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Lanka to host the prestigious World Marketing Forum for the first time

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From left to right, seated: The panel discussion, expertly moderated by Dr. Dilhan Jayatilake, President of Education & Research at SLIM; Prof. Dewasiri Jayantha, President of SLIM; Yasas Hewage, Member of the SLIM Education Reforms Committee; Ali Thariq, CEO & Chairman of Unilever Sri Lanka; and Asanka Perera, Project Chair of WMF, took place ahead of the World Marketing Forum, to be held in Sri Lanka this November

The Sri Lanka Institute of Marketing (SLIM), the nation’s apex body for marketing, is proud to announce that Sri Lanka will host the prestigious World Marketing Forum (WMF) for the very first time. Endorsed by the Ministry of Industry and Entrepreneurship Development, this landmark occasion marks a defining moment for the country, reinforcing Sri Lanka’s reputation as a trusted and capable hub for world-class conferences, global thought leadership, and cross-border collaboration.

The Forum, scheduled to take place in Colombo from November 11 to 16, 2025, will bring together senior marketing professionals, industry leaders, global corporations, policymakers, and investors from over 50 countries and more than 50 international associations across Asia, Europe, Africa, the Americas, and Oceania.

Speaking on the significance of the event, Prof. (Dr.) Jayantha Dewasiri, President of SLIM, stated:

“Hosting the World Marketing Forum for the first time in Sri Lanka is a testament to the nation’s capabilities, infrastructure, and expertise in the field. This event will not only elevate Sri Lanka’s profile internationally but also inspire the local marketing fraternity to embrace global best practices, while proudly showcasing our own innovations and success stories to the world.”

Project Chair, Asanka Perera, described the achievement as both a national triumph and a cultural milestone:

“We are proud to bring this global platform to Sri Lanka. Beyond being a professional gathering, the Forum will highlight the flavour of our country, its rich culture, and its immense possibilities to the world. It is an opportunity to demonstrate Sri Lanka’s unique strengths on the global stage.”

The Forum’s arrival in Sri Lanka is a rare and momentous occasion, as the extensive global participation and rotational hosting structure mean that the country will not have the opportunity to host WMF again for at least the next 70 years. For Sri Lanka, this represents a once-in-a-lifetime opportunity to showcase its dynamic marketing industry, robust event hosting capabilities, and commitment to advancing the profession globally.

The World Marketing Forum 2025 promises a diverse and impactful programme of keynote addresses, panel discussions, award ceremonies, and networking opportunities designed to foster collaboration among leading professionals from different cultural and economic contexts.

November 11 – Arrival of delegates and a welcome dinner.

November 12 (Conference Day 1) – Opening addresses by SLIM and government leaders, keynote by Prof. Philip Kotler, followed by sessions on operational excellence, creative innovation, and global management practices.

November 13 (Conference Day 2) – Focus on Sri Lanka’s brand journeys, transformation of marketing practices, and global perspectives from Europe, Africa, the UK, North America, and Latin America, concluding with the Asia Marketing Excellence Awards, Asia Youth Entrepreneurship Challenge Awards, and SLIM Brand Excellence Awards.

November 14 (Conference Day 3) – Asia Industry Expo 2025 at BMICH and the Ringing of the Bell Ceremony at the Colombo Stock Exchange, followed by the closing dinner.

November 15 – Optional cultural tours to Kandy or Galle, showcasing Sri Lanka’s heritage, culture, and hospitality.

November 16 – Departure of delegates.

With over 150 international investors, 50+ associations, and delegates from around the globe, WMF 2025 will not only strengthen professional collaboration but also provide opportunities for exports, trade, investment, and cultural exchange. Delegates will experience Sri Lanka’s rich heritage, vibrant culture, and world-renowned hospitality, further solidifying the nation’s position as a trusted partner in global business and marketing leadership.



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Courtesy call by the Heads of Mission- Designate on Prime Minister

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The heads of mission designate to Sri Lanka paid a courtesy call on Prime Minister Dr. Harini Amarasuriya on 26th of March at the Prime Minister’s office.

The delegation comprised Dharshana M. Perera, High Commissioner – designate of Sri Lanka to Malaysia, Ms. Dayani Mendis, Ambassador and PRUN – designate of Sri Lanka to Austria, Ms. N.I.D. Paranavitana, Ambassador – designate of Sri Lanka to Ethiopia & African Union, Prof. (Ms.) M.I. Fazeeha Azmi,Ambassador – designate of Sri Lanka to Iran,  Saman Kumara Chandrasiri, Ambassador – designate of Sri Lanka to Israel, and  M. Farook M. Fawzer, Representative – designate of Sri Lanka to Palestine.

The Prime Minister, Dr. Harini Amarasuriya, extended her best wishes to the Heads of Mission–designate and underscored the importance of their forthcoming assignments in advancing Sri Lanka’s national interests emphasizing their collective role in contributing towards the socio-economic upliftment of Sri Lanka.

The Prime Minister further highlighted the importance of projecting a positive and credible image of Sri Lanka internationally, through consistent, professional, and strategic engagement in their respective host countries and multilateral platforms.

She encouraged the Heads of Mission to actively identify and facilitate high-quality investment opportunities, particularly in sectors aligned with Sri Lanka’s development priorities, with a focus on sustainability, innovation, and long-term value addition.

Particular emphasis was placed on the promotion and diversification of Sri Lanka’s exports, including the exploration of new markets and strengthening trade linkages.

The meeting was attended by the Secretary to the Prime Minister, Additional Secretary to the Prime Minister Ms. Sagarika Bogahawatta and heads of mission-designate.

[Prime Minister’s Media Division]

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SC finds Keheliya, others, guilty of violating FRs of public through corrupt drug procurement deal

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The Supreme Court yesterday held former Health Minister Keheliya Rambukwella and several senior health officials liable for violating the fundamental rights of the public over a controversial drug procurement carried out under the 2022 Indian Credit Line.

Delivering the judgment, a three-judge bench, headed by Chief Justice Preethi Padman Surasena, and comprising Justice Kumudini Wickremasinghe and Justice Janak de Silva, found that the procurement of medical supplies from an unregistered company, in breach of established procedures, had resulted in a serious infringement of public rights.

The Court ruled that the granting of a Waiver of Registration by the authorities was “wrongful, arbitrary and capricious,” and held that the direct procurement carried out on an unsolicited basis was unlawful. The transaction was accordingly declared null and void.

In a significant order, the Court directed Rambukwella to pay Rs. 75 million in compensation to the State from his personal funds.

The then Health Ministry Secretary Janaka Chandragupta and former Chairman of the National Medicines Regulatory Authority (NMRA), Prof. S. D. Jayaratne, were each ordered to pay Rs. 50 million.

The Court further directed NMRA Chief Executive Officer Dr. Wijith Gunasekara and former Director of the Medical Supplies Division Dr. Thusitha Sudarshana to pay Rs. 50 million each as compensation.

The ruling followed the hearing of a fundamental rights petition filed by Transparency International Sri Lanka and two other parties.

The Court also instructed the Commission to Investigate Allegations of Bribery or Corruption to initiate appropriate action under the Anti-Corruption Act against those found responsible.

Senior Counsel Senany Dayaratne, with Nishadi Wickramasinghe, Lasanthika Hettiarachchi, Janani Abeywickrema and Maheshika Bandara, appeared for the petitioners.

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Sajith nudges govt. to follow India’s example in giving relief to consumers by slashing taxes on fuel

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Sajith

Opposition and SJB Leader Sajith Premadasa yesterday urged President Anura Kumara Dissanayake to reduce taxes on fuel, just as the Indian government has done.

He said in a post on X that “Modi government has decided to reduce the Special Additional Excise Duty on petrol and completely remove it for diesel in order to cushion the hardship on the Indian consumer. High time for Anura Kumara Dissanayake to keep up to his election promise and follow suit.”

Meanwhile foreign media reported that India has slashed excise duties on petrol and diesel to protect consumers and rein in a potential spike in inflation, while imposing windfall taxes on aviation fuel and diesel exports, amid volatile global oil markets, as a result of the Iran war.

Global oil prices have surged past $100 per barrel after the near closure of the Strait of Hormuz, which serves as a conduit for 40% of India’s crude oil imports, since the US and Israel first struck Iran on February 28.

In a government order, released late on Thursday, India’s Finance Ministry reduced the special excise duty on petrol to three Indian rupees ($0.0318) per litre from 13 Indian rupees earlier. It also cut the duty on diesel to zero from INR 10 rupees per litre.

The government did not say how much the duty cuts would cost. The move comes ahead of elections next month in four Indian states and one federal territory, with Indian voters known to be extremely sensitive to higher prices.

“Government has taken a huge hit on its taxation revenues to ensure very high losses of oil companies, approximately 24 rupees a litre for petrol and 30 rupees a litre for diesel, at this time of sky high international prices, are reduced,” Indian Oil Minister Hardeep Singh Puri said in a post on X.

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