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APIDM launches new digital credentialing initiative with Credly and Everitas

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Asia Pacific Institute of Digital Marketing (APIDM), Sri Lanka’s leading digital marketing skills training provider has become the first in the region to offer digital credentials to its successful programme graduates through its landmark partnership with Credly, the global leader in digital credentials and Everitas, Australia’s leading digital credentials consultancy.

With this partnership, APIDM aims to bridge the skills and communications gaps between credential earners and employers. Digital badges offer a transparent and reliable way of showcasing qualifications to the benefit of both certificate holders and prospective employers.

This initiative is part of APIDM’s ambitious growth plans to become the most respected marketing skills provider for the APAC region by 2024. APIDM is already the first Sri Lankan digital skills provider to be accredited by the CPD certification service in the UK.

APIDM CEO Amitha Amarasinghe said the need for the scheme had become far more acute over the past 12 months due to the acceleration of digital transformation across many industries caused by the pandemic. He said: “We saw massive growth in the online education sector as well with more and more people electing to do professional upskilling programmes online. At a certain point, it almost became impossible for someone to recognise the real good quality professional qualifications from mediocre programmes developed with less rigour. APIDM wanted a way to distinguish the level of proficiency of our qualification holders in an internationally recognised way. We are proud to say that our partnership with Everitas and Credly has enabled us to achieve the said objective”

Shareena Lantra, APIDM manager operations and student success, said: “By providing a secure, digital representation of APIDM certifications our students, trainers and employees can more easily manage, share and make use of their credentials within their networks, across social media platforms and on their resumes. For employers, our new digital badges make it easy to identify individuals with the skills they need to build an effective marketing function.”

Jonathan Finkelstein, CEO of US based Credly said “Businesses are now keenly aware of the direct connection between the skills of their employees and the growth potential of the company.

 

 

 



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Sri Lanka’s economy at a crossroads: Fiscal improvement amid trade and demand woes

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Food prices rose by 1.3%, while non-food categories continued to see deflation

Sri Lanka’s fiscal health showed signs of improvement in early 2025, with the budget deficit narrowing to Rs. 86.6 billion in the first two months of the year, down from Rs. 129.3 billion in the same period last year. This was supported by a rise in government revenue and a decline in domestic borrowing, signaling cautious optimism in the country’s economic recovery.

Net domestic financing dropped to Rs. 96.8 billion, a significant reduction from Rs. 144.8 billion in early 2024, while foreign debt repayments continued, albeit at a slower pace. The Treasury bill and bond markets remained stable, with strong investor interest auctions were oversubscribed by 2 to 3 times. Foreign holdings of government securities also saw a slight uptick, reflecting cautious confidence in Sri Lanka’s debt instruments.

Meanwhile, lending rates edged lower, with the Weekly Average Weighted Prime Lending Rate (AWPR) dipping to 8.36%, supporting hopes of easier credit conditions. The stock market also saw modest gains, with the All Share Price Index (ASPI) rising 0.7% by early May.

Deflation persisted but softened in April 2025, with prices declining by 2.0% year-on-year – a slight improvement from previous months.

Food prices rose by 1.3%, while non-food categories continued to see deflation (-3.6%). Core inflation, which excludes volatile items, remained low at 0.8%, suggesting weak underlying demand.

Global oil prices fell amid concerns over slowing growth, particularly due to US trade policies, with Brent crude dropping by over $4 per barrel. However, Sri Lanka’s import costs for crude oil in March 2025 were slightly higher than the previous year, posing a challenge for energy-dependent sectors.

Export earnings grew by 5.3% in the first quarter of 2025, driven by strong performances in textiles, spices, and tea. However, import expenditure surged by 11.1%, led by machinery, oils, and dairy products, widening the trade deficit to $1.54 billion.

The Sri Lankan rupee depreciated by 2.3% against the US dollar this year, though the Central Bank bolstered reserves with 160.8 million in net foreign exchange purchases in April.

Gross official reserves stood at 6.53 billion by end-March, including funds from the PBOC swap arrangement.

While fiscal consolidation and stable debt markets provide some relief, Sri Lanka’s economy faces headwinds from global uncertainties and domestic demand weakness. The easing deflation trend and lower interest rates may support recovery but managing the trade deficit and sustaining export growth remain key challenges. In a broader context, the Central Bank figures depict neither a recession nor a boom. These figures suggest instead an economy grappling with persistent challenges and lacking clear momentum in either direction,” a source told The Island on condition of anonymity.

Reported using data from Central Bank.

By Sanath Nanayakkare

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Sri Lanka’s scenic South Coast emerging as a hotspot for digital nomads

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WORX Co-Working leading the charge

As remote work continues to reshape global work culture, Sri Lanka’s scenic South Coast is emerging as a hotspot for digital nomads and WORX Co-Working is leading the charge. The country’s largest co-working network has just launched its fifth location, this time in the surfers’ paradise of Midigama, in partnership with Lime & Co Hostel.

Midigama, famed for its world-class reef breaks and laid-back vibe, is attracting a growing wave of long-term travellers and remote professionals.

Recognising this shift, WORX’s latest space blends productivity and leisure, offering high-speed Wi-Fi, 25 workstations, and an on-site Zippi café serving artisanal coffee, all just two minutes from the beach.

“Sri Lanka’s work-travel scene is evolving,” says Azahn Munas, Managing Director of WORX. “By partnering with Lime & Co, we’re creating spaces where professionals can work efficiently while enjoying the surf-and-sunshine lifestyle.”

The Lime & Co-Working space isn’t just about desks; it’s a community hub for workshops, networking, and pop-ups, catering to the booming digital nomad scene in the South. With Mirissa, Weligama, and Ahangama also seeing rising demand, WORX’s expansion signals a broader trend: Sri Lanka is becoming a top destination for location-independent workers.

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Ceylon Energy makes mark at Dubai Energy Expo

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Eng. M A D N Gratian (CEO - Ceylon Energy - Sri Lanka), Nalinda Ilangakoon - (CEO - DH Ceylon Energy - Dubai), Madushanka Fernando (Chairman - Ceylon Energy Group), Prasad Perera (General Manager - Ceylon Energy International)

Ceylon Energy showcased Sri Lanka’s growing capabilities in sustainable energy solutions at the Middle East Energy Exhibition 2025 in Dubai, held from April 7-10.

The group’s Dubai arm, DH Ceylon Energy, drew attention with its keynote address by CEO Nalinda Ilangakoon, former CEB Chairman.

His presentation, “Sri Lanka’s Energy Transformation: Turning Crisis into Opportunity,” highlighted how the country converted energy challenges into innovative solutions through technology and partnerships.

A key exhibit was Ceylon Energy’s patented Helical Manufacturing Technology, developed with Hubbell Power Systems Inc. – making it the only producer outside the U.S. with this capability.

“Ceylon Energy is committed to sustainable solutions that serve both current and future generations,” stated Chairman Madusanka Fernando.

The participation underscores the company’s ambition to be a global player in energy innovation while positioning Sri Lanka as an emerging hub for green technology.

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