Business
ComBank ranked Strongest Bank Brand in Sri Lanka for 3rd successive year
The Commercial Bank of Ceylon has been ranked the ‘Strongest Bank Brand’ in Sri Lanka for the third consecutive year in the 2022 report on the country’s most valuable and strongest brands by Brand Finance, the world’s leading independent brand valuation consultancy.
The Commercial Bank brand also moved up the value ranking to be the third most valuable brand in Sri Lanka across all sectors covered by the latest edition of the ‘Brand Finance Sri Lanka 100’ released in April 2022.
Brand Finance assigned the Commercial Bank brand a value of Rs 46.7 billion, an increase of Rs 3 billion or 7% over its valuation for 2021, recognising that the value of the Commercial Bank brand grew at a faster pace than the overall brand value of the banking sector, which was up by 3%.
In terms of brand strength, Brand Finance gave Commercial Bank a Brand Strength Index (BSI) score of 86.7 and a AAA brand rating, the highest rating assigned to the top brands this year. In its summary of the results, Brand Finance noted that the stronger the brand, the higher the potential value it can generate in the future.
Referring to Commercial Bank, the consultancy commented that the bank’s attempt to differentiate its product offering through a digitally-driven banking environment such as the Q+ Payment App, (which was the first QR code based payment app under LANKAQR) coupled with other digital transformation strategies, and its strong network of branches are a big contributor to its strength.
Among the other digital and social media banking services offered by Commercial Bank are ComBank Digital, ComBank ePassbook, the Flash Digital Bank Account, ComBank eSlips, ComBank RemitPlus, ComBank WhatsApp Banking and Bank with ComBank on Viber.
“The banking sector continues to play a pivotal role in maintaining a healthy financial system in the country,” Brand Finance said.”This year sees a growth in value for banking brands despite the turbulent economy as they continue to make efforts in meeting the fast-growing consumer demands and efficient cost management systems. Overall brand value of the sector grew by 3%, accounting for 44% of the Sri Lanka 100 total brand value.”
Commercial Bank Managing Director/Group CEO Mr S. Renganathan said: “These are extremely challenging time for businesses, and brands that can grow in these circumstances are those that visibly live up to their promise in tangible and customer-responsive ways. This has always been a strength at Commercial Bank. We believe that every employee must live our brand values.”
According to Commercial Bank’s Group Chief Marketing Officer Mr Hasrath Munasinghe, the Bank continued its strategic brand building activities despite the tough external conditions during the pandemic. “The bank’s strategic marketing efforts are not just about making the brand heard or seen, but mainly about building, engaging, and maintaining relationships with our key stakeholders through delivering consistent value to them,” he said in an interview with Brand Finance. “The bank has defined brand strategy as a central part of its corporate strategy. Brand values have been aligned to synergize with the corporate values. The key to the success of the bank has been finding the elements to differentiate the bank and its products and services from the rest.”
Brand Finance computes the value of brands listed on the Colombo Stock Exchange (CSE) and private companies that wish to be featured,using a method based on the Royalty Relief approach – a brand valuation method used by the company globally. Every year it puts 5,000 of the world’s biggest brands to the test and ranks brands across all sectors and countries and publishes nearly 100 reports.
Brand Finance experts helped craft the internationally recognised standards on Brand Valuation – ISO 10668 and Brand Evaluation – ISO 20671. The consultancy’s methodology has been certified by global independent auditors – Austrian Standards – as compliant with both, and received the official approval of the Marketing Accountability Standards Board.
One of the most active and vibrant brands in Sri Lanka, Commercial Bank’s brand building efforts maintain a healthy balance between corporate and product communications and ground level customer engagement events. In addition to traditional media, the Bank is highly active in social and digital media and customer engagement events, at national and regional level. The Bank’s strong customer base covers all segments of society, and encompasses all socio economic groups spread across Sri Lanka.
Sri Lanka’s first 100% carbon neutral bank, the first Sri Lankan bank to be listed among the Top 1000 Banks of the World and the only Sri Lankan bank to be so listed for 11 years consecutively, Commercial Bank operates a network of 268 branches and 938 automated machines in Sri Lanka. Commercial Bank is the largest lender to Sri Lanka’s SME sector and is a leader in digital innovation in the country’s Banking sector. The Bank’s overseas operations encompass Bangladesh, where the Bank operates 19 outlets; Myanmar, where it has a Microfinance company in Nay Pyi Taw; and the Maldives, where the Bank has a fully-fledged Tier I Bank with a majority stake.
Business
Shippers step back as Colombo Tea Auction sees sluggish demand
The weekly Colombo Tea Auction concluded with offerings increasing to 6.5 million kilogrammes, a marginal rise from the previous week’s 6.4 million kilogrammes. However, the market witnessed a significant pullback from key international buyers, leading to a subdued trading atmosphere and declining prices across several categories.
Industry sources reported a noticeable lack of interest from shippers to the traditional markets of the United Kingdom and the European continent. While shippers to the Commonwealth of Independent States (CIS) and the Middle East maintained a presence, their participation was described as selective and at lower price levels. Buyers from Japan and China also operated at reduced levels, with South African shippers showing minimal engagement.
This cautious stance from the shipping community cast a shadow over the Ex-Estate sector, which offered 1.0 million kilogrammes. The overall quality of teas in this category was described as relatively uninteresting, leading to a weakening of prices. In the Western High Grown category, prices for the best available BOP/BOPF grades declined by Rs. 20 to 40 per kilogramme, while the plainer varieties saw a drop of about Rs. 20 per kilogramme. A fair quantity of these teas remained unsold due to a lack of suitable bids.
Nuwara Eliya teas attracted little to no interest, with the majority of offerings remaining unsold. Uda Pussellawa BOPs weakened further by up to Rs. 50 per kilogramme, while the corresponding BOPFs struggled to maintain their previous price levels. In the Uva region, BOPs saw prices fall by Rs. 50 per kilogramme, though the BOPF varieties were relatively more stable. The High and Medium Grown CTC teas continued to be a weak feature, with many lots unsold and those that were sold recording a price drop of Rs. 20 to 40 per kilogramme. Off-grades and dust grades also experienced a sluggish market, with fair volumes remaining unsold.
In contrast to the gloom in the High Growns, the Low Grown sector, which totalled approximately 2.7 million kilogrammes, met with more encouraging demand. The Leafy and Semi-Leafy categories saw fair demand, while the Tippy and Premium categories were met with good interest. While some well-made varieties in the Leafy catalogues remained firm, many other grades experienced easier prices. However, the Tippy catalogue saw high-priced FBOPs holding firm and the FF1s generally becoming dearer. The Premium catalogue, featuring tippy teas, also met with good demand and saw prices appreciate overall.
Based on Forbes & Walker Tea Brokers comments
By Sanath Nanayakkare
Business
ADB formalises first-ever partnership with ICRC, signaling shift in development approach
The Asian Development Bank (ADB) has formally entered into its first partnership with the International Committee of the Red Cross (ICRC), marking a significant step towards integrating humanitarian action with long-term development efforts in fragile and conflict-affected regions across Asia and the Pacific.
A Letter of Intent establishing the collaboration was signed on June 10 by ADB Vice-President for Sectors and Themes Fatima Yasmin and ICRC Director-General Pierre Krähenbühl. The agreement provides a framework for coordinating programmes, exchanging knowledge on emerging humanitarian challenges, promoting innovation and sharing best practices through joint events and publications.
The partnership brings together ADB’s development expertise and financing capabilities with the ICRC’s operational experience and access to communities affected by conflict and violence.
Highlighting the significance of the initiative, ADB President Masato Kanda wrote on X on June 17 that the partnership would help strengthen resilience in fragile and conflict-affected areas.
“By bringing together ADB’s longer-term development perspective with ICRC’s humanitarian field presence and operational experience, we can better support people affected by conflict and violence,” Kanda said.
Speaking at the signing ceremony, Yasmin said today’s interconnected challenges require development institutions to move beyond traditional approaches.
“The ICRC brings trusted access to affected communities and credibility in environments that ADB alone cannot easily reach,” she said.
Krähenbühl described the agreement as an important step towards bridging humanitarian assistance and long-term development, adding that it could create opportunities for joint responses in fragile settings across the region.
A Sri Lankan socio-economist told The Island Financial Review that the partnership reflects a growing recognition among development institutions that conflict, fragility and climate-related shocks are becoming major constraints on economic progress.
“Traditionally, development banks focused on long-term infrastructure and economic projects while humanitarian agencies addressed immediate crises. This partnership seeks to connect those two worlds by reducing vulnerability before crises deepen,” he said.
Business
Prime Residencies commences construction of THE GOLF on Lake Drive, Colombo 08
Prime Residencies, the real leader in the modern real estate, and a subsidiary of Prime Group, officially marked the commencement of construction on its latest ultra-luxury residential development, THE GOLF, with its groundbreaking ceremony held at the project site on Lake Drive, Colombo 8. The event brought together key stakeholders and project partners to mark the ceremonial breaking of the ground, signalling that a vision long in the making is currently under construction.
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