Under Indian grant assistance
In the presence of Prime Minister Mahinda Rajapaksa, a Memorandum of Understanding (MoU) to implement High Impact Community Development Projects (HICDP) under Indian grant assistance was signed between India and Sri Lanka at the Temple Trees on Tuesday.
The extension of the ongoing MoU on HICDP for another five years had been announced during the Virtual Bilateral Summit between Prime Minister of India Shri Narendra Modi and Sri Lanka’s Prime Minister Mahinda Rajapaksa on September 26, 2020. The MOU was signed by High Commissioner of India Gopal Baglay and Treasury Secretary SR Attygalle.
Under the High Impact Community Development Projects a total of 64 projects using a total outlay of approx SLR 20 billion as aid from government of India have been implemented in Sri Lanka. As per the new framework MoU for the third phase, individual developmental projects costing upto SLR 300 million in social sectors such as health, education, water, sanitation, agriculture etc can be taken up in Sri Lanka. The total outlay of all such projects at any given time can be upto SLR 5 billion.
It had been also agreed during the Virtual Bilateral Summit to deepen and broadbase the HICDP projects currently undertaken in each of Sri Lanka’s 25 districts. These projects shall relate chiefly to socio-economic development, livelihood support, conservation of environmental and cultural heritage, empowerment of women, child welfare and facilitation of community life, particularly through the creation of infrastructure in the education, health, agriculture or community development sectors. The Ministry of Finance is the nodal ministry for implementing the HICDP scheme on the Sri Lankan side.
Presently, 21 projects covering all provinces viz., Northern, North-Central, North-Western, Western, Southern, Central, Uva, Sabragamuva and Eastern Provinces of Sri Lanka are being undertaken under the MOU. They include construction of primary schools and colleges, vocational training institutes, universities, hospitals, rural sanitation, cultural heritage, rain water harvesting, social housing for poor, agricultural warehousing, tourism and civil aviation infrastructure support. (Indian HC)
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
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