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Tea Board has spent Rs 4.6 billion on advertising campaign, but no results

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Ranjith Bandara

The Committee on Public Enterprises (COPE), on Tuesday (19), instructed the Sri Lanka Tea Board to submit a report within three months detailing the outcomes of all the money they spend on promoting tea.

Chairman of COPE, Prof. Ranjith Bandara made this directive when it was revealed that the Tea Board had spent about Rs 4.6 billion on an advertising campaign which had yielded no results.

It was also revealed that the Tea Board was operating without filling four key vacancies.

Chairman of the Board Niraj de Mel said that they were not able to recruit new people due to the recent economic crisis.

However, COPE Chairman pointed out that it was in 2016 that the Cabinet of Ministers authorized the recruitment of a Deputy Director General – Marketing. Prof. Bandara: “This was before the crisis. There is a vacancy for the post of Director HR & Administration.”

Assistant Director, HR & Administration Sajini de Silva: “The board of directors decided that there was no need to hire anyone for the post. We have informed this to COPE in 2018. We didn’t ask for this post, it was the Cabinet of Ministers that decided to create this post.

Ranjith Bandara – “So you didn’t recruit?”

Sajini de Silva- “We decided not to.”

MP Anura Priyadharshana Yapa – “So you have ignored a decision by the Cabinet. How can you decide to ignore Cabinet directives?”

Sajini de Silva: “The former Chairman informed this to COPE in 2018.”

Anura Priyadharshana Yapa – “Don’t tell this to COPE. Tell this to the Cabinet of Ministers.”

MP S.M. Marikkar: “You say there is no need for this post but the Tea Board has decided to carry out an advertising campaign amounting to 4.6 billion rupees. A lot of advance payments had been made. But not a single advert has been aired or published.”

Tea Board Director Promotion Pavithri Peiris: “We have spent 1.4 million US Dollars on the campaign for creative content.”

Prof. Bandara: “Mr. Chairman, we have spent billions but we have not been able to capture the market. We will give you three months. Within this time, we want you to give us a report on what are the outcomes of all the money you spent.”



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Interment of singer Latha Walpola at Borella on Wednesday [31st]

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Family sources have confirmed that the interment of singer Latha Walpola will be performed at the General Cemetery Borella on Wednesday (31 December).

 

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Western Naval Command conducts beach cleanup to mark Navy’s 75th anniversary

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In an environmental initiative commemorating the 75th anniversary of the Sri Lanka Navy, the Western Naval Command organized a cleanup programme at Galle Face Beach on Saturday (27 Dec 25).

The programme focused on the removal of substantial solid waste littering the beachfront, including accumulated plastic and polythene debris. All collected wastey was systematically disposed of utilizing methods designed to safeguard the sensitive coastal ecosystem.

Demonstrating a strong commitment to the cause, the cleanup effort saw the participation of the Commander Western Naval Area and a group of over 200 naval personnel.

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Environmentalists warn Sri Lanka’s ecological safeguards are failing

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Sri Lanka’s environmental protection framework is rapidly eroding, with weak law enforcement, politically driven development and the routine sidelining of environmental safeguards pushing the country towards an ecological crisis, leading environmentalists have warned.

Dilena Pathragoda, Managing Director of the Centre for Environmental Justice (CEJ), has said the growing environmental damage across the island is not the result of regulatory gaps, but of persistent failure to enforce existing laws.

“Sri Lanka does not suffer from a lack of environmental regulations — it suffers from a lack of political will to enforce them,” Pathragoda told The Sunday Island. “Environmental destruction is taking place openly, often with official knowledge, and almost always without accountability.”

Dr. Pathragoda has said environmental impact assessments are increasingly treated as procedural formalities rather than binding safeguards, allowing ecologically sensitive areas to be cleared or altered with minimal oversight.

“When environmental approvals are rushed, diluted or ignored altogether, the consequences are predictable — habitat loss, biodiversity decline and escalating conflict between humans and nature,” Pathragoda said.

Environmental activist Janaka Withanage warned that unregulated development and land-use changes are dismantling natural ecosystems that have sustained rural communities for generations.

“We are destroying natural buffers that protect people from floods, droughts and soil erosion,” Withanage said. “Once wetlands, forests and river catchments are damaged, the impacts are felt far beyond the project site.”

Withanage said communities are increasingly left vulnerable as environmental degradation accelerates, while those responsible rarely face legal consequences.

“What we see is selective enforcement,” he said. “Small-scale offenders are targeted, while large-scale violations linked to powerful interests continue unchecked.”

Both environmentalists warned that climate variability is amplifying the damage caused by poor planning, placing additional strain on ecosystems already weakened by deforestation, sand mining and infrastructure expansion.

Pathragoda stressed that environmental protection must be treated as a national priority rather than a development obstacle.

“Environmental laws exist to protect people, livelihoods and the economy,” he said. “Ignoring them will only increase disaster risk and long-term economic losses.”

Withanage echoed the call for urgent reform, warning that continued neglect would result in irreversible damage.

“If this trajectory continues, future generations will inherit an island far more vulnerable and far less resilient,” he said.

Environmental groups say Sri Lanka’s standing as a biodiversity hotspot — and its resilience to climate-driven disasters — will ultimately depend on whether environmental governance is restored before critical thresholds are crossed.

By Ifham Nizam ✍️

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