Creating history and proving its dominance in the cable industry once again, ACL Cables PLC announced it had been awarded the SLS 1504-3-31 certificate under the product marking scheme for its fire rated – Low smoke Halogen Free (LSHF) non – sheathed single core cables by the Sri Lanka Standards Institution (SLSI) recently.
SLSI is the highest local authority that awards quality standardizations for products sold locally. Upon complying with the requisite standards ACL Cables PLC has become the first company in the country to obtain this certification. The equivalent British Standard (BS) for the above local certification is BS EN 50525-3-31.
Moreover, ACL Cables is currently the largest and pioneering company that manufactures a wide range of LSHF cables locally. The certification was awarded for cables with voltage up to 450/750 volts. The tests were conducted at ACL in-house laboratories located at their factory premises under the supervision of the SLS audit committee. ACL cables is the only company in Sri Lanka that has a comprehensive lab facility for testing fire rated cables.
Currently ACL cables markets three brands under the category of fire rated cables, namely; ACL Fireguard, ACL Firezero and ACL fire survivor. ACL Fireguard is the core brand out of all three that has reached the masses island wide and is manufactured with a specially insulated PVC compound. The latter two falls to the category of LSHF cables and vastly marketed for high-end construction projects.
As the No. 1 Cable Company in Sri Lanka ACL Cables has always placed itself at the forefront of the local cable industry, which has earned them a strong following in the market.
Up on receiving this certification it proves the reliability of the range of fire rated cables ACL produces. This accreditation makes ACL the only company in Sri Lanka that produces fire rated cables as per appropriate local standards and regulations that has the genuine properties of fire prevention. ACL has also gained international certification from PSB Singapore for the same range prior to receiving this.
Fire related accidents in buildings can occur as a result of electrical short circuits. Thus, the main objective of fire rated cables is to prevent the spread of fire whilst extinguishing within a very short period of time. Designed with fire retardant qualities by the use of special material and compounds, ACL fire rated cables is the perfect, trusted solution to safeguard all buildings.
In order to receive the SLS 1504-3-31 standard ACL Cables was required to complete the following additional three quality tests stated in the standard: Test under fire conditions for vertical flame spread of vertically mounted bunched wires in accordance with BS EN 60332-3-24 (Category C), Measurement of smoke density of cables burning under defined conditions in accordance with BS EN 61034-2 and Assessment of halogens (acid gas) for all non-metallic materials in accordance with BS EN 50525-1(Annex B).
Commenting on this landmark award, Suren Madanayake, Managing Director said, “We have constantly placed great importance and responsibility in the quality and authenticity of our products assuring customers of the highest levels of reliability and safety specifications. I am very proud that ACL Cables has achieved this prestigious local status. We have once again demonstrated to the market our quality and dominance. I appreciate the effort of my technical and quality assurance teams for their untiring efforts to ensure this Product certification process was a success.”
Madanayake added, “Since our inception in 1962, ACL Cables has always been the trendsetter in introducing new products and receiving proper certification. This is one such milestone. Currently we are processing a considerable number of orders for LSHF cables and this is the main reason to push ourselves towards gaining this certification. The certification enables customers to have more confidence when they purchase LSHF cables from us. I am convinced that as the recipient of the SLS standard, we will be able to grow our market share further with this product and strengthen our top and bottom lines.”
Based on the process, ACL had to initially study and follow the respective British Standard that complies with the above criteria. Following which presentations were made to the SLSI, who then awarded the equivalent Product certification as per local regulations and standards.
ACL Cables PLC own 70% of the market share recording annual revenue over Rs. 18 billion as a group.
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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