial Bank of Ceylon – recognised as Sri Lanka’s top-ranked bank in the 2026 edition of The Banker’s Top 1000 World Banks and the country’s first 100% carbon-neutral bank—true progress means investing directly in the nation’s ecological health.

On 19 September, the Bank demonstrated how a massive institutional infrastructure can be mobilised for the greater good.

Marking International Coastal Cleanup Day 2026 under its “Forward Together for a Cleaner Future” platform, the Bank brought together employees, corporate management, customers, and volunteers for a coordinated national conservation initiative spanning 20 locations.

What sets this effort apart is its deliberate breadth. The campaign moved far beyond a conventional beach cleanup by integrating 16 coastal sites – including prominent Colombo locations like Mount Lavinia, Wellawatte, and Galle Face, alongside regional spots from Point Pedro to Dondra – with four vital inland waterways, such as the Mahaweli River at Polgolla Dam and Parakrama Samudraya. This structural reach ensured that even inland communities could actively participate in a unified national environmental mission.

This massive undertaking was anchored by robust partnerships, working alongside the Marine Environment Protection Authority (MEPA) as the technical partner and the United Nations Global Compact (UNGC) Network Sri Lanka. By translating its formal 2025 adoption of Sustainable Development Goal 6 (Clean Water and Sanitation) and its role as a UNGC Patron into boots-on-the-ground volunteerism, the Bank bridged high-level environmental policy with grassroots action.

Ultimately, Commercial Bank’s nationwide mobilisation proves that when a premier financial institution harnesses its expansive network, corporate responsibility stops being a theoretical framework and becomes a tangible, community-driven force for a cleaner future.

Continue Reading

Business

A tech-savvy new generation stepping in to reinvent Sri Lankan hospitality

Published

on

When the final twelve champions took the stage for their honours, the event shifted from a mere ceremony into a profound symbol of tomorrow

The grand halls of the Taj Samudra in Colombo buzzed with a distinct energy on the morning of September 25, 2026, as leaders gathered for the National Celebration of World Tourism Day.

Yet, beneath the formal discussions on digital agendas and artificial intelligence, a deeper, more vibrant narrative was quietly unfolding. This was not merely a story of algorithms and automated efficiency; it was a human story – a tale of Sri Lanka’s youth stepping forward to redesign the future of hospitality.

For generations, Sri Lanka’s allure has been rooted in its timeless landscapes, golden shores, and the legendary warmth of its people. But as global travel evolves, a new generation of tech-savvy local innovators is finding ways to weave cutting-edge technology into the rich tapestry of Sri Lankan culture. This shift took center stage during the Tourism Start-Up Competition 2026, held under the theme “AI-Driven Innovation for the Future of Tourism”.

Out of 52 competitive applications spanning tertiary and commercial levels, young minds proved that technology and tradition can go hand in hand.

The twenty-five shortlisted teams stood before expert panels to defend visions that bridge the gap between ancient heritage and modern data intelligence.

Behind every submitted AI solution was a young entrepreneur eager to protect local destinations, enhance visitor experiences, and elevate service delivery.

When the twelve winners were finally honoured, the celebration transformed into something much greater than an awards ceremony.

It served as a powerful reminder that the true engine of Sri Lanka’s digital transformation is its youth. Armed with code, creativity, and a profound love for their country, these young visionaries are ensuring that when travelers explore Sri Lanka, they do not just witness the future – they feel the heartbeat of a new, digitally empowered era of hospitality.

Continue Reading

Trending