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SLIM signs a Memorandum of Understanding with SLASSCOM (Guarantee) Limited

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The Sri Lanka Institute of Marketing (SLIM) recently signed a Memorandum of Understanding (MoU) with the Sri Lanka Association for Software Services Companies (SLASSCOM), the national chamber for the knowledge and innovation industry in Sri Lanka. The MoU was signed to facilitate internship opportunities for SLIM undergraduates within the SLASSCOM landscape.

Signed on the 21st of September 2021, this partnership will enable undergraduates of SLIM to expand their horizons through internship opportunities within SLASSCOM member companies. This collaboration would create new pathways and development opportunities for students to further their education, familiarise themselves with the IT/BPM industry and advance their career prospects. In addition, SLIM members would be able to engage in mentor programmes organised by the SLASSCOM Forums and Centres of Excellence.

Together, SLIM and SLASSCOM would be able to formulate learning and development initiatives for both organizations through mutually shared resources that would enhance competencies, skills, training, and other avenues for development. Furthermore, as per the agreement, both organizations would be able to share resources for events, facilitate access to events for both memberships and organize collaborative events to support both organizations.

Speaking on this mutually beneficial understanding between SLIM and SLASSCOM, the President of SLIM, Thilanka Abeywardena said, “The mutual understanding between the two companies is beneficial to both the parties. SLIM aims at providing a knowledgeable workforce to the country through marketing education. This objective aligns with SLASSCOM’s forums of Marketing, Capacity, Regional Development, Entrepreneurship, Technology, Quality, Business Process Management, Innovation, and Human Resources. Together, we hope to facilitate a well-rounded group of business leaders that are “Future-Ready” and ready to face the challenges of the business landscape of Sri Lanka.”

The Vice President for Education at SLIM, Nuwan Gamage further elaborated, “This partnership will enhance the overall quality of the workforce of SLASSCOM as our bright and innovative undergraduates would add to their organization. Likewise, this opportunity presents great promise for our undergraduates as they would be presented with the chance to explore their career options, obtain real-life experience in the business industry and more. As one of the best marketing faculties in the country, we aim to continue to produce highly trained professionals and excellent marketers for our nation.”

Sandra de Zoysa, the Chairperson of SLASSCOM, in her address explained the importance of talent development and upskilling at this critical juncture as the nation recovers from the effects of COVID-19. She went on to discuss the synergies that SLASSCOM could leverage in order to expand SLASSCOM’s marketing efforts. Speaking on the need that SLASSCOM has to expand its marketing efforts she emphasised, “There’s a lot to be done on how IT/BPM companies incorporate the Island of Ingenuity branding and this is an area in which our industry can gain a lot, with the help of this monumental partnership between SLASSCOM and SLIM.”

With over 350 member companies and an employee base of over 30,000, SLASSCOM drives the Imagination Economy: Sri Lanka’s Industry of the future, with the potential to become the #1 export revenue earner for Sri Lanka. Coupled with the expertise of SLIM, as the national body for marketing in Sri Lanka, the aspiring young marketers will be nurtured and given the necessary guidance on the road to becoming Future-Ready marketers with entrepreneurial mindsets, ready to pave the way for a better tomorrow for Sri Lanka.



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Cavinkare Lanka unveils Meera Facewash – unique combination of natural actives

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FMCG Major’s latest product for the Sri Lankan market, Meera Facewash was unveiled in an official event at Colombo. Celebrating the young contemporary Sri Lankan woman, Meera facewash will be introduced in three different variants providing functional solutions to everyday skincare problems – Red Sandal (for soft skin), Neem & Tea Tree (for pimple clear skin) and Wild Turmeric (for clear skin).

Meera facewash is a range of formulation that is Soap-free, Sulphate free, Paraben free and is milder on the skin. It has a unique combination of Natural actives mentioned in ancient Ayurvedic textbooks. It includes a very special product which is Salicyclic acid- free acne treatment facewash. It helps to remove 99.9% of acne causing bacteria using prebiotic technology.

Meera facewash is aimed at modern young women of Sri Lanka who hold a strong belief in traditional practices & natural ingredients. Today young women are well read, understand the importance of healthy skin and have a holistic view of how healthy skin is beautiful skin. It comes out from the confidence of understanding scientific literature that supports these natural ingredients rather than following it naively.

Virtually connecting at the event, Arun Chacko, Business Head of Personal care category (Sri Lanka, Bangladesh & Nepal) said, “With the Launch of Meera Face Wash today, we add to the hugely successful Meera portfolio of shampoos. With this, we intend to enhance the Richness of Tradition that Meera as a brand has been offering to the Sri Lankan Populace over the years. We are sure that the variants, would endear to the needs of Sri Lanka. We promise to bring more such exciting products to cater to the consumers.”

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All-time record prices for two estates

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Halpewatte Uva Estate located in Bandarawela, which is renowned for producing high quality, light liquoring bright orthodox teas established an all-time record price of Rs.1,000 per kg on a liquoring BOPSP grade in the Uva Medium Category at the tea auction held on 18th January 2022. This invoice of tea was purchased by Shan Teas (Pvt) Ltd.Halpewatte Uva Estate is managed by Halpewatte Estate (Pvt) Ltd, and the teas were marketed and sold by John Keells PLC.

Venture Estate located in Bogawantalawa which is renowned for producing high quality orthodox teas over the past years, established an all-time record price, of Rs 1,060 per kg on a liquoring FBOPF1 grade in the Western High Grown Category at this week’s tea auction held on 18th January 2022. This line of tea was purchased by Inter Tea (Pvt) Ltd. Venture Estate is managed by Madulsima Plantations PLC and the teas were marketed and sold by John Keells PLC.

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HNB-Indra Traders offer exclusive leasing solutions for unregistered vehicles, freezers and pre-owned vehicles

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Sri Lanka’s leading private sector bank, HNB PLC, partnered with local automotive giant Indra Traders to provide customers with exclusive leasing solutions for unregistered and pre-owned vehicles and freezers.

Customers can make use of exciting benefits and discounts during the promotional period from January to December 2022. HNB Executive Director Chief Operating Officer Dilshan Rodrigo and Indra Traders Managing Director Rushanka Silva participated in the special ceremony to sign the MoU at HNB Towers.

“Given the import restrictions, the market for unregistered and pre-owned vehicles has grown exponentially. Each year we offer our loyal customers the very best deals in the market. As such, we have renewed our partnership with Indra traders, renowned for its incomparable service, to offer those looking for vehicles with access to exceptional after-sales services and great discounts,” HNB Executive Director and Chief Operating Officer Dilshan Rodrigo said.

HNB will offer the prevailing interest rate for structured leases and lease facilities with a 25% residual value market value under the partnership. Customers also have access to special discounts on automobile products, servicing, spare parts, tyres, and batteries via the Prestige Prime card, with the annual fee waived off the first year.

“We are delighted to partner with HNB once again to offer our mutual customer base exciting leasing solutions and great benefits. Our continued partnership with the Bank has proven to be very beneficial to our customers, and we hope they will make use of this opportunity once again to invest in their own set of wheels,” Indra Traders Managing Director Rushanka Silva said.

Indra Traders will provide customers looking to purchase unregistered cars, vans and freezers with free insurance from SLIC for the first year. HNB customers are also eligible for discounts of up to 10% for spare parts from Indra Motor Spares and labour charges from Indra Service Park for the first year.

Customers investing in a new or unregistered passenger vehicles are eligible to have their vehicles outfitted with a free entertainment system and reverse camera. Indra Traders will also offer customers a two-year warranty for engines and gearboxes and a three-year warranty for hybrid batteries.

Notably, the company will provide free labour for services up to one year and a maximum of six services for pre-owned vehicles. A six-month warranty will also be offered for the engines and gearboxes of these vehicles.

Established in 1975, Indra Traders has diversified to various business segments in the automobile industry. A supplier of high-quality motor vehicles and related vehicles, Indra Traders today stands as not only a supplier of high-quality vehicles but also a transport solutions provider.

With 254 customer centres across the country, HNB is one of Sri Lanka’s largest, most technologically-innovative banks, having won local and global recognition for its efforts to drive forward a new paradigm in digital banking. HNB has a national rating of AA- (lka) by Fitch Ratings (Lanka) Ltd. The Bank was also ranked among the World Top 1,000 Banks list compiled by the prestigious UK-based Banker Magazine for five consecutive years. HNB was also declared Best Sub-Custodian Bank in Sri Lanka at the Global Finance Awards 2020.

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