Business
APIDM releases 272 more Digital Marketing Professionals to the industry
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The Asia Pacific Institute of Digital Marketing (APIDM), the leading institute for Digital Marketing Education & Skill Training in Sri Lanka, held their Certificate Ceremony for Students who attained the Professional Diploma in Digital Marketing and Certificate in Digital Marketing. The Ceremony was held on the 3rd of March 2022, at Marina Beach, Colombo, with Professor Ravi Dissanayake, the Head of the Department of Marketing Management of the University of Kelaniya attending as Chief Guest.
APIDM is an accredited member of the CPD (UK), and it has been successfully operating in the industry for more than 11 years, nourishing both local and foreign students with the most demanded Digital skills in the industry. APIDM’s leading panel of trainers from Sri Lanka, Australia, Singapore, Serbia and New Zealand, have vast multi-industry experience in both foreign and local markets and are practicing professionals in Digital Marketing. Graduates of APIDM have gone on to work at reputed multinational organisations and corporations both locally and overseas.
In the year 2021, APIDM successfully launched the Professional Diploma in Digital Marketing programme in partnership with the Cam Asean Institute, Cambodia. 177 students of the Professional Diploma in Digital Marketing and 95 students from the Certificate in Digital Marketing program qualified for this year’s certification ceremony. APIDM takes pride in being the skill training partner of these digital marketing enthusiasts and we at APIDM will further facilitate their continuous learning for our students to be more dynamic and up to date with the latest trends in the world of Digital. The Digital Credential Program is offered via a partnership with Everitas, a leading Australian Digital Credentialing Consultant. Credly, the world-renowned Digital credential issuer, helps students share blockchain-enabled Digital badges as verification for their achievement.
The APIDM Professional Diploma of Digital Marketing is one of the most sought-after qualifications in Sri Lanka with content that is certified by the CPD Certification Service. The certification is tributed to the content conforming to continuing professional development principles. The programme provides comprehensive, hands-on sessions that transfer theoretical knowledge into practical knowledge to help students develop and implement digital strategies of their own.
The Certificate in Digital Marketing lays a solid foundation for students who want to embark on a career in Digital Marketing. The programme also provides on-the-job experience for students as APIDM has partnered with reputed Digital Advertising Agencies such as GroupM, Daraz, DigiBrush, Loops Digital, eMarketingEye, ZMessenger, DigitalX, Hash3Three, ALT X and SILK Road as part of its Industry Training Partner Programme (ITPP).
Business
NDB reports highest-ever Group PBT, surpassing Rs. 24.0 Bn
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National Development Bank PLC (NDB) announced a record-breaking profit for the financial year 2024, marking a significant milestone in the Bank’s growth trajectory. All key performance indicators (KPIs) and shareholder metrics showed substantial improvements, reflecting the Bank’s resilience and commitment to delivering value.
NDB’s Director/ Chief Executive Officer Kelum Edirisinghe commented on the performance. “We are proud of our performance in FY 2024, which demonstrates our financial strength and our ability to adapt in a reviving and evolving economic landscape.
“Our FY 2024 results were driven by a focused strategy that improved operational efficiency and enhanced customer engagements. As highlighted in prior press communications, we centered our efforts on three key pillars: driving transactions, enhancing portfolio quality and increasing net interest margins. Our efforts came in to fruition with the Bank delivering healthy growth in the respective areas which translated to enhanced profitability.
“For the period under review the Bank reported a pre-tax profit of Rs. 24.3 Bn up 141% over 2023 inclusive of the one-off gain of Rs. 12.8 Bn stemming from the ISB restructure. Excluding this gain, our pre-tax profit from the underlying business grew 31% year on year, affirming the resilience of our business model.
“As we reflect on the year gone by, it is clear that 2024 has been a year of tremendous collaboration, where all our key stakeholders – our shareholders, employees, customers, business partners, – have made significant contribution to our shared value journey. I remain deeply thankful to each one of them for their unwavering support and dedication.
“As we look to the future, NDB remains committed to driving sustainable growth, aligned with national priorities whilst empowering all our stakeholders to unlock lasting prosperity. Our focus on environmental, social, and governance (ESG) principles continues to be at the heart of our efforts, ensuring we make a positive impact on the wider ecosystem”, he concluded.
NDB recorded a post-tax profit of Rs. 9.0 Bn for the financial year ended 31 December 2024, a 68% increase over the prior year 2023 (YoY). Group profit attributable to shareholders was Rs. 9.8 Bn, again an impressive growth of 70% YoY. Profit before tax at Bank and Group level were Rs. 24.3 Bn and 25.7 Bn respectively, making them the highest-ever profitability figures the Bank and the Group have posted in its 45 years plus history.
(NDB)
Business
Future Connect: Hutch and University of Sri Jayewardenepura kick off exclusive knowledge-sharing series
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Hutch collaborated with the Faculty of Computing at the University of Sri Jayewardenepura to conduct an exclusive knowledge-sharing session for third-year undergraduate students. The event, held at the university, was part of Future Connect, an innovative initiative aimed at preparing the next generation for the technologies of tomorrow. By bridging the gap between academic learning and real-world applications, the event highlighted Hutch’s unwavering commitment to empowering young minds with the skills and insights needed to thrive in an ever-evolving digital landscape. With a focus on emerging trends and future technologies, Future Connect ensures that students stay future-ready and equipped to become the tech leaders of tomorrow…
The session covered key topics in telecommunications, starting with data communication and networking, including network traffic analysis, troubleshooting, and optimizing for real-time applications. Legal and ethical aspects of data transmission and strategies for assessing network performance were also discussed. The focus then shifted to enterprise resource planning (ERP) systems and their role in customer management, supply chain, HR, and billing. The day concluded with a session on soft skills, including CV writing, interview preparation, and career development.
Prof. Prasad M. Jayaweera, Dean of the Faculty of Computing, University of Sri Jayewardenepura, emphasized the importance of such collaborations, stating, “We are delighted to collaborate with Hutch in this knowledge-sharing initiative, which bridges academia and industry. This session not only enriches our students’ understanding of real-world applications but also inspires them to innovate and excel in the evolving field of technology. Partnerships like these are instrumental in shaping the future of computing professionals in Sri Lanka.”
Saumitra Gupta, CEO of Hutch Sri Lanka, shared his thoughts on the initiative, saying, “At Hutch, we believe in empowering the next generation with the tools and insights they need to thrive in a digital-first world. Collaborating with the University of Sri Jayewardenepura allows us to share our industry expertise, fostering innovation and nurturing talent that will drive Sri Lanka’s technological advancements. We are proud to support the development of future leaders in technology.”
This initiative highlights Hutch’s steadfast dedication to technological advancement and education, reaffirming its position as a leader in knowledge-sharing and innovation in Sri Lanka.
HUTCH Sri Lanka, a subsidiary of CK Hutchison Holdings (CKHH), is a major player in the Sri Lankan telecom industry. CKHH, a Hong Kong-based Fortune 500 conglomerate, operates in over 50 countries across six sectors, including Telecommunications, and reported revenues nearing USD 60 billion in 2023.
Entering the Sri Lankan market in 1997, HUTCH has grown significantly, launching GSM services in 2004, 3G in 2011, and 4G in 2018. The 2019 acquisition of Etisalat Sri Lanka further strengthened its market presence, enabling it to serve customers on both 078 and 072 prefixes. Currently, HUTCH’s 4G network covers 95% of Sri Lanka’s population, and the company is 5G-ready to support the nation’s digital aspirations.
With affordable, reliable connectivity, HUTCH serves as a key driver in Sri Lanka’s telecommunications growth, expanding access to communication, business efficiency, and entertainment across even the most remote regions.
Business
British Council announces support for three Sri Lanka-UK collaborations through Connections Through Culture Grant Programme
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The British Council has announced the recipients of the 2024 Connections Through Culture (CTC) Grant Programme, with three Sri Lankan projects awarded grants for the first time since the programme’s inception.
Initially founded as a platform for fostering vibrant collaborations between artists in the United Kingdom and the East Asia-Pacific, this year’s grant cycle, however, marked an exciting milestone as the programme expanded to include South Asia, welcoming grantees from Sri Lanka and Bangladesh alongside those from Australia, New Zealand, China, Indonesia, Thailand, Malaysia, Myanmar, the Philippines, and Vietnam.
The British Council’s CTC Grant Programme stands as a testament to the organisation’s commitment to cultivating international artistic connections and promoting the exchange of ideas and creativity. The programme supports 84 innovative projects this year, three of which are collaborations between participants from the United Kingdom and Sri Lanka, cultivating stronger cultural partnerships in the Asia-Pacific that transcend borders; fostering dialogue, innovation, and mutual understanding.
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