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SLIM signs a Memorandum of Understanding with SLASSCOM (Guarantee) Limited

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The Sri Lanka Institute of Marketing (SLIM) recently signed a Memorandum of Understanding (MoU) with the Sri Lanka Association for Software Services Companies (SLASSCOM), the national chamber for the knowledge and innovation industry in Sri Lanka. The MoU was signed to facilitate internship opportunities for SLIM undergraduates within the SLASSCOM landscape.

Signed on the 21st of September 2021, this partnership will enable undergraduates of SLIM to expand their horizons through internship opportunities within SLASSCOM member companies. This collaboration would create new pathways and development opportunities for students to further their education, familiarise themselves with the IT/BPM industry and advance their career prospects. In addition, SLIM members would be able to engage in mentor programmes organised by the SLASSCOM Forums and Centres of Excellence.

Together, SLIM and SLASSCOM would be able to formulate learning and development initiatives for both organizations through mutually shared resources that would enhance competencies, skills, training, and other avenues for development. Furthermore, as per the agreement, both organizations would be able to share resources for events, facilitate access to events for both memberships and organize collaborative events to support both organizations.

Speaking on this mutually beneficial understanding between SLIM and SLASSCOM, the President of SLIM, Thilanka Abeywardena said, “The mutual understanding between the two companies is beneficial to both the parties. SLIM aims at providing a knowledgeable workforce to the country through marketing education. This objective aligns with SLASSCOM’s forums of Marketing, Capacity, Regional Development, Entrepreneurship, Technology, Quality, Business Process Management, Innovation, and Human Resources. Together, we hope to facilitate a well-rounded group of business leaders that are “Future-Ready” and ready to face the challenges of the business landscape of Sri Lanka.”

The Vice President for Education at SLIM, Nuwan Gamage further elaborated, “This partnership will enhance the overall quality of the workforce of SLASSCOM as our bright and innovative undergraduates would add to their organization. Likewise, this opportunity presents great promise for our undergraduates as they would be presented with the chance to explore their career options, obtain real-life experience in the business industry and more. As one of the best marketing faculties in the country, we aim to continue to produce highly trained professionals and excellent marketers for our nation.”

Sandra de Zoysa, the Chairperson of SLASSCOM, in her address explained the importance of talent development and upskilling at this critical juncture as the nation recovers from the effects of COVID-19. She went on to discuss the synergies that SLASSCOM could leverage in order to expand SLASSCOM’s marketing efforts. Speaking on the need that SLASSCOM has to expand its marketing efforts she emphasised, “There’s a lot to be done on how IT/BPM companies incorporate the Island of Ingenuity branding and this is an area in which our industry can gain a lot, with the help of this monumental partnership between SLASSCOM and SLIM.”

With over 350 member companies and an employee base of over 30,000, SLASSCOM drives the Imagination Economy: Sri Lanka’s Industry of the future, with the potential to become the #1 export revenue earner for Sri Lanka. Coupled with the expertise of SLIM, as the national body for marketing in Sri Lanka, the aspiring young marketers will be nurtured and given the necessary guidance on the road to becoming Future-Ready marketers with entrepreneurial mindsets, ready to pave the way for a better tomorrow for Sri Lanka.



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Renowned British publisher calls on govt. to reconsider clamping 18% VAT on books

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John Beaufoy at an event in Singapore.

By Ifham Nizam

Renowned British publisher John Beaufoy has made an impassioned plea to Sri Lanka’s government to reconsider the 18% Value Added Tax (VAT) imposed on books, citing its detrimental effect on the country’s literary market, education system and cultural development.

Speaking exclusively to The Island Financial Review during his recent visit to Colombo to promote his latest publications, Beaufoy emphasized the adverse impact of the tax on both readers and the publishing industry.

He added: “The 18% VAT is very hefty, especially during tough economic times. Books should be treated as an educational item, as they are in the UK, where no VAT is imposed on books.”

Beaufoy, whose publishing house specializes in natural history titles across the Indo-Pacific region, expressed concern on how the tax discourages reading and limits access to knowledge.

“Sri Lankans have a deep love for reading and learning about their country, especially in areas like wildlife, ecology and conservation. This tax creates an unnecessary barrier, he added.

“Sri Lanka has long been a nation of readers, with a rich literary heritage and a strong tradition of storytelling. However, booksellers and publishers across the country have reported that the VAT has led to reduced sales and diminished accessibility for readers.

“Books are essential for spreading knowledge and preserving culture. The imposition of VAT on books is counterproductive for a country that values education, Beaufoy stated.

He pointed out that many countries, including the UK, recognize books as educational tools and exempt them from such taxes.

Booksellers like M.D. Gunasena, Vijitha Yapa and Barefoot, whom Beaufoy met during his visit, had also voiced their concerns. They noted that the VAT not only burdens readers but also hampers their ability to promote and distribute important publications, particularly those focusing on conservation and local heritage.Beaufoy added: “To speak to Vijitha is an absolute pleasure, always. He has so much knowledge and experience. I would say not just of the book business, but of the world.

“He is such an interesting man to talk to. I have known Vijitha for probably 30 years, I think. And I have been privileged to get to know him and his family over that period.

“And I always enjoy very much listening to his stories, his opinions and his knowledge of the book business is really pretty unsurpassed, I think, in Sri Lanka. Vijitha has seen it all. Of course, he was brave and entrepreneurial enough to have a bookshop at the airport in Colombo for many years, somewhere that most people, everybody who’s travelled out of Sri Lanka will be familiar with that shop.

“And it used to be a great outlet for books on Sri Lanka and Sri Lankan wildlife.”

One of the highlights of Beaufoy’s visit was the launch of A Photographic Guide to the Wildlife of Sri Lanka by Gehan de Silva Wijeyeratne. The book, featuring over 1,100 species and photographs, is a celebration of Sri Lanka’s biodiversity.

“This book is a visual treasure. Gehan has done an incredible job compiling a comprehensive guide to Sri Lanka’s wildlife, ranging from birds and mammals to reptiles, insects, and marine fish, Beaufoy said. “It’s the kind of publication that fosters pride and awareness about conservation.”

Beaufoy also discussed plans for future books focusing on marine life, seashore habitats, and insects in Sri Lanka, which he believes will resonate with both locals and tourists. “Sri Lanka’s natural beauty is unparalleled. There’s so much potential to highlight the country’s biodiversity through high-quality publications,” he remarked.

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‘Amba Yaalu’ changes face of SL’s hospitality industry with all-women operated hotel

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Dignitaries at the ceremonial launch of ‘Amba Yaalu’.

By Harischandra Gunaratna

Changing the face of hospitality in Sri Lanka, Thema Collection during the weekend ceremonially opened its latest theme hotel, the four star ‘Amba Yaalu’, fully operated and managed by women, on the banks of the picturesque Kandalama Lake.

Chairman of the company, Chandra Wickremesinghe said, “Our objective is to empower women by opening new frontiers for them in the hospitality industry which is a male- dominated profession and, to harness their talents.

“The company has invested Rs. 800 million on the property with 50 percent on bank loans and the rest from private funds, while the land was leased by the Mahaweli Authority.

‘We envisage a radical change with more women joining the hospitality industry and our women need not seek employment in other countries, leaving their families , if they can be gainfully employed here, Wickramasinghe said.

‘Amba Yaalu’ has a mix of experienced hoteliers as well as raw home grown talent who have been trained in-house to run different functions in the hotel with Thema Collection laying emphasis on training.

“We plan to recruit more young women from the locality and provide them intense training to handle different functions in the hotel, said Maxime Wickramasinghe, a director of the hotel.

The resort located in a 6 1/2 acre mango grove surrounded by 457 Mango trees, features 33 elegantly designed rooms, including 4 suites with an Ayurvedic spa, Yoga terrace and a dedicated Vegan restaurant. Thema Collection was inspired by the 1957 iconic novel of the same name, ‘Amba Yaluwo’ (Mango Friends), authored by T.B.Illangaratne and later translated into several languages, including English.

The essence of ‘Amba Yaalu’ is bonhomie and camaraderie and unsurpassable hospitality.

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Advancing value-added export manufacturing – Sri Lanka Economic Summit

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A session on Driving Growth in Value-Added Export Manufacturing at the Sri Lanka Economic Summit will address key challenges to enhancing Sri Lanka’s value-added export manufacturing, and examine how the country can strengthen its integration into global and regional value chains.

Conducted under the theme Shaping Sri Lanka’s Future: Transformational Growth Rooted in Sound Economic Policies, the SLES will be held on January 28th and 29th at the Shangri La Hotel, Colombo.

The session focusing on value-added export manufacturing on January 29th, will explore areas such as improving productivity improvements, the cost of doing business, innovation, and reforms to labour laws. It will also draw on Thailand’s experience in driving export-led investment growth, with a presentation by Ms. Parima Damrithamanij, Senior Manager of Deloitte Thailand’s Global Trade Advisory. With her background in international trade negotiations, regulatory reform, and economic policy, including a 15-year stint at the Ministry of Commerce, she will share key lessons from Thailand’s transformation.

Joining the session are Ms. J.M.T. Jayasundara – Secretary of the Ministry of Industry and Entrepreneurship Development, Suren Fernando – CEO of MAS Holdings PLC, and Rajitha Kariyawasan – Executive Director of Hayleys Group and Managing Director of Haycarb. The discussion will be moderated by Yohan Lawrence, Secretary General of JAAF and Chairman of EASL, ensuring a comprehensive exploration of the role of policy, private sector innovation, and public-private collaboration in advancing value-added export manufacturing.

Registrations are now open at www.sles.chamber.lk. For further information, please contact Lilakshi at lilakshi@chamber.lk / 5588818 or Alikie at alikie@chamber.lk / 0115588805.

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