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Enfection, the first-ever Sri Lankan marketing transformation company to be nominated at the global Drum Awards

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L-R: Enfection Head of Operations Lahiru Halkewela, Founder/CEO Saliya Withana, and Head of Group Account Management Shezri Junaid

Enfection is a global, award winning marketing transformation company with a special focus on end-to-end performance. It is effectively the ‘Home of Performance Marketing in Asia’. As a result of their unique approach Enfection was shortlisted not once but twice to become the first-ever Sri Lankan company to be nominated for the global Drum Awards, which was concluded recently.

The Drum Awards is a globally recognised award programme which recognizes the best practices and campaigns, the best companies and the best people from across the marketing and communications industry in the world. Therefore, it was a great honour for Enfection to be recognised as an equal amongst global giants of the industry.

Enfection was shortlisted as a finalist at the global Drum Awards for Digital Industries 2021 under the Best Use of Pinterest category for their successful campaign that used an innovative approach which focused on the customers’ need for design inspiration and identifying the micro moments of the buyer’s journey to monetise Pinterest for their client Rocell. Furthermore, Enfection’s parent company Momentro together with McCann Worldgroup Malaysia were shortlisted as finalists and Highly Commended at the Drum Awards for Digital Advertising APAC in 2021 under the B2B category for the novel campaign that utilised a micro moment focused account-based marketing approach that revolutionised the Malaysian Oil and Gas Industry.

Saliya Withana, Founder/CEO, Enfection speaking on this achievement said, “Our broader audacious vision is to position Sri Lanka as a KPO destination for marketers. Being recognised globally at the Drum Awards is a reaffirmation of that vision and is a testament to the great talent we have in Sri Lanka.”

Enfection brings science to the field of marketing through their proprietary lean testing methodologies, behavioural economics-based understanding of personas for creative transformation and conversion focused approach as well as the use of MarTech. As specialists in the industry, they are experts in certain niche B2B marketing, investor targeting, pharma and tech marketing not only in Sri Lanka but regionally as well.

“We are a marketing transformation company; therefore, we are very different from typical ad agencies. We focus on solving market problems that are faced by our clients, while building an ethical and learning organisation. As such this recognition reaffirms our position in the global industry,” said Lahiru Halkewela, Head of Operations, Enfection.

Working with Sri Lankan conglomerates such as MAS, JKH, Keells, Rocell, HNB and CDB to global companies including Honeywell, Petronas, MSD, Novartis, Zuellig Pharma and Booking.com, which form their belief network, Enfection is the digital marketing prowess behind some of the Fortune 500 companies in the region.

“Our nominations at the Drum Awards reflect our ability to sync with our clients’ business objectives and marketing strategies. Our clients trust us to push the boundaries of creativity and innovation due to the partnership and understanding that we have fostered in order to drive performance,” explained Shezri Junaid, Head of Group Account Management, Enfection.

Enfection is the marketing services arm of Momentro, which also includes Enfluence, for reputation management and MarTech services. As part of a growing global family, Enfection’s outlook is international while focusing on localised solutions. With a presence in the APAC region, the Company is on a growth trajectory with an expansion drive into the EU, UK and ANZ. Enfection provides innovative and creative strategies that strengthen businesses and brands across the spectrum of industries.



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Strong Q4 net profit growth boosts Teejay Lanka’s outlook for year ahead

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Teejay Lanka Chairman Ajit Gunewardene (left) and CEO MPubudu De Silva

Strong net profit growth in the final quarter of 2023-24 has enabled Teejay Lanka PLC to end the financial year on an optimistic note despite the impacts of the appreciation of the Rupee, which contributed to its 12-month results falling below those of the preceding year.

Sri Lanka’s first multinational textile manufacturer has reported net profit of Rs 549.1 million for the three months ending 31st March 2024, up 260% over the corresponding quarter of the previous year and a 15% improvement over the preceding quarter.

Despite an increase in sales volumes, the Group’s revenue for the quarter, at Rs 15.3 billion, was down 4% over the figure for the third quarter of the year and 12% lower than the revenue of the corresponding quarter of the previous year. This was due to the appreciation of the Sri Lanka Rupee.

For the year ending 31st March 2024, Teejay Lanka reported revenue of Rs 60.8 billion, profit before tax of Rs 1.6 billion, and net profit of Rs 1.1 billion, reflecting declines of 28%, 49% and 48% respectively over 2022-23 as a result of the softening of the global market conditions during the year.

Nevertheless, the Group ended the financial year with a strong balance sheet with a cash and cash equivalents balance of Rs 8.9 billion and a net assets base of Rs 30.1 billion. Teejay’s net assets value per share of Rs 42 was lower by 6% when compared to the corresponding quarter, stemming from the strengthening of the Rupee against the Dollar, the Group said.

“The Group has reported gross profit of Rs 1.5 billion representing a year-on-year increase of 27% and a 17% increase when compared to the third quarter, as a result of the effective utilisation of the Group’s capacity at its two locations,” Teejay Lanka CEO Pubudu De Silva said. “Further optimisation of capacity utilisation and operational efficiency and stability in yarn prices have positively contributed to this growth, strengthening our confidence for the year ahead.”

Commenting on the Group’s performance in the concluded financial year, Teejay Lanka Chairman Ajit Gunewardene said it was encouraging to note the success of the multifaceted strategic initiatives undertaken to reverse the losses of the first quarter and to respond to market dynamics.

Gunewardene added: “The Group’s long-term priorities include digitalization, establishing and executing a robust ESG framework, reducing costs, developing new products, enhancing synthetic capacity, and uplifting and empowering human capital to enhance resourcefulness. These strategies are expected to come into effect in the current financial year, indicating promising prospects for the future and enabling the Group to mitigate the impact of identified pressures, volatilities, and challenges.”

The Teejay Group owns manufacturing facilities in Sri Lanka and India, along with a state-of-the-art printing facility in Sri Lanka. An ISO 9001:2015, ISO 14001:2015 and OHSAS 18001:2007 compliant company and the first in the industry to develop green fabric, Teejay Lanka was also the first textile manufacturer in Sri Lanka to receive membership of the US Cotton Trust Protocol. Teejay is a public quoted company with 40 per cent public ownership and the backing of Sri Lanka’s largest apparel exporter Brandix Lanka which has a 33 per cent stake in the Company. Pacific Textiles of Hong Kong, whose key shareholder is the Tokyo Stock Exchange listed Toray Industries Inc., owns 27 per cent of Teejay Lanka.(Teejay Lanka)

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SriLankan Cargo partners with CargoAi to enhance airfreight booking and payment experience

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SriLankan Cargo, the cargo arm of SriLankan Airlines, has partnered with CargoAi, a leader in digital freight solutions, to simplify and enhance the airfreight booking and payment process for users

SriLankan Cargo, the cargo arm of SriLankan Airlines, has partnered with CargoAi, a leader in digital freight solutions, to simplify and enhance its airfreight booking and payment processes, and bring more transparency and velocity for users than ever.

The integration of SriLankan Cargo’s airfreight services into CargoAi’s ecosystem gives users access to online booking and instant cross-border payment capabilities, while allowing SriLankan Cargo to increase its reach and support forwarders that were previously untapped.

CargoAi’s integration with SriLankan Cargo also streamlines payment processes by offering multiple payment methods, ranging from local transfers to credit card payments, removing the reliance on cash payments and enhancing security and efficiency in financial transactions. Additionally, CargoAi’s CargoWALLET platform facilitates the reconciliation process, automating tasks that were previously manual and time-consuming.

For freight forwarders, the integration also means that they no longer need to provide a bank guarantee or pay yearly subscriptions. Everything is seamlessly integrated with CargoMART, simplifying operations and reducing overhead costs, allowing forwarders to focus on core business operations without the burden of administrative complexities.

Chaminda Perera, Head of Cargo of SriLankan Airlines commented by saying, “Our partnership with CargoAi marks another significant stride in our digitalization journey, aimed at expanding our horizons. We will be able to enhance the visibility of our inventory and offer customers a convenient airfreight booking experience. We are looking forward to extending our market reach and engaging with businesses of all scales with CargoAi.”

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Mövenpick Hotel Colombo unveils ‘Space’ wellness brand

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Mövenpick Hotel Colombo proudly introduces ‘Space’, an innovative wellness brand designed to transcend boundaries and cultivate a culture of holistic well-being. The launch of ‘Space’ underscores the hotel’s unwavering commitment to fostering a vibrant and sustainable living experience for all.

‘Space’ represents a transformative leap forward for Mövenpick Hotel Colombo, consolidating its diverse offerings into a singular platform dedicated to holistic wellness. From the rejuvenating embrace of dance therapy to the serene tranquility of outdoor yoga and the invigorating energy of cross-functional fitness, ‘Space’ curates an unparalleled array of experiences tailored to nurture the mind, body, and spirit. Complemented by a thoughtfully curated selection of therapeutic treatments and a culinary journey inspired by the principles of nourishment and balance, ‘Space’ promises to redefine wellness in Colombo.

At its core, ‘Space’ is more than a brand – it’s a philosophy, advocating for the creation of space for oneself and others in the pursuit of a healthier, more fulfilling lifestyle. Through its multifaceted approach to wellness, ‘Space’ invites individuals to reclaim their well-being, fostering a sense of empowerment, connection, and community.

In a bold move towards inclusivity and accessibility, Mövenpick Hotel Colombo has brought together its entire spectrum of wellness offerings under the umbrella of ‘Space’. By consolidating these diverse experiences into one cohesive platform, the hotel seeks to ensure that every individual in the community has the opportunity to access and benefit from the transformative power of wellness. From guests seeking a rejuvenating escape to locals yearning for a sanctuary of self-discovery, ‘Space’ offers a welcoming embrace to all who seek balance and vitality.

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