Business
NSB taking the lead to tackle the ‘challenges of our times’
A dawning of a new year is always an occasion for renewed hope, rejuvenating wishes and expectations. For us at NSB, the dawning of year 2022 is ever so special as it marks a significant milestone in our remarkable journey as the premier savings institution of the island as we are poised to commemorate our Golden Jubilee in the new year of 2022.
In retrospect of our journey so far, we can be proud of the achievements of NSB over five decades as a Banking partner for all segments of society. In 2021, the year that we have just bid farewell to, we have put up a record-breaking performance as far as the profit and deposit mobilization are concerned. During the year, we have recorded more than Rs. 192 Bn by way of deposit mobilization, and with a stellar performance of a Profit Before Tax (PBT) of approximately Rs. 25.9 Bn and a Profit After Tax (PAT) of approximately Rs. 20.2 Bn, National Savings Bank (NSB) has showed strength and continuous financial resilience amidst challenges.
We as an institution entering our 50th year of operations, stand tall as the largest and the safest specialized Bank in the country, and is the only such institution in the island backed by 100% explicit Government guarantee. By fostering the savings habit, NSB operates personal wealth creation; and by acting as a financial intermediary on national scale, we productively channel savings into investment for the development of the country’s economy.
Our Mission is to “provide our customers with total financial solutions to optimize their savings and investment needs, while meeting the expectations of all our stakeholders.” As the banking sector becomes more competitive and is faced with unprecedented challenges in the odds presented by the COVID -19 pandemic, it is more essential to remain true to our values and mission.
As the largest and the safest specialized Bank in the country, we take our duty to do everything in our capacity to serve our customers very seriously. Hence, practicing responsible lending, conducting business with fairness, transparency, and integrity; creating meaningful social impact by providing financial inclusion, particularly for the unbanked and the underbanked is at our core, which we will ensure as always in the new year.
As always, the safety and security of our customers’ savings is the bedrock of our institution and the key element of our value proposition, as a Bank specialized in saving. As a result, the Bank has a long-standing culture of operating ethically and with integrity, astute corporate governance, and effective risk management.
We also take pride in announcing that the Bank has been recognized and awarded as the 5th most valuable brand in Sri Lanka by the Brand Finance Lanka Ltd with a brand value of USD 166 Mn. In 2021, NSB was recognized at the Sri Lanka’s first ever gender equality awards as one of the top 10 Women Friendly Workplaces. Moreover, National Savings Bank has also been recognized as one of the 10 Most Admired Companies in Sri Lanka in 2021 by the International Chamber of Commerce Sri Lanka (ICCSL), in collaboration with the Chartered Institute of Management Accountants (CIMA), which speaks volumes of the value we create and add to the Sri Lankan economy and community.
To foster a savings culture among all Sri Lankans that come from all walks of life, and work towards financial and digital inclusion, we at NSB have focused on strengthening our digital as well as physical footprint. Accordingly, the Bank has increased its branch network to 261 branches along with 292 ATMS and 89 CRMs. Further, we have been able to introduce “NSB Pay” App, a mobile payment system enabling our customers to accomplish their daily banking needs safely and efficiently while enjoying an uninterrupted service during these difficult times.
In retrospect, digitalization is a key focus area on which we have focused in the past year. The demand for digital products and services during the recent years, especially with the pandemic, has acted as a catalyst, driving our digital transformation forward. At NSB, we believe that the promise of digitalization is not about technology for technology’s sake. Even beyond the benefits of streamlining operations, enhancing productivity, and realizing cost efficiencies, we approach digitalization in a way that deeply resonates with our brand: as a tool for financial inclusion, enabling the financial systems and solutions to be more accessible to all and sundry.
Therefore, increased accessibility is at the heart of the digital value proposition that we are building at the Bank- allowing all our stakeholders, no matter what strata or location, to benefit from the rapid technological advances that are underway. Accordingly, in 2022, we will be implementing the new core banking system, with all services reengineered to align with industry requirements and regulatory requirements and pave the way towards a fully automated secure digital platform.
With these steps, together with corresponding internal talent and capacity development, the Bank will be positioned at the forefront of the digital banking space and be able to make the maximum use of our distinctive identity in 2022. As such, 2022, will be a crucial year in taking a leap forward in our Bank’s digital strategy and entering a digital era.
Our staff is an unwavering factor behind every success that we reach, and we will rely on them to drive our success in 2022. We wish to place on record our sincere gratitude to our staff for the teamwork and dedicated service to the Bank throughout, and especially in the last couple of difficult years. And our customers too, have our deepest gratitude for their trust in us notwithstanding the challenges of the COVID 19 pandemic that upended the social, economic climates as never before. Your continued confidence in us reaffirms our sense of purpose. Thus, we will continue to play our part true to our word as the safest place for your money in this new year.
We wish to assure that NSB remains guided by its essential values and mission amidst the changes and challenges presented by the environment, and while the shape of banking will change, our responsibilities and commitment to our purpose will remain unchanged.
Together we have come along way, and the path ahead that we have to traverse together is longer. We live in an era of unprecedented uncertainty owing to a global pandemic that has spared no region, country or individual from its impact. In such a global, financial, societal climate, if we are to forge our way forward in a positive light, it is imperative that we embrace one vision in a collaborative effort.
As we now march forward to our 50th Anniversary in banking, we are confident that all members of “NSB Family” will contribute greatly together, through commitment and dedication to take the Bank forward to the next phase of development and to go forward from strength to strength in serving our customers.
NSB family wishes all our valued customers, other stakeholders, and all Sri Lankans a happy and safe new year in 2022, the year of our Golden Jubilee.
Business
Browns Investments sells luxury Maldivian resort for USD 57.5 mn.
A five star 100-room Maldivian resort hotel property controlled by Browns Investments PLC has been disposed for USD 57.5 million, Browns Investment said in a stock exchange filing on Friday. The company had previously disclosed in September that the deal was in the pipeline pending completion of precedent conditions.
The property. Barcelo’ Whale Lagoon Maldives, belonged to Browns Ari Resort (Private) Ltd., a subsidiary of Browns investments, was purchased by ASB Hotel Properties Maldives Private Ltd.
“The transaction was completed following the satisfaction of the conditions precedent set out in the Sale and Purchase Agreement, for a total consideration of USD 57,500,000,” the filing said. The price was considered “significant” but was not the highest in the Maldives where high end hotel properties command top dollar.
Browns Investments (BIL) has a significant presence in the Maldives, developing multiple properties, notably through partnerships with Spain’s Barceló Hotel Group for projects like Barceló Whale Lagoon (now sold), Barceló Nasandhura (city hotel/apartments), and the Bodufaru Beach Resort (a major integrated project with three hotels) in North Male Lagoon, with BIL aiming to be a major Sri Lankan hotel operator in the Maldives with large room capacity.
BIL’s key Maldives projects are:
Bodufaru Beach Resort: A large-scale development in North Male Atoll with three five-star hotels, a significant undertaking with Barceló Hotel Group and Syno Hydro Corporation.
Nasandhura Palace Hotel (Barceló Nasandhura): A luxury city hotel and apartment complex in Male, managed by Barceló.
Strategy & Partners:
Browns Investments partners with Barceló Hotel Group, a Spanish hotel chain, for management and investment in their Maldivian properties.
The company aims to become the largest Sri Lankan hotel investor and operator in the Maldives, significantly expanding its room keys in the region, as described on the Browns Investment website.
Browns Investments is actively developing and managing luxury hotel properties in the Maldives, focusing on large integrated resorts and city hotels, leveraging international partnerships to grow its presence in the high-end tourism market, according to the company.
Business
Marketing Alumni Association of USJ Outlines Strategic Vision to Strengthen the Future of Marketing in Sri Lanka
The Marketing Alumni Association (MAA) of the University of Sri Jayewardenepura (USJ) set out its strategic direction for the year ahead at its Annual General Meeting (AGM) held on 10 December 2025. The event brought together academic representatives from the Department of Marketing Management and a strong contingent of alumni, providing a platform to review the association’s progress and reaffirm its commitment to advancing the marketing profession in Sri Lanka.
As the official body representing graduates of the Department of Marketing Management of the University of Sri Jayewardenepura, the MAA has, over the past 25 years, supported a network of more than 1,500 marketing professionals who now hold influential roles in leading private and public sector organizations. The association remains committed to elevating the standing of the Japura Marketing degree by strengthening industry partnerships, supporting academic excellence, and fostering a high-performing alumni community.
A key focus of the AGM was the appointment of Oshadee Withanawasam as President of the MAA for the upcoming term (2025-2027). In his inaugural address, Mr. Withanawasam emphasized the importance of strategic leadership, industry relevance, and collaborative growth in positioning USJ and its alumni at the forefront of marketing innovation in Sri Lanka.
Over the past year, the MAA has intensified its engagement efforts through a series of high-impact initiatives. The Kings and Queens Dinner Dance 2025, which brought together over 200 members, strengthened camaraderie within the alumni network. On the academic front, the association’s flagship ‘Fine Touch’ guest lecture series, conducted in partnership with the Department of Marketing Management, USJ, continued to offer undergraduates valuable exposure to industry best practices and emerging trends.
A significant milestone for the association was the launch of its first structured mentoring program for undergraduates of the department. This initiative marks a notable advancement in bridging academic training with practical corporate experience, equipping students with the competencies required to excel in a competitive business environment.
The MAA also continued to deliver meaningful social impact through its ‘Bring a Smile’ initiative, which has supported rural schoolchildren for three consecutive years (2023–2025) by providing essential stationery supplies. Further strengthening its commitment to education, the association introduced a scholarship scheme in 2024 to support deserving undergraduates pursuing their higher education in marketing.
During the AGM, outgoing President Dr. Darshana Jayasinghe and the Head of the Department of Marketing Management of USJ, Prof. Sandamali Galdolage, commended the association’s continued progress and reiterated their support for its long-term vision.
The following office bearers were appointed for the new term: Oshadee Withanawasam (President), Amitha Amarasinghe (Deputy President), Nipuni Karunarathna (Vice President), Vimukthi Kaushalya (Secretary), Thisaru Menake (Assistant Secretary), Nuwan Indika (Treasurer), and Thilanka Kalpage (Assistant Treasurer). Committee Members for the term include Prof. Ashoka Malkanthie, Chandra Kodithuwakku, Manuri Jayasinghe, Champika Vincent, Naleendra Yasassri Perera, Kaushan Agalawatte, Chandranath Gamage, and Pamudi Ketawalage.
Dr. Darshana Jayasinghe and Lalith Sumanasiri will serve as Advisors, while Prof. Sandamali Galdolage, Manojee Dabare, and Prof. Lalith Chandralal will continue as Trustees of the MAA.
Business
18 certified sales training consultants graduate at BMICH
A graduation ceremony for 18 Certified Sales Training Consultants, qualified to mentor aspiring marketing professionals and enhance standards in the country’s sales sector, was held recently at the Bandaranaike International Conference Hall.
The graduates represent the first phase of a programme aimed at producing 50 Certified Sales Training Consultants nationwide. The training and certification were conducted by the Asian College of Sales and Marketing (ACSM).
According to ACSM Director and Learning Consultant Sugath Munasinghe, the need for professionally certified sales training consultants to raise the quality and effectiveness of the sales sector has been identified for some time. He added that ACSM, as a higher education institute, will continue to provide structured training and certification to meet this demand.
-
Midweek Review4 days agoHow massive Akuregoda defence complex was built with proceeds from sale of Galle Face land to Shangri-La
-
News3 days agoPakistan hands over 200 tonnes of humanitarian aid to Lanka
-
News3 days agoPope fires broadside: ‘The Holy See won’t be a silent bystander to the grave disparities, injustices, and fundamental human rights violations’
-
News4 days agoBurnt elephant dies after delayed rescue; activists demand arrests
-
Editorial4 days agoColombo Port facing strategic neglect
-
News2 days agoArmy engineers set up new Nayaru emergency bridge
-
Business2 days agoUnlocking Sri Lanka’s hidden wealth: A $2 billion mineral opportunity awaits
-
News4 days agoSri Lanka, Romania discuss illegal recruitment, etc.
