Rakuten Viber Partners with Lasith Malinga
Veteran Sri Lankan fast bowler Lasith Malinga partners with Rakuten Viber to launch his first official community on Viber. His fans can now experience his iconic style through AR-powered Lenses and his popular cricket lingo through custom sticker packs.
Cricket fans can rejoice as Rakuten Viber partners with Sri Lankan cricket legend Lasith Malinga to deliver a cricket experience like no other through a range of exciting features and activities for fans worldwide. The partnership aims to combine all of the most loved features of the popular messaging platform into one explosive cricket experience featuring the veteran fast bowler.
Malinga, also known as “Slinga Malinga” for his unorthodox bowling action and toe-crushing yorkers, made his international debut in 2004 and stands as the third-highest wicket-taker for Sri Lanka in ODI history, scalping 338 wickets. He is also known as one of the greatest bowlers to have ever played in the Indian Premier League, where he picked up 120 wickets in 122 matches he played for Mumbai Indians making him the highest wicket-taker in the Indian Premier League tournament history.
Viber cricket fans can look forward to custom sticker packs featuring Malinga and an official Community to engage with him, share comments, and be a part of his daily life. The Viber-Malinga partnership will also include Viber’s most recent feature, custom AR-powered Lens on Malinga. The excitement-packed cricket affair doesn’t end there. Fans will also be able to engage with the legendary fast-bowler through the Viber Cricket Talks Community during the World Cup, where ten super lucky fans who share a message for him using the custom Malinga Lenses will have the unparalleled opportunity to get on a video call with the legendary cricketer!
And to make the experience even more special on Viber, fans will even stand a chance to win personalized jerseys signed by Malinga when they participate in daily quizzes and trivia contests exclusively on his official Community.
“I’m really pumped to partner with Viber to create a special experience for my fans. This will be a great platform for me to connect with all my fans and loved ones. I will be sharing a lot of pictures, videos in my Community. And there’s a lot of fun to come for my fans. So keep following!” said Malinga when speaking about his partnership with Viber.
“We thought this would be a great opportunity to celebrate and share in the joy Malinga has brought for his fans during his career,” said David Tse, Senior Director of Rakuten Viber. He added, “we’re always working towards leveraging our digital technology to enable users discover newer aspects of entertainment. And we’re really honored to partner with Malinga to allow cricket fans to enjoy a total-cricketing experience on Viber.”
Join in the unlimited fun with Slinga-Malinga on Viber to celebrate the joy of cricket and recapture the magic of one of the most veteran and famous fast bowlers in the cricketing fraternity.
Women led LPO services firm Velox Partners enters new office space in Colombo
Velox Partners, a tech-based legal process outsourcing (LPO) firm, expanded its presence into Colombo to augment its existing law firm. Velox commenced operations in January 2020 prior to the onset of the pandemic. Today, it has expanded its services across numerous verticals Commercial law, Litigation, Conveyancing and Company Secretarial Services, with Legal Process Outsourcing (LPO) Services being the core. It is geared as a fully-fledged legal service provider servicing clients across United Kingdom, Australia, Singapore and Southeast Asia.
Velox is female-led with over 90% being women comprising versatile and experienced lawyers. Their expertise bridges multiple disciplines of law with a local and global clientele. The two powerhouses leading the firm are its founding partners Lihini Fernando and Dakshika Perera whose collective experience spans over three decades.
Velox Partners saw Covid-19 restrictions and remote working as an opportunity to position the firm as a tech-based entity and launched its LPO arm. Providing back office legal services to law firms across continents was seen as a viable business model that is both functional and lucrative. Furthermore, the partners of Velox realized the potential of positioning Sri Lanka as a LPO Hub, where the LPO sector enables foreign remittance to the island nation to rebuild its economy. This also provided an opportunity particularly as LPO services can be offered remotely, without a physical office presence.
Velox has serviced clients in over 14 jurisdictions worldwide providing solutions on the ethos, ‘Beyond Legal’. Velox believes in combining business efficiency and tech enabled processes to differentiate itself from the conventional law firms.
Lawyers at Velox are solution providers guided by industry expertise. The team comprises professionals based in Australia, the United States of America, Singapore, and Sri Lanka which enables them to draw cross country perspectives in providing services. Velox is now poised to use their multiple years of experience across continents to provide smart legal solutions.
Estonian TV crew gets a taste of Sri Lanka for the first time
Sri Lanka Tourism, under its Scandinavian market promotions hosted a Media FAM with 4 Media personnel from Kanal2 TV from Estonia. The tour started off on February 28 and ended on March 8. The purpose of hosting this tour was to receive more high-end tourist arrivals from Estonia, as well as the other Scandinavian markets including Lithuania and Latvia.
Subsequently, this tour was hosted in collaboration with the Sri Lanka embassy in Sweden which contributed to make this tour a success. The FAM Tour covered all the main tourist attractions in Sri Lanka, including wild life, Ayurveda, Boutique hotels, and also cultural attractions.
All these attractions were filmed and the destination will be promoted on air via Kanal2 TV, through the TV show ‘’ Kaugele Siit’’ (far from here). The first episode of this programme is scheduled to be telecast for 45 minutes. This travel programme has 420,000 followers as their audience. Kanal2 TV was also the official Media partner for the Winter Olympics 2018, a Sri Lanka Tourism press release said.
The release adds: ‘The visitors were quite impressed with the 8-day tour which they had, enjoying every moment of their tour. They were equally mesmerized with the warm hospitality which they received from the Sri Lankans, which they are mostly renowned for. They enjoyed the traditional Sri Lankan cuisine, and the variety of dishes which they tasted. Nevertheless, they had the opportunity of exploring every attraction of the paradise island to convey the message to their fellow Estonians, that Sri Lanka is a unique travel destination which has everything in store for the enthusiastic traveler.
‘They also had a cooking demonstration by courtesy of Siddhalepa Ayurveda Resorts & Spas Wadduwa, and also a Yoga treat at the same venue. Visiting the Turtle Hatchery at Kosgoda , the Elephant orphanage at Pinnawala, going through a safari at Eco park was also another amazing experience which they had during their stay.’
The Academy of International Business signs Memorandum of Understanding with the University of the Pacific
Academy of International Business Sri Lanka (AIB) held its second graduation at the Bandaranaike Memorial International Conference Hall with over fifty graduates successfully passing out. At the recent graduation, the business academy signed its MOU with the University of the Pacific.
The signing of the MOU is a major milestone for the business academy. The courses offered are DBA, MBA, and BBA top-up programs through AIB. Prof Liam, Rector – of the University of Pacific, expressed confidence that the program delivered by AIB will be very beneficial.
The event was graced by passed graduates, teachers, and lecturers, the ceremony was hosted by the chief guest and the regional director of ABE(UK) Dr Praveen Mahendran. “The ABE(UK) is one of the long-standing professional awarding bodies from the UK and AIB is proud to be associated with ABE and approved by the awarding body.
Hard work, competency and capability are the values that produce results, through the AIB and its programs these are achievable. Every student is encouraged to show their full potential”.
The distinguished guests were the Vice President of the BNI Pioneer Chapter, Dilan Fonseka. He emphasized, the importance of students gaining experience in entrepreneurial skills and business development by enrolling at BNI. AIB is a member of BNI, which creates multiple opportunities.
About the Academy of International Business: AIB is recognized for its management programs, digital marketing, marketing, and English language programs such as IELTS, and PTE. It’s widely popular among students in search of pursuing business and management courses.The Director of AIB Sri Lanka, Chrishankar Janathanan, expressed the institute’s commitment to providing the best quality education. It’s not only a center that is simply cornered to the education sector but also has focused its efforts on recruitment services and digital agency services.
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