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‘Resilience, creativity and talent will make Sri Lankan apparel thrive globally’

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Interview with Sharad Amalean

Sri Lanka’s apparel sector contributes 6% to the country’s GDP and accounts for almost half of all merchandise exports. The sector provides direct employment to 350,000 workers and an additional 700,000 Sri Lankans receive livelihood opportunities as part of the larger supply chain. Sharad Amalean, Chairman of the Joint Apparel Association Forum (JAAF), talks about JAAF’s vision for Sri Lanka’s apparel industry, the sector’s resilience through the global pandemic and Sri Lanka’s potential for becoming a global hub for innovation in apparel manufacturing and design. Excerpts from an interview:

Q: How is the global fashion and apparel industry evolving? Where does Sri Lanka fit in?

A: It’s easy to think of apparel as a commodity product, but take a look at the industry and global marketplace, and it will be evident how wrong that view can be. There is so much design, innovation and creativity that is visible throughout the industry. All this innovation goes into products that are constantly being reimagined and reinvented. There is very little doubt that the industry will reach the level of US$2.2 trillion by 2025, as many experts have predicted.

China and India have emerged as major marketplaces and as competitors, so the competitive landscape has widened. True, the pie has become larger, but the effort needed to increase the size of each slice for each brand has also increased significantly. Brands have initiated several strategic moves, such as acquiring other brands and entering into regional partnerships with like-minded organisations to develop supply chain strength across the globe. Bilateral and regional trade agreements between nations have also contributed to the growth of the industry globally.

As rapid as these changes have been, they also provide countries like Sri Lanka significant opportunities. If we are willing to pursue them and evolve into a solutions provider instead of just manufacturers, we will be able to thrive and grow along with the global industry.

Q: How has the pandemic shaped the apparel industry? How are manufacturers and brands recovering from the setbacks of COVID-19?

A: The pandemic taught us many lessons, both as individuals and as an industry. While we have seen consumers prioritising value and durability over fast fashion, they have also increased their attention on ethical manufacturing, sustainability and inclusivity.

With sharp price points and constant pursuit of cost efficiencies, the apparel industry is faced with competing priorities. The pandemic has brought these aspects even more sharply into focus; brands and companies have increased their vigilance on the social, environmental, governance and ethical aspects of manufacturing. What this means is that only those that take a holistic view of their production and eco-system will thrive while those with scant respect for ethics, the environment and social responsibility will not find favour with customers.

Having built a reputation of being a sustainable and ethical manufacturing destination, Sri Lanka is well placed to thrive in this evolutionary phase. Although in the past our contribution to these external aspects has impacted Sri Lanka’s cost-competitiveness, we now see buyers support and partner with our efforts. These have enabled them to provide complete supply chain transparency to their end consumers.

Even in a post-pandemic landscape, these focus areas will continue to be scrutinised; it is and will be the way forward for the industry.

Q: Sri Lanka’s apparel industry has mapped out a vision for 2030. What does this vision entail, and is Sri Lanka on track to achieve it?

A: During the pandemic, there was a growing sense of doubt creeping in as to whether we could maintain our momentum as we approach 2030. Despite the challenges we faced, the industry showed tremendous resilience. The fact that we managed to achieve revenue levels of 2019 despite the dip in 2020 is a testament to that fact. If this growth continues, we will be on track to achieve our revenue target of $8 billion by 2025.

Our vision for 2030, however, is much more complex and aspirational, going well beyond just revenue growth. Whilst several of our partner organisations are making strides towards this vision, there is still much to be done in order bring the plan to fruition. As an industry we need to capitalise on opportunities such as the Port City, which could be a springboard not just for our Vision 2030 but for Sri Lanka as a whole. The project has been laid out as an opportunity for global partnerships; we need to intensify our efforts to convince global customers and brands to set up in Sri Lanka. This will enhance Sri Lanka’s image and aid the industry in providing complete solutions, reducing the turnaround time between concept and product development significantly.

Several partner organisations are moving swiftly towards creating a solutions hub, by providing customers with service offerings beyond what is currently provided. Take logistics: despite current challenges, organisations are offering customers flexibility and effective and multiple distribution solutions, even serving the end consumer in some cases. Given the positive response from customers, we are confident that we are well on our way towards realising this part of our Vision 2030.

Talent is another area we are paying considerable attention to: the development of a strong talent pool that could be deployed globally and will continue to support the Sri Lankan apparel industry. There already is considerable demand for Sri Lankan talent globally, owing to their expertise. We have suffered a ‘brain drain’ because our international competitors offer better prospects. We intend to give our employees opportunities to work at our global partner organisations. That will support their aspirations, and also help the industry retain its talent for the country as we traverse the road to 2030.

Q: Can Sri Lanka build on its innovations and specialisation within the apparel sector?

A: Whether it’s a product or process, our industry has contributed to and with innovation. There are a significant number of Sri Lankan innovations that have been commercialised globally. Examples include impact protection gear to enhance performance and protect athletes in high impact sports, virtual photoshoots using 3D avatars, virtual design technology that has cut costs and improved delivery time as well as medical and infection control apparel.

It is imperative that we foster a culture of invention and innovation in the industry, but also be creative and prudent in maximising the potential of our ideas. Considering the effort and scale that we put into commercialising products, and the constraints in market access, we need to pick our best options and partners to ensure maximum benefit to Sri Lanka. It is this thinking that we need to foster in order to make the best use of our talent and ideas and take them global.

When it comes to technology, larger players in the industry invest significantly to upgrade frequently. Smaller organisations have financial and scale constraints. This is where we need to show our customers the capabilities they can back and support, to develop our technology and systems.

In all of these areas, it is essential that we engage with global partners positively; that will be vital to help us gain access to new markets and scale up.

Sharad Amalean is the Chairman of the Joint Apparel Association Forum (JAAF) and is a co-founder and Board Member of MAS Holdings (Pvt) Ltd. Having previously served as the CEO of MAS Holdings, Sharad has now transitioned to a new phase of his corporate journey overlooking strategic investments and diversification activities of the organization. He is also instrumental in supporting the organization to develop the next generation of leaders as the company journeys towards the future.



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In an era of unprecedented change, HR leaders call for a radically agile workforce

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In a world grappling with what many now call a “polycrisis”—a convergence of economic instability, geopolitical tension, and relentless technological disruption—the old paradigms of workforce management are no longer simply outdated; they are liabilities. For businesses in Sri Lanka and across the globe, survival and growth now depend on a new, more dynamic asset: a workforce that can pivot, adapt, and innovate on the fly.

This urgent imperative was the central theme at the National HR Conference 2025, hosted by CIPM Sri Lanka on June 3rd at the Monarch Imperial. The event convened a panel of distinguished industry leaders, academics, and HR practitioners to grapple with a critical question: How do we build a workforce that is not just prepared for the future, but can actively shape it? The discussion that unfolded was not one of incremental adjustments, but a call for a fundamental reimagining of how we hire, train, manage, and lead people.

The panel, expertly moderated by Janaka Kumarasinghe, featured insights from Mayura Malagala, Chetana Liyanage, Pavithra Kailasapathy, and Rajitha Kariyawasam. Together, they mapped out the profound challenges and actionable strategies for cultivating the future-ready, agile workforce essential for navigating the complex, uncertain decades ahead.

Defining the ‘Future-Ready’ Workforce in an Age of Uncertainty

Moderator Janaka Kumarasinghe initiated the dialogue by posing a question that cuts to the heart of modern strategy: in a future that is largely unknowable, what does “readiness” truly mean?

Pavithra Kailasapathy of the University of Kalam’s Department of Human Resources offered a foundational definition, urging a move away from static planning. “When we talk about a future-ready workforce, we must first humbly accept that we cannot predict what the future holds,” she stated. “The only certainty is uncertainty itself. Crises and disruptions are no longer black swan events; they are becoming the regular rhythm of the global landscape. Therefore, organizations—and indeed, the nation—need a workforce that is inherently adaptable, flexible, and psychologically equipped for swift decision-making amidst constant change.”

She delved deeper, stressing that this capability goes far beyond a simple list of technical proficiencies. “It’s not just about skills; it’s about possessing a growth mindset—the core belief that abilities and intelligence can be developed through dedication and hard work. This contrasts sharply with a fixed mindset, which assumes talent is innate and unchangeable.”

In practice, an employee with a growth mindset sees a challenge as an opportunity to learn, whereas one with a fixed mindset sees it as a threat that might expose their limitations.

“Agility,” Kailasapathy concluded, “is the fusion of this learning ability with the adaptability to apply that knowledge in novel, often high-pressure, situations. It’s about learning, unlearning, and relearning as a continuous cycle.”

Navigating Exponential Change and Geopolitical Shockwaves

The conversation then shifted to the powerful external forces compelling this evolution. Rajitha Kariyawasam, a multidisciplinary executive with deep experience in global manufacturing and business, painted a stark picture of the operating environment.

“This isn’t ordinary, linear change; it’s dramatic, exponential transformation,” he warned. “The rate of change is vast and accelerating, primarily driven by a new wave of technology. We are seeing robotics, AI, and automation not just augmenting human work, but fundamentally redefining entire job categories.” He explained that this isn’t a distant future; AI is already handling complex analytics and diagnostics, while automation is reshaping supply chains. “The agility we have today, which might feel advanced, could very well be obsolete by tomorrow.”

Beyond technology, Kariyawasam highlighted the immense impact of geopolitical volatility. “Strategic plans can be shattered overnight by a single policy decision made thousands of miles away,” he noted. “When a major economic power, like the US, suddenly announces a 44% tariff, it can decimate a company’s core export market in an instant. A company’s ability to survive such a shock depends entirely on its agility.”

How can an organization respond? “It requires a collaborative, ecosystem-wide approach,” he argued. “You need to rapidly explore new markets, reskill your sales and logistics teams, re-engineer products to meet new price points, and potentially adopt new technologies to reduce costs. This is not a challenge for one department; it involves the entire workforce, suppliers, industry bodies, and even government support.”

He pointed to China’s remarkable economic transformation as a powerful, large-scale precedent. “Look at how Chinese companies and institutions fostered a national culture of agility. They invested massively in upskilling their workforce, from factory floors to research labs. They embraced cutting-edge technologies fearlessly and built an infrastructure that could pivot to meet global demand. They turned potential weaknesses into the very drivers of change, a lesson for any company looking to build a forward-thinking, adaptable organization.”

From Theory to Practice: Cultivating an Agile Culture

Understanding the need for agility is one thing; building it is another. Chetana Liyanage provided a practical framework, arguing that all HR practices must be intentionally re-engineered around three core pillars:

Instilling a Growth Mindset: This must be the cultural bedrock. It means leaders must actively model learning, celebrate “intelligent failures” as learning opportunities, and create an environment of psychological safety where employees feel secure enough to voice new ideas and experiment without fear of blame.

Developing Essential Skills and Competencies: The focus must be twofold. While technical skills remain vital, so-called “power skills”—critical thinking, creative problem-solving, communication, and collaboration—are what enable agility. These are the skills that allow technical knowledge to be applied effectively in new contexts.

Strengthening Enabling Systems: An agile culture cannot survive in a rigid, bureaucratic structure. “We cannot foster agility within traditional hierarchies,” Liyanage asserted. “We need to move toward a skills-based approach, empowering cross-functional teams to swarm on problems and opportunities. It’s about creating a ‘gig economy’ within our companies, where talent is deployed fluidly based on project needs, not static job descriptions.”

This requires a radical overhaul of legacy systems. Annual performance reviews become obsolete, replaced by continuous, real-time feedback conversations. Training evolves from monolithic, top-down programs to personalized “micro-learning.”

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ESOFT establishes ESU Colombo in Sri Lanka’s commercial capital

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(Standing from left to right) Dr. Dayan Rajapakse, Chairman and Group Managing Director of ESOFT Metro Campus and ESU; Mr. Nishan Sembacuttiaratchy, CEO of ESOFT Metro Campus & ESU and Director of ESOFT International – Singapore; and Prof. Mukesh Limbachiya, Faculty Director - Strategic Partnering and Development at Kingston University London, addressing the audience at the ESU Colombo launch.

ESU enhances focus on the Colombo region with the official launch of ESU Colombo, building on its island-wide academic presence and reinforcing ESOFT’s vision to deliver world-class education to students in Sri Lanka’s commercial capital.

The Colombo launch follows ESOFT’s growing success in academic innovation across the island and reflects its evolution from a pioneering IT training centre to a multi-disciplinary degree. ESU Colombo has been established to serve students who seek excellence, convenience, and future-ready credentials without leaving the country’s commercial capital.

“ESU Colombo is more than just a campus, it is a hub for intellectual empowerment and a launchpad for global careers,” stated Dr. Dayan Rajapakse, Chairman and Group Managing Director of ESOFT Metro Campus and ESOFT Uni. He further added, “ESU is about redefining what’s possible for Sri Lankan youth, especially those who want the highest standards of education without having to leave their city or their country. ESU goes beyond classroom learning as our ultimate aim is to nurture a growing community of locally-educated professionals with a global vision for Sri Lanka.”

ESU Colombo offers a diverse portfolio of internationally accredited and recognised undergraduate and postgraduate programmes across six faculties which focus on Computing, Business & Law, Life Sciences, Art & Design, Engineering, Education, Languages, and Sociology. As ESOFT is globally affiliated with Kingston University London and London Metropolitan University, the students gain access to dual degrees, international transfer pathways, and exposure to global academic networks.

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Putting SL’s culinary talent together for the ‘Oympics of Gastronomy’

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A section of Sri Lanka’s culinary talent pool.

Sri Lanka’s rising ambition to position itself as a global culinary and tourism hub received a resounding boost this week with the upcoming Bocuse d’Or Sri Lanka finals, slated for July 27, 2025. With participation from 48 of the island’s most talented chefs, the competition is more than a showcase of skill—it is a platform to transform Sri Lanka’s global image through food, tourism, and innovation.

Bocuse d’Or, dubbed the “Olympics of Gastronomy,” is regarded globally as the pinnacle of culinary competition. For Sri Lanka, this isn’t just about medals—it’s about elevating local talent, ingredients, and culture onto the world stage. The winners of the national finals will represent the island at the Asia-Pacific regionals in 2026, with a coveted pathway to the global grand final in Lyon, France in 2027.

“This competition is not just about chefs, said Chef Rohan Fernandopulle, president of Bocuse d’Or Sri Lanka. “It’s about putting our country on the plate.”

According to Chef Alan Palmer, event coordinator and a long-standing mentor in the Sri Lankan culinary circuit, Bocuse d’Or is an unmatched opportunity.

“This is the seventh time we’re conducting the national selection. We’ve had the honour of sending Sri Lankan chefs to Lyon twice already. This is about identifying and nurturing talent that can compete with the best in the world.”

He emphasised the event’s integrity and structure. “The same standards, ingredients, and timing used in Lyon are being followed here. Four international judges, icons in the culinary world, and four local judges will ensure fairness and excellence. It’s world-class in every sense.”

Adding diplomatic weight to the occasion, French ambassador to Sri Lanka, Remi Lambert, described the competition as a vital channel to promote Sri Lanka’s soft power.

“Bocuse d’Or is more than a contest—it’s a cultural ambassador. In France, cuisine is a living heritage passed from generation to generation. Sri Lanka has that same richness. The world wants to taste your story.”

He likened Lyon, the final host city, to a perfect plate—”a convergence of rivers, regions, and cultures”—and encouraged Sri Lankan chefs to “transmit the story of your mountains, plains, lakes, and spices through your food.”

Lambert also stressed the values embedded in the competition—authenticity, sustainability, and storytelling.

“Paul Bocuse believed in raising people up—young talent, sustainable techniques, respect for ingredients. These are values that matter today more than ever and Sri Lanka is well-positioned to express them.”

As principal sponsor, Dilmah Ceylon Tea is using the platform to advocate for pride in local ingredients. Speaking on behalf of the company, Suren Athukorale, Head of International Food Service, called on chefs to elevate what is authentically Sri Lankan.

“You are the storytellers of our heritage. You take ingredients and turn them into emotion,” he said. “And what ingredient is more deeply Sri Lankan than tea?”

Athukorale recalled how in 2006, the prestigious Institut Paul Bocuse in Lyon dedicated an entire tea room to understanding Ceylon Tea—a move initiated by Dilmah.

“Now we ask our chefs to go further—not just to cook with tea and cinnamon, but to celebrate them. Let’s remind the world that our ingredients are not commodities. They are culture.”

Bernie Stefan, Managing Director of Nestlé Lanka, echoed a similar sentiment of national development through food. Nestlé, through its Professional division, is a key partner of the event.

“This competition aligns perfectly with three of Nestlé’s core values, he said. “Developing young talent, supporting local culinary expertise and proudly showcasing Sri Lankan cuisine.”

Sri Lanka Tourism Development Authority (SLTDA) chairman Bhuddhika Hewawasam described Bocuse d’Or as part of a national movement toward culinary tourism.

“For too long, we’ve been known for putting our country on the plate for the wrong reasons. Now, for once, chefs are doing it for the right ones, he said. “Sri Lanka’s food diversity—whether Jaffna crab curry or southern ambul thiyal—is a goldmine for tourism.”

He emphasized that attracting tourists is not only about numbers, but about value.

“If we develop local talent and retain them in the industry, we don’t just build better hotels—we retain wealth. We create a tourism economy where local chefs earn global respect.”

Hewawasam also highlighted the participation of female chefs in this year’s contest as a welcome step toward gender balance in hospitality and tourism.

As the clock ticks toward July 27, all eyes are on the stoves at William Angliss Institute, Malabe, where the national final will unfold and the awards ceremony will be held at Cinnamon Life.

By Ifham Nizam

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