Connect with us

Business

ODEL launches vivacious Summer Collection

Published

on

‘Wish you were Here…!

The longing for a place or a face, is something we have all experienced in the past year. Yet the tides have turned, and as life gets slowly back to normal, the ODEL Summer collection, “Wish you were here” celebrates those cherished throwbacks to good times; The love, the laughter and having it all back again. With a range of stylishly comfortable silhouettes, accessories, shoes and bags, the collection welcomes the dawn of a new year, while looking back at those wonderful days with fondness.

Inspired by all things island, ODEL’s Summer collection lives up to its theme of ‘Wish You Were Here’. And indeed, you most certainly will wish you were at ODEL, not just once but everyday this season as ODEL introduces a range of delightful products which are a veritable burst of island blooms and colors that will get you right into a mood of Summer fun and frolic as well as traditional Avurudu celebrations.

You can shop ODEL with complete ease of mind, with a host of bank offers as well as special promotions, to make your Avurudu all the more festive. What’s more, this season you can shop till you drop at ODEL, from 10 AM all the way to 10 PM!

“This season, vibrant blooms will come in to play across ladies’, men’s as well as kids’ categories. The collection comprises of a stunning selection of silhouettes in joyful, celebratory hues such as Red, Orange as well as Green which is the designated auspicious color of Avurudu this year. Sri Lanka being the tropical paradise that it is, we have kept the fabric light and breathable with the perfect blend of cottons and linens, which are well suited to our climate” said Desiree Karunaratne, Group Director Marketing of Softlogic Group.

The overall direction for this Summer’s collection is ‘comfort first’. In the ladies’ line up, you will see cascading shapes with layers and fluidity. Staples such as floral summer dresses, shorts, tropical co-ord sets, palazzo pants, crop tops and cover ups are making a comeback. Wide-leg trousers made for comfort, floaty dresses that could take you from an intimate festive gathering to a tropical get away far from Colombo, paper bag shorts pairable with those breezy tops with billowy sleeves or even a cute little crop top are all must- haves that will soon become your summer favorites.

For LUV Sri Lanka, the ‘Blossoms of Avurudu’ collection capture the essence of this festive period and portrays the beauty and magic that is created by the myriad of flowers that blossom across the island during this time with emphasis being placed on this year’s Avurudu colors which are green, white and blue. Conveyed via water colours by our team of designers, everything you see has been drawn from scratch. We have given special attention to the flowers that are synonymous with the culture and traditions of Sri Lankans, namely Erabadu, Asala, Nilmanel, Saman Pitchcha , Katurolu, Kadupul, Binara and Sapu.

The Men’s collection too revolves primarily around comfort, with tropical shirts, shorts, ombre- tie dye T shirts and crisp white tailored staples included in the collection. With a range of printed, casual shirts that can be paired with a casual short for a day by the pool, or a Chino from our wide collection for an evening out, the ODEL Men’s collection is versatile and interchangeable, working for a whole range of different looks. Not forgetting the wildly popular tie dye tee range by WYOS and Liberation, and the beloved formal range by Davidoff and Fellini, the ODEL Men’s department is fully equipped for all your festive shopping needs.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Hemas Consumer strengthens portfolio with L’Oréal partnership in Sri Lanka

Published

on

Hemas Consumer, the leading manufacturer and distributor in Sri Lanka’s beauty and personal care sector has strengthened its portfolio of offerings in a groundbreaking partnership with the world’s number one beauty company, L’Oréal. With this partnership Hemas Consumer obtains distributor rights to leverage its sales network and innovative marketing approaches in taking L’Oréal’s wide range of beauty and personal care brands across Sri Lanka.

Commenting on the new partnership, Sriyan de Silva Wijeyeratne, Managing Director, Hemas Consumer & Executive Director Hemas Group said, “We have spent over fifty years building successful and strong consumer brands in Sri Lanka. In keeping with our promise of consumer delight and trust, we are elated to partner a world-class cosmetics group like L’Oréal expanding our existing portfolio with the world’s most sought-after beauty and personal care products.

We are well equipped in our distribution process with island-wide sales channels to serve all parts of the country. I believe this partnership will revolutionize Sri Lanka’s beauty care industry and more prospects await as we continue to look ahead with L’Oréal.”

Sabrina Esufally, Director Business Development and Innovation at Hemas Consumer said, “This partnership will enable Sri Lankans to access the iconic brands and solutions created through years of research and innovation by L’Oréal. In the fast evolving and dynamic beauty industry, the combined strength of Hemas’s local heritage and penetration, and L’Oréal’s global technology and trust is the perfect recipe for consumer delight.”

Continue Reading

Business

DFCC Bank supports industrial excellence by partnering CNCI Achiever Awards

Published

on

DFCC Bank PLC, stepped up once again for the 3rd consecutive year to partner with the Ceylon National Chamber of Industries (CNCI) as the principal sponsor and official banking partner of the CNCI Achiever Awards 2020.

The CNCI Achiever Awards was held for the 19th consecutive time to recognize the outstanding efforts of exceptional performers who have molded their respective industries with innovative solutions, while overcoming challenges and meeting the demands of their clientele. This year, the event was recently held under strict health guidelines at the Galadari Hotel in Colombo. 

Commenting on the sponsorship, Chief Executive Officer of DFCC Bank PLC Lakshman Silva stated, “We are pleased to have partnered with the Ceylon National Chamber of Industries (CNCI), as the Main Sponsor and Official Banking Partner of the 19th CNCI Achiever Awards 2020. DFCC is honored to partner in reconciling successful Sri Lankan businesses from various industrial sectors. Our partnership with this prestigious awards programme aligns seamlessly with our commitment to foster and reward industrial growth across the country and support local entrepreneurs in MSME & SME sectors.”

 

 

 

Continue Reading

Business

Lanka SSL triumphs with National Gold and Top Ten Awards

Published

on

CNCI Achiever Awards 2020

Lanka Special Steel Limited (Lanka SSL), a trusted name in wires and a fully-owned subsidiary of E B Creasy & Company PLC, was recently awarded the coveted National Gold Award under the Extra Large category in the Manufacturing Sector at the Achiever Awards 2020 for Industrial Excellence.

The annual event organized by the Ceylon National Chamber of Industries (CNCI) was held in March 2021 at Colombo, and celebrated some of the leading industrialists in the country for their tremendous and continued efforts in uplifting and promoting quality standards, productivity, growth and strategy, R&D, employee welfare and others whilst contributing to both the society and economy at large.

‘We are immensely proud to have been recognized with two very prominent awards at this year’s CNCI Achiever Awards. It is a huge leap from just winning a Merit Award the last time around, and this incredible achievement certainly reflects our highly ambitious plans to strive for continued excellence. We would like to thank our valued customers and all stakeholders. We are grateful to our hardworking and committed staff at Lanka SSL who have made this possible,’ said Pravin De Silva, CEO of Lanka SSL.

Continue Reading

Trending