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Samsung signs up youth icon Yohani as face of flagship Galaxy Z Fold3 5G & Galaxy Z Flip3 5G

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Samsung has signed music artist and youth icon Yohani de Silva as the brand ambassador for its premium Galaxy Z Series foldable smartphones, Galaxy Z Fold3 5G, Galaxy Z Flip3 5G and all its future launches.

Yohani is a singer, songwriter, rapper and multi-instrumentalist (she plays the piano, guitar, trumpet and ukulele) – a genre-breaking force of nature who intermingles pop, rhythm and blues, hip-hop and alternative, with fiery yet focused fluidity. She was also the first local artist to cross one million subscribers on YouTube.

The stunningly stylish Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, also Samsung’s most powerful and premium foldable devices that set new benchmarks for smartphone design and technology, come with an array of more optimized foldable experiences allowing consumers to unfold newer experiences. From the iconic design to the immersive large screen experience, Galaxy Z Fold3 and Galaxy Z Flip3 offer unique new ways to work, watch and play.

“Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Yohani’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them.”

“Samsung’s new foldable phones look sleek and come in interesting color options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable,” she said.

“It is a pleasure to be a part of this innovative journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now,” said Yohani.

“We are happy to have partnered with Yohani de Silva for our foldable campaign in Sri Lanka. The launch of Sri Lanka’s first Foldable Smartphone launch demands a youth icon to come on board as a brand ambassador. The main focus of the next generation of foldable smartphones is its openness. We were on the search for a brand ambassador that could fit in with the open and boundary-breaking nature of our flagship products, and Yohani’s persona is an undoubtable fit. We look forward to releasing the best foldable technology to Sri Lanka with Yohani as our brand ambassador,” said Kevin SungSu YOU, Managing Director, Samsung Sri Lanka.



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Increasing the productivity and efficiency of Sri Lanka’s ‘bloated public sector’

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The panel of presenters at the IPS forum

By Ifham Nizam

In an analysis of Sri Lanka’s public sector, Dr. Lakmini Fernando, Research Fellow at the Institute of Policy Studies of Sri Lanka (IPS), stresses the urgent need for rationalizing public sector employment to create a more productive and efficient system.

Addressing a packed audience at the launch of the IPS annual report, titled “Sri Lanka: State of the Economy 2024” on Tuesday, Dr. Fernando outlined how Sri Lanka’s bloated public sector, while providing substantial employment, should be rationalized for increased productivity.

The public sector employs 15% of the total workforce in Sri Lanka and makes up 35% of formal employment—figures that reflect global trends, where public sectors account for 11% of total employment and 37% of formal employment. In addition, it consumes a staggering 26% of public expenditure and 5% of GDP.

Fernando argued that, in this context, improving the efficiency of this vast machinery is critical, not only for the government’s fiscal health but also for the nation’s social welfare goals.

Fernando added: ‘If we are to achieve our social objectives like the Sustainable Development Goals and improving governance, the public sector must be more productive. In fact, from 2005 to 2023, Sri Lanka’s public sector grew by 60%, from 0.9 million to 1.4 million employees. Despite this expansion, the country’s governance score is alarmingly low, with a rating of -0.65, compared to the much higher ratings of 1.8 in countries like New Zealand and Australia.

‘At its core my proposal is to downsize the public sector, while simultaneously increasing wages for remaining workers. If Sri Lanka reduces its public sector workforce by 20%, it could afford a 30% pay rise for the remaining employees, while keeping the wage bill at 4% of GDP. This would not only boost worker morale but also improve productivity across the board.

‘However, such a pay rise alone would not guarantee productivity gains. The real challenge lies in reforming administrative operations. We need to adopt a new public management approach, similar to those implemented successfully in Malaysia, Singapore, and New Zealand, which focuses on merit-based recruitment and digitalization of services.

‘We need to eliminate “CEO-based performance systems” and replacing them with merit-based assessments to ensure that the public sector hires and retains the best talent.’

Research Officer IPS, Suresh Ranasinghe delved into the challenges facing Sri Lanka’s broader employment landscape. He pointed out that the country’s labour force participation rate had dropped to 48.6% in 2023, while the employment-to-population ratio declined to 46.3%. His research found that unemployment was not the only issue—labour market inactivity was also on the rise, particularly among the youth and less-educated men.

One of the most worrying trends Ranasinghe highlighted was the significant decline in high-skilled employment. From 2018 to 2023, the share of high-skilled workers fell from 23% to 20%, driven by migration during the country’s economic crises. He argued that without competitive salaries and investment in knowledge-based industries, Sri Lanka risked losing even more skilled professionals to emigration.

Both Fernando and Ranasinghe emphasised that immediate reforms are critical if Sri Lanka is to remain competitive in the global economy. Ranasinghe recommended promoting vocational education and training to combat youth unemployment, as well as updating education curricula to meet local and global demand.

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President to take up plantation sector wages issues

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Tea plucker of Sri Lanka

By Ifham Nizam

President Anura Kumara Dissanayake, who also serves as the Minister of Agriculture, Land, Livestock, Irrigation, Fisheries and Aquatic Resources, is set to address matters related to the plantation sector, particularly worker wages and other pressing issues, an official said adding that the President has a tight schedule.

He said that the recent agreement in August with the Wages Board provides a daily minimum wage of Rs. 1,350 for plantation workers, along with an additional Rs. 50 per kilogram of tea leaves harvested above the daily target.

There was a Supreme Court interim injunction on 4th July that prevented the implementation of a gazette notification aimed at increasing the daily wage to Rs. 1,700.

Plantation workers can earn productivity-based incentives, which boost their overall earnings, with some additional allowances based on tea leaf collection.

Former President Ranil Wickremesinghe had previously announced a sharp wage hike for plantation workers to Rs. 1,700 during a May Day rally. However, there are ongoing debates about wage structures.

Trade unions and worker advocacy groups welcomed the Wages Board’s decisions, as they have been pushing for better compensation for plantation workers for a long time.

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SLIIT hosts inaugural VogueFest 2024 celebrating creativity and talent

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SLIIT Business School successfully hosted its inaugural fashion event, VogueFest 2024, on August 16, 2024, at the SLIIT Auditorium. The groundbreaking event showcased emerging talent in fashion design and modelling providing a valuable platform to nurture individual creativity, business acumen, and future employability in the rapidly evolving fashion industry.

For the initial round, VogueFest 2024 attracted over 100 contestants from diverse backgrounds, across the country. Competitors participated in the Designer category and Male/Female categories.

The judging panel for the initial round to select the top designers consisted of luminaries from the industry including Ridma Samaranayake, Ruchira Karunarathna and Gayani Batz. Serving on the panel for the preliminary modelling round were, Nilmini Tennakoon, Amila Karunanayake, Meesha Gunawardana and Rozanne Diasz who was also the official choreographer for the entire event.

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