Business
Daraz celebrates 5 successful years of revolutionizing Sri Lanka in many ways than one
Five years ago, a small and young team of around 100, were operating under the name of Kaymu.lk, building the foundation for a stable e-commerce platform in Sri Lanka. Recognizing the potential of the operations, Daraz stepped forward to invest on this business, contributing with international level financial and technological prowess.
Since its launch in Sri Lanka in 2016, Daraz has grown in leaps and bounds within a short period of five years, transforming and revolutionizing e-commerce in the country and opening thousands of opportunities to the local retail industry. With its exposure to the global giant Alibaba’s technological eco system, and backed by AliPay/Ant Financials, Daraz possesses first in class technology and business intelligence that monitors market and behavioral trends.
Today, over 50,000 large, medium and small enterprises sell on Daraz, providing millions of items to the online shoppers to buy from. More than 10,000 Sri Lankan women entrepreneurs, who are bread-winners of their families are benefitting by the largest online shopping platform in the island. Daraz’s own logistic arm, Daraz Express (DEX), which is the largest professional delivery fleet in the country, including over 25 Daraz Hubs across the island, has played a key role in developing an efficient island-wide logistic network. With the continuously expanding operation, over 5,000 direct and indirect employment opportunities have been created in the past 60 months. In 2019 Daraz consolidated the management and business operations of wOw.lk, the online retail platform owned by Dialog Axiata Group, further strengthening its position as market leader.
During the pandemic, while many businesses and individuals fought hard to sustain, Daraz delivered over 5 million groceries, supplied by our own Sri Lankan sellers, to people’s doorsteps all over the country.
Daraz continues to lead the e-commerce industry in Sri Lanka as a catalyst of innovation and technological finesse, introducing global trends to the local market. This year, Daraz launched two new features that enhanced the online shopping experience further. dMart, the future of online grocery shopping, conveys new technology to shopping for groceries online. Personalized shopping for each customer based on their past behavior and experience, a dedicated ‘Add to Cart’ button and search bar for all dMart products and express delivery with same day service for orders placed before 3 PM has made the mundane grocery shopping much more convenient. Furthermore, in a remarkable first in Sri Lanka, Daraz introduced Daraz Live, a ‘watch now, shop now’ feature, which enables consumers to see product demonstrations, and the look and feel of products prior to the purchase.
Daraz’s commitment to Sri Lanka is not restricted to its own industry. Wanting to inspire Sri Lankans to pursue their dreams and grow together, Daraz extended its support to local sports through two major partnerships. The e-commerce giant partnered with Sri Lanka Cricket as the Official Overseas Team partner for the national cricket team of Sri Lanka, coming forward to support the heartbeat of the nation. Not stopping there, Daraz also sponsored the National Olympic Team as the Official Digital Partner at the Tokyo Olympics, working closely with the National Olympic Committee of Sri Lanka to inspire the local athletes under the theme ‘Delivering Dreams’.
Using the existing platform to drive social awareness and create an opportunity to contribute to worthy causes, Daraz also has its CSR arm, Daraz Cares, which encourages users to make purchases that would impact the society we all live in, and help the deserving to gain access to resources they need. Through the partnerships with UNICEF, Sri Lanka Red Cross Society, Leads and Habitat for Humanity, Daraz users can choose from a variety of charities, and make donations that are available within a wide range of value, so as to make it affordable to all.
In the long drawn battle against Covid, Daraz donated Rs. 2 million and a supply of PPE kits to the ITUKAMA COVID 19 Healthcare and Social Security Fund. They also donated PPE and beds to the Sri Lanka Army, as well as dry rations to the Sri Lanka Police, in a gesture of saluting the front line heroes.
“As we mark five years in Sri Lanka, we take pride in what Daraz has achieved and contributed to the nation as a growing entity. We have come a long way from being an online shopping platform. Today, Daraz as a team, together with our seller and delivery partners, stand tall in driving the Sri Lankan retail market to its best potential,” stated Rakhil Fernando, Managing Director of Daraz Sri Lanka.
Thus reaching out to make lives of Sri Lankans better in many ways than one, Daraz has more than enough reason to celebrate its fifth anniversary. As such, the Daraz Turns 5 promotion will commence on 7th and continue until 13th October with up to 75% off, discounts on Bank cards and easy payment schemes for thousands of products available on Daraz. Realme, Unilever, VIVO, Hemas, Browns, Vantage and Teleseen Marketing join Daraz as Diamond partners while HP, OPPO, Celcius, Revlon, Multilac, Mead Johnson Nutrition, Yamaha Music Center, Hunters, Swisstek, Ebsaw, P G Martin and Embark take over the platinum partnerships. The gold partners are HUAWEI, Reckitt Benckiser, IELGY, Staedtler, CKEYIN, Dahua, Quantum Fitness, Janet, Coca Cola, Lumala, Blink International, TOFO, Munchee, Select by Daraz, The Concept Store and BOYA.
Business
‘With AI around, hardly anyone does any real work,’ says university don
While the corporate world celebrates the merger of efficiency and ecology, a leading academic last week issued a sobering warning: the very technology driving the next “Green Revolution” may leave the human workforce behind.
Speaking at the recently concluded Green Productivity Awards, organised by the Sri Lanka Association for the Advancement of Quality and Productivity (SLAAQP), Professor Hiran Amarasekera of the University of Sri Jayewardenepura characterised Artificial Intelligence (AI) as a “godsend” for environmental sustainability – but one that carries profound social risks.
Professor Amarasekera’s keynote address cut through the celebratory atmosphere, targeting a perceived complacency among top-tier management.
“Managers are already using AI, but many CEOs, directors and managing directors remain sceptical,” he observed. “They think AI will come in another five years. No, it is already here.”
According to the Professor, AI is no longer a futuristic concept but a functional tool currently revolutionising green metrics. He highlighted how the technology is already replacing manual monitoring for energy optimisation, using predictive algorithms to drastically reduce industrial waste, and automating sustainability reporting – turning months of consumption data analysis into a task of mere seconds.
While these advancements provide a massive boost to the “bottom line” and help organisations meet the national Net Zero pledge, Prof. Amarasekera warned of a looming “danger”: the displacement of human workers.
“AI is boosting productivity while cutting back the need for human resources. What will happen to the jobs and the wider society? Not even the USA or other advanced economies have an answer to this,” he noted.
In a moment that elicited both laughter and reflection from the audience, he touched upon the irony of modern higher education: “Students produce their work through AI and we detect plagiarism through AI. So, with AI around, hardly anyone does any real work!”
The technological warning was balanced by the moral urgency of Senior Professor Ajith de Alwis from the University of Moratuwa. Invoking the words of David Attenborough, Prof. de Alwis asked the audience how they would look into the eyes of their grandchildren if they knew of the world’s collapse and did nothing.
The takeaway message of the evening was clear: While AI provides the tools to save the planet, human leadership remains the only force capable of managing the social consequences of that salvation.
Despite the warnings of future challenges, the SLAAQP awards proved that Sri Lankan industries are currently making notable strides. The event recognised 38 organisations – including 28 Gold Award winners – across sectors ranging from plantation, garments and rubber to poultry and textiles.
These winners were evaluated on four critical pillars: Leadership, Environmental Sustainability, Productivity Enhancement and Social Contribution.
By Sanath Nanayakkare
Business
Gemological Report of Ceylon sets new global benchmark for local gemstone certification
Steps into a critical void to earn recognition in international markets
For decades, Sri Lanka has been globally revered as the “Island of Gems,” yet the industry has long grappled with a paradoxical challenge: while the Sri Lankan soil yields the world’s finest stones, the local certification process has often struggled to command the same recognition in international markets.
Stepping into this critical void is the Gemological Report of Ceylon (GRC). Located at No. 97, Galle Road, Colombo 3, this newly launched laboratory is on a mission to redefine the standards of local gem certification, ensuring that the “fatherhood” of Sri Lankan gemstones remains firmly within its home soil.
Founded by Milinda Edirisinghe, a seasoned gemologist with over 20 years of experience in mining, trading, and geological study, GRC is the result of a lifelong observation of the industry’s “trust gap.”
“I saw a critical disparity,” says Edirisinghe, who received specialised training in Thailand, the global hub for gemstone treatments. “Sri Lankan exporters often face unfair skepticism in markets like Thailand, Hong Kong, and the US. International buyers often view local reports with doubt. I launched GRC to provide a local institute that is on par with the highest-caliber laboratories in the world.”
He made these comments while speaking to media at the new laboratory.
According to him, in its first month of operation, GRC has already seen a surge in demand, processing 30 to 40 stones daily – a success driven largely by its word-of-mouth reputation.

Milinda Edirisinghe performs a sensory inspection of a gemstone using a loupe to assess its initial characteristics
“The lab’s rapid growth is built on a foundation of total transparency. Unlike traditional setups, GRC employs a rigorous triple-blind screening process: three independent gemologists evaluate each specimen – from Sapphires, Ruby and Emeralds to semi-precious stones, polycrystals, rare meteorites, and even organic materials like natural Pearls, and rare coral species etc., used in high-end jewelry. By evaluating the stones without consulting one another, the three gemologists’ independent findings are then synthesised into a final, authoritative and error-free assessment,” he explained.
“As gemstone treatments become increasingly sophisticated – ranging from Beryllium diffusion to evolving heat and irradiation treatments – the need for advanced technology is paramount. GRC’s facility is equipped to identify the full spectrum of enhancements, ensuring the end consumer knows the exact “human intervention” history of their asset,” he further said.
However, Edirisinghe maintains that technology is a tool, not a replacement. When asked if AI could eventually handle the certification job alone, he noted:
“AI already assists our workflow to an extent, but a human gemologist remains an indispensable part of the process. Just as a surgeon uses advanced technology to enhance precision, they must still be present to execute the nuances of a complex operation. AI cannot truly ‘see,’ touch, or feel the soul of a stone.”
He further added, “AI can support our findings, but it cannot replace the gemologist’s ‘eye-view’ and the tactile senses that go a long way in issuing an accurate certification.”
Furthermore, GRC leverages an international expert network. “If we encounter a complex inclusion, we utilize virtual screen-sharing with leading labs in Thailand for real-time peer review,” Edirisinghe explains. “Our conclusions are science-based facts, not just opinions.”
Beyond technical excellence, GRC serves a vital economic purpose. Historically, local dealers spent thousands of dollars obtaining international certificates. GRC offers these world-class reports at a fraction of the cost, with detailed certificates starting from LKR 15,000 for full reports, a medium report at LKR 6,000, “memo cards” at LKR 1,500, and verbal opinions for LKR 500.
“By providing a credible, globally-recognised home-based laboratory, we are stemming the outflow of foreign currency to international labs,” said Edirisinghe.
With plans to participate in upcoming exhibitions in Dubai, Hong Kong, and the USA, GRC is positioning itself as a global contender. As the industry shifts toward “knowledgeable customers” who view jewellery as a liquid asset, GRC stands ready to provide the clarity and integrity the Sri Lankan gem industry deserves.
“If Sri Lanka produces the best stones in the world, it is only right that we also provide the world-class expertise to certify them. Our mission is to ensure that the ‘fatherhood’ of these precious stones remains in Sri Lanka, backed by a certificate that is respected from the USA to the European Union,” Edirisinghe said in conclusion.
By Sanath Nanayakkare
Business
Ministry of Brands to launch Sri Lanka’s first off-price retail destination
Sri Lanka’s retail landscape will reach a major milestone with the launch of Ministry of Brands (MOB), the country’s first off-price retailer. The flagship store is set to open on 16 February 2026, introducing Sri Lankan consumers to authentic global luxury and premium brands at discounts of up to 90% off original retail prices.
Backed by Akbar Brothers, Ministry of Brands brings the globally established off-price model to South Asia for the first time. The concept allows customers to shop for genuine designer and brand-name products at significantly reduced prices while supporting more sustainable retail practices.
The 10,000 sq. ft. flagship store, located at 28/9, Vajira Road, R.A. De Mel Mawatha, Colombo 4, will feature an extensive range across apparel, footwear, handbags, accessories, homeware, and more. Ministry of Brands will carry over 2,000 international and designer brands spanning womenswear, menswear, childrenswear, home, and accessories, including names such as Gucci, Ferragamo, Valentino, Michael Kors, Ralph Lauren, Burberry, Rag & Bone, Lacoste, Puma, UGG, HOKA, Brooks, Air Jordan, and many more.
Off-price retail is one of the fastest-growing global retail segments, helping fashion houses responsibly manage excess inventory. With the UN Environment Programme estimating 92 million tonnes of textile waste generated annually, sustainable retail models such as off-price are increasingly important.
“Sri Lanka manufactures for many of the world’s leading designer labels, yet these products have often remained out of reach for local consumers,” said Director of Ministry of Brands, Aamir Akbarally. “Through off-price retail, we are proud to make genuine designer brands more accessible to our fellow Sri Lankans, offering premium fashion at affordable prices while delivering a world-class shopping experience built on Akbar Brothers’ longstanding values of integrity, quality, and trust.”
Ministry of Brands Director, Ramzey Hammoud added: “With decades of experience in off-price retail, we see this as an exciting new growth chapter for Sri Lanka’s retail landscape. Our goal is simple: to allow customers to shop global designer brands locally at the best prices, while rediscovering the thrill of the find through a constantly changing, treasure-hunt shopping experience.”
Following the Colombo flagship launch, Ministry of Brands will open a second location at the One Galle Face Mall, with plans to expand across South Asia and Australia.
-
Life style1 day agoMarriot new GM Suranga
-
Midweek Review5 days agoA question of national pride
-
Features1 day agoMonks’ march, in America and Sri Lanka
-
Business5 days agoAutodoc 360 relocates to reinforce commitment to premium auto care
-
Opinion4 days agoWill computers ever be intelligent?
-
Features1 day agoThe Rise of Takaichi
-
Features1 day agoWetlands of Sri Lanka:
-
Midweek Review5 days agoTheatre and Anthropocentrism in the age of Climate Emergency
