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Vital shift in global positioning of Ceylon Tea and Ceylon Cinnamon

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Dilhan Fernando makes a point as Malik Fernando listens attentively.

Dilmah Tea chairman and CEO Dilhan C. Fernando launched the Genesis Tea & Cinnamon Experience at the historic Genesis facility in Colombo recently, the same location where his father, Merrill J. Fernando, began producing Dilmah Tea four decades ago. The launch, attended by tourism stakeholders, chefs and sustainability advocates, marked a significant shift in how Sri Lanka positions its heritage products—Ceylon Tea and Ceylon Cinnamon—for global recognition.

Addressing the gathering, Dilhan Fernando said that Genesis holds deep symbolic and practical importance for the company. Not only is it the birthplace of the Dilmah brand, but it is also now the site of a rebirth—an experiential space dedicated to showcasing the value of Sri Lanka’s most iconic exports. He said Genesis has been aligned with his father’s founding vision of empowering the tea industry and giving back to the country through meaningful social enterprise.

Fernando pointed out that his father was the first tea grower in any producing country to bring single-origin, value-added tea directly to the global market. This move ensured that the financial benefits of the product remained within Sri Lanka, supporting workers and communities. Today, Dilmah’s philosophy continues to fund education, biodiversity restoration and support for differently abled youth across the country.

Now, Fernando says, the same approach is needed for cinnamon. Despite its long-standing value—revered as far back as 1000 BC and once considered more valuable than gold—Ceylon Cinnamon has not received its due recognition in modern markets. The reason, he says, is a lack of understanding and strategic positioning. True Ceylon Cinnamon, he explained, is entirely different in flavour, aroma, and health benefits compared to cassia, a cheaper and more common substitute often marketed incorrectly as cinnamon.

Through Genesis, Dilmah aims to educate consumers, chefs, and even suppliers about the fundamental difference between cassia and Ceylon Cinnamon. The centre is designed not just as an exhibition site but as a sensory and educational experience where visitors can engage with the full story of both tea and cinnamon, from cultivation to final product. Fernando says these two products are central to three major global consumer trends: natural wellness, authenticity and flavour exploration—all areas where Sri Lanka can excel.

He explained that Genesis will also serve as a sustainability hub, hosting artists, thinkers, and youth focused on issues such as climate, biodiversity, and social entrepreneurship. Already, the facility supports hackathons, student-led innovations and community-focused discussions. In his words, ‘Genesis represents an effort to link Sri Lankan talent and natural resources with global opportunity through better storytelling and deeper awareness.’

Malik Fernando, Chairman of the Sri Lanka Tourism Alliance and Director of Resplendent Ceylon, added that the launch of Genesis is significant from a tourism perspective. He noted that while Sri Lanka’s neighbouring Indian Ocean destinations offer beach-focused luxury, Sri Lanka’s strength lies in its diversity—in culture, food, nature and heritage. Products like tea and cinnamon, he said, are deeply embedded in the country’s history and identity.

Australian-Sri Lankan chef and TV personality Peter Kuruvita, who also spoke at the event, emphasized the need for urgent education and regulatory reform around cinnamon. Kuruvita spoke passionately about how cassia has wrongly been accepted as cinnamon in almost every kitchen around the world. He said that even top chefs often don’t realise the difference, since most procurement is driven by cost and not quality.

Kuruvita recommended a form of appellation control, much like Champagne in France, to protect the identity of Ceylon Cinnamon. He said that store buyers routinely select cassia, which is around USD 6 per kilo, instead of Ceylon Cinnamon, which sells at about USD 20 per kilo. But, he argued, most recipes use cinnamon in grams, not kilos, so the actual price difference in a dish is marginal—while the difference in quality and health impact is significant.

By Ifham Nizam



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‘Sri Lanka’s forests are undervalued economic assets — and markets are paying the price’

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Professor Friedhelm Goeltenboth

Sri Lanka’s economic strategy continues to focus on exports, productivity and fiscal consolidation.

Yet one of the country’s most valuable assets — its forests and traditional forest-based farming systems — remains largely absent from economic planning. This is no longer an environmental oversight. It is a business risk.

At a recent Dilmah Genesis Thought Leadership Series lecture in Colombo, tropical ecology expert Professor Friedhelm Goeltenboth delivered a clear message: once forests are destroyed, the economic value they provide is lost permanently.

What replaces them — monoculture plantations — may appear efficient, but over time they generate declining yields, rising input costs and growing exposure to climate shocks.

From a financial perspective, this is asset depletion, not development.

Monoculture systems simplify production but externalise costs. Soil erosion, fertiliser dependency, water stress and biodiversity loss eventually hit farmers, banks, insurers and the state.

Sri Lanka is already seeing the consequences through falling productivity and rising agricultural vulnerability.

Forest-integrated farming offers a different model — one that treats land as a multi-income asset.

Spices such as cinnamon, pepper, cardamom and nutmeg can be grown under shade alongside fruit, timber and fibre crops, stabilising income while protecting soil and water. For lenders and insurers, diversified systems reduce risk. For exporters, they support traceability, sustainability certification and premium pricing.

The strongest business opportunity lies in carbon markets. Voluntary carbon markets allow companies to offset emissions by funding verified forest conservation and restoration.

Across Southeast Asia, communities now earn income simply by protecting forests that store carbon.

Sri Lanka has the scientific capacity to enter this space. Farmers can collect data; experts can certify it. What is missing is a coordinated national framework that allows communities and corporates to participate efficiently.

Carbon revenue will not replace agriculture, but it can stabilise it — providing income during crop maturation and creating a new form of export: environmental services.

Ignoring this opportunity carries downside risk.

Biodiversity loss, pollinator decline and climate volatility threaten long-term agricultural productivity. Forests are not sentimental assets; they are economic infrastructure.

Sri Lanka’s recovery cannot be built on short-term extraction. If the country wants resilient growth, it must start recognising the real value of what is still standing, he added.

By Ifham Nizam

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Pavan Rathnayake earns plaudits of batting coach

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Sri Lanka batting coach Vikram Rathour has hailed middle-order batter Pavan Rathnayake as one of the finest players of spin in the modern game, saying the youngster’s nimble footwork and velvet touch were a “breath of fresh air” for a side long troubled by the turning ball.

Drafted in for the second T20I after Sri Lanka’s familiar struggles against spin, Rathnayake looked anything but overawed by England’s seasoned tweakers, skipping down the track with sure feet and working the ball into gaps with soft hands.

“He is one of the better players when it comes to using the feet,” Rathour told reporters. “I haven’t seen too many in this generation do it as well as he does. That is really impressive and a good sign for Sri Lankan cricket.”

Sri Lanka went down in a last-over nail-biter but there were silver linings despite the hosts being a bowler short. Eshan Malinga was forced out after dislocating his left shoulder and has been ruled out for at least four weeks, a blow that ends his World Cup hopes. Dilshan Madushanka, Pramod Madushan and Nuwan Thushara have been placed on standby.

Power hitting remains Sri Lanka’s Achilles’ heel and Rathour, who carries an impressive CV from India’s T20 World Cup triumph two years ago, pointed to a few grey areas in the batting blueprint.

“There are two components to T20 batting,” he said. “One is power hitting, but the surfaces here, especially in Colombo, are not that conducive to clearing the ropes. The wickets are slow and the ball doesn’t come on to the bat. The other component, just as important, is range as a batting unit.”

Even when Sri Lanka lifted the T20 World Cup in 2014 they were not blessed with a dressing room full of big hitters, relying instead on sharp running, clever placement and a mastery of spin. Rathour preached a similar mantra.

“If you are not a team that hits a lot of sixes, you can still find plenty of fours by utilising the whole ground,” he said. “Most of them sweep well, reverse sweep and use their feet. That is encouraging. If you don’t have the brute power, you can make up for it by using angles and scoring square of the wicket.

“These wickets perhaps suit that style more. They are not the easiest surfaces to hit sixes, and I’m okay with that. If they can use their feet and the angles well, that is as good.”

Rex Clementine
at Pallekele

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Unlocking Sri Lanka’s dairy potential

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Sri Lanka’s dairy and livestock sector is central to food security, rural livelihoods, and national nutrition, yet continues to face challenges related to productivity, climate vulnerability, market access, and financing.

In this context, Connect to Care and DevPro have entered into a formal partnership through a Memorandum of Understanding (MoU) to support Sri Lanka’s journey towards dairy self-sufficiency.

A core objective of DevPro is to strengthen inclusive and resilient dairy value chains by empowering smallholder farmers through technical assistance, capacity building, climate-resilient practices, and market-oriented approaches, building on its extensive field presence across Sri Lanka.

A core objective of Connect to Care is to support the achievement of dairy self-sufficiency by 2033, as outlined in the national development manifesto, with an interim target of 75% self-sufficiency by 2029.

By strengthening local dairy production and value chains, this effort will also help reduce Sri Lanka’s dependence on imported dairy products, while improving farmer incomes and domestic supply resilience.

The partnership will focus on climate-smart dairy development, multi-stakeholder coordination, and exploring blended finance and PPP models—providing a structured platform for development partners and the private sector to engage in scalable action.

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