Business
Sunshine Consumer launches ‘Project Delta’ to redefine sales operations amid challenging times
Helps to transform Sunshine Consumer to cater to evolving consumer demands in the future
In a strategic move to navigate challenging macroeconomic conditions, Sunshine Consumer Lanka (SCL)—the consumer arm of diversified conglomerate Sunshine Holdings PLC —has unveiled ‘Project Delta’, a transformation initiative across supply chain, marketing and sales to cater to a more dynamic, consumer-driven market in the post-pandemic era, the company announced.
Launched in April 2023, ‘Project Delta’ signifies a multifaceted initiative to redefine the company’s approach to all its revenue-generating functions. Under the consultation of veteran marketing and sales strategist Nandana Wickramage, Sunshine Consumer embarked on the first stage of Project Delta for its sales transformation, focusing on a comprehensive assessment of the existing sales structure, sales systems, and the dedicated sales workforce, a news release explained.
Building on the insights gathered in stage one, stage two ushered in transformative recommendations. These forward-thinking proposals have outlined the importance of agility, digitalization, and customer-centricity in reshaping its sales operations. Furthermore, stage two of Project Delta has paved a path for the company to leverage cutting-edge technologies, harness data-driven insights, and empower its sales workforce with the skills and tools needed to excel in a more dynamic business landscape, it added.
“Sunshine Consumer is committed to innovation and adaptability as we navigate through challenging economic conditions. With the dedicated consultation of Nandana Wickramage to lead our sales transition, we are keen to build a resilient sales workforce capable of thriving in any business environment,” commented Shyam Sathasivam, Managing Director of Sunshine Consumer.
The strategic steps implemented under ‘Project Delta’ have already shown impressive growth and revenue performances for Sunshine Consumer. During the first quarter of the current financial year (1QFY24), the company reported a 21% YoY increase in revenue to close at Rs. 4.7 billion and accounted for 35% of Sunshine Group revenue for the period. Consumer local business showcased strong performance with consumer brands—Zesta, Watawala, Ran Kahata and Daintee—continued to grow market share.
About Sunshine Consumer
Sunshine Consumer is a young, evolving food and beverage brand company with market leadership in Tea and Sugar Confectionery. Our brands are Zesta (tea), Watawala Tea, Ran Kahata (tea), Daintee (toffees and chocos), Milady (candies) and Xtra (lozenges and gums). Our three tea brands combined have over 50% market share and serve different consumers with deep personal taste profiles as would be expected in the land of Ceylon Tea! Our Confectionary brands have over 40% market share and over 90% penetration across the entire grocery channel.
About Sunshine Holdings PLC
Sunshine Holdings PLC is a publicly listed conglomerate contributing to ‘nation-building’ by creating value in vital sectors of the Sri Lankan economy – mainly in the healthcare and consumer sectors, with strategic investments in agribusiness.
Established over 55 years ago in 1967, the Group is now home to leading Sri Lankan brands such as Zesta Tea, Watawala Tea, Ran Kahata, Daintee, Milady and Healthguard Pharmacy, with over 1,500 employees and revenue of LKR 51 billion. The business units comprise of Sunshine Healthcare Lanka, Sunshine Consumer Lanka, and Watawala Plantations PLC, which are leaders in their respective sectors and all of them certified as a “Great Place to Work” in 2023.
Business
Successful government securities auctions anchor yield curve amid subdued trading
The secondary market yield curve remained broadly stable during the past week as subdued trading activity persisted around the Treasury Bond auction. Meanwhile, weighted average yields at the weekly Treasury Bill auction recorded declines across all tenors, First Capital Research stated in its latest weekly report.
According to the report, secondary market activity opened on a cautious note with selling interest emerging ahead of the T-Bond auction, causing a slight upward adjustment in yields amid moderate trading volumes. As the week progressed, investor participation remained muted, with market participants largely staying on the sidelines in anticipation of the auction, keeping the yield curve broadly unchanged.
Following the successful completion of the bond auction, the market witnessed mixed sentiment, with selling pressure concentrated at the short end and buying interest emerging in longer-dated maturities. However, activity remained subdued, and the yield curve largely held its ground through the weekend.
At the Treasury Bond auction held on July 13, 2026, the Public Debt Management Office (PDMO) successfully raised the full offered amount of LKR 150.0 billion. This comprised LKR 70.0 billion through the 2030 maturity, LKR 50.0 billion through the 2034 maturity, and LKR 30.0 billion through the 2037 maturity, at weighted average yields of 11.57%, 12.04%, and 12.58%, respectively.
Similarly, at the weekly Treasury Bill auction held on July 15, 2026, the PDMO raised the full offered amount of LKR 120.0 billion. The 3-month, 6-month, and 12-month bills raised LKR 55.0 billion, LKR 35.0 billion, and LKR 30.0 billion, respectively. Weighted average yields declined across all tenors, with the 3-month bill easing by 8 basis points (bps) to 10.13%, the 6-month bill by 3 bps to 10.27%, and the 12-month bill by 1 bp to 10.20%.
On the external front, the Sri Lankan Rupee (LKR) depreciated against the US Dollar, closing the week at LKR 336.3/USD compared to LKR 334.7/USD seen previously. Market liquidity within the banking system expanded significantly, starting the week at LKR 125.89 billion and closing higher at LKR 157.19 billion.
Thus the market data may highlight a clear divergence between short-term liquidity comfort and long-term caution, which points toward a gradual steepening of the yield curve in the near term.
The emergence of buying interest in longer-dated maturities (2034 and 2037) shows that institutional investors are eager to lock in double-digit yields while liquidity is high. This institutional support will likely place a temporary ceiling on long-term rates.
The mild depreciation of the rupee (moving to LKR 336.3/USD) acts as a cautionary counter-signal. If the currency continues to face pressure, it could limit how far short-term yields can fall, flattening the curve back out.
Business
CSE sees lack of investor participation, market turnover remains thin
The Colombo Stock Exchange (CSE) witnessed a quiet trading session on Friday, with the benchmark All Share Price Index (ASPI) edging marginally lower down by 42.16 points or 0.20% to close at 21,405.41.
Market turnover remained thin, coming in at Rs. 0.72 billion (approximately US$ 2.2 million), reflecting a general lack of investor participation as most sectors encountered downward pressure.
A total of 31.94 million shares changed hands across 13,397 trades, resulting in a negative market breadth where declining counters outpaced gainers 127 to 91. Blue-chip counters Sampath Bank PLC (SAMP), Lanka IOC PLC (LIOC), and John Keells Holdings PLC (JKH) anchored the day’s market turnover, while a notable off-market crossing was recorded in Chevron Lubricants Lanka PLC (LLUB). Trading volume in SAMP alone was highly concentrated, accounting for 12% of the day’s total turnover.
Sector performance remained mixed, with the Banking sector emerging as the most actively traded, posting a modest gain of 0.18%. The Health Care Equipment & Services sector secured the spot as the day’s best performer, rising by 0.55%.
Conversely, the Household & Personal Products sector faced the steepest decline, dropping 1.95% to finish as the worst-performing sector of the day. In terms of individual movements, Blue Diamonds Jewellery Worldwide PLC [Voting] (PINS.N) led the gainers, advancing by 6.11%, while Agstar PLC (AGPL.N) emerged as the top loser, shedding 9.09%.
By Hiran H. Senewiratne
Business
Going Green in Kirindiwela: Ceylinco Life begins work on 36th company-owned building
Ceylinco Life has commenced construction of its 36th company-owned branch building with the laying of the foundation stone for a new eco-friendly edifice in Kirindiwela, reaffirming the life insurance market leader’s continued investment in sustainable infrastructure and enhanced customer service.
The ceremony was attended by Ceylinco Life Chairman Mr R. Renganathan, Managing Director/CEO Mr Thushara Ranasinghe, members of the Board of Directors and senior management of Ceylinco Life, alongside valued customers and distinguished invitees from the Kirindiwela area.
Driven by its commitment to delivering superior service in a welcoming and customer-centric environment, Ceylinco Life has consistently invested in purpose-built branch buildings that serve as flagship locations. The Kirindiwela branch will join a network of 35 such company-owned buildings currently in operation across the country, each designed to offer elevated standards of service and modern facilities.
The new building will be constructed on company-owned land and developed in line with the Company’s green building concept, incorporating environmentally responsible design principles and energy-efficient technologies.
Spanning a floor area of 3,440 square feet, the Kirindiwela branch will utilise locally developed prefabricated construction technology from the National Engineering Research and Development Centre (NERD). The building is planned to operate on a 100 per cent self-sufficient solar electricity system, eliminating reliance on the national grid.
Key sustainability features of the proposed building include natural ventilation design, a topography-friendly layout, a green patch with grass grown in between interlocking blocks, energy-efficient air conditioning and lighting systems, and a rainwater harvesting facility. A dedicated Sewerage Treatment Plant (STP) will recycle wastewater for toilet flushing and gardening, while the company will practice the green concept of ‘Reuse’ in air-conditioning and electronic equipment, further minimising environmental impact.
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