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Hirdaramani breaks new ground in renewable energy use

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The Hirdaramani Group has yet again taken bold strides towards energy accountability by being the first in Sri Lanka to receive International Renewable Energy Certificates (I-RECs) for its energy usage. With this robust tracking standard, the group hopes to add new layers of accountability and credibility to its operations, living up to the commitments outlined in the company’s own sustainability vision, a company news release said.

As Energy Attribute Certificates (EACs), I-RECs serve to increase transparency in the energy sector and provide clarity about the use of renewable electricity among end-consumers. The I-REC Standard (www.irecstandard.org) ensures that issued certificates comply with major international sustainability and carbon accountability standards and adhere to stakeholder expectations of industry best practice for the avoidance of double counting, double certificate issuance and double attribute claiming. The system also helps individual companies seeking to improve their environmental credentials, while raising awareness among consumers and industry players, it said.

With I-RECs Hirdaramani hopes to both, back the country’s clean energy programmes, as well as offset its own electricity consumption-related emissions, and support its internal sustainability strategy. As a result, they are now able to accurately claim the energy they use from renewable sources.

More specifically, the new standard will register the rooftop solar power produced from the on-site PV plants across Hirdaramani’s manufacturing facilities. With I-RECs, these will then be available for use within the Group, providing a clear and accurate view of renewable energy usage by each facility. This direct generation and allocation also limits the company’s grid impact, in turn contributing towards a reduction in its Greenhouse Gas (GHG) emissions.

“At Hirdaramani we are dedicated to constantly holding ourselves accountable for meeting our commitments, and for the validation of our sustainability goals,” said Nikhil Hirdaramani, Director, Hirdaramani Group. “The decision to invest in the I-REC Standard and framework stems from this dedication, allowing us to not only quantify our achievements, but also more importantly, to collect reliable data which will help us to keep moving forward towards our energy and GHG reduction goals.”

The I-REC Standard is developed in accordance with major international standards including GHGP, CDP, RE100, ISO, and others, providing significant credibility to data reported by users. The certification project for Hirdaramani was carried out by The Carbon Consulting Company together with the UK-based Green Certification Company.

Based on current figures, Hirdaramani projects that I-RECs will be covering approximately 40% of the electricity demand of their Sri Lankan facilities. By using I-RECs, individual factories will be able to quantify their renewable energy usage at a facility level, with expected ranges between 40% and 100% depending on the facility. Overall, the company is projecting that they will be able to achieve approximately 25% decrease in its Scope 1 and 2 related carbon footprint in 2021, primarily as a result of the reduction in GHG emissions via the implementation of the I-REC programme.

Over the years Hirdaramani has made many investments into renewable energy, ranging from direct investments into wind and hydro-power plants, to implementing on-site renewable energy generation projects at their manufacturing facilities (including solar power and biomass). The continued investment in third-party validation and certification by globally recognized standards is another of the company’s core commitments in its move towards becoming a more sustainable organization, with a future first approach to how they conduct their operations.



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Business

Seylan Bank offers amazing discounts for Avurudu

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With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.

The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.

“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”

The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.

 

 

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OPPO launches Avurudu song to spread seasonal cheer

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OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.

The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”

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SLIM elects new president and EXCO at 51st AGM

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The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.

The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.

Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.

The newly appointed Executive Committee comprises ten experienced marketing professionals:

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.

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