Best Fashion Photographer
by Zanita Careem
Raffealla (an internationally recognized photographer) believes art is how you want to see the world. Passionate about art since her school days in St. Bridget’s Convent Colombo, Raffaella Fernando was a woman who always wanted ‘to do something unique and create art with her innovative ideas. She said with pride “From a my young age, my paint:ings and art were extraordinary, and nothing could stop me once I received a camera as a gift from my father.’ With a motivation to pursue a career of my own, I started photography and designing and reached success at a very young age due to my creative talent and enthusiasm.
Raffealla Fernando Photography is Raffaella’s photography brand, under which her most popular brand, the Raffealla Fernando Celebrity Calendar (RFCC). RFCC has been annually published, featuring multiple celebrities across Sri Lanka. Raffealla has been closely working with an interesting team of celebrities while collaborating with makeup artists, designers, etc. Her luxury designer brand is known as ‘Raffealla’, which she claims to define herself the most, and her more affordable designer brand is ‘Mermaidish’. She has also collaborated with a few other designers while contributing to the above brands.
A highlight of her career was when she became the “Best Fashion Photographer of the Year” at the 5th International Achievers Award 2017 London out of 310 contestants across the globe. She has also made us proud with her World Ranking of the 8th best photographer of the world, competing with 150 other photographers at the BEFTA Awards UK. Another wonderful milestone of her career life is being invited to design for the 69th and 71st Cannes Film Festivals where she could showcase her talent to the world as the first Sri Lankan designer of all. Raffealla also showcased in the London Fashion Week, where her designs were cherished among all. She also reminisces the opportunity she got to showcase one of her collections to the Prince Charles Charity Trust 41st Anniversary as well as becoming a finalist on the New York Fashion Week, bringing pride to Sri Lanka.
Can you tell us about yourself and how you got into photography?
Fashion designing came first, I started off as a fashion designer and after 3 years I started my journey as a fashion Photographer. I was very much passionate about Photography since I was a school girl, I was part of the school photographic society and has also won few interschool photography competitions. When I was about 14 years old I won an Art competition and my father asked me what I need as a gift and I said I want a camera, I still remember my first camera was the F25 lumix SLR camera, my passion and interest grew from there and gradually I found the interest for fashion photography through my fashion background.
How do you describe your individual style?
I have dark twist to my style, not particularly a signature look but I like more black so I mix black with all most all my clothes. I try a lot of looks, makeup and hair styles, I am person who explores and experiment a lot with style and fashion.
When comes to my Photography I have conceptualized style, I love to tell stories I also look at myself as story teller sometimes because a lot of thinking goes into my thought process when it comes to my concept shoots.
To summarize it’s dark, conceptualized and creative.
How do account for your fearless approach to the fashion world?
I’ve always been myself and I let it flow seamlessly. Fashion industry in the only place I always wanted to work since I started dreaming from a right mind. I don’t know if it was fearless because I was very young when I entered the Industry, the excitement was way much that all I can remember is that I worked very hard to do new things in the industry also to have my own place and stay.
As an award winning photographer? What is your first preference?
Fashion a photography?
It’s very hard to pick from both because I started as a designer and then got in to Photography. But if I speak honestly I love taking photographs more because I get to create a whole new different world for my creative eye.
What made you to name your brand Raffealla?
I think My name itself does the best Branding for me , that’s why I using my name as my brand name as well…. I grew up disliking my name so much thinking it is so different and now I think it works in my favor. Also I have a fond memory with my grandmother who is no more with us, she named me Raffealla and I used to ask her ” why did you name me Raffealla , it’s such an ugly name ” and she use to always tell me ” no its such a unique name, thank me later when you grow up “
Why did you change your career from film direction and journalism?
well I’m very new to film direction, at the moment I’m planning on my very first film direction and that is something I’m really looking forward to.
I started to work as a fashion journalist at the age of 18 I continued for 5 years and gradually and sadly I had to stop because I couldn’t find the time to continue.
Actually didn’t change but my direction from it I changed my direction towards it.
DO you have any signature styles?
Not particularly but creating concepts and stories are more of my style and kind of work.
Difference between art photography and fashion photography?
I would like to call both “art” , but there is a whole world of difference between conceptualized photography and fashion photography, because it’s so different to each of the style the line itself is created I feel.
In fashion photography we always want to keep it trendy,fashionable , styling and what we always highlight is the fashion, but in conceptualized photography we highlight the concept, the story, the expressions it’s the soul of the concept we try to highlight. Art Photography is more of an abstract style.
What are your plans for this year with the endemic spreading?
Fashion photography is an incredibly competitive niche what steps
you have taken to be above the rest
Consistency is definitely the key of success, as women we sometimes have to work as twice as hard as a man, it is a good thing I am not complaining about it because it helps us a lot to grow. So I always feel consistency is the key just be consistent and do what you do, continue even when you fall and fail. It is a beautiful industry to work , of course like any other industry we do have a different side , it is very competitive like you said and cut throat. I try to be constant as much as I can, do new projects, explore and experiment with myself and I do a lot of work on me to make myself a better and a fuller artist.
What according to you is fashion?
Fashion is the form of clothing, accessories, and furniture. It can be used by everyone. It is related to culture,
style is such a personal thing it does not change with seasons, for an exams Micheal jackson , queen and etc they had such unique style.
The above was the technical part of fashion and style, for me fashion is a language, helps to understand people and also feelings. If you are happy you dress well and when you aren’t you dress down and bad sometimes.
What do feel most challenging/interesting?
Every single working day is challenging and interesting especially these days as we all push more to create, we work a lot on the virtual platforms and I find it the most interesting.
Like last year I conducted Sri lankas very first solo virtual photography exhibition, we launched it online during the second lockdown period. I found it interesting how we make use of platform we previously didn’t consider.
What do you think are the most important traits a fashion model should have?
Understanding of fashion, light and camera. A conscious mind of movement to move with the camera and lights, I appreciate a lot when models listen.
A little bit on jewellery designing
I Have a higher national diploma in Jewellery designing and something I always enjoyed applying for my designs and styling. I create a lot of jewellery with throwing away material and create recycle and upcycled jewellery for my collections.
Hoop Earrings your everyday style
When it came to jewellery, 2023 saw a rise in Y2K-inspired designs like we saw in apparels as well. There was an influx of bold colours, playful designs and patterns that elicited a general sense of happiness in the wearer. Loops the simple, round earrings that have hung from women’s lobes since times immemorial has now necome a fashion statement, Bet this time, they are injected with a lot more character. Hoops have also evolved from being simple malleable metal shaped as rings to becoming pieces of jewellery that have a certain main character They are glamorous and stylish and add character to the wearer are Versatile and chic. it is a must have for any women’s wardrobe. Regardless of size, metal, and material, hoop earrings never fail to make one feel more put together.
Hoop earring proponent and jeweller Jennifer Fisher, says this is one jewellery piece that makes you standout among the rest
Fisher, whose name has become synonymous with hoop earrings, has everyone from Jennifer Lopez to CNN Chief White House Correspondent Kaitlan Collins wearing her styles daily. With hoops still the dominating earring style, we caught up with her again (hot on the heels of her Beverly Hills store opening) to talk about starting and growing a hoop earring collection. “Your first pair of hoops should be something clean that you can wear morning, noon, and night,” says Fisher. “Your fifth pair of hoops should be something that has texture and maybe a larger diameter. Something that rounds out your collection.”
“I always say that hoop earrings are like the perfect pair of jeans; you need a few styles to round out your collection,” continues Fisher. “Your foundation is normally something pretty classic and then as you grow your collection, your selection should become more diverse. A great example: for your first pair of jeans, you probably aren’t going to buy a wide-leg, long version. You’re probably going to go with a classic straight-leg version, so I suggest the same idea when you’re buying hoops.”
And—to keep Fisher’s analogy going— just like denim, the hoop is versatile. It can be the most casual earring or a minimal accent for an evening outfit.
Bigger than a huggie (meaning a hoop that “hugs” the ear) and smaller than a look-at-me-hoop, the medium hoop is an essential for every collection. It’s a classic pairing for pretty much every outfit under the sun.
The story of the Ceylon spice: harvesting ‘true cinnamon’
By Zinara Rathnayake
It is 9am in the Carlton estate in Thihagoda, a small town about 160km (100 miles) south of Sri Lanka’s capital Colombo, and the July sun hides behind inky clouds. The air is thick and hot. Two men walk to the main estate building carrying piles of cinnamon branches. Inside, a group of women sit on the cement floor, chatting as they peel cinnamon.
Since 2000, workers here have planted, harvested and peeled cinnamon, sending batches of the fragrant sticks to a factory in Kamburupitiya, a 15-minute drive away, where they are cut, packed and loaded onto shipping containers for export.
Cinnamon harvesting usually takes place from June to December when the monsoon skies burst into downpours. But here at Rathna Producers Cinnamon Exports, it is produced throughout the year on the 42-acre (17 hectares) estate. “When we are done harvesting one acre, the next acre is ready,” says Chamara Lakshith, 28, the estate’s visiting officer, whose job involves coordinating between the estate and the main office in Kamburupitiya. “But sometimes for a few weeks, the bark is so hard that you can’t peel cinnamon. We know it by looking at the trees; young leaves turn striking red.”
The family business that began in 1985 is run by Ravindu Runage, whose late father started in the cinnamon trade with 7,000 Sri Lankan rupees ($35) to buy cinnamon from small farmers and sell it to bigger traders.
Now, Runage says the company is one of the largest cinnamon producers in Sri Lanka, exporting cinnamon and other spices like nutmeg and black pepper to 56 countries. Apart from growing organic cinnamon, the company also sources it from 8,000 individual and small-scale farmers and exports more than 30 containers of cinnamon a month.
“We grew up with cinnamon,” says 36-year-old Runage, at his office in Kamburupitiya, surrounded by several industry awards his family has won over the years. “We lived in a two-bedroom house. We slept in one room. In the other room, my thaththa [father] stored cinnamon.”
Once they were in the business, the Runage family learned that Mexico is one of the biggest cinnamon consumers. “So thaththa learned English and visited Mexico in 1998 to find a buyer,” says Runage. “But they spoke Spanish. So thaththa sent his business cards to companies he found in a telephone book.”
“Five months later, we sold our first container of cinnamon to Mexico.”
The world’s best cinnamon
There are two types of cinnamon in the Western market: Ceylon cinnamon (named after the title British colonisers gave to Sri Lanka) and cassia. Ceylon cinnamon is native to Sri Lanka; it has a lush, inviting scent and a sweet taste, and its quills are soft and light brown in colour. Cassia comes from other Asian countries like China, Indonesia and Vietnam; its bark is sturdy with a rough texture, it is dark brown in colour and is stronger and hotter in taste. Cassia is considered lower quality, while Ceylon often triumphs as the pure, “true cinnamon”.
The process of producing this cinnamon includes several laborious, time-consuming steps. This is also why Ceylon cinnamon is expensive in the market while cassia is cheap, Runage says.
At the estate, seeds are planted in grow bags. After one year, saplings are cultivated. Harvesting begins four years later.
For harvesting, farmers cut down the branches of cinnamon trees at an angle, which allows cinnamon bushes to regrow, Lakshith says. Young and tender twigs are thrown away. Once branches are soaked in water and are moist enough, peelers remove the outermost layer of the cinnamon bark. To produce thin cinnamon quills, they spend hours stripping off the inner bark of the cinnamon branch in sheets.
Once produced, Ceylon cinnamon quills are graded based on their width; the thinner the quills, the higher they are in value. Alba is the highest form of cinnamon, with a diameter of 6mm. H1 is a lower grade of cinnamon, with a diameter of 22mm. In the export market, Alba costs twice as much as H1.
A generational craft
With a hearty smile, Suduhakuru Piyathilake holds a large batch of cinnamon quills. Piyathilake and his wife have been living in an old, dilapidated house next to the estate’s main building for 10 years now.
At 5am every day, Piyathilake heads off to the plantation. After collecting branches from about 15 trees, he plods back to the water tank in the main building, drops them off for soaking and returns to the plantation. He must make several trips back and forth before he begins peeling.
“When it’s moist, it’s easy to peel,” says the 55-year-old. “That’s why we cut them early in the morning and soak them.”
When the clock hits 10am, Piyathilake comes back with the last batch. After five hours, he has collected the branches of 200 trees. Sweat trickles down his forehead. A resident kitten swats at his feet, but Piyathilake ignores it and rushes in for a shower.
After a two-hour break, he sharpens his knife by scraping the outer bark of the branch and then he gets to work. “This is what my father and his father did,” he says. “Now my sons are cinnamon peelers.”
Piyathilake has been peeling cinnamon for the last 43 years. He learned the craft from his father in their village in Elpitiya, 70km north of the Runage family estate, where his children live with his mother. At home, cinnamon trees adorn their back yard, Piyathilake says. “But it’s a small garden so we can’t harvest cinnamon every day of the year. We don’t make much money there. So I work here with my wife. We only see our children once in every four months.”
Piyathilake is so adept at work that he can masterfully strip off extremely thin barks of the cinnamon branch by merely measuring them next to his index finger. After peeling the outer bark, he makes two cuts on two opposite sides before peeling off the inner bark. A half a length cut of your smallest bone is for Alba, Piyathilake says. For “rough” or H1 cinnamon quills, Piyathilake uses the length of two bones of his index finger.
However, even for experienced generational peelers like Piyathilake, making extremely thin Alba cinnamon is profitless. By 10pm – when he sets off to sleep – Piyathilake can have peeled about 5kg of lower grade cinnamon, earning about 2,500 rupees ($12.50) per kilogramme. “But I will only make just one kilo of Alba for the whole day,” he says. “Alba is smaller and lightweight so you need to make more quills to make up a kilo – that earns me only 4,300 rupees [$21.50].”
When Piyathilake removes the inner bark, it curls up within a few minutes under the shade. These barks are then stuffed with small cuttings of the bark called quillings to make one 42-inch (1 metre) quill. Quills are placed on ropes under the roof for drying. After three days, peelers pack them into bales and send them off to the factory.
For Piyathilake and his family, cinnamon is their bread and butter, but it is also much more than that. “It’s a craft you have to master for years. I started peeling cinnamon when I was 12. It took me several years to strip off thin layers of the inner bark without damaging it,” he says.
For producers like Runage, however, it is not always easy to find skilled labour. At the Carlton estate, Piyathilake is one of their last experienced peelers. Runage feels that finding generational peelers is one of the biggest challenges in the business today.
“Peeling cinnamon requires hard labour, so the younger generations don’t want to do it any more. They prefer office jobs. It doesn’t necessarily mean that these office jobs will pay you more than peeling cinnamon, but an office job has a better social image today,” says Runage. “People consider peeling cinnamon as a low-level job, so it’s difficult for us to find experienced peelers now.”
Back at the estate’s main building, grey-haired Heenipellage Chandra sits on a floor mat, her eyes focused on the cinnamon bark she peels. For 10 years, the 62-year-old has walked to the estate daily to peel at least 3kg of cinnamon. Chandra recalls Runage’s father visiting her house in the late 1980s. “He came to meet my father-in-law and buy cinnamon from him.”
Chandra has been peeling cinnamon at home since she was married. “Somewhere in the late 1970s,” she says, trying to recall her wedding day, “Husband’s father and his father, all of them peeled cinnamon.”
But Chandra’s children do not peel cinnamon any more. Both her 20-something sons do office jobs, says Chandra as her eyes twinkle with a smile. She is proud of her sons. They have climbed the social ladder.
When the coronavirus pandemic began, most resident cinnamon peelers left for their homes during the months-long lockdowns. Runage had to shuffle his staff around to find labour; women from the factory were relocated to the estate to peel cinnamon.
– AL JAZEERA
India child marriage arrests leave families without breadwinner
Crackdown leaves poor families in Assam state without main breadwinner as campaigners say arrests are the wrong way to tackle
Aged 15 and already pregnant after marrying last year, Pinku Das Sarkar has no idea what to do following her husband’s February 2 arrest in a controversial police crackdown on child marriage in northeastern India.
He is among more than 3,000 men, priests and Muslim leaders who have been jailed over the last month in the state of Assam on charges of violating the country’s widely flouted laws against early marriage.
“It was 11pm and we were about to sleep when four policemen came and whisked him away. I didn’t know what was happening. I just cried all night,” Sarkar told the Thomson Reuters Foundation as she sat outside her brick and bamboo house in Radhanagar, a village in Assam’s Nagaon district.
“I really don’t know what to do,” said Sarkar, who relied on the small income her 26-year-old husband made by selling sugarcane juice from a cart.
Marriage under 18 is illegal in India, though almost a quarter of married Indian women wed before their 18th birthday, health data collected between 2019 and 2021 shows.But huge progress has been made to turn the tide on child marriage in recent years.
As recently as 2005-06, 47 percent of women got married before 18, and women’s rights campaigners say better educational access among girls and awareness campaigns in communities where the practice is culturally accepted brought down numbers.
Police action to tackle the issue is rare, however. Less than 2,000 people were arrested across India for arranging or participating in child marriage in 2021, the latest official crime data shows.
The Assam crackdown has been condemned by women’s and anti-poverty campaigners who say it unfairly punishes poor families who marry off their daughters due to financial pressures, and leaves thousands of families without their main breadwinner.
“Criminalising those who are already poor is not the best way to deal with a social problem,” said Enakshi Ganguly, co-founder of HAQ: Centre for Child Rights, a nonprofit.
“These young pregnant girls are left without any help, with their main support gone,” she said.
Presenting a petition to the Gauhati High Court in the state’s main city, dozens of campaigners called instead for improving girls’ access to education and information on sexual and reproductive health to help prevent child marriages.
A few miles from Sarkar’s home, Gulsona Begum said her security guard husband was imprisoned on February 7 just two weeks after they married, saying his arrest had left the family penniless and facing an uncertain future.
“My father-in-law is physically handicapped and we have no source of income now with my husband in jail,” Begum said at her house in the village of Amlipukhuri.
She said she was 18, but police say she is still a minor and has no documents to prove her age.
“Now that he has been arrested, he will most probably lose his job,” she said. “We are managing to eat for now with the help of our neighbours and relatives … but I don’t know what will happen to us.”
Fearing arrest, several men have fled to neighbouring states, leaving their teenage wives at home, village residents said.Defending the state’s approach, Assam’s Chief Minister Himanta Biswa Sarma told reporters that no cases of child marriage had been reported since the police operation began.
He said that of the 3,047 people arrested so far, about 251 have been granted bail.There have also been questions about whether the crackdown targeted Assam’s Muslim community, which accounts for about a third of its 34 million people.
Most of the arrests took place in districts with a large Muslim population, said human rights lawyer Taniya Sultana Laskar.
Sarma, a prominent figure in India’s ruling Hindu nationalist party, has said action was being taken against people, irrespective of their faith.
He has cited the state’s maternal mortality rate of 32 percent among girls married before 18, which is higher than the country’s average of 23.3 percent, government health data shows.
Back in Radhanagar village, Sarkar’s father-in-law said his son’s arrest had forced him to question his decision to encourage the marriage, thinking it would be mutual support for the two families.
“Pinku’s mother is a domestic help and … lost her husband young. We had no woman in the house after my wife died. So it was a solution for both our families’ problems as I saw it,” he said.
“I understand child marriage is wrong and I feel helpless now when I see Pinku sad all day. I don’t even get work easily at my age. I worry what will happen when the child comes,” he said.
For now, a couple of neighbours have stepped in to help, taking her to hospital for a scheduled pregnancy check-up.
But she said she misses her husband. “His presence gave me support. He is my strength,” she said.
– Al Jazeera
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