By Zanita Careem

Male grooming is becoming one the most notable trends in contemopory times said Ramani Fernando,popular hairdresser and beautician of Ramani Fernando salons She says “men consider grooming, now as part of their daily lifestyle regime. The grooming industry has made it evident that grooming practices among men start with them taking care of thier skin hair and body. Increasingly men nowadays are seeking solutions to specific skin body and hair care problems”

The new generation of consumers, primarily Gen Z and millennials are willing to invest to keep themselves groomed

There is a crazy demand for cosmetic products with quick action. For this generation of men it is becoming important to get results quickly and with minimal effort, subsequently, quick action skin care and hairstyle products will continue to be in demand.

Men’s grooming is booming,, they are realizing the importance of proper skin and hair care and as a result there is a major demand for cleansers, moisturizers and anti aging products.

According to a study made by the American Society of Plastic Surgeons it was reported that during the last few years,there has been a major leap in men receiving injections, non -surgical minimally invasive treatments that can enhance thier look. Cosmetic for men,like creams, deodorants and fragrances are continuing to increase in popularity David Beckham, the English footballer who has set the standard for handsome and clean shaven look feels men’s grooming is important to keep up a good appearance.

Ramani Fernando talks on male grooming

Q Do you see a new trend in male grooming?

A Yes, there have been several trends in male grooming over the years, and these trends continue to evolve. Male grooming has become more mainstream and accepted in recent years as men are paying more attention to their personal grooming routines and appearance

Q Why have men become more aware of the importance of looking good?

A There are several factors contributing to the increased awareness of grooming among men:

Changing Social Norms

Traditional gender roles and norms have evolved, allowing men to express themselves more freely in terms of grooming and personal care. This has reduced the stigma around male grooming.

Media and Pop Culture

The media, including advertisements, movies, and television shows, often portray well-groomed and fashionable male role models. These representations influence societal perceptions of grooming.

Celebrities and Influencers

High-profile male celebrities and social media influencers openly discuss and showcase their grooming routines. This visibility encourages regular men to follow suit.

Increased Product Availability

The grooming industry has responded to the growing demand from men by developing a wide range of products tailored to their specific needs, from skincare to hair care to grooming tools.

Q Men are spending more on grooming products like oils balms an conditioners to keep their facial hair healthy? Your comments?

A I think its great that the male grooming industry has become more inclusive, recognizing that grooming is not limited to any specific gender. Many products are designed to be gender-neutral, and marketing is becoming more inclusive of diverse identities. Overall, male grooming products have evolved to meet the changing needs and preferences of men in today’s society.

Q Skin care has become the main focus among men – Do you agree?

A Men’s skincare has gained significant attention and importance in recent years, and for good reason I believe. Skincare is not just about appearance, it’s also about health and hygiene. Proper skincare routines can help men maintain healthy skin, prevent issues like acne and skin dryness, and protect against environmental damage

Q Do men come for facials, manicure and pedicure?

A Yes they do! Men getting facials, manicures, and pedicures is a positive and increasingly common practice that aligns with the principles of self-care, hygiene, and personal grooming.

Q Do you recommend facial for men?

A Facial hair for men is a versatile and expressive aspect of personal grooming and style. Facial hair is a dynamic aspect of personal grooming, and its significance and style can vary greatly from person to person and culture to culture. Ultimately, the choice of facial hair style should align with an individual’s personal preferences, lifestyle, and comfort level, allowing them to feel confident and express themselves in a way that suits their personality and image.

Q Social media influence has significantly increased men’s approach to cosmetic treatments. Your opinion?

A The influence of social media on men’s approach to cosmetic treatments is undeniable. Social media platforms have played a significant role in shaping societal beauty standards, normalizing cosmetic procedures.

While I feel it has played a significant role in raising awareness, normalizing treatments, and increasing acceptance, it also comes with potential downsides, such as unrealistic beauty standards and misinformation. It’s crucial for individuals, regardless of gender, to approach cosmetic treatments with caution, conduct thorough research, and consult with qualified professionals.

Q Botox and fillers, non-surgical minimally invasive treatments. Are they common among men in Sri Lanka?

A The use of Botox and dermal fillers as non-surgical minimally invasive treatments has become increasingly common among both men and women worldwide, including in Sri Lanka. While the prevalence of these treatments can vary depending on cultural norms and individual preferences, there is a growing interest in such procedures in Sri Lanka, particularly among those who prioritize grooming and appearance for special occasions like weddings.

Q Good grooming is important on your wedding day? Why?

A Good grooming is indeed important on your wedding day for several reasons, and it extends beyond mere vanity. When you look your best, you tend to feel more confident. A wedding is a momentous occasion where you’ll be in the spotlight, and feeling confident can make a significant difference in how you carry yourself and enjoy the day

Q Ornate costumes and sparkling accessories clout achieve that wedding look? What do you think the groom should follow?

A Ultimately, the groom’s attire should make him feel confident and proud on his wedding day. It’s a significant moment, and the groom should choose an outfit that allows him to fully enjoy and participate in the celebration. Whether it’s a classic tuxedo, a traditional cultural outfit, or a more contemporary ensemble, the key is to ensure that the attire aligns with the groom’s preferences and the overall vision for the wedding.

Q Man of the moment on that great day? How to achieve this look?

A To achieve the “Man of the Moment” look on your wedding day, it’s essential to focus on various aspects of your appearance and demeanor.

Plan ahead, start early in your wedding preparation and give yourself ample time to choose your attire, accessories, and grooming routines. Avoid last-minute rush decisions.Choose the right attire select an outfit that complements the overall theme and formality of the wedding.

Ensure your attire fits perfectly. Consider getting a custom-made suit or tuxedo for a perfect fit.Coordinate with your bride to ensure your outfit matches or complements hers in terms of style and color.

Q What do you suggest as grooming tips for the groom?

A Grooming is an essential aspect of a groom’s preparation for his wedding day. The following tips will ensure a well-groomed and confident appearance on your wedding day.

Start a skincare routine.
Maintain facial hair style.
Maintain good oral hygiene.
Keep nails clean and trimmed.
Use suitable hair care products and style your hair
Groom eyebrows.
Maintain facial hair or clean shave.
Choose a subtle fragrance.