Ideal Group, headed by visionary entrepreneur Nalin Welgama, in keeping with his ethos of growth through innovation, made a move pertinent with the “new normal” by acquiring one of the pioneers in the Sri Lankan e commerce industry, Takas.lk.
Having invested heavily in developing capacity in the Sri Lankan automotive sector, Founder and Executive Chairman of the Ideal Group of Companies, Nalin Welgama, is determined that a Sri Lankan built and operated company be in the forefront of e-commerce in Sri Lanka. “The Ideal Group has and always will be driven by innovation, hence our foray into the digital space with Takas.lk is both timely and appropriate, said Welgama. “We promise to strengthen Takas.lk, making it the most valuable e commerce company in Sri Lanka. The collaborative synergies of the Ideal Group of Company’s island wide touch points will further enable us to provide an unmatched service, hitherto not experienced”.
Takas.lk commenced operations in 2012 and since then has grown to be a household name in Sri Lanka. Indeed, Takas was the first company to introduce cash on delivery (COD), and enable the tokenization of credit cards. Since inception Takas has taken great pride in being a Sri Lankan company that has served Sri Lankans both here and abroad, adding value and giving satisfaction. Furthermore, the technology stack-which Takas operates on has been built completely in-house, and to date has enabled e-commerce businesses in Sri Lanka as well as overseas markets .
Speaking at the launch which was limited to a few stakeholders due to the Covid situation, Founder and Executive Chairman, Ideal Group of Companies, Nalin Welgama said “e commerce is the way of the future and is the new normal. e-commerce is here to stay, and even when the Covid situation eases, our life styles and methods of business have been irrevocably transformed. We will focus on expanding market share as more companies move their businesses online. What will be key from here onwards will be sustainability of demand from newly acquired merchants. The Covid 19 pandemic has accelerated the trend of online shopping and with it the gross merchandise volumes. Therefore we must capitalise on the prevailing strong e-commerce trends and provide many businesses a life line during these challenging macro economic conditions.”
As per statistics, Sri Lanka’s annual domestic e-commerce sales value including services is an estimated US$40-60 million. This is expected to grow to $400 million by 2022-23. “Currently, only 0.3% of Sri Lanka’s total annual retail sales ( $13 billion) are via e-commerce, thus the opportunity is huge”.
Takas.lk is known for its large manage-market place for electronics and under the new ownership will expand on this range of products.
Since it’s acquisition by the Ideal Group, Takas.lk has quickly expanded into the gift giving segment, daily essentials, and cakes/flowers. ” We will be working with Sri Lankan suppliers and empowering them, giving them the ability to function on a basis of ‘business as usual’ during these difficult times”. Takas’ new location on Rosmead place too is more convenient and better equipped to service their customers.
Subsequent to the acquisition, the existing Takas.lk management team including Lahiru Pathmalal will remain to guide the company through its transition and will work together with the Ideal team for a stipulated period in their current roles, ensuring a seamless transition. Commenting on the acquisition, Co founder Takas.lk, Lahiru Pathmalal said, “having been a part of Takas.lk from day one, I have a strong understanding of the key operations required for the success of Takas. I like to think I have a creative approach to the industry, and this combined with the wealth of resources the Ideal Group brings to play in the e-commerce game, makes me excited and motivated to help shape its future.”
Under it’s new mantle, Takas.lk has a vision of becoming ‘The’ one stop-shop for all consumer requirements and is committed to follow a service first philosophy!
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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