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Future Marketing Mastery: The Role of AIESEC in Grooming Young Leaders

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“100 storytellers” is an annual event organized by AIESEC in Sri Lanka to uplift the marketing skills of the next generation of leaders of Sri Lanka. By improving the marketing skills of future leaders, this event contributes to the overall economic growth and competitiveness of Sri Lanka within the global circa.

100 storytellers 2023 was held for its second consecutive year which marked its commencement on the 14th January. The event consisted of a series of sessions that spanned across a week, conducted by both local and international marketing experts such as Tharindu Amarasekera, Amithe Gamage, Malcolm Chen, Kushlani De Silva and Mimi Nicklin. The Induction Ceremony of 100 storytellers 2023 was held at the DHPL conference hall on the 14th of January with the participation of enthusiastic delegates and an array of veteran marketers, adding vibrance to the day.

The day was indeed made special and insightful with the support of the Printed Media Partner Ceylon Newspapers Ltd. along with many distinguished partners such as BrandLabs, Zirateh and U-Fresh.

100 Storytellers is a setting which provides a platform to showcase skills, learn from experts, and network with peers. The event equips young leaders with the latest marketing trends and techniques, leading to the development of new and innovative approaches.

The organizing committee president, Sachinthi Wirasinha, Local Committee Vice President for marketing of AIESEC in University of Sri Jayawardenapura for the term 22.23 stated that the organizing committee expects to create a set of marketers who are not only passionate but also well versed in all branches relating to the field of Marketing.

Onela Weerasinghe, a delegate at 100 storytellers 2023 mentioned that in addition to the educational component of the event, 100 storytellers also provided the delegation with the opportunity to network with other young marketers from different universities, hence it was a great opportunity for the delegates to make connections and build relationships that can help them get ahead in the competitive world of marketing.

AIESEC Sri Lanka, a part of the world’s largest youth-led organization; AIESEC, has been instrumental in developing the leadership skills of young individuals in Sri Lanka through its various programs and initiatives. It provides hands-on experience and exposure to real-life projects, enabling members to acquire practical knowledge and skills. AIESEC’s focus on personal and professional development, along with its global network, has helped the youth to build a solid foundation in marketing and become successful in their careers ahead.

In conclusion, “100 Storytellers” is a conference that young marketers who want to develop the abilities and contacts necessary to succeed in the field shouldn’t miss. Regardless of where you are in your marketing career or whether you want to move forward, this is an occasion you would not want to miss. “100 Storytellers” is the ideal event to support young marketers in gaining the abilities they need to succeed in the marketing industry because of its emphasis on storytelling and its combination of educational and networking opportunities.



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Dates and times for the special exposition of the Sacred Tooth Relic announced

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[Picture by Haripriya de Silva]

The Diyawadana Nilame of the Sri Dalada Maligawa, Pradeep Nilanga Dela, has announced the special exposition of the Sacred Tooth Relic will be held at the Sri Dalada Maligawa in Kandy from 3.00 p.m. to 5.30 p.m. on April 18, and 12.00 noon to 5:30 p.m for 10 days thereafter from

 

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Navy bring critically ill fisherman

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The Sri Lanka Navy swiftly responded to bring ashore a critically ill fisherman and transfer him to the General Hospital, Trincomalee for urgent medical attention on 01 Mar 25. The fisherman was aboard a local multiday fishing trawler which was off the coast of Trincomalee.

Reportedly, the multiday fishing trawler ‘Sadaru 03’ departed from the Trincomalee fisheries harbour on 01 Mar with 07 fishermen on board. While at sea approximately 09 nautical miles (16 km) off the coast of Trincomalee, one of the crew members fell critically ill and required urgent medical attention on shore. In response to the situation, the Department of Fisheries and Aquatic Resources alerted the Maritime Rescue Coordination Centre (MRCC) Colombo, which operates from the Navy Headquarters, to coordinate assistance.

Acting promptly, the Navy deployed a craft from the Eastern Naval Command to rescue the ailing fisherman. After successfully retrieving him from the fishing trawler, the Navy provided initial medical care and brought him to the Trincomalee harbour. He was then urgently transferred to the General Hospital, Trincomalee on the night of 01 Mar.

[Navy Media]

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IMF Executive Board completes the third review under the Extended Fund Facility [EFF] arrangement with Sri Lanka

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The Executive Board of the International Monetary Fund (IMF) completed the third review under the 48-month Extended Fund Facility (EFF) Arrangement, allowing the authorities to draw SDR 254 million (about US$334 million). This brings the total IMF financial support disbursed so far to SDR 1.02 billion (about US$1.34 billion).[1]

The EFF arrangement for Sri Lanka was approved by the Executive Board on March 20, 2023  in an amount of SDR 2.286 billion (395 percent of quota or about US$3 billion. The program supports Sri Lanka’s efforts to restore and maintain macroeconomic stability and debt sustainability while protecting the poor and vulnerable, rebuild external buffers, and enhance growth-oriented structural reforms including by strengthening governance.

Following the Executive Board discussion on Sri Lanka, Mr. Kenji Okamura, Deputy Managing Director, issued the following statement:

“Reforms in Sri Lanka are bearing fruit and the economic recovery has been remarkable. Inflation remains low, revenue collection is improving, and reserves continue to accumulate. Economic growth averaged 4.3 percent since growth resumed in the third quarter of 2023. By end-2024, Sri Lanka’s real GDP is estimated to have recovered 40 percent of its loss incurred between 2018 and 2023. The recovery is expected to continue in 2025. As the economy is still vulnerable, it is critical to sustain the reform momentum to ensure macroeconomic stability and debt sustainability, and promote long-term inclusive growth. There is no room for policy errors.

“Program performance has been strong with all quantitative targets met, except for the indicative target on social spending. Most structural benchmarks due by end-January 2025 were either met or implemented with delay.

“Sustained revenue mobilization is crucial to restoring fiscal sustainability and ensuring that the government can continue to provide essential services. Boosting tax compliance and refraining from tax exemptions are key to maintaining support for economic reforms. To ease economic hardship and ensure the poor and vulnerable can participate in Sri Lanka’s recovery it is important to meet social spending targets and continue with reforms of the social safety net. Going forward, social support needs to be well-targeted towards the most disadvantaged so as to promote inclusive growth with limited fiscal space. Restoring cost-recovery electricity pricing without delay is needed to contain fiscal risks from state-owned enterprises. A smoother execution of capital spending within the fiscal envelope would foster medium-term growth.

“The progress to advance the debt restructuring to restore Sri Lanka’s debt sustainability is noteworthy. The recent successful completion of the bond exchange is a major milestone towards restoring debt sustainability. Timely finalization of bilateral agreements with creditors in the Official Creditor Committee and with remaining creditors is a priority now.

“Monetary policy should prioritize maintaining price stability, supported by sustained commitment to prohibit monetary financing and safeguard Central Bank independence. Continued exchange rate flexibility and gradually phasing out the balance of payments measures remain critical to rebuild external buffers and facilitate rebalancing.

“Resolving non-performing loans, strengthening governance and oversight of state-owned banks, and improving the insolvency and resolution frameworks are important priorities to revive credit growth and support the economic recovery.

“Prolonged structural challenges need to be addressed to unlock Sri Lanka’s long-term potential, including steadfast implementation of the governance reforms.”

 

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