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dentsu Grant appoints Bakmee Perera to its leadership team

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dentsu Grant Group announced the appointment of Bakmee Perera as Director Communications Planning and Media Strategy.

The industry veteran with 14+ years of experience will overlook consumer insights, media strategy, planning, data analytics and innovation while spearheading the CXM (Customer Experience Management) and CRM (Customer Relationship Management) business in collaboration with Merkel Sokrati – a global data-driven CXM and CRM company, part of dentsu International, specialising in the delivery of unique, personalized customer experiences across a gamut of platforms and devices.

“Media is morphing at breakneck pace, enabling never-before opportunities to meaningfully engage with our consumers. dentsu’s track record of staying ahead of the curve, creating truly sustainable value is how we become trusted partners, not just to our clients, but to each other and the world around us”, commented Divya Karani, Chief Executive Officer – Media South Asia of dentsu.

“Our handpicked teams are nimble, adaptable and inclusive. Teaming across the dentsu world and beyond, seamlessly coming together as one. It is with this same spirit, I would like to welcome our new team-member, Bakmee to our dentsu Sri Lanka operation. I am certain she will fearlessly forge pathways in bringing alive dentsu’s passion for never before possibilities”, Karani added.

Bakmee has played a leading role in positioning leading FMCG, BFI and Telco brands in Sri Lanka in the hearts and minds of consumers. “We are at the cutting edge of innovation in the media industry, redefining the whole nexus of strategically connecting a brand with the consumer and how we enhance and grow that experience”, Bakmee Perera, Director Communications Planning and Media Strategy for dentsu Grant Group said.

“This is what excites me about joining a global team that is pushing the boundaries to bring holistic innovation and delivering market-first solutions to bridge the balance between data led strategy and creativity”, she said.

Innovation and embracing change have always been at the core of dentsu Grant’s DNA and the spark that has helped establish some of the most memorable brands that are household names today.

“We have many firsts under our belt, but now we are in a space where first is not good enough. We need to be fast,” Chairperson and Managing Director – dentsu Grant Group, Neela Marikkar said. “Bakmee will work with our Director, Media Services Chaminda Dias and brand teams in rolling out a multi-pronged strategy, which combines historic knowledge with real-time data and analytics to bring engaging brand experiences on a multitude of platforms”, she added.

 

 



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Altair on track

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Altair - the architectural marvel

`Altair’, the iconic building in Colombo – Sri Lanka is designed by Celebrity Architect Moshe Safdie based in Boston, USA. Moshe Safdie has designed many famous iconic structures including the famous Marina Bay Sands with Sky Garden in Singapore. `Altair’ is in the league of iconic buildings of the world, such as Burj Khalifa, Petronas Tower, Marina Bay Sands, Shanghai Tower, The Parc 1 Tower in Seoul – South Korea, ICC Building & Bank of China Tower in Hong Kong to name a few. 

The project `Altair’ was launched by South City Group in Colombo in the year 2013. Due to construction related complications, force majeure reasons and an unfortunate ownership related dispute, the project has been delayed. However, South City Group has expressed with much pleasure that the Group is back in the helm of the real estate project with 100% control. Most importantly, the project is progressing well and will be ready for handing over in the next few months.

The spokesperson of South City stated that that they are getting utmost support and cooperation from the Government of Sri Lanka for completing the project. President Gotabaya Rajapaksa has appointed Mr. Sirinimal Perera, the Special Authorised Officer to steer the project towards its successful completion. South City group is also receiving steadfast backing from the esteemed customers and the project is on track to deliver what it promised since inception. The rich experience of South City Management with a huge knowledge bank will be able to soon create another landmark in Sri Lanka which will be one of the top landmarks in the world.

Altair’ is an architectural marvel and consists of two vertical tower blocks, one straight tower and another stepped tower which is in slope and leaning to the straight tower. The project is in the prime area of Colombo facing Beira Lake as well as the Indian Ocean. The finishes of the project are on high calibre, with Italian marble, wooden flooring, central air-conditioning, hot water supply and super luxurious sanitary fixtures. Additionally, there is a Resident Club on the fifth level with a garden around it and on 63rd level with the swimming pool and other recreational facilities. 

The apartments have been booked by the Crème de la crème of Sri Lanka’s social fabric, HNI and a noteworthy number of overseas residents from the Sri Lankan diaspora. Notably, ‘Altair’ a is the biggest FDI investment in Colombo for real estate to date. Altair is a symbol of a successful foreign investment and a show-piece for the Sri Lankan Government to attract further investment in Sri Lanka.

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A cheering campaign to support Team Sri Lanka at TOKYO 2020

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Chethika Rajapaksha, Marketing Manager, ICL Brands, Susanthika Jayasinghe, Dushan Vas, Niloo Jayatilake, Chairperson – Women's Committee, NOCSL, Fazil Hussain, Member, Ex. Committee, NOCSL.

ICL Brands’ Eva lived up to its’ promise of ‘Leading with Confidence’ by partnering with the National Olympic Committee of Sri Lanka (NOCSL) as the Official Cheering Partner for Team Sri Lanka at TOKYO 2020, Olympics. The brand initiated a massive communication campaign, centered around the ‘Official Cheering Song’ to drive Sri Lankans to rally around Team Sri Lanka and support the 9 athletes that bear the pride of the nation at TOKYO 2020.

The launch of the ‘Official Cheering Song’ took place at the Capital Maharaja Group head office with the participation of Sri Lanka’s very own Olympic Silver Medalist, Susanthika Jaysinghe, NOCSL Women’s Committee Chairperson, Niloo Jayatilake, NOCSL’s Executive Committee Board Member, Fazil Hussain and Chethika Rajapaksha, Marketing Manager for ICL Brands. Amidst the other guests who graced the occasion were Sunil Kanojia, Group CEO – CMG, Shanthi Bhagirathan, Group Director – ICL Brands, Rakesh Khosla,CEO – ICL Brands and others.

The event was live streamed via multiple social media platforms simultaneously, reaching out to a wide audience and kicking off the cheering campaign officially. Eva’s campaign to cheer for Team Sri Lanka will continue throughout the period of TOKYO 2020 Olympics on multiple media platforms.

Susanthika Jayasinghe who graced the occasion as chief guest praised the initiative ”’I am extremely happy to see the brands of highest caliber such as Eva coming forward to support Sri Lankan athletes at Olympics. As an athlete who has represented and won for Sri Lanka on the Olympic stage, I know how much this means to our athletes in Tokyo right now”.

 

 

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Sri Lanka Development Bonds auction held during July 20-27, 2021

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Date of settlement July 30, 2021

An issuance window for SLDBs will be opened with the announcement of the auction results until close of business of day prior to settlement (i.e., preferably by 3.00 pm on 29.07.2021) at the Weighted Average Fixed Rates determined for respective maturities at the auction, up to the limit specified for possible upsizing, at first come first served basis. Applications for subscription through the issuance window are to be forwarded to ‘fopdd@cbsl.lk’ within the stipulated time period.

Public Debt Department

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