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ComBank ranked Strongest Bank Brand in Sri Lanka for 3rd successive year

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The Commercial Bank of Ceylon has been ranked the ‘Strongest Bank Brand’ in Sri Lanka for the third consecutive year in the 2022 report on the country’s most valuable and strongest brands by Brand Finance, the world’s leading independent brand valuation consultancy.

The Commercial Bank brand also moved up the value ranking to be the third most valuable brand in Sri Lanka across all sectors covered by the latest edition of the ‘Brand Finance Sri Lanka 100’ released in April 2022.

Brand Finance assigned the Commercial Bank brand a value of Rs 46.7 billion, an increase of Rs 3 billion or 7% over its valuation for 2021, recognising that the value of the Commercial Bank brand grew at a faster pace than the overall brand value of the banking sector, which was up by 3%.

In terms of brand strength, Brand Finance gave Commercial Bank a Brand Strength Index (BSI) score of 86.7 and a AAA brand rating, the highest rating assigned to the top brands this year. In its summary of the results, Brand Finance noted that the stronger the brand, the higher the potential value it can generate in the future.

Referring to Commercial Bank, the consultancy commented that the bank’s attempt to differentiate its product offering through a digitally-driven banking environment such as the Q+ Payment App, (which was the first QR code based payment app under LANKAQR) coupled with other digital transformation strategies, and its strong network of branches are a big contributor to its strength.

Among the other digital and social media banking services offered by Commercial Bank are ComBank Digital, ComBank ePassbook, the Flash Digital Bank Account, ComBank eSlips, ComBank RemitPlus, ComBank WhatsApp Banking and Bank with ComBank on Viber.

“The banking sector continues to play a pivotal role in maintaining a healthy financial system in the country,” Brand Finance said.”This year sees a growth in value for banking brands despite the turbulent economy as they continue to make efforts in meeting the fast-growing consumer demands and efficient cost management systems. Overall brand value of the sector grew by 3%, accounting for 44% of the Sri Lanka 100 total brand value.”

Commercial Bank Managing Director/Group CEO Mr S. Renganathan said: “These are extremely challenging time for businesses, and brands that can grow in these circumstances are those that visibly live up to their promise in tangible and customer-responsive ways. This has always been a strength at Commercial Bank. We believe that every employee must live our brand values.”

According to Commercial Bank’s Group Chief Marketing Officer Mr Hasrath Munasinghe, the Bank continued its strategic brand building activities despite the tough external conditions during the pandemic. “The bank’s strategic marketing efforts are not just about making the brand heard or seen, but mainly about building, engaging, and maintaining relationships with our key stakeholders through delivering consistent value to them,” he said in an interview with Brand Finance. “The bank has defined brand strategy as a central part of its corporate strategy. Brand values have been aligned to synergize with the corporate values. The key to the success of the bank has been finding the elements to differentiate the bank and its products and services from the rest.”

Brand Finance computes the value of brands listed on the Colombo Stock Exchange (CSE) and private companies that wish to be featured,using a method based on the Royalty Relief approach – a brand valuation method used by the company globally. Every year it puts 5,000 of the world’s biggest brands to the test and ranks brands across all sectors and countries and publishes nearly 100 reports.

Brand Finance experts helped craft the internationally recognised standards on Brand Valuation – ISO 10668 and Brand Evaluation – ISO 20671. The consultancy’s methodology has been certified by global independent auditors – Austrian Standards – as compliant with both, and received the official approval of the Marketing Accountability Standards Board.

One of the most active and vibrant brands in Sri Lanka, Commercial Bank’s brand building efforts maintain a healthy balance between corporate and product communications and ground level customer engagement events. In addition to traditional media, the Bank is highly active in social and digital media and customer engagement events, at national and regional level. The Bank’s strong customer base covers all segments of society, and encompasses all socio economic groups spread across Sri Lanka.

Sri Lanka’s first 100% carbon neutral bank, the first Sri Lankan bank to be listed among the Top 1000 Banks of the World and the only Sri Lankan bank to be so listed for 11 years consecutively, Commercial Bank operates a network of 268 branches and 938 automated machines in Sri Lanka. Commercial Bank is the largest lender to Sri Lanka’s SME sector and is a leader in digital innovation in the country’s Banking sector. The Bank’s overseas operations encompass Bangladesh, where the Bank operates 19 outlets; Myanmar, where it has a Microfinance company in Nay Pyi Taw; and the Maldives, where the Bank has a fully-fledged Tier I Bank with a majority stake.



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Private Tutoring Amidst Sri Lanka’s Economic Crisis: Issues Faced by Students

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By Usha Perera

Sri Lanka’s education sector, still reeling from the effects of the COVID-19 pandemic, now faces acute challenges due to the current political and economic crises. The sudden imposition of curfews and the lack of transportation have resulted in school closures and students being deprived of structured and systematic in-school education. In Sri Lanka, closing schools for just one day causes a loss of 25 million learning hours and 1.4 million teaching hours. Alongside this, private tutoring has gained greater importance. This blog discusses the issues faced mainly by Ordinary Level (O/L) and Advanced Level (A/L) students in attending tuition classes based on an IPS study. The study findings are derived from a sample of about 340 students, and 16 teachers and tutors across Sri Lanka.

Affordability of Private Tuition Classes

The surge in the cost of living with wages failing to keep pace with inflation and loss of income generation channels have been unbearable for parents of school-going children. The IPS study found that students who belonged to family income levels below LKR 30,000 spend approximately LKR 3,000-Rs. 7,000 per month while students whose family income was above LKR 200,000 spend approximately LKR 18,000- LKR 20,000 per month on private tuition depending on the grade of the student. This scenario is illustrated in Figure 1.

Further, most O/L and A/L level students spend more than LKR 2,000 per month on data packages for both school and tuition online classes, while most students who spend more than LKR 2,000 per month are concentrated among the higher family income categories. If LKR 2,000 is spent on monthly data packages, it would approximately account for 1% of whose family income is above LKR 200,000, and more than 7% of whose family income is below LKR 30,000. All this highlights the perceived importance of private education, especially among O/L and A/L grades, and the financial burden it imposes on a family’s household income.

These affordability concerns were partly offset by the introduction of free online classes during the pandemic, which has provided considerable relief for financially vulnerable students according to students interviewed for the IPS study. Affordability concerns were further allayed by reduced class fees by some tutors. The fees reductions were made accounting for the structural changes of administrative and operating costs of an online setting applicable based on the scale and intensity of operations of tutors. Financial issues faced by the families experiencing household income losses during the pandemic were also considered in fees reduction.

Accessibility to Online Classes

Online platforms were the sole medium for conducting classes during the pandemic while it becomes an option in the current context considering the social unrest, curfews and travel constraints due to fuel shortages. However, many students faced accessibility issues in joining online classes. The issues faced were poor signal coverage, high data costs, lack of necessary devices, and affordability concerns in the context of lost household income during the pandemic. Most of the students who belonged to a family income level above LKR 200,000 used a laptop/tablet while most of the students who belonged to a family income level of below LKR 30,000 relied on a smartphone. Smartphones were found to be less user friendly for academic use. In addition to the above issues, the ongoing power outages also present impediments to online education.The accessibility issues are mainly experienced by students from families with comparatively lower income levels, and those who had to rely on a smartphone for academic purposes. This implies a close positive relationship between household income and the quality of the education received; financial strength being the primary determinant of accessibility.

Figure 1: Monthly Tuition Expenditure by Monthly Household Income
Source: Institute of PolicyStudies of Sri Lanka, 2021.

However, these accessibility issues were partly offset by the divergent opportunities experienced by students, especially in the context of online platforms. These prospects included the ability to join online classes conducted in distant locations that would otherwise have been restricted due to travel constraints and increased time available due to school closures. As a result, they increased the duration of tuition classes using the saved travel time.

Way Forward

While private tutoring became a way of bridging the gaps in the education system during the crisis, learning losses for the most vulnerable groups have further widened with accessibility and affordability issues. Since these issues were mainly observed among O/L and A/L student groups, there is a higher risk that vulnerable student groups would be highly challenged during their most decisive years leading to higher education and career development. Thus, it is necessary to address the affordability issues, focusing more on the vulnerable student groups. Financial assistance could be provided in terms of a certain number of free hours of teaching for selected financially vulnerable students and allocating a selected proportion of students to be taught at a concessionary rate.

To address the accessibility issues, recording the lessons and distributing the notes on different platforms will help to a certain extent. Providing digital equipment and networks for selected tuition centres and schools could also be considered since the lack of facilities and resources was identified as major accessibility issue for distance education. These would require collaborative efforts among the government, tutors, parents, non-government organisations and any other well-wishers.

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Allianz Divitharana: A new take on Life and Health Insurance

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The world’s number one insurance brand Allianz has announced the launch of its new Divitharana Insurance product, which provides comprehensive life and health insurance for policyholders and their loved ones, at an easily accessible and affordable price. The product, which has been designed for the mass market, a segment that is highly price sensitive, comes with a host of benefits and features, making it a truly comprehensive insurance product, that covers all of life’s important bases, protecting life’s most precious things.Tailored for the mass market, which includes farmers, fisherfolk, technicians, teachers, executives and other members of the general public, Divitharana Insurance provides life insurance at a flexible and economic price point, with the option for policyholders to settle the premium in monthly, quarterly, biannual or annual instalments, while also providing the convenience of increasing the cover provided during the policy period, without having to go for a new policy. These are particularly important features amidst the present economic challenges the nation is facing, as it allows everyone to have access to good and reliable insurance, regardless of their income level and style.

A key differentiator of Divitharana insurance is that each policyholder will be entitled to an individual investment account, on which an annual dividend will be declared and the proceeds credited to the policyholder’s account. On top of this, policyholders will also be entitled to an additional loyalty bonus of 20%, which will be added to the maturity value for continued on-time premium settlements. other than the life cover provided by Divitharana, policyholders can also opt to include additional covers such as Disability Benefit, Critical Illness and Hospitalisation cover, while also enjoying the flexibility of extending the insurance cover to include their spouse & children.

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SLT-MOBITEL doubling the cloud with country’s first-ever VMware Cloud Foundation deployment

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Understanding the importance of breaking new ground to reap the benefits of Enterprise premium cloud services, SLT-MOBITEL, the National ICT Solutions Provider, has become the country’s first-ever service provider to enable VMware Cloud Foundation (VCF) deployment in the island and importantly the first telco provider to have two clouds. Amidst the changing dynamics, the deployment milestones are supporting SLT-MOBITEL’s Cloud programme in accelerating digital transformation.SLT-MOBITEL Enterprise premium cloud was launched in 2018. Having a successful journey for over three years, the new mobilization now elevates and transforms the premium cloud through VMWare Cloud Foundation. Importantly, SLT-MOBITEL is the first local organisation to partner VMWare as a Business Continuity Certified Planner (BCCP) and initiate VMWare Cloud Foundation in Sri Lanka.

VMware Cloud Foundation is a suite of VMware products that provide building blocks necessary to implement an integrated software-defined data center platform. Its components combine to automate deployment and lifecycle management, helping to simplify IT operations and reduce administrative overheads for enterprises.With its Cloud Verified Status and as a VCF Enabled Partner, SLT-MOBITEL is now in the forefront as the only service provider in the country offering a range of new differentiated services such as automate infrastructure and application delivery with self service capabilities to help organizations plan, manage and scale their data center operations especially dramatically reduce provisioning times and cut operational costs.

The SLT-MOBITEL VMware VCF deployment ensures customers transition to the industry’s most advanced cloud platform with a complete set of software-defined services for compute, storage, networking, security and cloud management to run enterprise apps in private or public environments.By doubling the cloud SLT-MOBITEL establishes customers have both production and disaster recovery sites with different scales, located at two different Data centres with required ROP and RTO. The Disaster recovery site can be deployed at any scale with respect to production sites according to the enterprise customer’s requirement. SLT-MOBITEL also provides migration as a service with the features from NSX –T.

Through VCF, SLT-MOBITEL is offering customers the benefit of real disaster recovering services, a Software-defined Data Center (SDDC) and monitoring services, latest networking enablers with NSX – T up-to-date versions of VMware software vSphere, vSAN and intelligent, advanced VMware capabilities including ESXI and VSAN and efficient and effective migration services. SLT-MOBITEL also provides IaaS services, Virtual Machines, and Virtual Data Centers along with a range of other support facilities such as Disaster avoidance with Stretch Cluster (RPO 5 minutes), Disaster Recovery as a Service, and Backup as a service.Above VCF deployment is directly done by Vmware Professional Service team to ensure the highest quality deployment .

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