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APIDM launches new digital credentialing initiative with Credly and Everitas

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Asia Pacific Institute of Digital Marketing (APIDM), Sri Lanka’s leading digital marketing skills training provider has become the first in the region to offer digital credentials to its successful programme graduates through its landmark partnership with Credly, the global leader in digital credentials and Everitas, Australia’s leading digital credentials consultancy.

With this partnership, APIDM aims to bridge the skills and communications gaps between credential earners and employers. Digital badges offer a transparent and reliable way of showcasing qualifications to the benefit of both certificate holders and prospective employers.

This initiative is part of APIDM’s ambitious growth plans to become the most respected marketing skills provider for the APAC region by 2024. APIDM is already the first Sri Lankan digital skills provider to be accredited by the CPD certification service in the UK.

APIDM CEO Amitha Amarasinghe said the need for the scheme had become far more acute over the past 12 months due to the acceleration of digital transformation across many industries caused by the pandemic. He said: “We saw massive growth in the online education sector as well with more and more people electing to do professional upskilling programmes online. At a certain point, it almost became impossible for someone to recognise the real good quality professional qualifications from mediocre programmes developed with less rigour. APIDM wanted a way to distinguish the level of proficiency of our qualification holders in an internationally recognised way. We are proud to say that our partnership with Everitas and Credly has enabled us to achieve the said objective”

Shareena Lantra, APIDM manager operations and student success, said: “By providing a secure, digital representation of APIDM certifications our students, trainers and employees can more easily manage, share and make use of their credentials within their networks, across social media platforms and on their resumes. For employers, our new digital badges make it easy to identify individuals with the skills they need to build an effective marketing function.”

Jonathan Finkelstein, CEO of US based Credly said “Businesses are now keenly aware of the direct connection between the skills of their employees and the growth potential of the company.

 

 

 



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Business

Private taxi operators at BIA call for speedy rental relief as tourist arrivals dwindle

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Tourists in SL: Dwindling numbers

Private taxi operators at Bandaranaike International Airport are calling for urgent rental relief, stating that they are struggling to sustain operations after paying nearly Rs. 19 million in monthly rental fees amid a sharp decline in tourist arrivals during the off-season.

The operators said tourist arrivals have dropped by nearly 80%, severely affecting their income and making it difficult to continue meeting high operational costs.

“Only a small number of tourists are now arriving at the airport, and a majority of them are being taken by metered taxi operators, who pay only around Rs. 700 per ride as fees to Airport and Aviation Services, an operator said.

According to the operators, the six long-standing private taxi service providers at the airport each pay monthly rentals ranging from approximately Rs. 2.9 million to Rs. 4 million. In addition, they are required to maintain a minimum a fleet of six vehicles along with dedicated airport staff.

“What we are requesting is a temporary reduction in monthly rental payments for around three to four months until tourist arrivals improve and the industry returns to normal, they said.

The operators noted that they have been operating at the airport for more than two decades, providing transport services to both local and international travelers, while metered taxi services entered the airport transport sector only about two years ago.

They also alleged that metered taxi operators have been granted more favourable operating conditions and questioned the process through which those operators were allowed to operate at the airport.

Operators argue that the present financial burden has become unsustainable, given the sharp drop in business volumes and what they describe as an uneven competitive environment within the airport transport system.

“What we are requesting is a 50% reduction in monthly rental fees for a period of at least three months, they said.

They also raised concerns about the quality and condition of some vehicles operated by metered taxi providers.

“Passengers are often unaware of the condition of some of these vehicles until they enter them, which can compromise safety standards, one operator claimed.

In contrast, the private airport taxi operators say they maintain newer vehicles and employ experienced, professionally trained drivers to ensure higher standards of passenger safety and service quality.

The operators warned that failure to address the issue could have wider economic and social consequences. The six service providers collectively employ around 250 staff, and continued financial pressure may lead to job losses and a reduction in organised airport transport services.

By Hiran H Senewiratne

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Business

Refurbished AAC Call Box declared open

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The operation of Automobile Association of Ceylon(AAC) Call Boxes, in the past had provided yeoman service to many motorists including during the era of British planters. AAC services for members are a motoring security when they travel.

The Call Box in Nuwara Eliya was recently refurbished to provide a better and improved service to the Members in the area and the touring public. Now from this Call Box the motorists could get Road Side Assistance, Valuation Reports, Technical Advice and also issuance of International Driving Permits.

The refurbished Call Box at Nuwara Eliya was declared open by Dhammika Attygalle, President of the Association in the presence of S V Ganesh – Vice President, several Executive Committee members, Puthrasigamani, Life Member of the Association, Eng. C S Samarasekera of RDA- Nuwara Eliya, Devapriya Hettiarachchi, Secretary (AAC) and Eng. C L Liyanasuriya – Chief Engineer(AAC).

The services from the Nuwara Eliya Call Box are available from 8.00am to 5.00pm.

Call Technical Officer Sampath Madagama on 0767315696.

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Ceylon Chamber of Commerce to host Sri Lanka Climate Summit 2026

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From Risk to Opportunity: Mainstreaming Climate Action into Sri Lanka’s Growth Story

As climate rules tighten globally and investor expectations shift from commitment to compliance, climate action is now directly tied to trade, competitiveness, and access to finance. Against this backdrop, The Ceylon Chamber of Commerce will host the second edition of the Sri Lanka Climate Summit on 9 June 2026 at the Taj Samudra Hotel, convening policymakers, industry leaders, financiers, and technical experts to focus on pathways for integrating climate action into Sri Lanka’s growth story.

Held as a biennial platform, the Summit returns this year under the theme “From Risk to Opportunity: Mainstreaming Climate Action into Sri Lanka’s Growth Story.” While the inaugural edition in 2024 focused on building awareness and advocacy, the 2026 Summit shifts the conversation toward implementation, technical readiness, and compliance as climate-related obligations begin to directly influence access to markets, finance, and investment.

Rather than treating sustainability as a standalone agenda, this year’s discussions will explore how climate considerations are becoming embedded across core areas of business and economic decision-making, from infrastructure and trade to finance, governance, digitalisation, agriculture, and supply chains.

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