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Enfection, the first-ever Sri Lankan marketing transformation company to be nominated at the global Drum Awards

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L-R: Enfection Head of Operations Lahiru Halkewela, Founder/CEO Saliya Withana, and Head of Group Account Management Shezri Junaid

Enfection is a global, award winning marketing transformation company with a special focus on end-to-end performance. It is effectively the ‘Home of Performance Marketing in Asia’. As a result of their unique approach Enfection was shortlisted not once but twice to become the first-ever Sri Lankan company to be nominated for the global Drum Awards, which was concluded recently.

The Drum Awards is a globally recognised award programme which recognizes the best practices and campaigns, the best companies and the best people from across the marketing and communications industry in the world. Therefore, it was a great honour for Enfection to be recognised as an equal amongst global giants of the industry.

Enfection was shortlisted as a finalist at the global Drum Awards for Digital Industries 2021 under the Best Use of Pinterest category for their successful campaign that used an innovative approach which focused on the customers’ need for design inspiration and identifying the micro moments of the buyer’s journey to monetise Pinterest for their client Rocell. Furthermore, Enfection’s parent company Momentro together with McCann Worldgroup Malaysia were shortlisted as finalists and Highly Commended at the Drum Awards for Digital Advertising APAC in 2021 under the B2B category for the novel campaign that utilised a micro moment focused account-based marketing approach that revolutionised the Malaysian Oil and Gas Industry.

Saliya Withana, Founder/CEO, Enfection speaking on this achievement said, “Our broader audacious vision is to position Sri Lanka as a KPO destination for marketers. Being recognised globally at the Drum Awards is a reaffirmation of that vision and is a testament to the great talent we have in Sri Lanka.”

Enfection brings science to the field of marketing through their proprietary lean testing methodologies, behavioural economics-based understanding of personas for creative transformation and conversion focused approach as well as the use of MarTech. As specialists in the industry, they are experts in certain niche B2B marketing, investor targeting, pharma and tech marketing not only in Sri Lanka but regionally as well.

“We are a marketing transformation company; therefore, we are very different from typical ad agencies. We focus on solving market problems that are faced by our clients, while building an ethical and learning organisation. As such this recognition reaffirms our position in the global industry,” said Lahiru Halkewela, Head of Operations, Enfection.

Working with Sri Lankan conglomerates such as MAS, JKH, Keells, Rocell, HNB and CDB to global companies including Honeywell, Petronas, MSD, Novartis, Zuellig Pharma and Booking.com, which form their belief network, Enfection is the digital marketing prowess behind some of the Fortune 500 companies in the region.

“Our nominations at the Drum Awards reflect our ability to sync with our clients’ business objectives and marketing strategies. Our clients trust us to push the boundaries of creativity and innovation due to the partnership and understanding that we have fostered in order to drive performance,” explained Shezri Junaid, Head of Group Account Management, Enfection.

Enfection is the marketing services arm of Momentro, which also includes Enfluence, for reputation management and MarTech services. As part of a growing global family, Enfection’s outlook is international while focusing on localised solutions. With a presence in the APAC region, the Company is on a growth trajectory with an expansion drive into the EU, UK and ANZ. Enfection provides innovative and creative strategies that strengthen businesses and brands across the spectrum of industries.



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ESOFT Metro Campus holds Graduation Ceremony 2021

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Dr. Dayan Rajapakse – Chairman and Managing Director of the ESOFT Group (Right) presenting a certificate to a graduate

The Annual Graduation Ceremony of ESOFT Metro Campus was held at the Bandaranaike International Memorial Hall (BMICH) on the 23rd and 24th of November 2021. A total of 1,800 students graduated at this year’s event. Successful students received their Pearson BTEC Higher National Diplomas, Pearson Level 7 Qualifications, London Metropolitan University (UK) Degrees and MBA’s, Kingston University (UK) Degrees and MSc’s.

It was held across two days and split into 9 sessions, to be in full compliance with health guidelines. In addition to the conferring of degrees, batch tops were awarded gold medals and special awards were made to the top achievers of the programmes.

Keynote addresses were by an eminent group of academics and industry leaders including Mr. Conard Dias CEO, LOLC Finance PLC, Mr. Thushera Kawdawatta – CEO, Axiata Digital Labs, Dr. Dayan Rajapakse – Chairman and Managing Director of the ESOFT Group, Dr. Sampath Wahala – Chairman, Sri Lanka Accreditation Board, Mr. Tishan Subasinghe – Managing Director and joint Managing Partner Moore Stephens Consulting (Pvt) Ltd and Moore Stephens Aiyar, Prof. A.A.C Abeysinghe – M.Phil. PhD Programme Coordinator, Senior Lecturer Faculty of Management & Finance, University of Colombo.

Foreign delegates from the University Partners were present virtually and delivered their speeches and wishes for the graduates via video. The Virtusa careers team were also present on both days in order to provide career opportunities to the young and successful graduates. ESOFT prides itself in producing graduates who are work-ready and able to take on the challenges and opportunities presented by the new economy.

ESOFT has a rich history of 21 years and is the largest private sector higher education network in Sri Lanka, and offers a variety of programmes through an extensive island-wide network of over 40 branches and serves over 40,000 learners each year in a range of programmes from school leaver courses to postgraduate programmes.

ESOFT partnered with Kingston University London in 2012 to offer undergraduate and postgraduate qualifications in engineering and soon established a dedicated College of Engineering in Katubedda. In 2013, they partnered with London Metropolitan University to offer a range of programmes leading to undergraduate and postgraduate awards in Computing, Business, Hospitality, and Travel & Tourism. A range of MSc programmes in IT and an International Doctoral programme for IT, Science and Engineering research areas, has also been introduced via Kingston University.

The ESOFT Group has won local and international awards from Pearson (UK), BCS (UK), NBQSA, National Chamber of Commerce, Federation of Chambers of Commerce of Sri Lanka in recognition of their academic excellence and business performance. Their pinnacle accomplishment was to be recognized by the Sri Lankan Government as a Non-state Degree Awarding Institution in 2019.

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Coconut industry products raking in forex to the tune of $ 7000 yearly – State Minister

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By Steve A. Morrell

Earnings from exporting coconut products amounted to $ 7000 annually. Such exports include jaggery and treacle, which are key products relating to the coconut industry, State Minister of Coconut, Kithul and Palmyrah Cultivation Promotion Arundika Fernando said.

Although coconut, as part of the plantation industry, was not given due recognition, it was now a distinct contributor to forex earnings and was of significant importance to the economy of the country, Fernando said.

The State Minister added: “Development of the coconut plantations includes value addition promotion to its various products, which are now key to sustaining the coconut plantations.

“Such development included propagation of 600,000 nursery plants for distribution among smallholders and large-scale plantations to add further progress to the industry. As a result, the coconut industry is part of the mainstream economy.

“The coconut industry made a substantial financial contribution to the economy of the country. Value addition in all products was key to development. Coconut products, used extensively in allied local industries, were contributors to value addition. This is efficiently handled by the private sector.

“Collaboration with the Jaffna University was on-going to develop kitul and palmyrah.

“Soil testing and further inputs were envisaged for development.

“Export markets would include Europe, Canada and the US. This is particularly true of kitul treacle and jaggery. Value of these exports would reach approximately $ 2 million.”

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INSEE Cement’s 360-Degree Approach Eases Cement Shortage in Sri Lanka

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Operating at maximum production capacity with optimized distribution channels for a number of weeks, INSEE Cement has successfully helped to mitigate the cement shortage that was prevailing in the local market. INSEE Cement’s concentrated and immediate contingency measures across its entire operation at the onset of the shortage ensured an uninterrupted market supply of cement, while also logging a record-high 700,000 MT production output during the third quarter of 2021 for the company.

“As Sri Lanka’s leading cement manufacturer, INSEE Cement took on the responsibility to ensure the local construction industry’s post-COVID-19 revival remained on its trajectory,” stated Gustavo Navarro, Chief Executive Officer at INSEE Cement Sri Lanka. “We continued to fully support government regulations and industrial policies to first stabilize the market, and were able to deploy our island-wide distribution and dealership network to ensure an uninterrupted supply across the island. The loyalty and patience of our customers gave us that extra encouragement we needed to overcome the challenge.”

INSEE Cement operates at a 3.6MT maximum capacity, with a 1.5MT production at the Galle plant, a 1.3MT output from the Puttalam facility and a 0.8MT import capacity at the Colombo Cement Terminal. To mitigate the shortage the company introduced two more additional import vessels to its logistics operation to accelerate production and distribution cycles.

 

 

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