Business
Sri Lankan hair extension specialist benefits from export order surge
Says SL should be part of the billion-dollar industry
By Sanath Nanayakkare
One may often hear panelists at business forums waxing eloquent about domestic value additions to imported raw materials for re-export and earning valuable foreign exchange for the country.
But one would rarely hear about a self-made Sri Lankan woman entrepreneur who is slowly but steadily attracting global attention towards Sri Lanka — for transforming imported human hair supply into stylish hair solutions for women — who face loss of hair and suffer from low esteem.
The Island Financial Review recently had an interview with the presidential award-winning hair extension specialist, Dr. Kaveesha Bethmage who is the owner /CEO of Salon Kaveesha International (Pvt) Ltd in Dematagoda where 30-hair extension artisans are employed.
“No matter which country we are from and what our differences may be, we all have a strong view of hair. Hair is a subject that is very important to women and their self-esteem. We often see our hair as a reflection of our identity because it is both personal and public. The positive or negative view of hair can greatly affect a woman. Hair, its length, texture and colour, all affect how a person looks and how they will be perceived. Lack of hair is not only directly associated with the appearance of a woman, but it also can significantly contribute to a loss of confidence resulting in many other negative personal implications. This is especially important for women with medical conditions that result in receding hairline. Needless to say more, hair is one of the assets for women”, says Kaveesha.
“Salon Kaveesha’s hair extensions are a quick fix for length and volume. Our products make our clients feel more confident as they blend with their own hair. This is always custom work, and my team is well-trained to adapt the extensions to the client’s hair structure, texture, colour and style preferences”, she says.
Delving into the pig picture of the industry she says,” Only a very few people know that the hair extension industry is more or less like the jewellery industry because the raw materials of both industries are valuable and hard to find. However, there is a distinct difference between the two supplies. A woman with the right volume of hair can look stunning without any jewellery. But the other way round is never true. This is why the hair extension industry is a billion-dollar industry in the world.
Sri Lanka can claim a sizable market share in this industry as many foreigners wouldn’t mind travelling to Sri Lanka to get this service and enjoy a short stay here,” “We already have a lot of expats coming to get our products and services. Our newly launched website has paved the way for us to receive an increasing number of orders from the USA, Canada, UK, Italy, Germany, Australia, the Middle East etc. Our AI-driven online platform enables virtual hair extension try-on for potential clients. So, they can see themselves virtually with their preferred hair extensions and place their orders. Usually, the lead time for delivery of an export order is about two weeks, and the prices vary according to the type and style of the chosen extension,” Kaveesha says.
“We have a range of hair extensions for those who can visit Sri Lanka as well as who can’t physically be here, but love to use our products after virtually experiencing it. I am glad that we have seen an increase in the number of online orders since we started exporting in 2020, on a small scale during covid-19 pandemic. The salon was founded in 2003, and our hard work has paid off with our export footprint. I think it’s high time we expanded our business to make it more industrial and globally competitive, and be more visible to the global audiences,” she says.
Kaveesha’s local clientele comprises celebrities, professionals, businesspeople, academics, politicians among other clients.
“Now we want to sell our hair products to the entire world. With this objective in mind, I am planning to establish a new hair products factory including the salon near the Katunayake International Airport to provide easy access to my clients. Then they can have their desired hair extensions within minutes of leaving the arrivals terminal. I know from experience that is how fast they want this critical service.” she says.
According to her, the new eco-friendly facility will cost about Rs. 45 million and it will create at least 60 jobs for industry veterans and novices.
“Our vision is to take Salon Kaveesha to international prominence as a leading provider in the hair and beauty industry. I am confident that the banks I deal with, will support me in financing the new project given the establishment’s proven track record, and my industry experience of more than 20 years.” she says.
Kaveesha points out that one challenge for her business is getting the right equipment and accessories for her trade.
“Hair extensions, hair-to-hair transplants and making innovative hair products from finest human hair is a specialized trade. But we can hardly find the sophisticated tools in Sri Lanka for it. We have to go abroad from time to time to purchase them,” she says.
Buddini Jayanika, manager at Salon Kaveesha said that they have donated many hair wigs to women in marginalized groups who faced hair-loss due to medical conditions and couldn’t afford to buy one. She also mentioned that her CEO believes in giving back to society, and therefore, Salon Kaveesha supports several CSR activities.
The embellishment annually donates hair extensions to cancer patients and underprivileged individuals to boost their confidence and self-esteem. It also provides stationery to students of disabled army soldiers every year to support their education.
Kaveesha’s husband, Lasantha Bethmage is an investor cum director of the establishment.
Business
Inadequate LPG price hike compels the vulnerable to subsidize the wealthy: Advocata Institute
While Advocata Institute welcomes the recent Liquefied Petroleum Gas (LPG) price increase by Litro Gas Lanka, it remains inadequate and indirectly forces Sri Lanka’s vulnerable segments to subsidize wealthier LPG consumers.
This inequity arises because the retail price remains below cost-reflective levels despite the price revision. In April 2026, Saudi Aramco’s Asia-Pacific benchmark rose sharply, adding approximately Rs. 1,000–1,200 to the landing cost of a standard 12.5kg cylinder. The retail price, however, was increased by only Rs. 775, leaving a shortfall of approximately Rs. 225–425 per cylinder.
The gap is currently covered through cross-subsidization, where industrial users are charged higher prices than households. In practice, these costs are often passed on to consumers, as Sri Lanka’s protectionist trade regime allows local companies to do so without losing market share. As a result, households ultimately bear the burden through higher prices on everyday goods.
However, the benefits of this subsidy are concentrated among higher-income households. According to the 2024 Census of Population and Housing, LPG is used for cooking by 42.4% of households nationally, while 55.4% still use firewood. The 2019 Household Income and Expenditure Survey (HIES) further shows that nearly 80% of households in the highest expenditure tier use LPG, compared to less than 8% in the lowest-income tier. As such, the subsidy primarily benefits wealthier households, while its costs are indirectly borne by the broader population – including those who do not consume LPG.
Beyond this inequity, the cross-subsidization model creates two economic risks. First, artificially low prices can discourage conservation and the transition to alternatives such as firewood and briquettes. This sustains LPG demand and contributes to ongoing pressure on foreign exchange reserves. Second, pricing below cost creates an artificial price ceiling. Private sector competitors, unable to match the subsidized prices, risk being driven out of the market. This discourages new entrants and limits investment in the sector.
Advocata Institute urges the government to replace this cross-subsidization model with a fully cost-reflective pricing mechanism. Targeted cash transfers should be utilized to ensure that assistance reaches vulnerable households, while avoiding the inefficiencies of subsidies that disproportionately benefit higher-income groups.
Advocata Institute is an independent policy think tank in Sri Lanka that advocates for economic development through free markets
Business
People’s Bank donates Rs. 300 million to the Rebuilding Sri Lanka Fund
Financial support for housing project for families affected by Cyclone Ditwah
People’s Bank has come forward to donate Rs. 300 million to the ‘Government’s Rebuilding Sri Lanka Fund’ to support the development of a multi-storey housing project in the Nuwara Eliya District, which is being constructed to resettle families affected by Cyclone Ditwah.
This initiative, undertaken in commemoration of the Bank’s 65th anniversary, forms a key component of its Mahajana Mehewara Corporate Social Responsibility (CSR) programme, reinforcing its commitment to supporting communities and promoting sustainability.
The symbolic cheque for the donation was handed over at the Presidential Secretariat by People’s Bank CEO/GM Clive Fonseka and People’s Bank Chairman Prof. Narada Fernando to the Secretary to the President, Dr. Nandika Sanath Kumanayake. Head of Marketing Nalaka Wijayawardana was also present at the occasion.
Cyclone Ditwah, which struck in November 2025, along with the subsequent landslides in the Nuwara Eliya town area, caused extensive damage to residential properties and displaced numerous families. In response, the Ministry of Housing, Construction and Water Supply initiated a permanent housing programme to provide secure and sustainable living conditions. The contribution by People’s Bank highlights the national importance of this initiative and underscores the Bank’s continued role in supporting post-disaster recovery and community resilience.
The proposed development comprises of a fully integrated multi-storey housing complex designed to ensure both comfort and long-term sustainability. The residential component will consist of three multi-storey blocks, offering a total of 120 housing units, with 40 units allocated per block.
In addition to housing, the project incorporates comprehensive infrastructure and community facilities to support a holistic living environment. Planned infrastructure includes internal road networks, dedicated parking facilities, a wastewater treatment plant, and solar-powered outdoor lighting systems. Community-oriented amenities will feature a health centre, day-care centre, commercial outlets, a community centre, a children’s play area, a condominium management office, and a fully operational banking unit. Each block is expected to be completed within approximately a six-month construction period, enabling the timely resettlement of affected families.
Design and consultancy services for the project will be undertaken by the State Engineering Corporation, ensuring adherence to national standards and best practices in construction and urban planning.
As Sri Lanka’s largest bank in terms of customer base and the branch network, People’s Bank has consistently extended its services beyond banking to support impactful CSR initiatives. Guided by its enduring ethos, “Pride of the Nation”, the Bank continues to play a transformative role in uplifting communities and contributing to sustainable national development.
Business
Hayleys rights issue oversubscribed, reflecting sustained investor confidence in group strength
Hayleys PLC, Sri Lanka’s leading diversified conglomerate, has announced that its LKR 9 billion Rights Issue has been oversubscribed by over LKR 2 billion, reflecting strong investor confidence in the Group’s financial strength and growth prospects.
The Rights Issue of 45,000,000 new ordinary voting shares was offered at an issue price of Rs. 200 per share, in the proportion of three new shares for every fifty existing shares held.
The proceeds from the Rights Issue will be strategically deployed through a disciplined allocation of capital intended to fund high-growth, future-focused investments. This strategic move further strengthens Hayleys’ financial flexibility and capital structure, channelling fresh capital into growth-oriented assets while reinforcing long-term stability.
By strategically expanding into the modern trade retail segment and scaling renewable energy projects, Hayleys is diversifying its revenue streams to ensure long-term earnings resilience. The continued strengthening of export-oriented verticals is set to drive vital foreign currency inflows, improving profitability through access to larger international markets. Collectively, these initiatives are engineered to accelerate return on invested capital, ultimately driving sustainable shareholder wealth through long-term value creation.
Hayleys PLC carries a National Long-Term Rating of ‘AAA (lka)’ with a Stable Outlook from Fitch Ratings Lanka Limited, recently reaffirmed, the highest credit rating on the Sri Lankan national scale.
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