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Future Marketing Mastery: The Role of AIESEC in Grooming Young Leaders

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“100 storytellers” is an annual event organized by AIESEC in Sri Lanka to uplift the marketing skills of the next generation of leaders of Sri Lanka. By improving the marketing skills of future leaders, this event contributes to the overall economic growth and competitiveness of Sri Lanka within the global circa.

100 storytellers 2023 was held for its second consecutive year which marked its commencement on the 14th January. The event consisted of a series of sessions that spanned across a week, conducted by both local and international marketing experts such as Tharindu Amarasekera, Amithe Gamage, Malcolm Chen, Kushlani De Silva and Mimi Nicklin. The Induction Ceremony of 100 storytellers 2023 was held at the DHPL conference hall on the 14th of January with the participation of enthusiastic delegates and an array of veteran marketers, adding vibrance to the day.

The day was indeed made special and insightful with the support of the Printed Media Partner Ceylon Newspapers Ltd. along with many distinguished partners such as BrandLabs, Zirateh and U-Fresh.

100 Storytellers is a setting which provides a platform to showcase skills, learn from experts, and network with peers. The event equips young leaders with the latest marketing trends and techniques, leading to the development of new and innovative approaches.

The organizing committee president, Sachinthi Wirasinha, Local Committee Vice President for marketing of AIESEC in University of Sri Jayawardenapura for the term 22.23 stated that the organizing committee expects to create a set of marketers who are not only passionate but also well versed in all branches relating to the field of Marketing.

Onela Weerasinghe, a delegate at 100 storytellers 2023 mentioned that in addition to the educational component of the event, 100 storytellers also provided the delegation with the opportunity to network with other young marketers from different universities, hence it was a great opportunity for the delegates to make connections and build relationships that can help them get ahead in the competitive world of marketing.

AIESEC Sri Lanka, a part of the world’s largest youth-led organization; AIESEC, has been instrumental in developing the leadership skills of young individuals in Sri Lanka through its various programs and initiatives. It provides hands-on experience and exposure to real-life projects, enabling members to acquire practical knowledge and skills. AIESEC’s focus on personal and professional development, along with its global network, has helped the youth to build a solid foundation in marketing and become successful in their careers ahead.

In conclusion, “100 Storytellers” is a conference that young marketers who want to develop the abilities and contacts necessary to succeed in the field shouldn’t miss. Regardless of where you are in your marketing career or whether you want to move forward, this is an occasion you would not want to miss. “100 Storytellers” is the ideal event to support young marketers in gaining the abilities they need to succeed in the marketing industry because of its emphasis on storytelling and its combination of educational and networking opportunities.



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Import and Export (Control) Regulations No. 08 of 2026

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The Ministry of Industries and Entrepreneurship Development has recommended the establishment of Sri Lankan Standards, i.e. the import testing methodology for imported tires used for passenger cars and pneumatic tires for three-wheelers with the aim of ensuring a fair competitive environment for local
manufactures and ensuring consumer safety and security.

Taking into the said recommendations, “Import and Export (control regulations N0.08 of the 2026)” has  been enacted to amend the existing regulations by means of the Extraordinary Gazette Notification No. 2508/27 dated 2026-10-01, prescribing Sri Lanka standard 1212 for the import of passenger types (HS Code 4011.10.90) and Sri Lanka standard 1347 for the import of
pneumatic tires for three – wheeled vehicles (HS Code 4011.90.10).

Accordingly, the Cabinet of Ministers has approved the resolution furnished by  the President in his capacity as the Minister of Finance, Planning, and Economic Development to submit the aforementioned regulations to Parliament for  approval.

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Draft Bill of the Public Private Partnership Enterprises Act to be gazzetted

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Approval of the Cabinet of Ministers was granted at their meeting held on 02.06.2025 to introduce a new act to promote and providing legal provisions for facilitating the Public Private Joint Enterprises within Sri Lanka as well as the establishment of the National Agency for Public Private Partnership Joint Enterprises.

Accordingly, the Legal Draftsman has formulated the relevant draft bill and the Attorney General has given his clearance to the said draft bill.

The Cabinet of Ministers approved the resolution furnished by the President in his capacity as the Minister of Finance, Planning and Economic Development to publish the said
draft bill in the government gazette notification and thereby submit it to the Parliament for its concurrence.

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Amendment of the Ayurvedha Act No. 31 of 1961

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Regulation, development and control of indigenous medical sector in Sri Lanka comprised of Ayurvedha, Sidhdha, Unani, Local Therapies are carried out under the provisions of Ayurvedha Act No. 31 of 1961.

Although amendments were made to the act from time to time as per the requirements, the necessity of further amending the Ayurvedha Act has been identified to enable efficiently maintaining all activities of local medical field productively, further formalizing the regulation of the sector, taking actions to providing licenses applicable to export of local medicines, and achieving the progress and sustainable development goals in the local medical sector.

Based on the said factors, the Cabinet of Ministers granted approval to the resolution furnished by the Minister of Health and Mass Media to direct the Legal Draftsman to formulate a draft bill to amend the Ayurvedha Act No. 31 of 1961.

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