Business
Sri Lanka Tourism’s ‘So Sri Lanka’ film wins Viral Brand Film of the Year
Wunderman Thompson’s ‘So Sri Lanka – Wild Guides’ viral film for Sri Lanka Tourism took home the coveted award for ‘Best Viral film’ in the Brand Film Awards in London recently.
Hosted by PR Week and Campaign, the Brand Film Awards is a prestigious award that celebrates the use of branded content within marketing. Not only did Wild Guides pick up the Viral Film Award, it was also recognised as a finalist in the consumer goods category.
‘Wild Guides’ was a first of its kind digital PR film experience brought to life by a BAFTA and Emmy Award winning team of nature film makers was designed to communicate the new destination identity, ‘So Sri Lanka’; the film delivered unprecedented success with a combined reach of over 2.5 billion across key international markets last year.
“Sri Lanka continues to grow into her fullest tourism potential and this film was strategically developed to appeal to the higher value independent travelers that are only just discovering our island home. It was important to capture the pristine charm, natural wonders and rich history of Sri Lanka while also capturing the emotion of the island; our family values, our nurturing qualities and our unhurried, delightful love of life was equally important to communicate in a way that differentiates us from our Asian neighbors” said Alyna Haji Omar, CEO of Wunderman Thompson Sri Lanka. She added “We believed that in a world where destination products are consumed through the many filters of authenticity, values and purpose it is so important to create an emotional story that can capture the hearts and imagination of people across the world”.
The film idea was developed and executed by Wunderman Thompson Sri Lanka in partnership with their global PR partners BCW London in collaboration with Freeborne Media UK whose projects include the Emmy Award and BAFTA-winning series Blue Planet II, the Emmy Award-nominated series Wild New Zealand with National Geographic (U.S. TV channel), and the BAFTA-winning BBC1 series Big Blue Live with PBS.
Alyna added “We are a world beating island destination and Wunderman Thompson is incredibly proud of the world beating talent that collaborated to create another first for Sri Lanka – incidentally this is also the first time a Sri Lankan brand has ever won this award & I want to congratulate Sri Lanka Tourism on the vision and commitment it took to bring this spectacular perspective of our blessed island to life”.
To entice experience-seeking travellers to visit Sri Lanka – named by Lonely Planet as the best country in the world to visit in 2019 – the film captures Sri Lanka’s stunning landscapes and vibrant culture from the viewpoint of the country’s most extraordinary inhabitants: its wildlife. The film includes ‘up close and personal’ footage shot with (and by!) some of Sri Lanka’s most iconic residents – including elephants, turtles, leopards, blue whales and fishing cats.
The captivating three-minute film takes us on a wild journey across our island nation’s stunning landscapes. Footage includes following a newly hatched sea-turtle’s journey to the sea on the endless white-sand beaches of the south coast, to getting a soaring “eagle”-eye view of the spectacular ancient Sigiriya rock fortress; and watching the world’s largest elephants travel in their home in the sprawling Udawalawe National Park, as well as witnessing doves waking with the vibrant sunrise over Colombo.
Director and producer of the short film, Nicola Brown, said: “Sri Lanka is such a beautiful country with incredible wildlife and we thought a great way of telling its story visually would be from the perspective of its animals. To achieve this, we utilised natural history filming techniques and technology to capture an immersive view of Sri Lanka that would put the viewer in their world. We also had an opportunity to put the cameras in the animal’s world – literally. Cheeky toque macaque monkeys in Polonnaruwa quickly learned how to unscrew our camera rigs and even ran away with our kit!”
The new ‘So Sri Lanka’ branding, developed by Wunderman Thompson together with Landor, was revealed at the World Travel Market in London in November 2018 and marked the start of Sri Lanka’s fresh approach to destination marketing. The film, which brings the new branding to life, and premiered at ITB Berlin 2019 can be watched here:
Business
SEC, CSE and CA Sri Lanka sign MOU to advance XBRL-based digital reporting for listed companies
The Securities and Exchange Commission of Sri Lanka (SEC), Colombo Stock Exchange (CSE), and the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka) signed a Memorandum of Understanding (MoU) to collaborate on the implementation of eXtensible Business Reporting Language (XBRL) based reporting for companies listed on the CSE.
The agreement marks a significant milestone in Sri Lanka’s efforts to modernise corporate reporting and strengthen the digital infrastructure of the capital market. The initiative aims to streamline the submission of both financial and non-financial information by listed entities, enhancing transparency, accessibility and investor confidence.
The MoU formalises the partnership, following the establishment of a joint SEC-CSE committee tasked with driving the initiative. With the in-principle approval of the SEC, the committee has been working closely with CA Sri Lanka to develop the framework required for the successful rollout.
XBRL is the internationally recognised standard for digital business reporting, developed and maintained by XBRL International, a global non-profit consortium. The standard enables financial and business information to be reported in a structured, machine-readable format, facilitating more efficient analysis, comparison and interpretation of corporate disclosures by regulators, investors, analysts and other stakeholders.
The introduction of XBRL reporting is expected to deliver several key benefits for both listed companies and users of financial information. These include reducing reliance on manual data processing, improving the accuracy and consistency of reported information, supporting more advanced data analysis, and lowering long-term reporting costs. The flexibility of the XBRL framework also allows organisations to tailor taxonomies to meet specific reporting requirements. In addition, XBRL adoption will enhance market transparency and efficiency by enabling quicker access to comparable corporate information. It will also align Sri Lanka’s reporting framework with global standards, making the country’s capital market more accessible and attractive to international investors familiar with XBRL-based financial reporting.
Business
LOLC Insurance and Seylan Bank celebrate Bancassurance Excellence through “League of Greatness” 2025
LOLC Insurance recently hosted the “LOLC Insurance – Seylan Bancassurance Felicitation Night 2025” under the theme “League of Greatness,” celebrating the success of its longstanding bancassurance partnership with Seylan Bank. The event marked another milestone in a strategic collaboration that has continued to grow since 2013.
The felicitation ceremony brought together senior management, sales leadership, branch representatives, and top-performing teams from both organisations to recognise excellence, appreciate contributions, and reaffirm the enduring partnership between LOLC Insurance and Seylan Bank. The collaboration currently spans 104 Seylan Bank branches across Sri Lanka, delivering accessible life and general insurance solutions islandwide.
Speaking at the event, Ramesh Jayasekara, Director/Chief Executive Officer, Seylan Bank PLC, stated, “Our partnership with LOLC Insurance continues to create meaningful value for customers while further strengthening the bancassurance proposition within the banking sector. The dedication and collaborative spirit demonstrated by both teams have been instrumental in achieving these milestones and sustaining the growth of this partnership. We look forward to enhancing our collaboration and delivering greater value to customers in the years ahead.”
Sharing insights during the event, Eugene Seneviratne, Deputy General Manager – Retail Banking, Seylan Bank, added, “The professionalism and operational efficiency demonstrated by the bancassurance teams have been instrumental in consolidating this partnership. Our branch teams continue to seamlessly manage day-to-day bancassurance functions with minimal operational escalations, reflecting the strength of a well-structured and highly efficient framework. This has contributed to a smooth and mutually beneficial working relationship, enabling the partnership to enhance coordination, execution, and overall performance.”
Addressing the gathering, Kithsiri Gunawardena, Chairman/Principal Officer of LOLC General Insurance and Director of LOLC Life Assurance, stated, “Successful partnerships are built on trust, shared values, and a common vision. The strength and longevity of this collaboration reflect the commitment of both organisations to delivering meaningful impact to customers while advancing the country’s bancassurance sector. The positive feedback and appreciation consistently received from Seylan Bank regarding the quality of service delivered and the steadfast support extended by the teams stand as a testament to the professionalism and service excellence upheld throughout the partnership.”
Business
The bill nobody budgets for: Healthcare and the retirement gap in Sri Lanka
Most people, when they think about retirement, think about income. Will there be enough to cover food, utilities, and the basics of daily life? That question is important. But there is a second question that sits right behind it, quieter and far more expensive, and most people do not ask it until it is already upon them. What happens when you get sick?
Healthcare in retirement is not an occasional inconvenience. For most Sri Lankans, it becomes one of the largest and most unpredictable expenses of the post-work years. It arrives gradually at first, and then all at once. A routine check-up becomes a specialist referral. A specialist referral leads to investigations. Investigations lead to a diagnosis. A diagnosis leads to medication that never stops. And running alongside all of it, quietly compounding, is an inflation rate for healthcare that outpaces most other costs a retiree faces.
This is the retirement expense that most financial plans either underestimate or ignore entirely. It is a gap that Ceylinco Life, Sri Lanka’s life insurance market leader for 22 consecutive years, has observed widen steadily across the communities it serves and the thousands of policyholders whose retirement journeys it has accompanied over three decades.
“Healthcare is the cost that most people acknowledge in the abstract but do not plan for in practice. We have seen, over many years and across many thousands of policyholders, that the single biggest financial shock in retirement is rarely a collapse in savings. It is an illness, or a prolonged condition, that was never budgeted for. Sri Lanka’s public health system has served this country well, but it was not built for an ageing population managing multiple chronic conditions over decades. The responsibility to bridge that gap sits with each individual, and the earlier that planning begins, the more manageable that gap becomes,” says Dhiranjan Canagasabey, Senior Assistant General Manager/Head of Marketing, Ceylinco Life.
A country that is ageing faster than its health system is preparing for
Sri Lanka is in the middle of a demographic shift that has no historical precedent in this country. By 2042, one in four Sri Lankans will be above the age of 60. Life expectancy, according to United Nations World Population Prospects 2024, now stands at approximately 77.67 years nationally. That means the average retiree is looking at roughly 17 years of post-work life, with health needs that become more intensive, and more expensive, with every passing year.
Non-communicable diseases are at the centre of that picture. According to research published in 2025 in the Journal of Clinical Medicine, NCD deaths in Sri Lanka have risen substantially over two decades, with total deaths due to diabetes alone rising by 169% between 2004 and 2020. Cardiovascular disease, hypertension, chronic kidney disease, and cancer all carry long-term treatment costs that can run for years or decades before they become fatal. These are not short-term medical events. They are sustained financial obligations.
Sri Lanka allocates approximately 4.4% of GDP to total health expenditure, well below the global average of 6.74%, according to World Bank data updated in December 2025. Government public health spending accounts for only around 8 to 9% of general government expenditure. The gap between what the public system offers and what the ageing population will need is already visible. It is going to widen considerably.
What free healthcare actually means for a retiree
Sri Lanka has long been proud of its free public healthcare system, and rightly so. It has delivered health outcomes well above what the country’s income level would typically produce. But pride in the system should not obscure what it cannot do, and increasingly, what it is struggling to do consistently.
According to the Institute of Policy Studies, access to primary healthcare fell from 95% of the population in 2019 to 82% in 2022 and 2023, with rural areas bearing the steepest decline. Household healthcare costs, in the same period, rose by 48% in a single year between 2020 and 2021. Medicine shortages, long queues, and limited specialist services in provincial hospitals are not new complaints. But for an elderly person managing a chronic condition, they translate directly into out-of-pocket spending that was never planned for.
On average, more than 60% of Sri Lankan households already incur private healthcare costs, according to a study published in the journal Health Policy. For households that include elderly members with chronic conditions, that proportion is higher, and the burden is heavier. The combination of a free system under strain and rising private costs is not a future risk. It is already the daily reality for many retirees.
The quiet toll of chronic illness
A 65-year-old managing type 2 diabetes, which is increasingly common in Sri Lanka, does not face a single large medical expense. They face a continuous one. Monthly medication. Quarterly blood tests. Periodic specialist consultations at a private facility, because the waiting list at the government hospital is too long or the specialist they need is unavailable locally. Annual check-ups. Occasional hospitalisation when blood sugar levels become difficult to control. Each item is manageable on its own. Together, across a fifteen-year retirement, they represent a substantial sum.
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