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‘Resilience, creativity and talent will make Sri Lankan apparel thrive globally’

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Interview with Sharad Amalean

Sri Lanka’s apparel sector contributes 6% to the country’s GDP and accounts for almost half of all merchandise exports. The sector provides direct employment to 350,000 workers and an additional 700,000 Sri Lankans receive livelihood opportunities as part of the larger supply chain. Sharad Amalean, Chairman of the Joint Apparel Association Forum (JAAF), talks about JAAF’s vision for Sri Lanka’s apparel industry, the sector’s resilience through the global pandemic and Sri Lanka’s potential for becoming a global hub for innovation in apparel manufacturing and design. Excerpts from an interview:

Q: How is the global fashion and apparel industry evolving? Where does Sri Lanka fit in?

A: It’s easy to think of apparel as a commodity product, but take a look at the industry and global marketplace, and it will be evident how wrong that view can be. There is so much design, innovation and creativity that is visible throughout the industry. All this innovation goes into products that are constantly being reimagined and reinvented. There is very little doubt that the industry will reach the level of US$2.2 trillion by 2025, as many experts have predicted.

China and India have emerged as major marketplaces and as competitors, so the competitive landscape has widened. True, the pie has become larger, but the effort needed to increase the size of each slice for each brand has also increased significantly. Brands have initiated several strategic moves, such as acquiring other brands and entering into regional partnerships with like-minded organisations to develop supply chain strength across the globe. Bilateral and regional trade agreements between nations have also contributed to the growth of the industry globally.

As rapid as these changes have been, they also provide countries like Sri Lanka significant opportunities. If we are willing to pursue them and evolve into a solutions provider instead of just manufacturers, we will be able to thrive and grow along with the global industry.

Q: How has the pandemic shaped the apparel industry? How are manufacturers and brands recovering from the setbacks of COVID-19?

A: The pandemic taught us many lessons, both as individuals and as an industry. While we have seen consumers prioritising value and durability over fast fashion, they have also increased their attention on ethical manufacturing, sustainability and inclusivity.

With sharp price points and constant pursuit of cost efficiencies, the apparel industry is faced with competing priorities. The pandemic has brought these aspects even more sharply into focus; brands and companies have increased their vigilance on the social, environmental, governance and ethical aspects of manufacturing. What this means is that only those that take a holistic view of their production and eco-system will thrive while those with scant respect for ethics, the environment and social responsibility will not find favour with customers.

Having built a reputation of being a sustainable and ethical manufacturing destination, Sri Lanka is well placed to thrive in this evolutionary phase. Although in the past our contribution to these external aspects has impacted Sri Lanka’s cost-competitiveness, we now see buyers support and partner with our efforts. These have enabled them to provide complete supply chain transparency to their end consumers.

Even in a post-pandemic landscape, these focus areas will continue to be scrutinised; it is and will be the way forward for the industry.

Q: Sri Lanka’s apparel industry has mapped out a vision for 2030. What does this vision entail, and is Sri Lanka on track to achieve it?

A: During the pandemic, there was a growing sense of doubt creeping in as to whether we could maintain our momentum as we approach 2030. Despite the challenges we faced, the industry showed tremendous resilience. The fact that we managed to achieve revenue levels of 2019 despite the dip in 2020 is a testament to that fact. If this growth continues, we will be on track to achieve our revenue target of $8 billion by 2025.

Our vision for 2030, however, is much more complex and aspirational, going well beyond just revenue growth. Whilst several of our partner organisations are making strides towards this vision, there is still much to be done in order bring the plan to fruition. As an industry we need to capitalise on opportunities such as the Port City, which could be a springboard not just for our Vision 2030 but for Sri Lanka as a whole. The project has been laid out as an opportunity for global partnerships; we need to intensify our efforts to convince global customers and brands to set up in Sri Lanka. This will enhance Sri Lanka’s image and aid the industry in providing complete solutions, reducing the turnaround time between concept and product development significantly.

Several partner organisations are moving swiftly towards creating a solutions hub, by providing customers with service offerings beyond what is currently provided. Take logistics: despite current challenges, organisations are offering customers flexibility and effective and multiple distribution solutions, even serving the end consumer in some cases. Given the positive response from customers, we are confident that we are well on our way towards realising this part of our Vision 2030.

Talent is another area we are paying considerable attention to: the development of a strong talent pool that could be deployed globally and will continue to support the Sri Lankan apparel industry. There already is considerable demand for Sri Lankan talent globally, owing to their expertise. We have suffered a ‘brain drain’ because our international competitors offer better prospects. We intend to give our employees opportunities to work at our global partner organisations. That will support their aspirations, and also help the industry retain its talent for the country as we traverse the road to 2030.

Q: Can Sri Lanka build on its innovations and specialisation within the apparel sector?

A: Whether it’s a product or process, our industry has contributed to and with innovation. There are a significant number of Sri Lankan innovations that have been commercialised globally. Examples include impact protection gear to enhance performance and protect athletes in high impact sports, virtual photoshoots using 3D avatars, virtual design technology that has cut costs and improved delivery time as well as medical and infection control apparel.

It is imperative that we foster a culture of invention and innovation in the industry, but also be creative and prudent in maximising the potential of our ideas. Considering the effort and scale that we put into commercialising products, and the constraints in market access, we need to pick our best options and partners to ensure maximum benefit to Sri Lanka. It is this thinking that we need to foster in order to make the best use of our talent and ideas and take them global.

When it comes to technology, larger players in the industry invest significantly to upgrade frequently. Smaller organisations have financial and scale constraints. This is where we need to show our customers the capabilities they can back and support, to develop our technology and systems.

In all of these areas, it is essential that we engage with global partners positively; that will be vital to help us gain access to new markets and scale up.

Sharad Amalean is the Chairman of the Joint Apparel Association Forum (JAAF) and is a co-founder and Board Member of MAS Holdings (Pvt) Ltd. Having previously served as the CEO of MAS Holdings, Sharad has now transitioned to a new phase of his corporate journey overlooking strategic investments and diversification activities of the organization. He is also instrumental in supporting the organization to develop the next generation of leaders as the company journeys towards the future.



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Mercantile Investments strengthens foundation for growth with oversubscribed Rs. 1.1 Bn Rights Issue

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Mercantile Investments & Finance PLC (MI Finance) has successfully concluded its Rights Issue, raising Rs. 1.1 billion in new capital. The Issue was oversubscribed, demonstrating a resounding confidence in the company’s strategy, performance, and long-term growth prospects, a company news release said.

As applications outpaced the initial share offering, the strong shareholder participation provided a firm endorsement of MI Finance’s direction and strengthened the foundation on which the company will build its next phase of growth.

The new fund infusion reinforces MI Finance’s capital base, enhances financial flexibility, and supports the company’s regulatory capital position. It also expands MI Finance’s capacity to serve customers and drives growth and expansion plans within Sri Lanka’s financial services sector.

With steadfast focus on long#term value creation, MI Finance is strongly positioned to seize new opportunities, continuing to deliver meaningful returns for customers, shareholders, and the economy.

Gerard Ondaatjie, Managing Director, MI Finance, expressed his appreciation for the continued trust and support placed in the organisation. He said “The strong response to our Rights Issue highlights confidence our shareholders place in MI Finance’s strategy and long-term vision. With a stronger financial foundation, we are well positioned to pursue new opportunities and deliver sustainable growth and lasting value for all stakeholders.”

The successful completion of the Rights Issue showcases MI Finance’s financial strength, the trust it commands and the commitment to sustainable, long-term growth as a stable and progressive financial institution.

First Capital Advisory Services (Pvt) Ltd acted as Advisor and Manager to the Issue, while SSP Corporate Services (Pvt) Ltd served as Registrar to the Issue.

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Focus on aviation technology, airline growth and tourism, says Prof. Sonal Fernando

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Prof Sonal Fernando Pic by Nishan S Priyantha

“Maximise value of existing assets rather than build new infrastructure”

By Saman Indrajith ✍️

Hettiarachchige Francis Adhista Sonal Fernando, who recently received an Honorary Professorship in Aviation Management from the University of California, Berkeley (Global), becoming the first Asian and reportedly one of only five recipients worldwide, says Sri Lanka should prioritise aviation technology, airline development and tourism over costly airport expansion projects.

In an interview with the Sunday Island, Prof. Fernando, a former Director of Airport and Aviation Services (Sri Lanka) and an aviation professional with more than two decades of experience, outlined what he described as a more strategic approach to developing the country’s aviation sector.

Having worked across a broad spectrum of aviation disciplines including passenger services, cargo operations, flight Operations, Training,  airline management and airport administration, Prof. Fernando said Sri Lanka’s future success depended less on constructing new infrastructure and more on maximising the value of existing assets.

Prof. Fernando said the honorary professorship was awarded in recognition of his contributions to the aviation industry and initiatives undertaken during his tenure at Airport and Aviation Services (Sri Lanka).

“My career has taken me through almost every department of the aviation industry, from checking in passengers and handling cargo to serving as a Pilot captain, flight instructor, chief executive officer and Director of Airport and Aviation Services (AASL).  That breadth of experience is relatively uncommon in the industry,” he said.

According to Prof. Fernando, Sri Lanka’s aviation sector recovered rapidly following the COVID-19 pandemic because of efforts to develop specialised aviation services rather than relying solely on passenger traffic.

He said one of the key proposals negotiated during his tenure was the establishment of an air cargo hub at Mattala International Airport, which had the potential to transform the facility into a regional logistics centre.

Another initiative involved plans to establish an international aviation training centre at Jaffna’s Palaly Airport.

Prof. Fernando said discussions had been held with the Royal Jordanian Air Academy, which he described as one of the world’s leading aviation training institutions, to establish operations in Jaffna with several aircraft and a multi-million-dollar investment.

“The project had the potential to attract students from South India, Singapore and other countries while generating valuable foreign exchange earnings for Sri Lanka,” he said.

Prof. Fernando expressed reservations about current proposals for extensive airport expansion projects, arguing that existing airport infrastructure was adequate to meet the country’s needs for the foreseeable future.

“Based on current trends, our airport capacity is sufficient for the next 20 to 25 years. Before spending billions on additional infrastructure, we need to focus on developing the airline industry itself,” he said.

Drawing comparisons with global aviation success stories, he pointed to Qatar’s strategy of first building a strong national carrier before undertaking major airport expansion.

“Resources would be better invested in strengthening SriLankan Airlines, improving tourism infrastructure and enhancing security and discipline across the country,” he said.

Prof. Fernando also criticised what he described as the increasing “militarisation” of civil aviation administration, arguing that airports should provide a welcoming and passenger-friendly environment.

“Civil aviation should be open and stress-free. Airports are the first impression visitors receive of a country, and the experience should reflect that,” he said.

He said efforts had previously been made to create a more accessible and less intimidating atmosphere at the country’s main international airport.

The aviation expert also raised concerns about the Harassment and Humiliation  treatment to some outbound travellers, particularly passengers who are travelling on a visit and holiday,

According to Prof. Fernando, passengers who possess valid travel documents should not be prevented from travelling based on assumptions regarding their intentions.

“If a traveller has a valid passport, visa and ticket, the authority to stop that person lies  with airline staff and  Immigration. Decisions should not be based on appearance or social background,” he said.

On tourism, Prof. Fernando said Sri Lanka should avoid attempting to replicate the models adopted by destinations such as Dubai and instead develop an identity rooted in its own strengths as an island nation.

“We cannot simply copy Dubai. The Maldives has succeeded not only because of its airport infrastructure but because of its discipline, security and the importance it places on visitors,” he said.

He argued that tourism promotion campaigns should focus more heavily on attracting high-spending travellers by showcasing the country’s premium tourism offerings.

“We should be promoting our luxury hospitality sector, gems, business-class travel and other high-value experiences. That is how we attract visitors who contribute significantly to the economy,” he said.

Looking ahead, Prof. Fernando said investment priorities should centre on advanced aviation technologies rather than additional buildings.

He cited Category III-C (CAT III-C) landing systems as an example of technology capable of significantly enhancing operational efficiency by enabling aircraft to land safely even in extremely poor visibility conditions.

“Such technology can improve airport performance and international competitiveness far more effectively than constructing another terminal building,” he said.

Prof. Fernando said the long-term success of Sri Lanka’s aviation industry would depend on informed leadership and strategic planning.

“What the industry needs are leaders who understand aviation and are committed to its development, rather than viewing it solely through the lens of construction and infrastructure projects,” he said.

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Veterans showcase class as Super Stars triumph

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Winning team with their supporters and trophies

Super Stars VFC emerged champions of the 21st consecutive nine-a-side football tournament organised by the Sri Lanka Soccer Masters’ Association, while Galle Legends FC finished as runners-up in the veteran football competition held recently at the Shalika Grounds, Narahenpita, and Campbell Park, Borella.

Association President Irshad Haq said the annual tournament attracted 34 teams from across the country and featured a total of 71 matches, underscoring the continued popularity of veteran football in Sri Lanka.

He noted that the tournament provided a competitive platform for former footballers to remain actively involved in the sport while fostering camaraderie among veteran players. Haq added that many former national-level footballers and recently retired players participated in the event, enhancing the quality of competition and offering spectators an opportunity to witness traditional football skills displayed at a high standard.

Runners up team with the Chief Guest

General Secretary Yoga Cruze said the tournament has become a landmark event on the local football calendar and continues to celebrate the contributions of former players to the sport. He said the Association remains committed to promoting veteran football and preserving the legacy of past football greats.

Tournament Committee Chairman P.G.P. Pieris said prize distribution and several special events were held during the tournament finale. The champions received cash awards together with a permanent trophy and the coveted challenge trophy, while the runners-up were also presented with cash prizes.

A special attraction at the event was an exhibition match involving veteran footballers over the age of 60. The match ended in a draw and the winner was decided by a coin toss.

Pieris said the tournament was organised not only to maintain competitive football among veterans but also to honour past legends of the game while providing fans with an entertaining and high-quality sporting spectacle.

Champions – Super Stars VFC: YML Jayathunga, Mohamed Iqbal, LAP Lakshitha, JR Pradeep Perera, M Mohamed Asmeer, SR Susil Pradeep, Mohamed Rikas, PR Sanjeewa Perera, MKJ Priyantha Perera, K Aruna Sampath, HMVR Perera (goalkeeper), RT Imtiyaz Raheem and WE Sarath de Alwis. Team Manager: Nazar Mohideen.

Runners-up – Galle Legends FC: PHN Pushpakumara, WA Nishantha, MS Fargan, BG Shiwanka, BPD Sudesh, MP Pradeep, HLR Jayalath, K Sirantha Kumara, ADD de Silva, AKR Priyanga and GAMA Indrajith.

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