Connect with us

Business

Sri Lanka Tourism’s ‘So Sri Lanka’ film wins Viral Brand Film of the Year

Published

on

Wunderman Thompson’s ‘So Sri Lanka – Wild Guides’ viral film for Sri Lanka Tourism took home the coveted award for ‘Best Viral film’ in the Brand Film Awards in London recently.

Hosted by PR Week and Campaign, the Brand Film Awards is a prestigious award that celebrates the use of branded content within marketing. Not only did Wild Guides pick up the Viral Film Award, it was also recognised as a finalist in the consumer goods category.

‘Wild Guides’ was a first of its kind digital PR film experience brought to life by a BAFTA and Emmy Award winning team of nature film makers was designed to communicate the new destination identity, ‘So Sri Lanka’; the film delivered unprecedented success with a combined reach of over 2.5 billion across key international markets last year.

“Sri Lanka continues to grow into her fullest tourism potential and this film was strategically developed to appeal to the higher value independent travelers that are only just discovering our island home. It was important to capture the pristine charm, natural wonders and rich history of Sri Lanka while also capturing the emotion of the island; our family values, our nurturing qualities and our unhurried, delightful love of life was equally important to communicate in a way that differentiates us from our Asian neighbors” said Alyna Haji Omar, CEO of Wunderman Thompson Sri Lanka. She added “We believed that in a world where destination products are consumed through the many filters of authenticity, values and purpose it is so important to create an emotional story that can capture the hearts and imagination of people across the world”.

The film idea was developed and executed by Wunderman Thompson Sri Lanka in partnership with their global PR partners BCW London in collaboration with Freeborne Media UK whose projects include the Emmy Award and BAFTA-winning series Blue Planet II, the Emmy Award-nominated series Wild New Zealand with National Geographic (U.S. TV channel), and the BAFTA-winning BBC1 series Big Blue Live with PBS.

Alyna added “We are a world beating island destination and Wunderman Thompson is incredibly proud of the world beating talent that collaborated to create another first for Sri Lanka – incidentally this is also the first time a Sri Lankan brand has ever won this award & I want to congratulate Sri Lanka Tourism on the vision and commitment it took to bring this spectacular perspective of our blessed island to life”.

To entice experience-seeking travellers to visit Sri Lanka – named by Lonely Planet as the best country in the world to visit in 2019 – the film captures Sri Lanka’s stunning landscapes and vibrant culture from the viewpoint of the country’s most extraordinary inhabitants: its wildlife. The film includes ‘up close and personal’ footage shot with (and by!) some of Sri Lanka’s most iconic residents – including elephants, turtles, leopards, blue whales and fishing cats.

The captivating three-minute film takes us on a wild journey across our island nation’s stunning landscapes. Footage includes following a newly hatched sea-turtle’s journey to the sea on the endless white-sand beaches of the south coast, to getting a soaring “eagle”-eye view of the spectacular ancient Sigiriya rock fortress; and watching the world’s largest elephants travel in their home in the sprawling Udawalawe National Park, as well as witnessing doves waking with the vibrant sunrise over Colombo.

Director and producer of the short film, Nicola Brown, said: “Sri Lanka is such a beautiful country with incredible wildlife and we thought a great way of telling its story visually would be from the perspective of its animals. To achieve this, we utilised natural history filming techniques and technology to capture an immersive view of Sri Lanka that would put the viewer in their world. We also had an opportunity to put the cameras in the animal’s world – literally. Cheeky toque macaque monkeys in Polonnaruwa quickly learned how to unscrew our camera rigs and even ran away with our kit!”

The new ‘So Sri Lanka’ branding, developed by Wunderman Thompson together with Landor, was revealed at the World Travel Market in London in November 2018 and marked the start of Sri Lanka’s fresh approach to destination marketing. The film, which brings the new branding to life, and premiered at ITB Berlin 2019 can be watched here:

 



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Dialog Axiata extends its support to the Sri Dalada Perahera for the 16th consecutive year

Published

on

As a key contributor and advocator of the major cultural and religious festivals in the country, Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, once again extended its support to the Kandy Esala Perahera (also known as the Sri Dalada Perahera or the Festival of the Tooth) which was held from August 2 – 12.

One of the oldest and most venerated religious festivals in Sri Lanka, the Sri Dalada Perahera is held in the month of Esala (July or August) to commemorate the first sermon of Lord Buddha after he attained enlightenment. A 10-day event, the Kandy Esala Perahera pays homage to the Sacred Tooth Relic and its four guardian deities, Gods Natha, Vishnu, Kataragama and Goddess Pattini. The procession appeals to the Gods, seeking their blessings for rains that will aid the cultivation of crops and the prosperity of the country.

While large crowds of spectators travelled from near and far to witness the procession, Dialog enabled its customers with the facility to watch the festival from the comfort of their homes by broadcasting it on Dialog Television.

In its efforts of preserving and promoting Sri Lanka’s heritage and culture, Dialog has been a long-term patron of a multitude of events across the country, contributing to the upliftment of Sri Lanka’s rich cultural history. This year will be the 16th consecutive year Dialog Axiata has extended its support to the historical Kandy Esala Festival and the procession of the Temple of the Sacred Tooth Relic of Kandy.

Continue Reading

Business

Profit-takings in blue chip counters put an end to bourse’s bullish run

Published

on

By Hiran H.Senewiratne

The CSE turned negative yesterday having traded with a bullish run for 12 consecutive days due to profit- takings of many counters, especially blue-chip counters. This development could be considered as the market correction, stock market analysts said.

Sri Lanka’s shares fell over 1 per cent in mid-day trade, pulled down by retail shares after gaining for 13 sessions. The main All- Share Price Index fell 0.82 per cent or 75.55 points to 9,115.97 during the middle of the session.

“On selected shares there is profit- taking but overall the market rose about 2200 points in the last 12 sessions, so we were seeing investors shifting into energy and plantation sector shares from the usual Expolanka, Browns Investments, Browns, LOLC and LOLC Finance, a top analyst said.

In the past few weeks, Lanka IOC and plantation sector shares pushed the index up. Lanka IOC stocks became most sought after and owing to the acute fuel shortage they had enough sales and have recorded high profits, while plantation sector stocks increased due to the dollar appreciation against the rupee, market analysts said.

“There is also a reaction in the banking sector counters as well with the banks adjusting for the ISB restructuring and also higher impairments in the sector. Therefore, we are seeing a selloff in banking counters too, analysts said.

The indices however were a bit subdued due to profit- taking. The ASPI gained by 1.8 per cent and the S&P SL20 improved by 0.8 per cent. The All- Share Price Index went down by 105.2 points and S and P SL20 declined by 60.2 points. Turnover stood at Rs 5.4 billion with two crossings. Those crossings were reported in Hunas Falls, which crossed 1.4 million shares to the tune of Rs 54.7 million, its shares trading at Rs 40 and Hela Apparel 3.7 million shares crossed to the tune of Rs 48.9 million, its shares traded at Rs 13.

In the retail market top seven companies that mainly contributed to turnover were, Lanka IOC Rs 1.5 billion (4.8 million shares traded), Expolanka Holdings Rs 665 million (three million shares traded), Browns Investments Rs 459 million (52.1 million shares traded), ACL Cables Rs 320 million (4.2 million shares traded), LOLC Holdings Rs 141 million (230,000 shares traded), Hayleys Rs 117 million (1.1 million shares traded) and EML Consultants Rs 111 million (21 million shares traded). During the day 222 million share volumes changed hands in 42000 transactions.

It is said the market continued its run in the green; however, witnessed some profit- taking in active counters following several sessions of gains. Lanka-IOC, Expolanka and Hayleys, which have witnessed sharp gains recently, closed in the red.

It is said high net worth and institutional investor participation was noted in Lanka IOC, Melstacorp and Royal Ceramics. Mixed interest was observed in Hayleys and Vallibel One, while retail interest was noted in Browns Investments, SMB Leasing and Softlogic Capital.

The Capital Goods sector was the top contributor to the market turnover (due to Hayleys), while the sector index gained 2.86 per cent. The share price of Hayleys recorded a loss of Rs. 3.75 (3.18 per cent) to close at Rs. 114.25.

The Food, Beverage and Tobacco sector was the second highest contributor to the market turnover (due to Browns Investments and Melstacorp) while the sector index increased by 3.39 per cent. The share price of Browns Investments gained 70 cents (8.54 per cent) to close at Rs. 8.90. The share price of Melstacorp appreciated by 80 cents to close at Rs. 55.60. Separately, Lee Hedges PLC announced a cash dividend of one rupee per share.

Yesterday the Central Bank- announced US dollar buying rate was Rs 357.37 and the selling price Rs 368.68.

Continue Reading

Business

SL seen as losing billions of dollars as a result of not making use of her locational advantage

Published

on

By Hiran H.Senewiratne

‘Sri Lanka is located at the heart of a vital global shipping line and more than 45000 ships and an equal number of aircraft navigate this route via Sri Lanka’s Dondra head annually. However, not a single ship nor aircraft is enabled to make a stop-over at Dondra for bunkering, re-fueling and other operational services which could bring in billions of dollars for the country. Thus, we could be seen as sitting on a gold mine, former chairman, Sri Lanka Ports Authority and Ceylon Shipping Corporation Ranjith Wickramasinghe said.

Wickremasinghe made these observations at a zoom forum organized by the Institute of Certified Management Accountants of Sri Lanka (CMA) on the subject, “Solution to the Debt Crisis Using Nature”, last week.

Extracts from Wickremasinghe’s presentation: ‘Sri Lanka is now grappling with a huge debt trap running into about US $ 60 billion. Because of that the entire country is now suffering. In 2018 our national debt amounted to US $ 18 billion and now it has gone up to US $ 60 billion. But over the last decade our economy grew by 40 per cent until the debt balloon burst.

‘When we study the factual situation we find that every six minutes some ship of aircraft passes our southern region and we don’t get a single dollar, especially because ships arriving from East, South and West through the Suez canal by pass Dondra and call over at Singaporean ports.

“Sri Lanka enjoys a 200 nautical mile Exclusive Economic Zone but foreign ships merely navigate through this route without paying anything to Sri Lanka, causing severe damage to nature, which damage has not been quantified by Sri Lanka.

‘Thirty per cent of world trade takes place along this route. Sometimes huge ships that carry more than 25000 containers consisting of retail goods that go from the USA to China and vice versa traverse this route. These two countries together contribute more than 60 per cent to world trade.

‘Most of these ships coming from the Suez canal cut through Dondra and reach Singapore without going round, which reduces traveling by 400 nautical miles or by one day, saving 200 tons of fuel. Average cost of a one ton of fuel is US $ 100, which amounts to about US $ nine billion. If Sri Lanka functioned as a bunkering point/ fueling point we could earn more than US $ nine billion per year by serving 45000 plus ships. Apart from that if Sri Lanka offers other operational services to those ships, we could earn another US$ 12 billion.

‘Sri Lanka must support the United Nations, World Bank and other quarters to salvage it from the US $ 60 billion debt trap. Our debt to GDP is not sustainable. We should avail of a debt waiver for two years until our trade balance becomes stable. We should then go in for bridge financing for another two years and after five years we could become rather stable.’

Continue Reading

Trending