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Sri Lanka Tourism’s ‘So Sri Lanka’ film wins Viral Brand Film of the Year

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Wunderman Thompson’s ‘So Sri Lanka – Wild Guides’ viral film for Sri Lanka Tourism took home the coveted award for ‘Best Viral film’ in the Brand Film Awards in London recently.

Hosted by PR Week and Campaign, the Brand Film Awards is a prestigious award that celebrates the use of branded content within marketing. Not only did Wild Guides pick up the Viral Film Award, it was also recognised as a finalist in the consumer goods category.

‘Wild Guides’ was a first of its kind digital PR film experience brought to life by a BAFTA and Emmy Award winning team of nature film makers was designed to communicate the new destination identity, ‘So Sri Lanka’; the film delivered unprecedented success with a combined reach of over 2.5 billion across key international markets last year.

“Sri Lanka continues to grow into her fullest tourism potential and this film was strategically developed to appeal to the higher value independent travelers that are only just discovering our island home. It was important to capture the pristine charm, natural wonders and rich history of Sri Lanka while also capturing the emotion of the island; our family values, our nurturing qualities and our unhurried, delightful love of life was equally important to communicate in a way that differentiates us from our Asian neighbors” said Alyna Haji Omar, CEO of Wunderman Thompson Sri Lanka. She added “We believed that in a world where destination products are consumed through the many filters of authenticity, values and purpose it is so important to create an emotional story that can capture the hearts and imagination of people across the world”.

The film idea was developed and executed by Wunderman Thompson Sri Lanka in partnership with their global PR partners BCW London in collaboration with Freeborne Media UK whose projects include the Emmy Award and BAFTA-winning series Blue Planet II, the Emmy Award-nominated series Wild New Zealand with National Geographic (U.S. TV channel), and the BAFTA-winning BBC1 series Big Blue Live with PBS.

Alyna added “We are a world beating island destination and Wunderman Thompson is incredibly proud of the world beating talent that collaborated to create another first for Sri Lanka – incidentally this is also the first time a Sri Lankan brand has ever won this award & I want to congratulate Sri Lanka Tourism on the vision and commitment it took to bring this spectacular perspective of our blessed island to life”.

To entice experience-seeking travellers to visit Sri Lanka – named by Lonely Planet as the best country in the world to visit in 2019 – the film captures Sri Lanka’s stunning landscapes and vibrant culture from the viewpoint of the country’s most extraordinary inhabitants: its wildlife. The film includes ‘up close and personal’ footage shot with (and by!) some of Sri Lanka’s most iconic residents – including elephants, turtles, leopards, blue whales and fishing cats.

The captivating three-minute film takes us on a wild journey across our island nation’s stunning landscapes. Footage includes following a newly hatched sea-turtle’s journey to the sea on the endless white-sand beaches of the south coast, to getting a soaring “eagle”-eye view of the spectacular ancient Sigiriya rock fortress; and watching the world’s largest elephants travel in their home in the sprawling Udawalawe National Park, as well as witnessing doves waking with the vibrant sunrise over Colombo.

Director and producer of the short film, Nicola Brown, said: “Sri Lanka is such a beautiful country with incredible wildlife and we thought a great way of telling its story visually would be from the perspective of its animals. To achieve this, we utilised natural history filming techniques and technology to capture an immersive view of Sri Lanka that would put the viewer in their world. We also had an opportunity to put the cameras in the animal’s world – literally. Cheeky toque macaque monkeys in Polonnaruwa quickly learned how to unscrew our camera rigs and even ran away with our kit!”

The new ‘So Sri Lanka’ branding, developed by Wunderman Thompson together with Landor, was revealed at the World Travel Market in London in November 2018 and marked the start of Sri Lanka’s fresh approach to destination marketing. The film, which brings the new branding to life, and premiered at ITB Berlin 2019 can be watched here:

 



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SLT MOBITEL and Fintelex empower farmers with the launch of Yaya Agro App

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From left to right – Supipi Nawarathne, Head, Department of Food Technology, UCIARS, Dr. Nisansala Widanapathirana, Head, Department of Agro Technology, UCIARS, Professor Champathi Gunathilake, Director, UCIARS, Dr. Nath Dharmasena, CEO, Fintelex Pvt Ltd, Sudharshana Geeganage, COO, Mobitel, Professor Indika Mahesh Karunathilaka, Vice Chancellor, University of Colombo, Pradeep Arunasiri, Consultant Agronomist – Digital Inclusion, Fintelex Pvt Ltd, and Madura Hewage, Senior Manager – VAS, Mobitel, at the launch of Yaya Agro.

SLT‑MOBITEL Mobile, in collaboration with Fintelex (Pvt) Ltd, has launched ‘Yaya Agro’, an exclusive all‑in‑one smart agriculture app designed to empower Sri Lankan farmers with the tools they need to grow smarter, safer, and more sustainably.

Yaya Agro represents a new era of digital farming in Sri Lanka combining technology, expert knowledge, and community empowerment to provide farmers the confidence to make smarter decisions, improve productivity, and build a sustainable future.

Developed with support from GIZ and Hatch and validated by leading academic and professional institutions including the University of Colombo, Institute for Agrotechnology and Rural Sciences, and the Sri Lanka Red Cross Society, Yaya Agro combines agricultural expertise, real‑time weather updates, first aid support, and AI‑powered assistance into a single, easy‑to‑use platform.

The launch of Yaya Agro positions SLT‑MOBITEL as an innovative, inclusive, and collaborative technology leader. Partnering technology and academic institutions, the company extends its role outside the sector into agriculture, empowering farmers with AI‑driven tools, multilingual access, and market connectivity. The initiative also strengthens SLT‑MOBITEL’s image as a champion of digital empowerment and sustainable development in Sri Lanka.

Functioning as a comprehensive digital companion, Yaya Agro is positioned as a digital farming companion, bringing precision agriculture, real‑time support, and market access to the fingertips of every Sri Lankan farmer.

Whether managing a small home garden or a large commercial farm, the app equips farmers with vital insights to improve crop yield, reduce risks, and connect directly with buyers through the integrated online marketplace.

Yaya Agro offers farmers daily crop information with expert tips on management, pest control, and best practices, all validated by the University of Colombo. It provides accurate, location‑based weather forecasts to help plan farming activities more effectively. The app also delivers life‑saving first aid tutorials and safety information verified by the Sri Lanka Red Cross Society, ensuring farmers are prepared for emergencies. With the AI chatbot assistant, farmers can access instant, personalized advice around the clock, with smart notifications delivering timely alerts and reminders tailored to crop cycles.

To make learning inclusive and accessible, Yaya Agro is available in Sinhala, Tamil, and English, offering interactive educational content such as videos, voice guides, and infographics. The app also integrates an online marketplace, developed in partnership with GIZ and Hatch, enabling farmers to connect directly with buyers and expand their reach. (SLT‑MOBITEL )

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Kegalle sets up District Planning Committee to rein-in development spending under IMF-backed reforms

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Dr. Patabendi addressing officials.

As Sri Lanka presses ahead with IMF-backed fiscal and governance reforms, the Kegalle District Planning Committee (DPC) was formally established yesterday as a standing sub-committee of the District Coordinating Committee (DCC), in a move aimed at tightening control over public investment, reducing duplication and strengthening monitoring at district level.

The committee was constituted under Home Affairs Circular No. 03/2025 issued by the Ministry of Public Administration, Provincial Councils and Local Government, and was inaugurated at the Kegalle District Secretariat auditorium under the leadership of Environment Minister and DCC Co-Chair Dr. Dhammika Patabendi and District Secretary H.M.J.M. Herath.

Addressing officials, Dr. Patabendi said the new structure directly responds to long-standing weaknesses in public investment management that have come under scrutiny during Sri Lanka’s engagement with the International Monetary Fund.

“Under the IMF programme, we cannot afford fragmented planning, overlapping projects or weak monitoring. This committee is about discipline—ensuring that limited public funds are allocated according to national priorities and deliver measurable outcomes,” Dr. Patabendi said.

He stressed that district-level planning must now align with national fiscal consolidation goals, with a stronger emphasis on value-for-money, results-based implementation and accountability.

The District Planning Committee will function as a permanent sub-committee of the DCC, chaired by the district’s Cabinet Minister, with the District Secretary serving as Secretary and the Director of Planning as Convener. Members include officials from district-level price and food committees and heads of government institutions or their nominees.

A central mandate of the committee is the preparation of an Annual Integrated District Development Plan, covering all funding sources—including foreign-funded and donor-supported projects—for approval by the District Coordinating Committee.

Officials said this would help rationalise project selection, prioritise urgent district needs and prevent the duplication of monitoring and evaluation systems, a key concern raised in public investment reviews under the IMF programme.

Dr. Patabendi noted that better coordination of state, private and non-state sector investments at district level would also support macro-level reform objectives by improving spending efficiency without increasing fiscal pressure.

“Fiscal adjustment does not mean stopping development. It means doing development better—through planning, coordination and proper evaluation,” he said.

The committee will oversee the operational rollout of DCC-approved projects, provide advisory support to implementing agencies, and monitor whether projects are delivered within approved timeframes and achieve stated targets.

Progress reports will be submitted to the Presidential Secretariat, Ministry of Public Administration, Ministry of Finance and the District Coordinating Committee, strengthening upward accountability.

At yesterday’s meeting, officials reviewed development proposals linked to the 2026 Budget, with focus on education, health, agriculture, infrastructure, industry, environment and tourism—sectors seen as critical for growth and social protection during the reform period.

Implementation challenges faced by projects carried out in 2025 across several Divisional Secretariat areas were also examined, with discussions centred on resolving bottlenecks early in 2026 and aligning future investments with the district’s five-year development plan.

Senior provincial and district officials, Members of Parliament from Kegalle, local authority heads and divisional secretaries attended the meeting.

Dr. Patabendi said the establishment of the District Planning Committee marked an important step towards embedding IMF-aligned public financial management reforms at the grassroots level, ensuring that development spending contributes to economic recovery while safeguarding fiscal sustainability.

By Ifham Nizam

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Allianz commits €200,000 for post flood recovery in Sri Lanka, part of €600,000 regional relief for Southeast Asia

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Allianz SE (Headquartered in Munich, Germany) announced that it is donating €200,000 to support disaster relief efforts in Sri Lanka. In addition, Allianz SE is also extending its support to Thailand and Indonesia, contributing a further €400,000 to aid disaster relief across Southeast Asia. Torrential rainfalls have triggered severe flooding and landslides across Southeast Asia, leaving more than 1,100 people dead in a week of devastation and complicating rescue efforts for hundreds still missing. Allianz is deeply rooted with local entities in the three countries and serving millions of customers across Asia. By supporting the affected people and communities, Allianz acts on its promise to secure the future of its stakeholders in times of need.

Allianz SE will allocate €100,000 to the Sri Lanka Red Cross Society (SLRCS) to deliver immediate assistance to those most affected and €100,000 will also be provided for post-disaster support, implemented in collaboration with Allianz Insurance Lanka Limited and selected local partners, focusing on disaster prevention and climate resilience, helping communities rebuild and strengthen their preparedness against future events.

Renate Wagner, Member of the Board of Management of Allianz SE, responsible for Asia Pacific, Mergers & Acquisitions, People and Cultures says:

“At Allianz, we stand with the people and communities affected by the severe floods and landslides across Southeast Asia. Through immediate relief and long-term resilience support, we aim to help families recover, strengthen local communities, and better prepare for future climate-related events.”

Anusha Thavarajah, Regional Chief Executive Officer, Allianz Asia Pacific adds:

“Across Indonesia, Thailand and Sri Lanka, many families and communities are facing significant loss and disruption. In moments like these, Allianz stands alongside them. Asia Pacific is home to our people, our customers, and the communities we serve, and we remain deeply committed to the region. Our immediate focus is on providing relief where it is most needed, while also supporting communities to rebuild and strengthen resilience, so those most affected can move forward with confidence.”

Allianz is fully dedicated to Asia and its people. It represents a strategic growth region for Allianz Group, which already has established strong market positions throughout Southeast Asia. Besides Indonesia, Thailand and Sri Lanka, Allianz is present with various business segments in China, India, Malaysia and Singapore, among others.

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